Advocacy Letter Rubric
(25 points possible)
Component
Excellent
(4-5 points)
Satisfactory
(2-3 points)
Organization
Extremely well
organized; logical format
& easy to follow; flowed
smoothly from one idea
to another; organization
enhanced effectiveness
of the paper.
Presented in a thoughtful
Somewhat organized; ideas
manner; there were signs of not presented coherently and
organization but transitions transitions not always smooth.
were not always easy to
follow; at times ideas were
unclear.
Position and
States and maintains a
counterargument position, authoritatively
defends that position with
precise and relevant
evidence and
convincingly addresses
reader's
counterarguments.
Call to action
Provides an appropriate
call to action that is
clearly related to the
advocacy cause.
Audience
Demonstrates consistent
awareness
tone and focus and
demonstrates a clear
sense of audience.
Mechanics
Consistently
grammatically correct
with rare misspellings.
States and maintains a
position, generally defends
that position with reasonable
relevant evidence and
addresses most
counterarguments.
Fails to defend a position with
any evidence and fails to
address the reader's
counterarguments.
Provides a debatably realistic Provides a weak or unrealistic
or appropriate call to action call to action, or no specific
that is related to the advocacy action is requested.
cause.
Demonstrates consistent tone Demonstrates inconsistent
and focus with a general
tone or poor understanding of
sense of audience.
the audience.
Few errors in spelling and
grammar evidenced.
Project generally adheres to
Project adheres to the
NLM style/format but has
NLM style/format;
some errors.
references are complete;
cover page is correct.
Completed on time
Completed on time
Unsatisfactory
(0-1 point)
Utilizes poor spelling and
grammar.
Project is not in NLM
style/format; references are
incomplete.
Not completed by the due
date.