BUSINESS ENGLISH – ESSAY TOPICS 1. What is the importance of a logo for a company? 2. What are some advantages and disadvantages of multi-national companies? 3. Why are ´brands and image´ important in the marketing strategy of a company? How do they influence customers? 4. What are the advantages and disadvantages for a company of expanding its market beyond its own domestic (home) market? 5. What is a franchise? What are the advantages to a new company of doing business through a franchise? 6. What are the advantages and disadvantages of using the internet to market your goods or services? BUSINESS ENGLISH – ESSAY TOPICS 7. What is the importance of a logo for a company? 8. What are some advantages and disadvantages of multi-national companies? 9. Why are ´brands and image´ important in the marketing strategy of a company? How do they influence customers? 10. What are the advantages and disadvantages for a company of expanding its market beyond its own domestic (home) market? 11. What is a franchise? What are the advantages to a new company of doing business through a franchise? 12. What are the advantages and disadvantages of using the internet to market your goods or services?