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Solved by M.Fawad.Ahmed (cooolstar@gmail.com)
Advertising & Promotion (MKT621)
QUIZ 4
Question # 1 of 15 ( Start time: 08:08:28 PM ) Total Marks: 1
From a marketing management perspective, which one of the following can be an
important strategic tool for maintaining a competitive advantage in the market place?
Select correct option:
Advertising
Product type
Publicity
Quantity of product
Question # 2 of 15
one of the following is a measure of advertising effectiveness?
Brand focused
Product focused
Image focused
Customer focused
Question # 3 of 15
Which of the following types can be a type of internet advertising?
Banner
Interstitials
Logo
All of given options
Question # 4 of 15
Yellow pages represent which one of the following type of advertising?
Interactive Advertising
Institutional Advertising
Directory Advertising
Retail or Local Advertising
Question # 5 of 15
From the following names who one called advertising “an evil service”?
Mr Bevan
Franklin Roosevelt
Winston Churchill
Arnold Toynbee
Question # 6 of 15
Which one of the following is NOT a part of communication objective in communication
response pyramid?
Awareness
Knowledge
Preferences
Trial
(Reference: handsout page # 17, it is in pyramid but is it the part of Behavorial
objectives rather than communication objectives)
Question # 7 of 15
Which one of the following problem solving techniques is considered old one?
RACE
ROPE
RIPE
RISK
Question # 8 of 15
Which of the following is included in demographics of target market?
Occupation
Household status
Income
All of the given options
Question # 1 of 15
Which one of the following is NOT included in physical distribution components?
Select correct option:
Channels
Coverage
Transportation
Public relation
Question # 2 of 15 ( Start time: 07:30:00 PM ) Total Marks: 1
All of the following differentiate advertising from public relations, EXCEPT:
Select correct option:
Control on creativity
Unlimited contacts with client
Paid for space or time in mass media
Limited life of information
Question # 3 of 15 ( Start time: 07:31:21 PM ) Total Marks: 1
Which one of the following is included in macro factor in SWOT analysis?
Select correct option:
Supplier
Economic
Competitor
Creditor
Question # 4 of 15 ( Start time: 07:32:09 PM ) Total Marks: 1
All of the following are the components of price, EXCEPT:
Select correct option:
List price
Discount
Warranties
Payment mode
Question # 5 of 15 ( Start time: 07:33:05 PM ) Total Marks: 1
When a famous beverage brand was registered as a trade mark?
Select correct option:
1892
1895
1898
1893
Question # 6 of 15 ( Start time: 07:33:45 PM ) Total Marks: 1
Which of the following differentiates advertising from public relations?
Select correct option:
Control on creativity
Unlimited contacts with client
Paid for space or time in mass media
All of the given options
Question # 7 of 15 ( Start time: 07:35:05 PM ) Total Marks: 1
Which one of the following advertising promotes company name instead of promoting its
products?
Select correct option:
Institutional advertising
Direct response advertising
Public service advertising
Political Advertising
Question # 8 of 15 ( Start time: 07:35:44 PM ) Total Marks: 1
Which one of the following post campaign tests includes the “Aided and Unaided” test
method?
Select correct option:
Inquiry test
Sales test
Recall test
Recognition
Question # 9 of 15 ( Start time: 07:36:33 PM ) Total Marks: 1
Which one of the following is having overall in- charge for the creative and the artwork
of agency’s clients?
Select correct option:
Media planner
Media director
Creative director
Account director
Question # 10 of 15 ( Start time: 07:37:05 PM ) Total Marks: 1
Which one of the following is NOT included in initial briefing of accounts department in
pre placement evaluation?
Select correct option:
Budget
Price
Competition
Production
Question # 11 of 15 ( Start time: 07:38:25 PM ) Total Marks: 1
Which one of the following elements is NOT included in print media?
Select correct option:
Headline
Copy
Illustration
Voice quality
Question # 12 of 15 ( Start time: 07:39:06 PM ) Total Marks: 1
Five stages in the product life cycle can be identified. Which of the following is NOT a
generally accepted stage?
Select correct option:
Introduction
Peak
Growth
Maturity
Question # 13 of 15 ( Start time: 07:40:33 PM ) Total Marks: 1
RACE and ROPE are two problem-solving strategies. Which of the following factors are
common in both strategies?
Select correct option:
Research, Action
Research, Objective
Research, Evaluation
Research, Communication
Question # 14 of 15 ( Start time: 07:41:05 PM ) Total Marks: 1
What are the factors that can be influenced while selecting an effective media?
Select correct option:
Product characteristics
Media objectives
Media budget
All of these
Question # 15 of 15 ( Start time: 07:42:21 PM ) Total Marks: 1
Which one of the following is the useful tool to provide technical information with
complete demonstration to the industrialist?
