Tuesday 3 October 2006, 7:57 GMT
Tuesday 3 October 2006
HEALTH
CONSUMER
Frutarom Industries Ltd
Frutarom Acquires Acatris Health
HAIFA, Israel, October 3 /PRNewswire/ --
- Acatris Health is a Well Recognized Innovative Developer and Supplier of Natural
Botanical Health Ingredients for the Dietary Supplement, Functional Food and
Cosmetic Industries
- Frutarom Continues to Implement its Rapid Growth Strategy
Frutarom Industries Ltd. (LSE: FRUTq, TASE: FRUT, OTC: FRUTF) announced today that it signed an agreement for the acquisition of 100% of the share capital of multinational Acatris Health in consideration for a cash payment of Euro 10.5 million.
Acatris Health, a global health ingredients company in Belgium and the Netherlands, is a member of the Dutch Royal Schouten Group N.V. Acatris Health is engaged in the development, production, sale and marketing of unique and innovative botanical ingredients for the dietary supplement and functional food markets. Acatris Health's
LifeLine product range includes Linumlife, Fenulife, and Soylife, which are strong reputable product brands and enjoy both licenses and patents that effectively promote and protect the sales of these clinically-proven natural health ingredients. Acatris
Health sells its products to over 450 leading companies in the food supplement, functional food and cosmetic markets, largely in Western Europe and the United
States.
With its staff of 38, Acatris Health has achieved sales of US$14.7 million (Euro 11.6 million) in 2005 with margins similar to that of Frutarom's Fine Ingredients Division.
Frutarom expects that Acatris Health's activities will grow in the coming years at an above-industry rate largely due to increased sales of its unique, branded proprietary patented products that enjoy above average profitability.
According to Frutarom's President and CEO, Ori Yehudai, "Acquiring Acatris Health is an important strategic acquisition that represents another step in the implementation of Frutarom's rapid growth strategy and the fulfillment of its vision "To be the
Preferred Partner for Tasty and Healthy Success." The acquisition of Acatris Health will significantly strengthen our unique, natural product portfolio that we offer our customers, particularly in the dietary supplement and functional food markets that are enjoying rapid growth, and strengthen Frutarom's leadership position in these markets." Yehudai added that "thanks to Frutarom's proven experience in implementing effectively mergers and acquisitions, and leverage of all possible crossselling synergies, we are convinced that this acquisition will also contribute to
Frutarom's continuing rapid growth and profitability, and will create high value for our customers, our employees, and our shareholders"

Mr. Piest, CEO of Royal Schouten Group ("RSG"), which was represented by JBR
Corporate Finance in the sale process of Acatris Health, commented that RSG and
Acatris Health's management are pleased with the sale of Acatris Health to Frutarom, which RSG sees as a leading global player in the industry. "Our longstanding and special relationship with the Frutarom Group, with whom we have cooperated for years with great success, together with Frutarom's advantageous global position, assures that the integration of the two companies' activities will contribute both to
Acatris Health's devoted and superb staff and customers, as well as those of
Frutarom."
A high degree of synergy exists between the current activities of Acatris Health and
Frutarom, which Frutarom will work diligently to realize. Acatris Health's activity will be merged within the global structure of Frutarom's Fine Ingredients Division, and also be combined with the successful activity of Flachsmann Switzerland, acquired by Frutarom in 2003. Acatris Health's experienced and effective management, R&D, marketing and sales teams will contribute significantly to the
Frutarom Group's existing human resources, and Frutarom's R&D community will benefit from significant new expertise in the arena of natural products with the addition of Acatris Health's R&D capabilities and its pipeline of future products and applications. Acatris Health's excellent marketing and sales organization, recognized as a leading provider of natural products, particularly in the USA and Western
Europe, and its customers will join those of Frutarom, thereby creating new and varied cross-selling opportunities that Frutarom will be able to offer to its widened customer base, and Acatris Health's and Frutarom's combined sales and marketing network will promote Acatris Health's unique products in geographies such as Asia where they had a limited presence up until now. Manufacturing equipment that was acquired as part of the acquisition will be integrated into Frutarom's manufacturing facilities, and Acatris Health's logistics center in Belgium, also acquired as part of the transaction, will be integrated as well strengthening Frutarom's European supply chain.
Frutarom is a global company listed on the TASE and the LSE. It engages in the development, manufacture, and marketing of flavor extracts and fine ingredients used in the manufacture of food, beverages, pharmaceuticals, nutraceuticals, functional food, and cosmetics. Frutarom manufactures, markets, and sells over 15,000 products to over 5,000 customers in more than 100 countries.
