Assignment brief 1
BTEC Subsidiary Diploma in Travel and Tourism
Unit 1: Investigating the Travel and Tourism Sector
Assignment 1: Introduction to the Travel and Tourism Sector
Date given: 10/09/12
Due date: 20/11/12
Scenario
As Recruitment Manager for Downe Travel, you are asked to
produce an information pack that could be given to new
employees working in the industry for the first time. The pack
may be used as reference material to allow new staff to
become familiar with the workings of the travel and tourism
industry.
Unit Grading criteria
P1

P2

P3

P4
M1
M2
M3

D1
D2

 denotes the criteria this assignment addresses.
P1 – describe the travel and tourism component industries and
provide examples of domestic, inbound and outbound
organisations within them
P2 – describe the roles of different travel and tourism
organisations
P3 – review the different types of interrelationships and provide
examples
M1 – explain the roles of different organisations within the travel
and tourism component industries and how they interrelate
D1 – analyse the importance of interrelationships within one travel
and tourism organisation
Assignment brief 1
What you will need to do:
Task 1: (evidence for grading criteria P1) – this will take the form
of a PowerPoint Presentation
1. To begin the presentation, create a cover slide with a title and some
relevant images.
2. Start with a brief intro on the travel and tourism industry – some
useful facts - Also include here info on the types of tourism:



Domestic
Inbound
Outbound
Include a definition of each giving examples.
3. The travel and tourism industry is made up of a number of
components or sectors. For this criterion you must describe all of
the travel and tourism component industries and identify one
named organisation within each.
4. Component Industries

Accommodation – serviced and non-serviced

Transport Provision – road, rail, sea, air.

Attractions – natural, heritage, purpose-built, events.

Tour Operations – mass market, specialist.

Travel Agents – retail, business, call centre, web-based.

Tourism development and promotion – NITB

Trade Associations and Regulatory bodied – eg AITB

Ancillary Services – eg travel insurance, car hire etc
8 COMPONENTS IN TOTAL TO COVER
Create a slide(s) for each component that describes what it involves –
remember to address each element of the component – include relevant
images where possible.
You must identify one named travel and tourism organisation within each
component.
Finally, make sure throughout the presentation that you provide examples
of each type of tourism somewhere across all 8 components.
Assignment brief 1
Task 2: (evidence for grading criterion P2 – word processed
document.
This task requires you to describe the roles of different travel and tourism
organisations.
1. You must select 3 organisations each from a different component
industry.
Examples include: BA, EasyJet etc from Transport Provision
First Choice, Thomas Cook from Tour Operations
National Trust from Attractions(Heritage)
Hilton Group, Premier Inns from Accommodation.
Choose your organisations quickly.
.
2. Your descriptions for each chosen organisation must be
COMPREHENSIVE, covering all the key roles of the organisations,
summarized in your own words.
3. Extensive research is a must for each organisation – this is a must
in study periods and at home.
4. Roles to be covered include:





To meet key organisational aims
To provide products and services
To be responsible to stakeholders
To be environmentally and ethically responsible
To contribute to international and UK economies
5. Take one organisation at a time – begin by giving a brief outline of
who they are and what they do – a general introduction including
images of company logos etc.
6. Next begin to describe the roles using the sub-headings in 4 – this
info should be gathered during research on-line etc.
Assignment brief 1
Task 3: (evidence for grading criteria P3) – word processed
document.
For this task you are required to review the different types of
interrelationships that exist among travel and tourism organisations.
You must describe these interrelationships providing relevant and up-todate examples of each aspect of interrelation.
Interrelationships to be covered are:
 Chains of distribution
 Integration
 Interdependencies
1. An intro outlining what you intend to do for this task.
2. Take each interrelationship in turn and describe what it is
and how it works including examples of it in practice today in
certain organisations.
3. You may use diagrams to help describe each concept.
4. Include images, logos etc to help descriptions where possible.
Chains of distribution – how travel products are distributed
through the levels
Integration – both vertical and horizontal
Interdependencies – how different organisations rely on each
other
REMEMBER TO PROVIDE REAL LIFE EXAMPLES OF THESE
CONCEPTS IN OPERATION.
Assignment brief 1
Task 4: (evidence for grading criteria M1) – word processed
document.
This task builds on P3. P3 is descriptive whilst M1 requires an
explanation.
1. You need to select 2 organisations – each from a different
component industry.
2. Whereas P3 asked you to describe the roles, the M1 requires you to
explain the roles – that’s where the difference lies.
3. Again take each one in turn and explain the roles and how they
interrelate.
4. Choose an organisation that will allow you to show the
interrelationships at work – examples should be carefully selected
for their relevance and in particular to provide sufficient coverage of
all items in the range of roles and interrelationships.
Such organisations may include NITB, Translink, Thomas Cook, Hilton
hotel group, Hastings hotel group etc
Task 5: (evidence for grading criteria D1) – word processed
document.
This is a Distinction level task and therefore requires much greater
understanding.
The key word is analyse.
You must select 1 organisation and analyse the importance of
interrelationships to your chosen organisation and the other organisations
involved.
Analyse involves YOU providing a critical analysis of the
interrelationships that exist in your chosen organisation. You must
analyse the strengths and weaknesses, pros and cons of these
relationships offering your views and opinions towards this.
The better students are able to do this through excellent research and
giving time to thinking it through and making good notes to allow
completion of the task.
Assignment brief 1
This task will be the most challenging and if you provide evidence – notes
etc – that show you have addressed this element, you will meet the D1
criterion.
One of the major tour operators could be used. Something that has clear
chains of distribution as well as evidence of vertical and horizontal
integration.