DO YOU TAKE YOUR DASHBOARD AT
FACE VALUE?
Because of their visually engaging nature, dashboards have become one of the most commonly adopted
analytical tools. However, insight is typically more than just screen-deep. Top companies now leverage
capabilities for interactive visualization in an effort to probe deeper into the answer beneath the answer.
Best-in-Class
companies are:
49%
more likely to have an open exchange of data across business functions
81%
more likely to be satisfied with the job role relevance of their data
56%
more likely to develop data-driven analytical talent in-house
53%
more likely to see improvement in knowledge sharing and collaboration
4.1x
more likely to see an improvement in operating profit greater than 20%
as compared
to All Others.
Read the full report: Interactive Dashboards: When the First
Answer Just Doesn't Cut It, June 2015, Aberdeen Group
The bottom line: Rarely is the first answer the final answer. Data visualization is a critical way of
connecting non-technical decision makers with timely and relevant data, but Best-in-Class companies
take it a step farther. With interactive tools for data exploration, top companies are able to improve
data accessibility and timeliness, and ultimately enjoy a healthy boost to their top and bottom lines.
This document is the result of primary research performed by Aberdeen Group and represents the
best analysis available at the time of publication. Unless otherwise noted, the entire contents of this
publication are copyrighted by Aberdeen Group and may not be reproduced, distributed, archived,
or transmitted in any form or by any means without prior written consent by Aberdeen Group.
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