Frutarom's 2005 sales totaled US$243.8 million (a 24% increase from 2004), and its net profits totaled US$28 million (a 50% increase from 2004). Frutarom's sales from the first half of 2006 totaled US$143.3 million, up 8.7% from the first half of 2004. Its net profits from the first half of 2006 grew by 14.4%, totaling US$17.4 million.
Frutarom's activities are carried out in two divisions:
- Flavors Division which engages in the development, manufacture, and sales of flavors, compounds and food systems.
- Fine Ingredients Division, which engages in the development, manufacture, and sales of natural flavor extracts, natural functional food ingredients, natural pharma / nutraceutical extracts, essential oils, unique citrus products, and aroma chemicals

For more information, visit us at www.frutarom.com
Contact:
Ori Yehudai, President & CEO
+9724-846-2401 oyehudai@frutarom.com
Breaking News on Food and Beverage in Asia Pacific
Previous page : Frutarom boosted by China growth
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19/05/2004Israeli flavours and ingredients group Frutarom says that growth in the China flavours market, in addition to its recent merger, is one of the driving forces behind its
55 per cent quarterly sales growth.
Sales for the first quarter of the year reached $43.9 million, while net profits rose 115 per cent to
$4.3 million during the same period, due almost entirely to the synergies from the Flachsmann takeover and the addition of its business units in Switzerland, Germany, Denmark, Hungary and
Canada.
"Merging the two companies' activities, which was completed at the end of 2003, will continue to provide further efficiencies and synergies, while taking advantage of their complementary
activities,” said Ori Yehudai, Frutarom president and CEO.
On top of that the China market was highlighted as having particularly strong growth for
Frutarom's flavours divsion - traditionally the more profitable arm of the company's businesses.
The company said that this reflected the huge growth increase for the food manufacturing sector in China. “Flachsmann's and Frutarom's research and development teams are co-operating to develop new and innovative products. Operations and production staff are working to raise efficiency and unify production systems, taking optimal advantage of production capacity.
Marketing and sales organisations have unified, making the most of Frutarom's and Flachsmann's relative advantages in each country. The Frutarom Group's customer base has expanded and many new customers have been added, including leading multinational food and pharmaceutical
producers."
The fine ingredients division benefited from a revamped product mix and the launch of new products, Yehudai said. Individual figures for the two divisions were not released.
Flachsmann (or Frutarom Switzerland as it is now known) has given the group a much stronger position in one of the core growth markets in the food industry – functional foods, focusing as it does on natural botanical extracts, and the company said that its combined expertise in clinical studies, its understanding of food systems, proven capabilities for incorporating botanical extracts in food products, and good access to food manufacturers, gave it a real competitive advantage.
The merger did, however, lead to increased costs - selling, administration and general expenses of $9.2 million were up from $5.8 million in the previous year. Cash flow, on the other hand, recovered strongly, rising from a negative $0.3 million to a positive $3.7 million in this year’s first

quarter.
"Frutarom will continue the accelerated growth trend in its core activities and profitability, as well
as to implement the successful strategy that has guided it over the past decade,” Yehudai said.
“The object is to fulfill our goal of being one of the ten largest, leading companies in the world in
the flavour and fragrance field within a few years,” he added, saying that further acquisitions could not be ruled out.
“The economic situation and the trend of mergers that has characterised the flavour and fragrance industry in recent years has created opportunities for interesting acquisitions, which
Frutarom is acting to exploit. Frutarom also continues to invest, deepen and expand its activity, particularly in strategic markets where it has recently established development and applications
laboratories, production facilities and sales and marketing offices.”
The functional food industry is likely to be the main focus of Frutarom’s R&D activities in the coming years, he added, with particular emphasis on innovative new product development. A lot of this growth is also expected to be driven by emerging markets in Asia, namely China, where there is a growing demand for healthier and more new nutritious ingredients.
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2006-09-20 - Frutarom
HAIFA, Israel, September 20, 2006 /PRNewswire-FirstCall via COMTEX/ -- Frutarom
(UK:FRUT: news, chart, profile) has signed an exclusive global licensing agreement with D-
Herb, of the NGT technological incubator in Nazareth, Israel, to produce and globally market a unique herbal extract, for the reduction and stabilization of glucose levels in the blood of diabetes and pre-diabetes patients. Frutarom intends to market and sell this unique extract, whose activity is supported by clinical trials that yielded excellent results, to the nutraceuticals, pharmaceuticals, functional food and health food industries, as part of its unique natural product portfolio.
