ROCKSTAR ENERGY DRINK
MARKETING 500
ROCKSTAR Energy Drink is exploding onto the marketplace. The beverage industry
is experiencing a shift away from traditional carbonated soft drinks, into trendier
functional beverages. “Energy drinks have been the fastest growing beverage category in
the U.S.for each of the last two years”, experiencing a 69 % volume growth in all
measured channels in 2005. There is a 67 % expected growth factor- to more than $1.8
billion dollars between 2006 to 2008 in the energy drink market, and ROCKSTAR is
positioned to claim its market share.
Marketing Objectives
A major initiative for the ROCKSTAR Company is to increase sales. According to
Founder and CEO, Russ Weiner, “Our goal next year will be to double again (in sales).”
ROCKSTAR recorded sales of $15.7 million in July 2004 and $37.3 million in October
2005. The projected growth for the Energy Drink Market in 2006 is $101 million and
ROCKSTAR is looking to win a big piece of that share. ROCKSTAR entered a market
dominated by Red Bull. In 2005, ROCKSTAR controlled a market share in 9.1% where
Red Bull dominated 57.7% of the Energy Drink market. ROCKSTAR has taken steps to
increase its market share by teaming up with Coca-Cola to expand distribution and
expanding it celebrity and sports sponsorships. A business goal of ROCKSTAR is to
expand into foreign markets. With restrictions on ingredients and tariffs, there are so
many barriers to entry they make it difficult for ROCKSTAR to succeed. Currently,
ROCKSTAR is working on entering Canada, Mexico and England with its product. At its
inception, ROCKSTAR was originally available in Northern California. By teaming up
with Admiral Beverage, the ROCKSTAR brand was able to expand into the Mid-Western
states. However, expanding further East was a difficult task to complete until
ROCKSTAR sing a distribution agreement with Coca-Cola enterprise. With the Coca-
Cola distribution deal, ROCKSTAR will be able to get their product anywhere they
couldn’t before.
ROCKSTAR uses sponsorship to promote its product line. ROCKSTAR is a sponsor
of sporting events such as Boxing and Mixed Marshal Arts Events, Snowboarding,
Motorcross and Street Car racing. ROCKSTAR also prides itself in celebrity sponsorship
by sponsoring the American Music Awards, Radio Music and Soul Train Awards,
American Celebrity Golf Tournament, and TV Land Awards. Like many popular
companies, ROCKSTAR will be using product placement in TV and Movies.
ROCKSTAR is has a product line that offers many choices to it customers. Currently,
ROCKSTAR can is offered in the 8oz., 16oz., and 24oz can sizes and in ROCKSTAR
Original, Diet and Juiced flavors. Also, ROCKSTAR offers an alcoholic version of its
drink, ROCKSTAR 21, in a limited market. ROCKSTAR is currently experimenting with
different flavors to increase it product line. Currently in development are bubble gum,
lime, and citrus flavors.
Company History
Russ Weiner worked a short while for Maurice Kanbar, founder of Skyy Vodka, and
learned much about the beverage industry. During that time, Weiner got the idea to
create ROCKSTAR Energy Drink in 1998, after drinking its main competitor, Red Bull.
He participated in the party life-style and Red Bull mixed with vodka was the party
favorite. But Red Bull, like it’s competitors, was only available in an 8 oz. can. Weiner
created the idea of a ‘double-size’ energy drink- the 16 oz. can and decided to call it
ROCKSTAR. He felt the name was “the best in the world, as who has more energy than
a rock star?”
Weiner pitched the idea to Kanbar, who was not interested, but encouraged him to
venture out on his own and use his contacts. The most contact that he used was the
relationship with Southern Wine and Spirits, who distributed Skyy Vodka. Southern
Wine and Spirits became ROCKSTAR’s first distributor.
With an initial investment of just $50,000, Weiner searched over a year to find the
right manufacturer to fill his 16 oz. cans. He wooed Jason May away from Skyy Vodka
to develop and design the image for his new beverage. “ROCKSTAR went through 700
formulations before it hit the market.”
