GRASS – PRESS INFORMATION
“INSIDE MEETS OUTSIDE”
INTERZUM – MAY 2009
GRASS Shortcut
Page
2
The new Grass corporate design
The fittings manufacturer attends the interzum
with its new corporate design.
Pages
3-5
Pages
6-10
Pages
11-17
Tipmatic, Sensomatic and Sensotronic
Pages
18-24
Personnel reports
Pages
25-27
GRASS Fact-Box
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28
Press contact
Page
29
Dynapro guide system
The first completely-synchronised sub-surface guide
system from GRASS creates new standards.
Cabinet and flap systems
Quaturis corner cabinet systems and Kinvaro flap
systems – the new functional movement program
Fittings for handle-free front panels
Three systems for the most diverse applications:
There is a photo reference and a caption following each topic section.
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GRASS – PRESS INFORMATION
“INSIDE MEETS OUTSIDE”
INTERZUM – MAY 2009
GRASS Shortcut
The new Grass corporate design
Cologne, May 2009 – in time for the kick-off of the interzum, the fittings
manufacturer is repositioning its brand and presenting its new corporate
design to the trade audience. Focussing on the umbrella brand, GRASS
plans to position itself within the exclusive brand segment. Elegant,
modern and self-confident - these are the attributes of the new image.
With this development, the movement specialists are setting the stage
for the future. In addition to the green, large and striking areas of colour
and unusual images, it is the holistic approach, above all, that will positively change perception of the GRASS brand.
Dynapro guide system from GRASS
World premiere from GRASS: Dynapro, the first completelysynchronised sub-surface guide system from GRASS, creates new
standards in terms of silent operation, load-bearing performance and
comfort properties.
New solutions for wall and corner cabinets
Quaturis corner cabinet systems and Kinvaro flap systems – the new
Hetal functional movement systems will now be uniformly marketed under the GRASS brand.
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GRASS – PRESS INFORMATION
“INSIDE MEETS OUTSIDE”
INTERZUM – MAY 2009
GRASS presents its new corporate design
at the interzum
Cologne, May 2009 – in time for the kick-off of the interzum, the fittings
manufacturer is repositioning its brand and presenting its new corporate
design to the trade audience. Focussing on the umbrella brand, GRASS
plans to position itself within the exclusive brand segment. Elegant,
modern and self-confident - these are the attributes of the new image.
With this development, the movement specialists are setting the stage
for the future. In addition to the green, large and striking areas of colour
and unusual images, it is, above all, the holistic approach that will positively change perception of the GRASS brand.
In addition to the focus on high customer satisfaction and the ongoing
commitment to developing innovative product solutions, the movement
specialists plan to give particularly the GRASS brand a unique image
over the next few years. “Today, GRASS means trailblazing product developments, technical precision and progressive thinking. And this status
demands continuity. GRASS fittings systems represent a pledge that
needs to be fulfilled on a daily basis”, is the tenet of an internal strategy
paper. In future, GRASS will be positioned as a modern, upwardlymobile brand with tradition.
And the fact that the new brand concept is being presented at the
interzum has very good reasons. The furniture industry and interiors
supplier trade fair has long been the leading international trade fair for
GRASS. “With 50,000 visitors from more than 130 countries, the trade
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GRASS – PRESS INFORMATION
“INSIDE MEETS OUTSIDE”
INTERZUM – MAY 2009
fair reflects all those markets that are important to us”, reasons Frank
Nessler, Marketing/Sales CEO, commenting on the significance of the
four trade fair days.
As a complete provider of innovative fittings systems, GRASS is using
the interzum platform to create a furore with fascinating movement systems, future-oriented product solutions and a spectacular presentation
of the new corporate design.
The new corporate design has had a decisive impact on the considerably modernised appearance of the GRASS brand. Large, green surfaces
in conjunction with light, elegant images create a remarkably striking
impression, which provides an expression of modern purism. Colour
gradients, discrete structures and delicate transparencies bring the generous surface to life. And the use of the logo is always in white against a
green background. The individual design elements are harmonious and
fuse to create a coherent overall look comprising colour, image and typography.