Type II Diabetes has reached epidemic proportions and will continue to escalate due to a rise in obesity and an ageing population.
The number of diabetics in the world is estimated at 190 million, of which 20 million are in the USA. Forty percent (40%) of American diabetics use nutraceutical products in addition to conventional drug treatment. The American Diabetes Association estimates that an additional
41 million Americans suffer from pre-diabetes and recommends the use of nutraceuticals and food additives to reduce glucose levels in order to help prevent or postpone the onset of the disease. The US market for anti- diabetes natural products is estimated at US$ 50 million and last year grew 30%. This unique extract is the only clinically proven, natural product that reduces HbA1c levels in diabetes Type 2 patients (the most reliable test when measuring diabetes).
Ori Yehudai, President and Chief Executive Officer of Frutarom said, "Adding this unique, innovative product to Frutarom's natural extracts product portfolio aligns with Frutarom's strategy for rapid growth, with an emphasis on natural products for the fields of functional and health foods, as well as nutraceuticals and pharmaceuticals. Frutarom specializes in

extracting active ingredients from botanicals and has a broad range of customers worldwide, including leading pharmaceutical, nutraceutical and food manufacturers. Frutarom will add the product to its portfolio of unique and innovative products and will begin marketing within several months."
Frutarom invests significant resources and considerable efforts to expand the range of natural products it produces and markets, with a special emphasis on functional food ingredients
(food products combining unique ingredients adding health and dietary value) which delivers annual growth rates exceeding 10%.
Yehudai added that the cooperation with D-Herb is part of the company's broad strategy that aims to strengthen Frutarom's position as a leading supplier of natural products and functional food ingredients. As part of this strategy, Frutarom invests and cooperates with start-up companies, research institutes and universities that develop innovative and unique products and technologies associated with Frutarom's core activities. This activity supports and strengthens the ongoing in-house research and development activities conducted by the company's 21 R&D labs throughout the world.
According to Yehudai, "Frutarom is actively seeking new sources for breakthroughs and innovation and is involved in additional collaborations that will boost its research and development activity and significantly strengthen its product portfolio. Frutarom's partners can potentially benefit from the company's global presence and from its widespread sales and marketing network that includes offices in over 40 countries. Frutarom's partners will gain access to Frutarom's over 5,000 global and local customers in more than 100 countries, including market leaders in the food, nutraceutical, pharmaceutical and cosmetic industries.
They can also profit from the company's extensive experience in industrial production, including in scaling up production processes and bringing products from the lab phase to commercial scale at Frutarom's 16 production facilities throughout the world."
Frutarom has a proven track record and exceptional capabilities in the field of botanical extracts from medicinal plants, along with a capacity for innovation in the production and marketing advanced raw materials based on scientific research. Together with the company's excellent access and long term acquaintance with the global food and nutraceuticals industries, and its extensive familiarity with their needs and requirements, these factors all provide the basis for Frutarom's advantages and for its positioning as a preferred partner for many of its customers worldwide in providing solutions combining superior health and taste.
Frutarom is a global public company traded on the Tel Aviv and London Stock Exchanges.
The company develops, produces and markets flavors and ingredients used to produce food, beverages, pharmaceuticals, nutraceuticals, functional food and cosmetics. Frutarom produces and markets over 15,000 products to more than 5,000 customers in over 100 countries. Frutarom's sales totaled US$ 243.8 million in 2005 (growing 24% from the previous year), and its net profit totaled US$ 28 million (growing 50% from the previous year). Sales for the first half of 2006 totaled US$ 143.3 million, up 8.7% compared with the first half last year. Net profit for the first half of 2006 rose 14.4% to total US$ 17.4 million.
Frutarom operates through two Divisions:
- The Flavors Division, which develops, produces and markets flavor compounds and food systems.
- The Fine Ingredients Division, which develops, produces and markets natural flavor extracts, natural functional food ingredients, natural pharma/nutraceutical extracts, specialty essential oils and citrus products, and aroma chemicals.
Frutarom's Vision is To Be the Preferred Partner for Tasty and Healthy Success!
For further information, visit: www.frutarom.com

By Anthony Fletcher
02/11/2006 - Israeli flavour firm Frutarom is continuing its rapid growth strategy through its expansion into Latin America.