Weiner got his inspiration to create a health-inspired energy drink from his parents,
two of the world’s leading herbalists. His father, Dr. Michael Weiner has authored over
20 books on health and nutrition and holds a Ph.D. in Nutritional Ethnomedicine from the
University of California, Berkeley. Russ traveled the jungles of the south Pacific with his
parents, collecting and researching native remedies in search of healing qualities in plants
used by native healers. Some of their samples were even sent to the US for a government
anti-cancer screening program. This lifelong exposure to natural herbs and treatments led
Russ to the creation of “the most complete, most unique, most powerful, and most honest
energy beverage ever created: ROCKSTAR.
Within two months of product launch, ROCKSTAR was being sold by giants such as
Costco, Albertson’s, and Safeway and convenience stores such as 7-11, AMPM, and
Circle K. After introduction to the northern California market, ROCKSTAR then teamed
up with a series of distributors that covered different regions of the U.S. After some
difficulty finding distributorship east of the Rockies, ROCKSTAR struck its largest
distribution deal- with Coca Cola Enterprises. “The beauty of the Coke deal is that they
going to get us everywhere we couldn’t be before”.
Industry Analysis and Trends
Currently the energy drink industry is under no regulatory pressures because the
drinks are classified as dietary supplements by the Food and Drug Administration. The
classification as a dietary supplement may change in the future if there are any adverse
effects from the intake of more than recommended amount of energy drink.
The energy drink industry is in the growth stage of market development and is seeing
more competitors entering the market. According to Businessweek, there will be over 2
billion dollars worth of energy drinks consumed in 2006. This number has grown by 75
percent since 2000. Consumption of energy drinks will grow another 50 percent in the
next two years. Asia and North America account for over 80 percent of the energy drinks
that are consumed. Currently, energy drinks like ROCKSTAR comprise of only 2 percent
of the larger 60 billion dollar carbonated drink market. Only 11% of adults consume
energy drinks. The 18 percent of teenagers consume some form of energy drinks.
Originally the energy drinks were marketed to 18 to 30 year old men as a late night drink
mixer. Currently, energy drinks are purchased by adults aged 18-50 which includes a 33
percent consumption by women. ROCKSTAR is currently the number three player in the
energy drink industry.
RockStar Growth
40000000
35000000
Dollars
30000000
25000000
DOLLAR
20000000
month/year
15000000
10000000
5000000
0
Jul-04
Oct-04 Jun-05
Oct-05
Growth Period
RockStar Market Share Growth
140.00%
Dec-05
128.20% 128.20%
Sep-05
120.00%
105.80%
May-05
100.00%
89.50%
Feb-05
80.00%
Nov-04
60.00%
Aug-04
40.00%
Apr-04
20.00%
Jan-04
0.00%
Oct-03
Jul-04
Oct-04
Jun-05
Oct-05
% Change Vs. Prior
Year
month/year
Environmental Forces
Let’s examine the social forces affecting the marketing of ROCKSTAR Energy
Drink. About 60 years ago, the world witnessed the birth of a new music gendre- rock
and roll. The influence these musicians would have on the world is phenomenal. Their
lifestyles are followed closely by the media, with their every move and opinion reported
to the masses via television, radio, and in print. Enter the latest rage in beverages… the
energy drink. “As the energy drink wave sweeps across the nation, at the same time the
hearts of minds of many humans desire to be a ROCKSTAR. With this fabulous life
comes the exhausting, crazy lifestyle that depends on little sleep and a lot of work. Using
the Hollywood image as its theme, ROCKSTAR energy drink is a great choice to get a
boost while living your ROCKSTAR-based life.” Just look at the popularity of television
shows such as ROCKSTAR SuperNova, American Idol, INXS, MTV, VH1, The
Osbournes - which appeal to our endless fascination with rockers and celebrities. If we
can’t be rock stars, we want to behave like them and drink like them!
“Teens and young adults remain the primary target of manufacturers, and marketers
have thoughtfully positioned their beverages in the marketplace, creating an energy drink
for every young lifestyle. Many, linked to extreme sports, represent adventure and
rebellion. Others seem to offer a party image” which is what ROCKSTAR offers.
An important and successful market segment for ROCKSTAR Energy Drink is the
college-age student. “The tremendous sales growth of this category has been driven by
the right product meeting the right group in the right place. Young people seek a way to
get the most out of their free time and fun time; added energy is a solution. Furthermore,
this group often visits convenience stores, which sold nearly half of all energy drinks
(off-premise) in 2004.” Students also drink ROCKSTAR to help them stay up late for
studying.