Image reference:
New photographic language, file: GRASS_CorporateDesign
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GRASS – PRESS INFORMATION
“INSIDE MEETS OUTSIDE”
INTERZUM – MAY 2009
Caption: GRASS corporate design:
For the interzum, the fittings manufacturer, GRASS, is repositioning its
brand and corporate design. Focussing on the umbrella brand, GRASS
plans to position itself within the exclusive brand segment – elegant,
modern and self-confident.
GRASS_CorporateDesign
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GRASS – PRESS INFORMATION
“INSIDE MEETS OUTSIDE”
INTERZUM – MAY 2009
Dynapro – the new sub-surface guides system
Innovative movement solutions from GRASS come with a rich tradition.
Following the merger of Mepla-Alfit and GRASS and the takeover of
Hetal, the movement specialists are successfully launching their very
first product innovation under the new GRASS brand. With the Dynapro, the fittings manufacturer is now bringing a completely new subsurface guide to the market, whose functional properties and technical
new developments will wow furniture manufacturers and consumers in
equal measure.
Individuality is the buzzword of our age. Customised products play a
very special role in almost all areas of our lives – and this also applies
to our furniture, of course. Items of furniture must not only fulfil visual
demands – they must, above all, be convincing in terms of their intelligent functions. “Modern furniture demands a maximum of functional
variability to cater to the diverse requirements of customers”, confirms
Andreas Fleischmann, Sub-surface Guides Systems Product Manager at
GRASS.
Invisible but nevertheless extremely effective
An important prerequisite for this variability is fittings that allow furniture designers to freely express their creativity and that also offer the
highest level of technical quality, particularly in view of the fact that
the requirements of operational comfort, stability, silent operation and
load-bearing performance are constantly rising. For this reason, the
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GRASS – PRESS INFORMATION
“INSIDE MEETS OUTSIDE”
INTERZUM – MAY 2009
fittings manufacturer, GRASS, is now launching an entirely new subsurface guide, which more than fulfils the new product requirements.
The new sub-surface guide generation is called GRASS Dynapro and
is the company’s response to all the currently identifiable trends within
the furniture sector: from handle-free, high front panels, wide drawers,
the demand for customisation in the design of drawers all the way
through to the growing requirements of functional properties – Dynapro is the perfect guide system for modern furniture.
Synchronisation means silent operation without any stop noises
Unlike standard sub-surface guide systems, the Dynapro is the world’s
only fitting to come with synchronisation. This mechanically-synchronised movement for each rail guarantees the high-end comfort that
customers will be familiar with from the GRASS pull-out systems. With
the Dynapro, the guide rails move without annoying noise or resistance, which makes using the guide system highly interesting for nonkitchen furniture as well. Even heavy loads do not affect the outstanding running properties of the Dynapro. The system can handle loads
of up to 60 kg without any problem. Abrasion-resistant plastic rollers
ensure constantly smooth, even running.
“It’s great that lightly pulling the drawer is enough.”
“How much force is required to open a drawer – this is how we identify
technically-sophisticated functional systems”, explains Product Manager, Andreas Fleischmann. And with its outstanding values, the
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GRASS – PRESS INFORMATION
“INSIDE MEETS OUTSIDE”
INTERZUM – MAY 2009
Dynapro is also convincing in this respect. The extraction forces in the
Dynapro are considerably lower than the market standard. When closing, the tried-and-tested Soft-close cushioning system offers gentle
closing comfort and a particularly pleasant operating experience.
3D-adjustment for perfect gaps in furniture
With the Dynapro, the specialists at GRASS have succeeded in creating
a true innovation: Dynapro is the world’s first sub-surface guide system with integrated, three-dimensional adjustment. The entire drawer
can be adjusted vertically and horizontally and its tilt can also be varied. The 3D adjustment functionality that has been standard for
double-walled pull-out systems, such as the “Nova Pro” and the “DWDDynamic-XP”, for many years has now been transferred to a subsurface guide for the very first time. All adjustments are carried out
without tools, are easy to execute and simple in their handling. In a
nutshell: with a few simple actions, perfect gaps can be achieved in
furniture.
But it is not only consumers who will profit from the superlative
technical development from Höchst. In particular, the Dynapro also
offers – in addition to outstanding, functional properties – processors
and industrial furniture manufacturers huge savings potentials: thanks
to the new sub-surface guide with three-dimensional adjustment, they
can now convert their manufacturing processes from four-sided to
three-sided drawers. A second front section, which had to be commonly assembled in parallel to the front panel, is no longer required.