The company recently established a subsidiary in Mexico in order to coordinate and manage its activities and sales in the region.
Frutarom
, which already has a subsidiary and sales office in Brazil in order to coordinate sales in
South America, is looking to exploit emerging new flavour
markets and Mexico is one of the world's largest.
"As part of Frutarom's strategy, we are working to broaden and expand our business in additional countries and emerging markets, where growth rates are significantly higher than the
average rate for Europe and the United States," said Ori Yehudai, Frutarom's president and chief executive officer.
"We believe that establishing our subsidiary in Mexico will greatly strengthen our presence in
Central and South America, and also enable us to develop our flavours business and strengthen our ingredients
presence through offering our customer base in Central America the wide range of solutions that our customers in Europe and the United States enjoy.
"Additionally, we see great significance in shifting our activity from agents, as this enables us to make direct contact with our customers. This will contribute substantially to our continued
growth in this important developing area."
Indeed, up until now, Frutarom has focused specifically on sales of ingredients to the Central
American market. The establishment of Frutarom Mexico should therefore enable the company to develop the flavours market as well as further expand its ingredient activities.
The company also believes it has built a solid financial base from which to expand. Frutarom reported sales growth in Q2 2006 to US$72.3m, and although profits were impacted by price drops in natural raw materials and energy price hikes, the company clearly remains intent on expansion.
Sales for the quarter ended June 30 2006 were up 7.4 per cent from last year's Q2, but operating profit fell from $11.6m to 9.7m. Together with growth for the flavours division and cross selling between the company's divisions, the increase in sales was attributed an $8.9m contribution by newly acquired flavours and functional ingredients firm Nesse.
Yehudai also said that the company has experienced good growth in the functional foods arena, with healthy ingredients showing high double-digit growth for the quarter.
Frutarom's 2005 sales totalled $243.8 million (a 24 per cent increase from 2004), and its net profit totalled $28 million (a 50 per cent increase from 2004).
The expansion into Latin America is therefore very much part of an overall growth strategy that seeks to capitalise on strong growth. The company aims to combine organic growth in core activities with strategic acquisitions of activities and knowhow in the company's main fields of expansion

By Jess Halliday
22/08/2006 - Israeli flavours and ingredients supplier Frutarom has reported sales growth in Q2 2006 to US$72.3m. Although profits were impacted by price drops in natural raw materials and energy price hikes, new acquisitions are still on the horizon.
Sales for the quarter ended June 30 2006 were up 7.4 per cent from last year's
Q2 operating profit fell from $11.6m to 9.7m.
, but
Together with growth for the flavours division and cross selling between the company's divisions, the increase in sales was attributed an $8.9m contribution by newly acquired flavours and functional ingredients firm Nesse.
Company president and CEO Ori Yehudai said: “Frutarom's management continually seeks to find and execute strategic acquisitions.
Frutarom
is in contact with several companies that are interesting candidates for potential acquisition, mainly in countries and markets where we
already have significant activity.”
At this stage there is no indication of whether these may encompass more natural or functional ingredients, but it is certainly a keen area of interest for the company.
The fine ingredients division has a turnover of around US$100m, Yehudai told
NutraIngredients.com, and 70 per cent of this is from natural products, be it health ingredients or flavours.
Yehudai said that the company has experienced good growth in the functional foods arena, with healthy ingredients showing high double digit growth for the quarter.
Yehudai expects this growth rate to continue for the rest of the year, and Frutarom has a “nice
pipeline” of new functional ingredients. These include an omega-3 from
Salvia
seed oil, which has garnered lots of interest even though it is yet to be officially launched.
The company also launched its EFLA955
Wild Green Oat Neuravena
Special Extract at Vitafoods in
Geneva in May, and this is already proving popular with clients from the US, Far East and
Europe.
Factors contributing to the slip in operating profits include a sharp decrease in prices for raw materials grapefruit, vanilla and natural gums compared to last year, when prices were inflated due to adverse weather conditions in growing regions. As supply has increased, prices have returned to their previous levels.
Frutarom is involved in improving the product mix of the food systems activity, shifting from low margin products to unique, value-added offerings with higher margins – and during the transitional period this shift is listed as having had an impact on sales.
Frutarom has two facilities in the north of Israel, which has been affected by the war with
Lebanon in the past month, emplying 300 people. Yehudai said these facilities have still operated on a regular basis and fulfilled orders both from Israel and overseas.