Another factor driving the popularity of energy drinks is the desire to be fit and
athletic. The United States is facing an obesity epidemic, and never before have we been
so bombarded with information about eating right and exercising regularly to maintain
good health. Energy drinks can give that “pick-up” for weekend warriors to go out and
exercise, and some athletes use energy drinks to help boost their performance.
Economic forces are at work in the US and abroad. Will consumers pay $1.75 $2.50 for a 16 oz. can of ROCKSTAR Energy Drink? Based on the sales growth over the
past few years in the US, the answer is a resounding yes, “Already, sales (of a competing
company’s energy drink) in this country have more than doubled since last year,
according to the Beverage Marketing Corp. — from $130 million in wholesale sales to a
projected $275 million this year.”
The international market also shows outstanding growth – in certain countries. For
example, in the UK, energy drinks have taken over 20% of the soft drink market. The
UK has the longest working hours in the European Union, with a “24/7” lifestyle, leading
consumers to search for drinks with an extra “kick”. The energy drink market is driven,
“especially by young, image-conscious adults, who see these drinks as a kind of fashion
accessory. What is more, values have been boosted by the fact that energy drinks
command a substantial premium over other soft drinks, as consumers are prepared to pay
a relatively high price for the energy boost they provide.” It should be noted however,
that 25% of the British population feels that energy drinks are too expensive.
As of February 2003, the world leaders in consumption per capita of sports and
energy drinks are the Japanese, where energy drinks were first introduced in the 1960’s.
They consume about twice as much as typical US consumer per year, and “account for
80% of the world’s consumption of sports and energy drinks…."These products are
thought of in the same way as regular soft drinks and juices, and many of them don't
carry a price premium either, which boosts their sales.
The advances in technology have created a streamlined, completely mechanized
production process, which translates into pure, safe, standardized quality of product. The
use of EDI links via the internet, and extranets expedites communications in the supply
chain as well as the distribution chain. This keeps production costs down by perishable
and non-perishable supplies arriving and used when needed, without stopping production.
Order fulfillment is faster, more accurate, and customer service is available 24/7 via
online chat, telephone, and email.
By teaming up with Coca-Cola as distributor, ROCKSTAR benefits by their product
‘piggy-backing’ with Coca-Cola deliveries, which is more cost-effective for both
companies.
The internet allows ROCKSTAR to use innovative ways to promote its product, using
e-marketing campaigns such as viral marketing, RSS feeds, opt-in programs, and
personalized marketing programs. For example, if a customer is willing to receive
marketing promos from ROCKSTAR, they may get a coupon for our beverage sent to
their cell phone or PDA when the customer is near a local retailer.
The US Food and Drug Administration (FDA) is the regulatory agency that ensures
that foods sold in the US are safe and wholesome. The agency employs around 9,000
people, including 2,100 scientists who examine, inspect, and approve all products sold in
the US. One of the biggest concerns people have is the amount of caffeine in energy
drinks. The FDA and the American Medical Association are in agreement that moderate
intake of caffeine is safe, and not injurious to health for most people (certain medical
conditions may be existing in certain individuals). Moderate consumption is considered
about 3 cups of coffee, or 300 milligrams of caffeine per day. One serving of
ROCKSTAR (8 oz.) has only 75 milligrams of caffeine, or 150 ml. total in a 16 oz. can,
clearly within what is considered moderate.
There are many foreign governments that are taking a stand on the energy drink issue.
Australia now places warning labels on products energy drinks: "This food is not
recommended for children, pregnant or lactating women and individuals sensitive to
caffeine." The head of a food regulation advisory group for Australia’s Public Health
Association wants to see a ban on sales of energy drinks to minors under 18 years old.
A few European countries have restricted the sale of energy drinks pending further
investigations of their contents. Canada, France, Denmark and Norway have not
approved many energy drinks for sale in their countries, and “Sweden's National Food
Administration began advising people not to consume Red Bull (ROCKSTAR’s main
competitor) with alcohol, or as a thirst-quencher.