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GRASS – PRESS INFORMATION
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Because, with the Dynapro, the alignment of the front panel can be
carried out using 3D adjustment functionality. “This makes the Dynapro a highly-efficient movement system for the future”, Andreas
Fleischmann summarises.
Special equipment for high-end comfort
The fact that Dynapro actually does offer maximum functional variability
is down to its compatibility with all GRASS comfort systems. Soft-close,
the hugely-successful cushioning system, gently and quietly closes
Dynapro drawers. Equipped with Tipmatic Plus, the mechanical opening
system, it is possible to install large, handle-free front panels that open
simply by lightly tapping them. And with the Sensomatic, the electromechanical opening system, Dynapro drawers open almost as if by
magic. In conjunction with these extraordinary movement systems,
GRASS’s Dynapro guarantees the very highest level of operational
comfort.
Image reference:
Dynapro ambience/image, file: GRASS_Dynapro_1
Dynapro grid coupling, file: GRASS_Dynapro_2
Dynapro adjustment adapter, file: GRASS_Dynapro_3
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GRASS – PRESS INFORMATION
“INSIDE MEETS OUTSIDE”
INTERZUM – MAY 2009
Caption: GRASS Dynapro:
Dynapro – the first completely-synchronised sub-surface guide system
from GRASS creates new standards in terms of silent operation, loadbearing performance and comfort properties.
GRASS_Dynapro_1
GRASS_Dynapro_2
GRASS_Dynapro_3
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GRASS – PRESS INFORMATION
“INSIDE MEETS OUTSIDE”
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New solutions for wall and corner cabinets
After the merger of GRASS and Mepla-Alfit and the creation of the new
exclusive GRASS brand were successfully concluded in August of 2008, a
new, important phase in the consolidation of the GRASS brand begins
with the interzum in Cologne: for the very first time, Hetal product innovations will be uniformly presented to the international trade audience
under the GRASS premium brand and be available worldwide through
the new organisation’s sales and distribution network.
Hetal, specialists in the fields of corner cabinet systems, flap systems,
single-axle object hinges and cabinet mounting systems, will continue to
be run as an independent company. However, the company’s sales and
distribution activities will be exclusively carried out via the GRASS
brand, which now offers its international customers a complete range of
functional movement systems. And it is particularly the international
customers and partners who will benefit from the restructured GRASS
product portfolio. The expansive product range of innovative fittings
systems, high manufacturing quality and numerous services forge a solutions package that is among the very best the industry has to offer.
There is barely another manufacturer able to supply such a broad product range from a single source. Particularly the portfolio expansion towards wall and corner cabinet concepts with numerous proven and completely new and innovative solutions will undoubtedly represent a positive development for both the industry and craftsmen.
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Squaring the circle – Quaturis 75 (formerly ES-75-D)
GRASS has always had an excellent nose for future trends. The company quickly develops early prototypes, most of which go on to become
serial products. With the new Quaturis 75 corner cabinet system,
GRASS has once again succeeded in being ahead of the game. The functional and, above all, comfortable corner cabinet solution fulfils even the
highest expectations: the range comprises fittings for 90 ° corner solutions, diagonal-corner cabinets, special fittings for semi-circular and circular trays, as well as various ½-, ¾- and full circle trays made of wood
or plastic – with all components in harmony with each other and offering
diverse adjustments and compositions depending on the specific requirements.
The Quaturis 75 can be integrated into 80-cm and 90-cm cabinets
and is suitable for various cabinet heights with its telescopic tube. For
furniture makers, this offers considerable savings in terms of storage.
Up to three trays can be mounted on the fitting, each separately heightadjustable. The integrated cushioning mechanism, which can be simply
adapted to the various door and tray weights and loads, ensures a high
degree of operational comfort. Elegantly and quietly, the opened doors
glide back into their starting position.
The doors are attached using uniform door hinges for normal and
framed doors, providing kitchen manufacturers with a further logistical
advantage. The Quaturis 75 acquires its high degree of stability as a
result of the door connectors at the top and bottom and the solid-steel
quality of the door hinges. A three-dimensional adjustment function for
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GRASS – PRESS INFORMATION
“INSIDE MEETS OUTSIDE”
INTERZUM – MAY 2009
the doors ensures optimum gaps in furniture. The new system will be
fully developed and ready for delivery from the summer of 2009 onwards.
