BOB HALVORSON
7 Northgrove
Irvine, California 92604
http://www.webprofile.info/bhalvorson/
Telephone: (949) 262-1317
email: HalvorsonBob@aol.com
VICE PRESIDENT OF SALES / REGION AL MANAGER
Exceptional B2B sales executive with track record of exceeding quotas by up to 125%. A proven leader with twenty years of
progressively impressive marketing, business and product development success. Created and closed over $9M in business in
competitive industries to include specialty and wholesale retailers, institutional food services, distribution, manufacturing and
hospitality. Utilized exceptional relationship skills to negotiate, convert and retain multi-site, multi-state key accounts for mega
companies such as Sysco, Steak ‘n Shake and Albertsons. Led successful turnaround to achieve 73% revenue increase for industry
giant Hormel. Outstanding presentation, communication and cross-cultural competencies fueled with an unyielding commitment to
customer satisfaction.
KEY STRENGTHS
Strategic Marketing
Sales Training
New Market Development
Planning
Team Leadership
Cost Controls
Competitive Market Positioning
New Product Launch
Complex Contract Management
Multi Channel Distribution
Research & Development
Production Management
PROFESSIONAL EXPERIENCE
KEY ACCOUNT MANAGER, Golden State Foods, City of Industry, California, 2001 to 2005
Selected for a high-profile sales, account management and business development position for a $2 billion manufacturer and
distributor of hundreds of products to food industry customers. GSF is largest full-line supplier to fast-food giant McDonald’s
Corporation. Scope of responsibility included generating high-volume sales accounts and building profit margin within GSF’s
Beef Division.
Key Account Management
Developed multi-channel distribution accounts to food manufacturers such as Frenando’s (ConAgra), Overhill Farms, Nestle,
Integrated Foods, MCI Foods, Specialty Brands, Steak ‘n Shake and mega club store COSTCO.
 Utilized a customer-centric, action-oriented service strategy to transform a failing relationship with a potential $3.6 million food
manufacturer account. Boosted weekly order volume 35% to $1.4 million annual.
 Tackled the challenge to develop a mass-produced chili product where prior vendors failed. Managed comprehensive two-year
campaign to develop, test and present samples. Replaced store-level production to meet high-quality standards for a national
restaurant chain. Achieved corporate buy in for 12 million pounds of prepared chili annually, valued at $800,000 per month.
 Built a cross-departmental team to prepare for USDA-mandated inspection of Southern California facility. Successfully met
rigid USDA requirements resulting in $750,000 of annual cooked beef business for California school districts.
Market Development
Challenged to open up new segments within this highly competitive market and develop business outside the core McDonald’s
product line. Penetrated new national markets including $675,000 in annual liquid business with El Pollo Loco plus $120,000
each year in entrée sauce for largest California school district.
 Led a process reengineering initiative on an unprofitable product for a national ethnic food manufacturer. Successfully
eliminated costly outsourcing and product container difficulties to recognize a powerful 190% turnaround in profits.
 Championed a successful campaign to open new market segment. After spearheading the evaluation process, secured a fouryear contract representing $120,000 in business per year.
– Continued –
BOB HALVORSON
SUMMARY OF QUALIFICATIONS
PAGE TWO
SALES MANAGER, Serv-Rite Meat Company, Los Angeles, California, 2000 to 2001
Full accountability for all sales and business development for regional meat packer. Served multimillion-dollar accounts
representing grocery, retail deli, foodservice chains, foodservice distributors, mobile catering, government and colleges segments.
Successfully led field sales team and developed a comprehensive sales and marketing plan to build revenues. Personally managed
key accounts for mega players to include Sysco, Gelson's Grocery, Bristol Farms Grocery and Albertsons.
Sales & Marketing Leadership
 Penetrated the $325 million mobile catering segment through an in-depth market analysis, marketing plan and campaign focused
on commissaries. Achieved a 30% success rate to bring in more than $900,000 annually in sliced meat sales.
 Improved account performance with a local distributor purchasing $416,000 annually through comprehensive education of sales
force. Successfully generated a steady 35% increase in business over the first year.
Account Management & Business Development
 Retained solid relationship with an $875 million distributor by tripling their product selections purchased from Serv-Rite.
Substantial account upsell generated an 89% increase in sales revenue.
 Retained a dissatisfied $1.3 million customer to generate $104,000 in additional sales. Resolved by establishing product line
experts to meet expectations for the 18-store specialty grocery chain.
AREA SALES MANAGER, Hormel Foods, Los Angeles, California, 1993 to 2000
Progressive eighteen-year career with $4.5 billion diversified manufacturer/marketer of consumer-branded meat and food
products and the nation’s #1 turkey processor. Promoted through a series of increasingly responsible sales management positions
based upon continuous double-digit growth and innovations in market positioning, product sales, customer service, sales
forecasting and key account management.
 As Area Manager, directed a $38 million sales territory, led the sales team with a half-million-dollar marketing and advertising
budget. Challenged to build a talented and focused sales team through hands-on field training of existing staff as well as recently
hired college graduates. Improved territory from 16 th to 6th place ranking out of 18 represented sales areas in the nation.
Account & Territory Growth
 Teamed up with an aggressive sales rep to launch a focused account improvement campaign with California’s largest $875
million national distributor. Increased annual sales 440% from $750,000 to $3.3 million annually within two years. Cultivated
this relationship into Hormel’s biggest California account.
Customer Relationship Management
 Resolved misunderstandings with a distributor account’s president to avert a $600,000 loss. Negotiated agreement with $60
million distributor to successfully retain this long-term customer.
EDUCATION: Bachelor of Science in Business Administration, Bemidji State University
CREDENTIALS: Certified Instructor for Dale Carnegie Institute Motivational Course