In Japan, regulations are not as tight as in western Europe - they operate under a
voluntary regulation system, FOSHU (Foods for Specific Health Uses). “Taurine (one of
the main ingredients in ROCKSTAR) is still classified as a drug under the Japanese
Pharmaceutical Affairs Law but many tonic-type energy drinks are considered quasidrugs (categorized somewhere between drugs and foods but require approval from the
Ministry of Health, Labor and Welfare). They can be sold in drug stores, food and Cstores and even through vending machines, just like sodas and candy. The market for
quasi-drug tonic energy drinks in Japan is a US $2.5 billion industry.” However, approval
by FOSHU is not mandatory in Japan. FOSHU approved foods account for only about
US $6 billion of its US $27 billion nutrition market, as approval can cost up to about US
$1 million.
Each country being considered as a marketing destination for ROCKSTAR will have
to be studied to determine whether regulations regarding consumption will allow our
product for sale without restrictions. Also at work will be foreign tariffs, which will
determine the profitability of selling in that prospective foreign market.
The energy drink marketplace is filled with competition. Please turn to Exhibit A for
a comprehensive list of competitive beverages as posted in Energy Drink Review, May
2006. Competition is differentiating its offerings by flavor varieties, packaging- single
serve, 6-pack, or 12-packs, cans, bottles, or pouches. Here are several years market
shares by brand.
Top energy drinks by brand
Brand
DOLLAR
SALES
% change
vs.
prior year
Market
Share
% change
vs.
prior year
$120,330,056
68.4%
59.2
4.7
ROCKSTAR
$15,742,497
128.2%
7.7
2.5
SOBE ADRENALINE
RUSH
$14,051,204
12.2%
6.9
-2.7
AMP
$13,032,334
12.8%
6.4
-2.4
MONSTER ENERGY
$9,367,802
253.2%
4.6
2.6
SOBE NO FEAR
$7,506,167
944.8%
3.7
3.1
HANSEN’S ENERGY
$3,546,663
-0.9%
1.7
-1.0
KMX
$3,437,564
-44.6%
1.7
-3.0
BLUE OX
$1,473,845
-28.1%
0.7
-0.8
EAS PIRANHA
$1,110,173
115.0%
0.6
0.2
BAWLS
$1,017,352
77.8%
0.5
0.1
HYPE
$993,144
206.4%
0.5
0.2
POWERADE
$886,398
7.5%
0.4
-0.2
RUSH ENERGY
$842,228
508.1%
0.4
0.3
180
$785,026
-27.4%
0.4
-0.4
$203,295,104
55.1%
100.0
0.0
RED BULL
CATEGORY TOTAL
Source: Information Resources Inc., Total food, drug and mass merchandise for the
52 weeks ending July 11, 2004.
Top energy drinks by brand
Brand
Dollar Sales
% Change Vs.
Prior Year
Market
Share
% Change Vs.
Prior Year
Red Bull
$192,954,700
67.3
57.7
-1.2
ROCKSTAR
$30,352,410
105.8
9.1
1.5
Monster Energy
$26,137,550
206.9
7.8
3.5
Sobe Adrenaline
Rush
$18,249,200
31.1
5.5
-1.7
AMP
$17,084,970
31.8
5.1
-1.5
Sobe No Fear
$13,352,710
91.7
4.0
0.4
Full Throttle
$8,886,300
NA
2.7
2.7
Hansen’s
Energy
$2,252,797
-37.3
0.7
-1.2
Hansen’s Lost
Energy
$2,184,804
623.8
0.7
0.5
Rip It
$1,803,258
NA
0.5
0.5
Category Total
$334,742,800
70.3
Source: Information Resources Inc., Total food, drug and mass
merchandise (excluding Wal-Mart) for the 52 weeks ending June 12,
2005
Top energy drinks by brand
Brand
Dollar Sales
% Change Vs.
Prior Year
Market
Share
% Change Vs.