By Jess Halliday
27/09/2006 - Frutarom is launching an extract of pink rock rose, a plant grown in Mediterranean countries that has a history of use in traditional herbal medicine to counter respiratory infections and support gastrointestinal and skin health.
Part of
Frutarom
's philosophy surrounds the identification of plant extracts that have a history of past use but that are not commonplace today, and re-introducing them to the market. Other products in its portfolio include green oat for mental function, and olive leaf extract to lower blood pressure.
Frutarom spokesperson Susanne Fässler told NutraIngredients.com that although pink rock rose
(Cistus incanus L) has started to become known on the German market, but even there still only a handful of products are available. Cistus tea is drunk in countries where the blossoming shrub grows, like Greece, Turkey, Spain and Italy, but elsewhere consumers and industry are largely unaware of its benefits.
Suitable for use in ingestible tablets and liquids, Pink Rock Rose Extract EFLA717 is intended to give formulators another tool to use in herbal cough and cold preparations – either instead of or in addition to other, more familiar extracts such as echinacea
.
“Echinacea has a very strong presence in the market, and it is not our goal to be as famous. But
we believe pink rock rose can gain quite a market share in some markets,” said Fässler.
Product manager Carla Wullschleger told to NutraIngredients.com that echinacea is a immunostimulant, “making the body better prepared to fight infection”.
Pink rock rose, on the other hand, is an antibacterial; according to Frutarom it is extremely rich in polyphenolic compounds such as flavonols, proanthocyanidins and flavan-3-ols.
“This is also reflected in the quadruple characterisation of the extract on polyphenols, myricetin,
quercetin, and kaempferol,” said the company.
The hypothesis for its mechanism of action is that the polyphenols shield the surface of the cells, preventing bacteria, viruses or pollutants from entering.
Wullschleger said that pink rock rose and Echinacea could “absolutely” be used in the same formulation, with synergistic actions. “It would be a very interesting combination.”
The extract can also be used to help alleviate heartburn, spasms and diarrhoea, as well as for acne and neurodermitis in either oral or topical products.
Initially Frutarom is sourcing the raw material from wild harvesting, but Wullschleger said: “If this product finds the interest that we believe it will, cultivation is a topic we have already
discussed with raw material suppliers in that area, so we can supply it in an ecological way.”
Wullschleger said Frutarom is conducting studies to support the extract's efficacy, but no results are available yet
By Anthony Fletcher26/01/2006 - Frutarom has developed unique processing technology that it claims maintains the true natural flavour of citrus fruit.

The Israel-based company says that
Citrus
Zest, which utilises cold processing technology, represents a new generation in natural citrus ingredients.
“Concentrated citrus oils are the key ingredient in citrus-flavoured products in the beverage
market,” Yoni Glickman, manager of
Frutarom
's fine ingredients division told FoodNavigator.
“Traditionally, the processing of citrus oil has been done with what is called a hot process, but the downside of this is that it creates burnt notes, and takes away from the essential flavour.
“Our breakthrough is that this cold processing technology allows us to keep the full flavour profile of the natural fruit. In effect, this is a technology platform that can be used across the
whole citrus spectrum.”
The company also believes that the process provides for better consistency and stability, resulting in longer delivery of the fruit's freshness. It claims that it offers better solubility and clarity than other solutions on the market.
Glickman says that Frutarom is not aware of any other company in the industry using this process.
The citrus family, which includes oranges
, grapefruits, lemons and limes, has about 16 species, with hundreds of distant relatives, such as pummelos, trifoliate oranges, and kumquats. Food and drinks firms looking to increase sales are increasingly pushing their products as containing natural citrus flavours as a way of tapping into the burgeoning health market.
In 2003, sales of functional foods and drinks were estimated to be over six times the value of those in 1998. Unravelling the potential of health boosting components in the citrus family could therefore lead to new gains.
“The trend towards natural products is enormous,” said Glickman. “What we are aiming to do is to make ingredients that are as close as possible to how the fruit exists in nature. Citrus Zest is
a completely natural product.”
He believes that this is where Frutarom's strength lies, and sees the Citrus Zest as a natural development of this.
“Our core strategy is to develop natural, tasty and healthy products,” he said
Frutarom has launched the Functional Ice Cream Product Range
Dairy Foods , Jan, 2006
Frutarom has launched the Functional Ice Cream Product Range. Functional food is the fastest growing segment of the food industry. The functional ingredient segment is currently growing at an annual rate of 8-10% in both developing and developed countries, mainly in the beverage and dairy sectors.