Kinvaro flap systems – modern wall cabinet storage concepts
It goes without saying that wall cabinets continue to rank among the
most popular storage units in kitchens – and not simply because base
units generally provide storage for many necessary kitchen appliances
and our modern construction methods permit plenty of wall space in
rooms. However, the most beautiful storage units will remain unused if
the flap systems do not invite consumers to use wall cabinets on a regular basis. For this reason, GRASS supplies the Kinvaro flap system,
whose sturdy and reliable function is not only light and silent, but is also
ergonomically-sophisticated and comfortable in its operation. This
makes daily chores in the kitchen a real delight – on all levels. Kinvaro
flap systems create a perfect synthesis of design and functional movement with the zeitgeist of modern living.
A fantastic example from the innovative Kinvaro range is the Kinvaro
S-35 (formerly KB-35-D) swivel flap fitting, which was developed for all
standard kitchen wall cabinet heights and widths. Thanks to the spring
resistance-supported opening process, wall cabinet doors with widths of
up to 1,200 mm and heights of up to 700 mm can be moved easily and
without any substantial force. The strength of the spring resistance can
be easily adjusted to the respective weight of the flap depending on the
personal requirements of the user. As the Kinvaro S 35 swivels back
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diagonally over the cabinet carcasses, ornamental trim, pelmets and
lighting strips are no longer obstacles. Once open, it remains in any position without any subsequent slipping. And the Kinvaro S 35 is just as
easy to close – a slight pull and the flap fitting returns to its starting
position, gently and cushioned.
The future starts today
A little taste of what will be moving wall cabinet doors tomorrow will be
the three functional prototypes Kinvaro L-80, Kinvaro S-35 E and
Kinvaro F-20 E being premiered in Cologne, which will all go into serial
production, and will be available, in 2010.
Kinvaro L-80 is a lift fitting, which swivels the flaps upwards in parallel to the cabinet carcasses and away from the cabinet opening. In addition to the extremely-light movement, the low opening forces, the silent
running, the fantastic stability and the exceptional assembly-friendliness
stand out in particular. The adjustable closing cushioning is the same as
for all models in the Kinvaro program and creates a uniform closing system for the entire range of flaps.
Even more interesting are the Kinvaro S-35 E and the Kinvaro F-20 E,
which are finally heralding the arrival of the electronic flap system. In
line with the current advance of electrical furniture features in the kitchen, the wall cabinet now also offers the same level of comfort. The
opening process is triggered across the entire front panel width – with a
motor on the left and a wireless switch responsible for the movement.
Both systems are simple for the industry and craftsmen to use in furni-
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ture, as they have the identical bore positions and number of variations
as the Kinvaro S-35 (formerly KB-35-D)/ Kinvaro F-20 (formerly FB-2D). It goes without saying that the Kinvaro S-35 E and the Kinvaro F-20
E come with an emergency function and can be easily opened and
closed even in the event of power failures.
Image reference:
Quaturis 75 detail image, file: GRASS_Quaturis_1
Quaturis 75 detail image, file: GRASS_Quaturis_2
Quaturis 75 fitting, file: GRASS_Quaturis_3
Kinvaro S-35, file: GRASS_ Kinvaro_S35
Kinvaro F-20, file: GRASS_ Kinvaro_F20
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INTERZUM – MAY 2009
Caption: GRASS Quaturis:
Quaturis 75 (formerly ES-75-D) from GRASS – represents functional
and, above all, variable corner cabinet solutions for the very highest
demand. High-end. Efficient. Customised.
GRASS_Quaturis_1
GRASS_ Quaturis_2
GRASS_ Quaturis_3
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Caption: GRASS Kinvaro:
Easy opening, effortless access to the interiors and gentle, silent closing.
Kinvaro flap systems from GRASS are an expression of modern living
GRASS_ Kinvaro_S35
GRASS_Kinvaro_F20
GRASS_ Kinvaro_F20
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Maximum opening comfort for handle-free front panels
Still absolute bestsellers are kitchens with handle-free front panels. Because, regardless of the material the doors are made from or what colours they use to create contrasts, nowhere can modern design express
itself as well as in kitchens without handles. Linear, timeless, beautiful.
