ISSN 1477-5212 [4 issues per year]
Inderscience Publishers, Geneva, Switzerland (http://www.inderscience.com)
The International Journal of Internet Marketing and Advertising is a double-blind referred, highly
professional and authoritative source of information in the field of Internet and its applications in marketing
and advertising. The Journal also publishes theories and practices that are useful to executives in managing
marketing and advertising activities over the Internet.
Objectives
The journal focuses on the emerging changes in theories, strategies, and management methods of marketing and
advertising, brought about by the Internet and information technology applications, and their implications on the associated
processes, products, and services. Emphasis will also be on the related social, political and economic issues as well as
emerging issues of interest to professionals and academics.
Submission of Papers
To submit a paper for consideration, please follow the submission guidelines at http://www.icebnet.org/IJIMA/.
Readership
Professionals, policy-makers, academics, researchers, and
managers in IT, marketing, advertising, business and commerce.
Please visit http://www.icebnet.org/journals/ for subscription at
introductory rate.
Contents
The journal publishes original and review papers, technical
reports, case studies, conference reports, management reports,
book reviews, notes, and commentaries. Contribution may be by
submission or invitation, and suggestions for special issues and
publications are welcome.
Subject Coverage
The coverage of IJIMA includes, but is not limited to:

Advertising on the Net

Agency relationship management

B2B marketplace

Channel management

Collaborative marketing

Consumer behaviour

Creativity in Web marketing and advertising

Customer relationship management

Direct marketing

Effectiveness in marketing and advertising

E-service management

Ethics in marketing and advertising

Globalisation issues

Human resources management

Innovation and product development

Internet branding

Internet security and privacy issues

Knowledge management

Market intelligence analysis

Marketing research

Marketing strategies

Migration from marketplace to marketspace

Online community management

Pricing strategies

Product evaluation

Promotion

Public relation

Sales management

Service marketing on the Net

Service quality

Service/product quality management

Trust on the Net
Editor-in-Chief
Prof. Dr. Eldon Y. Li, Orfalea College of Business, California
Polytechnic State University, USA. eli@cob.calpoly.edu
Asia Pacific Editor
Prof. Dr. Mark Gabbott, Monash University, Australia
Associate Editor (Advertising)
Prof. Dr. Jef I. Richards, University of Texas at Austin, USA
Associate Editors (e-Service)
Prof. Dr. Veronica Liljander, Swedish School of Economics and
B.Adm., Finland
Dr. C.K. Bennett Yim, University of Hong Kong, Hong Kong
Associate Editors (Marketing)
Prof. Dr. George J. Avlonitis, Athens Univ. of Economics and
Business, Greece
Prof. Dr. Ming-Hui Huang, National Chung Hsing University,
Taiwan
Executive Editor
Dr. H.J. Rebecca Yen, Yuan Ze University, Taiwan.
hjyen@saturn.yzu.edu.tw
Editorial and Advisory Board
Dr. Makoto Abe, University of Tokyo, Japan
Prof. Dr. Stephen Brown, University of Ulster, U.K.
Prof. Dr. Stephen W. Brown, Arizona State University, USA
Prof. Dr. Dipankar Chakravarti, University of Colorado, USA
Prof. Dr. Andrew C.F. Chan, Chinese University of Hong Kong, Hong Kong
Prof. Dr. Amitava Chattopadhyay, INSEAD, France
Prof. Dr. Imran Currim, University of California, Irvine, USA
Prof. Dr. A. Diamantopoulos, Loughborough University, UK
Prof. Dr. Bo Edvardsson, Karlstad University, Sweden
Prof. Dr. Michael Ewing, Monash University, Australia
Prof. Dr. Adam Finn, University of Alberta, Canada
Prof. Dr. George Franke, University of Alabama, USA
Dr. Jesus Garcia-Madariaga, Complutense University of Madrid, Spain
Prof. Dr. Pervez Ghauri, University of Manchester, UK
Prof. Dr. Mary Gilly, University of California at Irvine, USA
Prof. Dr. Gerald J. Gorn, H.K. University of Science and Technology, Hong Kong
Prof. Dr. Dhruv Grewal, Babson College, USA
Prof. Dr. Evert Gummesson, Stockholm University, Sweden
Dr. Ward A. Hanson, Stanford University, USA
Dr. Curtis P. Haugtvedt, Ohio State University, USA
Prof. Dr. Thorsten Hennig-Thurau, Bauhaus-University of Weimar, Germany
Prof. Dr. Graham J. Hooley, Aston Business School, UK
Prof. Dr. Roy Howell, Texas Tech University, USA
Prof. Dr. Michael K.M. Hui, Chinese University of Hong Kong, Hong Kong
Prof. Dr. V. Kumar, University of Connecticut, USA
Prof. Dr. John D. Leckenby, University of Texas at Austin, USA
Dr. Angela Lee, Northwestern University, USA
Prof. Dr. Kam-Hon Lee, Chinese University of Hong Kong, Hong Kong
Prof. Dr. James Leigh, Texas A&M University, USA
Prof. Dr. Jos Lemmink, Maastricht University, The Netherlands
Prof. Dr. Deborah MacInnis, University of Southern California, USA
Prof. Dr. Naresh K. Malhotra, Georgia Institute of Technology, USA
Prof. Dr. Jan Mattsson, Roskilde University, Denmark
Prof. Dr. Daryl McKee, Louisiana State University, USA
Prof. Dr. David Midgley, INSEAD, France
Prof. Dr. Jakki J. Mohr, University of Montana, USA
Prof. Dr. Thomas C. O'Guinn, University of Illinois at Urbana-Champaign, USA
Prof. Dr. A. "Parsu" Parasuraman, University of Miami, USA
Prof. Dr. Jaqueline Pels, Universidad Torcuato Di Tella, Argentina
Prof. Dr. Robert A. Peterson, University of Texas at Austin, USA
Prof. Dr. Joseph E. Phelps, University of Alabama, USA
Prof. Dr. Nigel Piercy, Cranfield Unviersity, UK
Prof. Dr. Ivan Preston, University of Wisconsin, USA
Prof. Dr. David Reibstein, University of Pennsylvania, USA
Prof. Dr. Leonard N. Reid, University of Georgia, USA
Prof. Dr. Herbert J. Rotfeld, Auburn University, USA
Prof. Dr. Patricia Ryan, Macquarie University, Australia
Prof. Dr. Saeed Samiee, University of Tulsa, USA
Prof. Dr. Mohanbir S. Sawhney, Northwestern University, USA
Prof. Dr. Terence A. Shimp, University of South Carolina, USA
Prof. Dr. Robert E. Spekman, University of Virginia, USA
Prof. Dr. Rajendra Srivastava, University of Texas at Austin, USA
Prof. Dr. David Stewart, University of Southern California, USA
Prof. Dr. Naufel J. Vilcassim, London Business School, U.K.
Prof. Dr. Scott Ward, University of Pennsylvania, USA
Dr. Manjit S. Yadav, Texas A&M University, USA
Prof. Dr. Farhat Yusuf, Macquarie University, Australia
Prof. Dr. George Zinkhan, University of Georgia, USA
Prof. Dr. Rami Zwick, H.K. University of Science and Technology, Hong Kong