Frutarom has announced an all-in-one product range offering ice cream manufacturers a preintegrated solution. This solution combines natural fruits, natural flavor extracts and natural functional ingredients that enhance and support well-being. Examples include ice cream with Aloe Vera to support inner beauty or with green tea to support stress relief. Manufacturers can choose natural product building blocks for other functionalities to get convenient and unique tailor-made solutions that are easy to apply.

By staff reporter
03/04/2006 - Israeli flavour firm Frutarom is looking to tap the convenience foods market with a new range of meat and fish ingredients for spreadable sandwich fillings.
The company claims that the new range, made from natural raw ingredients such as vegetables, herbs and spices
, offers exceptional taste and provides spreadable filling manufacturers with tailor-made, integrated solutions that suit their needs.
The innovation looks to tap the growing trend of consumption outside of the home. This sector of the industry has increased tremendously, with demand for convenience products still on an upward trend.
According to
Frutarom
, forecasts indicate that the international market for savoury foods alone is set for annual growth of 4 to 6 per cent. By continuously investing in the development of new and innovative products, Frutarom believes it can help manufacturers to meet current eating preferences.
Manufacturers of spreads and convenience foods can choose from among a large variety of different product ideas containing tuna fish
, chicken, turkey, ham, or bacon, all of which can be combined with crunchy vegetables.
Frutarom also said that the use of meat and fish preparations can result in time and cost savings, a clear simplification of production procedures in logistics and better quality assurance and hygiene because the food systems are pre integrated
17/10/2006 - A major project to boost standards in African medicinal plants and spur
European trade has yielded its first results, but more support is sought to ensure its long-term survival.
Professor Kobus Eloff, chairman of the board of The Association for African Medicinal Plant
Standards (AAMPS), told NutraIngredients.com that 29.8 per cent of the world's plant species originate from sub-Saharan
Africa
, yet they account for less than 5 per cent of the medicinal plant market in Europe.
While European supplement and herbal product manufacturers are eager to innovate and introduce new products to the marketplace, they are operating in a tough regulatory environment. More than ever there is a need to demonstrate quality, efficacy and safety in the interests of consumer protection and for the reputation of the industry at large.
Thus, the aim of
AAMPS
is to develop and promote quality assurance and trading standards.
Prof Eloff said that the plant profiles are intended “to encourage trade in medicinal plants
, and
encourage job creation across Africa.”
To date, the first 28 of 53 profiles have been drawn up, but Prof Eloff said that funding issues are standing in the way of completion and publication.
The plan to compile an African Pharmacopoeia was first announced in 2005. In May of that year a meeting of African herbal medicine experts from 14 countries was held, at which AAMPS was formed and the most important African plants were discussed.
At a meeting held three weeks ago AAMPS board members discussed continuing funding in order to publish a first edition of the database in hard form – print and CDRom.

An application is presently being made to ProInvest. Financial supporters so far have included the ACP-EU Centre for Development and Enterprise and the ACP-EU Technical Centre for
Agriculture and Rural Co-Operation.
There has been some debate amongst members as to whether publication should be made in hard form while there is still some research ongoing. An interim solution is in the AAMPS' ‘living database', giving members online access to the current state of play.
Prof Kobus said that the association is also seeking more industry partners. In the area of quality assurance, one key initiative planned is the establishment of regional accredited laboratories. The model would be that growers and exporters would pay a percentage of export revenue on raw material that receives accreditation.
Denzil Philips, technical advisor to AAMPS, told NutraIngredients.com that figures for the African medicinal plants market are notoriously inaccurate. However he said that in the German herbal medicines market African Geranium (Umckaloabo) and Devils Claw are in the top 20 most popular products, with combined sales of well over €20m. euros. Other key African sourced products are Rioobos and Honeybush teas, and Prunus Africana (all with multi million dollar sales), as well as Griffonia, Centella asiatica and Kigelia. In skin care, Shea Butter is a hugely popular ingredient.
Drawing up the profiles involves asking two fundamental questions: What are the plants used for?; and what work has been done already?
The first step is to bring together all the information published on a particular plant to date. This information is evaluated for probably safety and efficacy, and any gaps in the knowledge are identified. This can help researchers to pinpoint areas for future funding applications.
The profiles can also help ensure that the right part of a plant is used, through HDLC (high density liquid chromatography) of the extract, and an infrared scan of the powder. For more information, please visit www.aamps.org
Frutarom Ltd.
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