Prior Year
Red Bull
$213,249,000
53.4%
54.4
-5.7%
ROCKSTAR
$37,390,520
89.5%
9.5
1.0%
Monster Energy
$36,998,680
192.6%
9.4
4.0%
Sobe Adrenaline
Rush
$20,298,340
40.0%
5.2
-1.1%
Amp
$18,851,420
40.4%
4.8
-1.0%
Sobe No Fear
$17,346,630
93.8%
4.4
0.6%
Full Throttle
$16,955,790
NA
4.3
4.3%
Rip It
$2,652,455
860.8%
0.7
0.6%
Hansen’s Lost
Energy
$2,453,903
156.9%
0.6
0.2%
Sobe Lean
$2,382,621
NA
0.6
0.6%
Source: Information Resources Inc., total food, drug and mass
merchandise for the 52 weeks ending Oct. 2, 2005
Current Product
ROCKSTAR is the brand name of a line of energy drinks. ROCKSTAR is currently
offered in three sizes and five flavors with size depending on the flavor. The variety of
flavors includes original, diet, cola, juiced, and 21. Original and diet flavored
ROCKSTAR are offered in three different sizes 8.4, 16, and 24 fl oz. ROCKSTAR Cola
and 21 are only offered in 24 fl oz. cans. ROCKSTAR Juiced comes in two sizes, 16 and
24 fl. oz. ROCKSTAR uses a combination of herbs and vitamins to make the energy
drinks with some differences between the products. The diet flavored drink substitutes
sugar and corn syrup with a Splenda mix of products. ROCKSTAR Cola is a mixture of
cola with the original energy drink flavor and ingredients. The Juiced ROCKSTAR
consists of 70% juice. ROCKSTAR 21 is the alcoholic version of the original energy
drink. Along with the energy drinks, ROCKSTAR also markets a line of clothing and
accessories that includes t-shirts, sweaters, hats, and wristbands. The shirts available are
tank tops, short and long sleeves. The sweatshirts are hooded pull-overs. The hats are
either fitted or mesh material. Wristbands contain the ROCKSTAR logo. ROCKSTAR
also produces Von Dutch brand energy drinks.
Current Price
Currently the price for a can of ROCKSTAR Energy Drink is between $1.75 and
$2.50 depending on the size of the can and location of the purchase. Prices may be
cheaper if the product is purchased by the case. The price of a case varies from $30.00 to
$48.00 and also contingent on size of the drink. Prices for the clothing line and
accessories are as follows. Shirts run between $14.99 and $19.99. The price relies on the
length of the sleeve. The sweaters cost $34.99. ROCKSTAR hats are $19.99 and
wristbands are $14.99.
Current Promotion
The ROCKSTAR brand currently can be seen almost every where. Celebrities and
athletes promote ROCKSTAR. They are major sponsors of many events and athletes
over the United States. They use product placement. They have a drift racing team and
car that is going to be featured in the upcoming movie The Fast and The Furious: Tokyo
Drift. The ROCKSTAR car in the movie will by given away to one lucky winner. Drift
racing consist of racing at an angle with the back tires casing the front of the car.
Although popular in Japan, drift racing did not make an appearance in the U.S. until
1996. It is quickly becoming a popular and ROCKSTAR has their brand name all over it.
ROCKSTAR also has a Suzuki Racing Supercross and Motocross Team. ROCKSTAR is
also the official sponsor of Gumball 3000. “The Gumball 3000 is a controversial annual
6-day, 3000-mi international car rally that takes place on public roads.” Other
ROCKSTAR sponsored events include Van’s Pool Party and the Taste of Chaos tour.
Another way of promoting their product is by holding contests. Some of their contests
included a disc jockey competition and a modeling contest. Both events offered gift and
prizes to the winners and runner-ups. Through their website, ROCKSTAR advertises its
products and also promotes its contest and competitions. Popular magazines like Maxim
and FHM another way that ROCKSTAR advertises their product. The ROCKSTAR RV
travels through the United States attending events advertising and give samples of the
product.
Current Place
ROCKSTAR energy drinks are readily available in various locations. From small
convenience stores like 7-11 to big supermarkets like Albertson’s. Health and nutrition
stores such as GNC and The Vitamin Shoppe also carry ROCKSTAR products. The
internet is another place to sale ROCKSTAR products. The official website as well as
internet vendors carries ROCKSTAR products. Bars are the new place of sales for the
energy drink market. A surge of alcoholic beverages made with energy drinks has made
the bar scene a market that ROCKSTAR has focused on. With ROCKSTAR sponsoring
many events, a portion of their products sold are at these venues. These include concerts,
sport competitions, and celebrity parties.
