AP Language 2014
READINGS FOR ADVERTISING
DUE DATE
Video
Video
Video
READINGS and VIDEOS: ADVERTISING
Fowles, Jib. “Advertising’s Fifteen Basic Appeals.” Common Culture: Reading and Writing about American Popular Culture. Ed. Michael Petracca,
Madeleine Sorapure. Upper Saddle River: Prentice Hall, 1998. Shirlsite. Shirley Galloway. 4 Jan. 2011. Web. 1998.
Solomon, Jack. “Masters of Desire: The Culture of American Advertising.” The Signs of Our Time. (1990): 59-76. Indiana University. Web. 31 Jan.
2011.
Kilbourne, Jean. “Buy This 24-Year-Old and Get All His Friends Absolutely Free.” Can’t Buy My Love: How Advertising Changes the Way We Think and
Feel. (2000). Jean Kilbourne. Free Press. (1999). Web. 13 Jan. 2014.
Bordo, Susan. “Hunger as Ideology.” Eating Culture. Ed. Ron Scapp. New York: U of NY Press, 1998. 11-35. Print.
Lebenoy. “Psychology and Advertising.” Online video clip. Youtube, 8 Dec. 2009. Web. 13 Jan. 2014.
Influence at Work. “Science of Persuasion.” Online video clip. Youtube, 26 Nov. 2012. Web. 13 Jan. 2014.
Rutgersmedia. “History of Branding: The Battle For Your Dollar.” Online video clip. Youtube, 10 Jun. 2009. Web. 13 Jan. 2014.