Those opting for such designs can of course expect optimum movement
comfort for the drawers and pull-outs despite the absence of handles,
grooves and knobs. A promise that manufacturers can only keep by
using corresponding fittings systems.
As the only supplier in this field, GRASS offers a total of three different systems for handle-free front panels: Tipmatic Plus, Sensomatic
and Sensotronic. All are unique in their function and, thanks to their
different pricing categories, perfect for creating that competitive edge
and offering consumers the best-possible customisation options.
Maximum comfort without electrical supports is provided by the
world’s first synchronised, purely mechanical opening system, the
Tipmatic Plus. Hence, handle-free furniture can also be created without
the need for electricity. Conversely, the Sensomatic’s motorised ejection
provides electronic support for opening drawers and pull-outs. The
electro-mechanical opening system can also be combined with all
GRASS pull-out and guide systems. And all without the need to adapt
the drawers and pull-outs themselves. Globally-unique is the Sensotronic, the first fully-electronically controlled pull-out system. Sensotronic scores with its never-seen-before and controllable movement with
collision protection and blockade recognition.
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These three fittings systems offer furniture manufacturers the option
to select precisely the solution that provides their range with the most
attractive value added. Whether in the exclusive or mid-price segments
– the GRASS fittings innovations fulfil every requirement and offer a
staggered range of functions for manufacturers and consumers alike.
Tipmatic Plus for comfort without electricity
The Tipmatic series is the perfect choice for all consumers who prefer
purely-mechanical solutions but still want a high level of user-friendliness. The Tipmatic Plus function for drawers is particularly impressive:
regardless of which part of the front panel is tapped, the system opens
easily and gently. The reason for this is the synchronisation of the fitting, which is – to date – unique for mechanical systems. Tipmatic Plus
functions of course with all GRASS pull-out and guide systems.
And the Tipmatic series is also available for simple furniture doors.
Movement without automatic closing requires the rod-shaped Tipmatic
Pin and magnet. By simply and lightly tapping the front panels, the
doors open with a pleasant opening angle. Tipmatic Plus enables the
same functionality, all integrated into the hinge. This comprises a combination of a closer unit, an ejection element and a hinge without automatic closing. The Tipmatic Plus can even be retrofitted to some GRASS
hinge systems, such as the Nexis Impresso and the Nexis Click-on.
Sensomatic – a serial product for universal deployment
Thanks to the touch-sensitive automatic function of the Sensomatic, a
gentle tap is all that is required to set the pull-outs in motion. And yet,
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Sensomatic is extremely frugal: this applies to both the power consumption and the space occupied by the ejection unit behind the drawer. And
the fact that the opening system can also be triggered across the entire
front panel surface, today makes the Sensomatic a perfect movement
system for the functional requirements of tomorrow. The electro-mechanical solution is aimed at increasing the comfort, and hence the value, of
furniture.
In contrast to the completely-electronically controlled solution, the
Sensomatic is based on an electronic ejection unit and the drawer’s
actual path is free. Closing a pull-out equipped with the Sensomatic is
equally effortless. Comfortable and virtually silent, the GRASS Soft-close
cushioning system completes the closing process.
To make it as easy as possible for the furniture industry to use the
Sensomatic, GRASS uses the innovative function for the proven Nova
Pro and DWD-Dynamic-XP pull-out systems as well as for the new
Dynapro sub-surface guide. This means that the Sensomatic is easily
fitted to standard cabinet carcasses and drawers. But this value-added
fitting can also be retrofitted to furniture. The Sensomatic is not least a
highly-effective system due to the fact that it deploys a single drive unit
for all weight classes and cabinet carcass widths of up to 1,200 mm.
While furniture manufacturers will benefit from the economic and,
above all, flexible installation, consumers are provided with maximum
comfort in terms of function and quality.
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Sensotronic – the world’s only fully-electronically controlled
guide system
In the premium segment, GRASS has been supplying – with the Sensotronic – electronic solutions for some time now. This globally-unique
fitting completely automatically moves a drawer across the entire length
of its guide. Hence, the product unites state-of-the-art technology with
the highest level of operating comfort. Lightly tapping or pulling is all
that is required – and the drawers and pull-outs open as if by magic.