Select correct option:
Newspaper
TV
Exhibition
Radio
Question # 1 of 15 ( Start time: 07:02:09 PM ) Total Marks: 1
Which one of the following is the limitation of TV as an advertising medium?
Select correct option:
Cost
Clutter
Fleeting message
All of the given options
Question # 2 of 15 ( Start time: 07:03:32 PM ) Total Marks: 1
Which one of the following is NOT a part of Advertising Pyramid?
Select correct option:
Attention
Desire
Need
Interest
Question # 3 of 15 ( Start time: 07:04:44 PM )
The difference between actual and desired state is known as:
Select correct option:
Demand
Want
Need
Interest
Question # 4 of 15 ( Start time: 07:06:14 PM ) Total Marks: 1
Which one of the following is NOT included in the components of positioning?
Select correct option:
Benefit
Target
Competition
Price
Question # 5 of 15 ( Start time: 07:07:02 PM ) Total Marks: 1
There are many definitions of "Advertising". Which of the following is a key parameter
to define advertising?
Select correct option:
Identifiable Sponsor
Competitive Advantage
Target Audience
Company Mission
Question # 6 of 15 ( Start time: 07:08:35 PM ) Total Marks: 1
In the Gillette advertisement that claims "Gillette, the best a man can get,". In
communication model, Gillette is a:
Select correct option:
Receiver
Transmitter
Decoder
Source
Question # 7 of 15 ( Start time: 07:10:09 PM ) Total Marks: 1
Which one of the following is included in macro factor in SWOT analysis?
Select correct option:
Supplier
Economic
Competitor
Creditor
Question # 8 of 15 ( Start time: 07:11:19 PM ) Total Marks: 1
Which one of the following problem solving techniques is considered old one?
Select correct option:
RACE
ROPE
RIPE
RISK
Question # 9 of 15 ( Start time: 07:12:44 PM ) Total Marks: 1
Which one of the following components gives Vague & diffused message about product?
Select correct option:
Focused
Utilitarian
Non specific
Service scheme
Question # 10 of 15 ( Start time: 07:13:51 PM ) Total Marks: 1
All of the following are the major stages of Marketing process EXCEPT:
Select correct option:
Market environment analysis
Target market & positioning process
Analysis of company’s annual report
Marketing mix decision
Question # 11 of 15 ( Start time: 07:15:16 PM ) Total Marks: 1
Which one of the following is a disadvantage to advertise in a magazine?
Select correct option:
Long life span
High cost
Visual quality
Audience receptivity
Question # 12 of 15 ( Start time: 07:16:47 PM ) Total Marks: 1
Which one of the following referred as "encoding"?
Select correct option:
Receiving a message with a common field of experience
Transforms an abstract idea into a set of symbols
Process of selecting a communication channel
Integration of new information
Question # 13 of 15 ( Start time: 07:18:17 PM ) Total Marks: 1
In online advertising, an ad that appears in a window on your screen while waiting for
web page to load is called:
Select correct option:
Button ad
Ad Views
Banner
Interstitial
Question # 14 of 15 ( Start time: 07:19:15 PM ) Total Marks: 1
An appeal that relates social issues such as family planning, environment protection and
donation, is known as
Select correct option:
Rational appeal
Moral appeal
Entertaining appeal
Emotional appeal
Question # 15 of 15 ( Start time: 07:20:48 PM ) Total Marks: 1
Which one of the following defines the Advertising ethics?
Select correct option:
Universal codes of business practice
Societal orientated behavior by firms
A culturally conditioned agreement on what constitutes right and wrong
Honesty to a firm's customers
Question # 1 of 15 ( Start time: 07:02:09 PM ) Total Marks: 1
Which one of the following is the limitation of TV as an advertising medium?
Select correct option:
Cost
Clutter
Fleeting message
All of the given options
Question # 2 of 15 ( Start time: 07:03:32 PM ) Total Marks: 1
Which one of the following is NOT a part of Advertising Pyramid?
Select correct option:
Attention
Desire
Need
Interest
Question # 3 of 15 ( Start time: 07:04:44 PM )
The difference between actual and desired state is known as:
Select correct option:
Demand
Want
Need
Interest
Question # 4 of 15 ( Start time: 07:06:14 PM ) Total Marks: 1
Which one of the following is NOT included in the components of positioning?
Select correct option:
Benefit
Target
Competition
Price
Question # 5 of 15 ( Start time: 07:07:02 PM ) Total Marks: 1
There are many definitions of "Advertising". Which of the following is a key parameter
to define advertising?