Recommended Product
ROCKSTAR should continue to produce energy drinks under different names such as
the Von Dutch drink. By doing so, ROCKSTAR can further continue to acquire more of
the energy drink market share. They can also continue to introduce new flavors to target
new customer that might not like the current flavors being offered. Since only certain
flavors are offered in the three different sizes, it would be in ROCKSTAR’s best interest
to offer all their flavors in all different sizes available. A sports drink could help them
tap into one of the markets with higher sales then them. Their current clothing and
accessory lines are limited so, expanding their clothing line to include a larger variety of
t-shirts and sweaters would be ideal. They could also include ROCKSTAR jeans, jackets
and even shoes.
Recommended Price
For the ROCKSTAR energy drinks the current prices are at about the average price
for all energy drinks. Since energy drinks are a convenience good, higher prices might
cause a loss of customers that will switch to a different brand. The other brands that
ROCKSTAR produces could be sold at higher than average price. The brand name Von
Dutch is synonomous with upscale clothing, so a price closer to $3.00 will work. Prices
for the expanded clothing line could be set to the existing medium market prices.
Recommended Promotion
The ROCKSTAR name is imprinted in a large number of parties, events, and contest,
but they have not devoted much of their promotion to professional sporting events such
as the Super Bowl or World Series. Red Bull, ROCKSTAR’s main competitor, has gone
as far as to purchase a professional soccer team. A commercial during the Super Bowl
would target a majority of energy drink consumers from age 18-80. ROCKSTAR could
also go as far as buying the rights to name a professional sport team’s area or stadium
such as the Pepsi Center in Denver. ROCKSTAR can also begin to use point-ofpurchase displays to separate its product from its close competitors.
Recommended Place
ROCKSTAR is currently available almost everywhere drinks are sold. ROCKSTAR
would benefit from selling its products in a vending machine bearing its logo as well as
Coca-Cola vending machines. These vending machines can be placed on collage
campuses, amusement parks, and sporting venues. ROCKSTAR is based out of the
United States, but it is expanding over the world. Currently only the original and diet
ROCKSTAR energy drinks are available outside the U.S. If all the flavors were sold in
other countries ROCKSTAR would grow in popularity.
Drink ROCKSTAR, party like a rock star!
John Sicher, Beverage Digest
CCNA Category Participation Study
www.bevindustry.com Partying Like a ROCKSTAR by Elizabeth Fuhrman
www.ROCKSTAR69.com
http://energydrinks.factexpert.com/910-ROCKSTAR.php
www.mindbranch.com/listing/product/R560-386.html
www.usatoday.com/news/health/diet/2001-12-20-energy-drinks.htm
http://news.bbc.co.uk/2/hi/business/4144078.stm
www.ffnmag.com/NH/ASP/strArticleID/ 412/strSite/FFNSite/articleDisplay
www.ific.org/publications/brochures/caffeinebroch.cfm
www.usatoday.com/news/health/diet/2001-12-20-energy-drinks.htm
www.npicenter.com/anm/templates/newsATemp.aspx?articleid=10528&zoneid=45
www.nutraingredients.com/news/ng.asp?n=65911-japan-foshu
www.bandddesigns.com/energy/arch/002672.html
www.bevnet.com/reviews/ROCKSTAR/
http://en.wikipedia.org/wiki/ROCKSTAR_energy_drink
Maximizing our value through innovation, Coca Cola Enterprises RGM Team
Exhibit A
MDX sugar free
Energy Drink Collection
Vault Energy Drink
KaBoom Orange Buzzz time-released
Energy