Completely automatically. Always at the same speed and always to the
same extent. Regardless of the loads they are carrying. Sensotronic
opens, closes, accelerates, brakes and controls the movement
electronically.
For example, this intelligent fitting prevents pinching as well as the
opening of pull-outs positioned at an angle to each other. And the front
panel protection system functions similarly: drawers positioned above
each other only open to the extent that ensures that they do not collide
with each other.
Image reference:
Fittings for handle-free furniture, ambience/image, file: GRASS_Living
Sensomatic ambience/image, file: GRASS_Sensomatic_1
Sensomatic construction, file: GRASS_Sensomatic_2
Sensomatic detail, file: GRASS_Sensomatic_3
Sensotronic ambience/image, file: GRASS_Sensotronic
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Caption: fittings for handle-free front panels:
GRASS supplies a total of three different systems for handle-free front
panels: in their fields, Tipmatic, Sensomatic and Sensotronic each offer
innovative technology, which can be tailored to suit the individual requirements.
GRASS_Living
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GRASS_Sensomatic_1
GRASS_Sensomatic_2
GRASS_Sensomatic_2
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GRASS_Sensotronic
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New appointments in the GRASS Marketing Division
New GRASS Marketing Director
On March 1, 2009, Andreas Marosch (42) assumed the position of Marketing Director at the fittings manufacturer, GRASS. In his new function,
he is responsible for all GRASS marketing activities, particularly advertising and communications, the press and the corporate Website.
Marosch has been working for the group for two years, having headed up advertising and communications at Mepla-Alfit. Following the
merger with GRASS, he was the Deputy Marketing Director within the
advertising and print division. Prior to joining GRASS, Marosch spent 9
years as a freelance advertising consultant and designer.
First International Brand Manager takes office
There is a new Brand Manager at GRASS. Harald Klüh (45) has been the
fittings manufacturer’s International Brand Manager since November
2008. In his role, he is in charge of the strategic management of the
GRASS brand as well as corporate communications. Harald Klüh reports
directly to Managing Director, Frank Nessler.
Before arriving at GRASS, Harald Klüh was a self-employed entrepreneur for more than 20 years, 15 years of which were spent as managing
director and shareholder of various design agencies and later as a freelance consultant for brand development and communications.
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Image reference:
Andreas Marosch, file: GRASS_Marosch_Andreas
Harald Klüh, file: GRASS_Klueh_Harald
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Caption: HR report:
Andreas Marosch (42) is the new Marketing Director at the fittings manufacturer, GRASS. Furthermore, Harald Klüh (45) has been appointed to
the newly-created position of International Brand Manager.
GRASS_Marosch_Andreas
GRASS_Klueh_Harald
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GRASS Group Fact-Box
Owner:
Würth Group
Management:
Thomas Müller (Technology)
Frank Nessler (Marketing/Sales)
Christoph Walter (Finances/Administration)
Employees:
More than 1,900 employees worldwide
Sales 2008:
300 million euros
Production companies:
Reinheim, Germany;
Höchst, Götzis and Salzburg, Austria;
Krumlov, Czech Republic;
Kernersville, USA
Sales companies:
Jönköping, Sweden;
Chaville, France;
Toronto, Canada;
Shanghai, China;
Chempet and Johannesburg, South Africa
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Press contact
Further information can be requested from Andreas Marosch, Head of
Marketing, GRASS, or by contacting our PR agency, GOOS COMMUNICATION. Downloads and additional information are also available online
at www.grass.at.
GRASS GmbH Möbelbeschläge
Andreas Marosch
GRASS Platz 1, 6973 Höchst, Austria
Telephone +43 (55 78) 107-4160, Fax +43 (55 78) 701-440
E-mail: andreas.marosch@grass.eu, Internet: www.grass.eu
GOOS COMMUNICATION
Florian Goos, Susanne Edelmann
König-Heinrich-Weg 103c, 22459 Hamburg, Germany
Telephone +49 (40) 40 135 40 8, Fax +49 (40) 40 135 40 9
E-mail: f.goos@goos-communication.com
s.edelmann@goos-communication.com
Internet: www.goos-communication.com
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