Select correct option:
Identifiable Sponsor
Competitive Advantage
Target Audience
Company Mission
Question # 6 of 15 ( Start time: 07:08:35 PM ) Total Marks: 1
In the Gillette advertisement that claims "Gillette, the best a man can get,". In
communication model,
Gillette is a:
Select correct option:
Receiver
Transmitter
Decoder
Source (not sure)
Question # 7 of 15 ( Start time: 07:10:09 PM ) Total Marks: 1
Which one of the following is included in macro factor in SWOT analysis?
Select correct option:
Supplier
Economic
Competitor
Creditor
Question # 8 of 15 ( Start time: 07:11:19 PM ) Total Marks: 1
Which one of the following problem solving techniques is considered old one?
Select correct option:
RACE
ROPE
RIPE
RISK
Question # 9 of 15 ( Start time: 07:12:44 PM ) Total Marks: 1
Which one of the following components gives Vague & diffused message about product?
Select correct option:
Focused
Utilitarian
Non specific
Service scheme
Question # 10 of 15 ( Start time: 07:13:51 PM ) Total Marks: 1
All of the following are the major stages of Marketing process EXCEPT:
Select correct option:
Market environment analysis
Target market & positioning process
Analysis of company’s annual report
Marketing mix decision
Question # 11 of 15 ( Start time: 07:15:16 PM ) Total Marks: 1
Which one of the following is a disadvantage to advertise in a magazine?
Select correct option:
Long life span
High cost
Visual quality
Audience receptivity
Question # 12 of 15 ( Start time: 07:16:47 PM ) Total Marks: 1
Which one of the following referred as "encoding"?
Select correct option:
Receiving a message with a common field of experience
Transforms an abstract idea into a set of symbols
Process of selecting a communication channel (not sure)
Integration of new information
Question # 13 of 15 ( Start time: 07:18:17 PM ) Total Marks: 1
In online advertising, an ad that appears in a window on your screen while waiting for
web page to load is called:
Select correct option:
Button ad
Ad Views
Banner
Interstitial
Question # 14 of 15 ( Start time: 07:19:15 PM ) Total Marks: 1
An appeal that relates social issues such as family planning, environment protection and
donation, is known as
Select correct option:
Rational appeal
Moral appeal
Entertaining appeal
Emotional appeal
Question # 15 of 15 ( Start time: 07:20:48 PM ) Total Marks: 1
Which one of the following defines the Advertising ethics?
Select correct option:
Universal codes of business practice
Societal orientated behavior by firms (not sure)
A culturally conditioned agreement on what constitutes right and wrong
Honesty to a firm's customers
Question # 6 of 15 ( Start time: 08:13:18 PM ) Total Marks: 1
If a company's customers are concentrated in a small geographic area and the company
sells technical
products, which one of the following promotion methods is better?
Select correct option:
Advertising
Publicity
Personal selling
Public relation
Question # 10 of 15 ( Start time: 08:17:36 PM ) Total Marks: 1
Which kind of advertisement it will be if it is sponsored by a non profit institution?
Select correct option:
Institutional advertising
Corporate advertising
Commercial advertising
Non commercial advertising
Question # 11 of 15 ( Start time: 08:19:04 PM ) Total Marks: 1
Which of the following is important for the identification of the company?
Select correct option:
Logo
Logotype
Logo & Logotype
None of the given options
Question # 12 of 15 ( Start time: 08:20:30 PM ) Total Marks: 1
Which one of the following is having overall in- charge for the creative and the artwork
of agency’s clients?
Select correct option:
Media planner
Media director
Creative director
Account director
Question # 13 of 15 ( Start time: 08:21:22 PM ) Total Marks: 1
Which one of the following is a broad set of communication activities used to create and
maintain favorable relations between the organization and its publics?
Select correct option:
Advertising
Sales Promotion
Public Relation
Publicity
Question # 14 of 15 ( Start time: 08:22:51 PM ) Total Marks: 1
“Household status, marital status, occupation type and ethnic group” show which of the
following?
Select correct option:
Target’s purchasing habits
Target’s media usage
Demographics of target market
Product service benefits
Question # 15 of 15 ( Start time: 08:23:50 PM ) Total Marks: 1
Which of the following tools is mostly costly but has less per audience cost than all tools?
Select correct option:
Advertising
Public Relations
Publicity
Sale Promotion
Question # 8 of 15 ( Start time: 08:15:22 PM ) Total Marks: 1
Which one of the following is included in classification of advertisement?
Select correct option:
Perceptible
Imperceptible
Target Audience
Induced
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Advertising & Promotion (MKT621) QUIZ 4
Solved by M.Fawad.Ahmed (cooolstar@gmail.com)