Chaser 5 hour Energy Berry Flavor
No Fear Gold
EX Extreme Energy Adrenalin Fuel
Von Dutch Energy Drink
Mouth of the South High Energy Drink
Iron Energy Orange Energy Drink
Iron Energy Lemon-Lime Energy
Drink
Samurai Energy Original Green Tea
Go Fast Light Energy Drink
Samurai Energy Raspberry Green Tea
Rip It Atomic Lime Wrecker Fuel
Rip It Energy Fuel Atomic Pom
Xtreme Shock Grape
Jet Up Action Fuel
Xtazy Energy Sugar Free
In Responce to Fark.com Users
Tab Energy
Emergen-C Instant Energy Mix
Extreme Shock Fruit Punch
Xtreme Shock Mandarin Orange
Energy Drinks bad for your heart
Go Fast Rocketman
XELR8 energy drink
Energy Drink Comparison
Xtazy Energy Lime Blast
Xtazy Energy Cranberry Blast
Power Horse Energy Drink
Gleukos Performance Beverage
Xtazy Energy Orange Blast
Resurrect Anti-Hangover Mixer
Enhance Energy Formula Lemon Lime
Rush Energy Drink
FRS Plus Energy
Korean Ginseng Drink
Huracan
Caffeine Content
Formula 7
Tilt
Ronin
Who's Your Daddy Energy Drink
Red Jak Energy Drink
Monster KHAOS Energy Juice
Twisted Chopper Energy Drink
Orange County Choppers High Octane
Fuel
Rumba Energy Juice
Sparks
Go Fast
Lift Off Orange
Soda Club Energy Drink
Lo-Carb Monster Energy
Jones Soda Energy
Liquid Ice Energy Drink
ACT Energy
Lift Off Lemon-Lime
Bossa Natural Energy Light
Liquid Ice Energy Sugar Free
Red Rave
Jolt Red
Guru Energy DrinkNOS Energy Drink
180 Energy X-3
Socko Energy
Crunk Energy Drink
Rip It Energy Fuel - Power
Speed Zone Energy Drink
Cascabel Energy Drink
Power Dream Sky High Chai
Propel Fitness Water Lemon
Energy Fizz Offer
Hansens Energy Water Tangerine
Hansen's Protein Smothie Banana Blast
Hansen's Energy Water Berry
Defcon3 the healthy energy drink
Ciclon energy drink
Boost active
Screamin Energy Max Hit
Rhinos Energy Gummies
Diablo Energy Drink
FUZE Energize
H20 Blast
Kombucha Wonder Drink
Energy Fizz Citrus
Source Burn Energy Drink
Rhino's Energy Drink
Mad Croc Energy Gum
Pollen Burst
Google Gulp
ROCKSTAR Energy Cola
Monster Assault
Anastasia Energy Attack
Energy Drink Ingredients
Full Throttle
Energy Boost Amazinger
Killer Buzz
Airforce Nutrisoda Immune
Rawling R EX2 Citrus punch
Wired X3000
Power Trip Energy Drink
Bliss Energy Drink
Gorilla Juice energy drink
Shakti energy drink
Zoom
XS Citrus Blast
Stacker 2 Stinger Pounding Punch
Stacker 2 Stinger Sinful Citrus
Budweiser B^E
Tiger Balance
Fair Warning Cool Sensation Drink
Foosh Energy Mints
Sobe Energy
SilverBack Extreme Energy
Hype
Buzz Bites
Independent Energy Drink
Umph
Root Beer Riot
Hair of the dog Energy Drink
XTZ Orange Rageous
Energy 69
XTZ X-Drinx Grape Grenade
Tiger Shot
CL-ONE
Tunnel Energy
Amp Energy Drink
Bawls Energy Drink
Vamp
Purepower Shotz
XS Electric Lemon Blast
XS Cranberry-Grape Blast
Boo Koo Energy
Mad Croc
Hyper Active Orange
SoBe No Fear
Lost energy drink
Rox Energy Drink
Monster Energy Drink
Sum Poosie
Religions hate Redbull?
Starbucks Double Shot Espresso
Sobe Adrenaline Rush
Sobe Adrenaline Rush Sugar Free
Looking for reviewers
Omega Energy
Wild Bull
Invigor8
PimpJuice
Mistic Berry RE
Hyper Active Starfruit
Mistic Citrus RE
WOW Rockin Raspberry
Red Rhinos
Pitbull
Bomba Energy
Reanimator naranja
Mc 2
lipovitan b3
Elements Sub-Zero
Power Dream Vanilla Blast
Elements Sub-Zero
Elements Fire
RedBull
Elements Rain
Hansen's Energy Pro
Blue Ox Oxtails Orange flavor
Crazy Larry’s Orange Blast
Crazy Larry’s Deep Space Blue
Blue OX Real Power (Black Cherry)
Blue OX Orange Rush
El Toro Loco Insane Energy
Piranha Outrageous orange pineapple
Hansen’s Energy Endurance Formula
TwinLab Energy Fuel
Hansen’s Power Formula
Magic energy kick
Venon Energy Drink
Hansen’s energy original