MAR 3023: Marketing Fundamentals with Bob
Summer 2014—B
Dr Bob Kimball—Bldg 53/Room 120—474-2617
bkimball@uwf.edu
OFFICE HOURS:
Mon & Wed: 6:30 – 7:40
Tues & Thurs: 6:30 – 7:40 plus at 11:20 by appointment
COURSE OBJECTIVES:
Become familiar with the terms, definitions, concepts, and applications of marketing
Understand the marketing process and how it satisfies customer needs in a mutually
beneficial exchange
Gain insight into the opportunities for Marketing, professionally and personally
GRADING:
3 term exams and a comprehensive final: 50 questions each
Grade determined by top 3 scores
If you take the 3 term exams, the comprehensive final is optional
No make-up exams
GRADING SCALE:
3-Exam Total Points
129+
124-128
119-123
114-118
109-113
99-108
77- 98
0- 76
Grade
A
B+
B
BC+
C
D
F
NO TEXT! Go to marketingfundamentalswithbob.blogspot.com to get Topic Outlines and Glossary
for all 16 Topics. At that site, there are videos of all lectures
SCHEDULE:
May 12:
May 19:
May 26:
June 2:
June 9:
June 16:
June 23:
Intro to Class
Topics 1 - 3
Holiday
Topics 7 - 9
Exam 2 (Topics 7 - 12)
Topics 15 - 16
Exam 4 (Topics 1 - 16)
May 14: Repeat Intro
Saturday Exams at 10 AM:
May 21: Topics 4 - 6
May 28: Exam 1 (Topics 1 – 6) May 31: Exam 1 (Topics 1 - 6)
June 4: Topics 10 - 12
June 11: Topics 13 - 14
June 14: Exam 2 (Topics 7 - 12)
June 18: Exam 3 (Topics 13 - 16) June 21: Exam 3 (Topics 13 –16)
June 28: Exam 4 (Topics 1 - 16)
PLEASE NOTE:
Mon & Wed exams start any time after 8:00, but must be completed by 10:00
Sat exams start any time after 10:00, but must be completed by 12:00
***You must present a picture ID at all exams