SRMA – Initial Research and Analysis (cheat sheet)
Document
1. SRCC Regional Tourism
Strategy 2011 – 2016
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Develop distinctive tourism products and experiences;
strengthen collaborative partnerships
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Effective working relationships, consultative structures and
processes, shared commitment
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Holistic approach to development and management of
tourism – Destination Development, Marketing and
Management. 5 key principles: sustainable tourism, good
tourism governance; inclusive and shared ownership
(managed, leadership, shared solutions); rigorous
planning; and effective marketing and promotion.
Consultation = clear planning framework – ‘Growing
tourism should not be put ahead of the community’s
interests”.
Plan for long term financial and environmental
sustainability
Building the GC and Brisbane’s short break market for
locals, interstate and international visitors
Mentoring and sharing knowledge with other
operators/stakeholders/regulators
Tourism that can also be promoted to local communities
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List of target markets
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“Encourage the development of quality leisure events that
embrace sustainable event management practices”.
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SRMA – Initial Research and Analysis (cheat sheet)
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Reference/quote
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Potential Use
A support for diff types of tourism;
B support and encourage ongoing
relationship between SRMA and
SRCC
support and encourage ongoing
relationship between SRMA and
SRCC
A sustainability; B SRMA policies,
planning and practices re rigour,
and governance; C collaboration
with SRCC and other
stakeholders re inclusiveness and
shared solutions
Highlight SRMA’s rigorous and
inclusive planning framework
Sustainability
SRMA’s planning process re
marketing plan
Collaborative approach
SRMA’s planning process re
marketing plan
SRMA’s planning process re
marketing plan
Support for SRMA facility purpose
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1. SRCC Regional Tourism
Strategy 2011 – 2016
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Reference/quote
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“Leverage the development of outdoor recreation
opportunities”; and “Asset management decisions should
incorporate tourism considerations”
Work with regional stakeholders to implement a ‘tourism
industry development expo’ that showcases tourism
products.
QUOTE - “To increase this (expenditure) contribution we
need to maintain the day tripper marketed and increase
their spend; grow domestic overnight visitation and grow
international visitor numbers. Increasing length of stays
and repeat visitation by providing satisfying quality
experiences are equally important”.
QUOTE – “As the population of SEQ grows, there is
pressure to accommodate a range of land uses in these
hinterland areas”.
Economic and social trends that may impact on consumer
behaviour:
- an aging population in good health, with more
flexible work hours and with disposable income will
influence overall levels of demand and seasonality;
- QUOTE “combining work and leisure travel,
serious sport travel will increase”;
- Consumers will seek out ‘facilitated’ travel
decision-making (eg websites that offer
suggestions, bundle and have easy search and
payment functionality);
- Increased demand for customisation of products
and experiences;
- QUOTE – “Unique, meaningful and emotionally
fulfilling tourism experiences will receive emphasis
over products”;
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SRMA – Initial Research and Analysis (cheat sheet)
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Potential Use
A support for this type of facility;
and B facility falls within SRCC’s
asset management framework
Opportunity for facility to be
promoted
Highlight opportunity facility
presents to increase tourism
expenditure in the region.
Supports argument for innovative
use of public land to meet local
needs.
Supports argument for SRMA
facility through:
- market exists (re work
patterns/discernable income) so
will be ongoing/sustainable
facility;
- meets the needs of people
looking for ‘unique and
emotionally fulfilling’ tourism
experiences;
- provides marketing opportunities
for SRMA and collaboration with
other regional tourist industry
providers;
- supports SRCC and state
government direction for tourism
2
Tourism will increasingly become an “investment in
the self, purchase decisions are motivated by a
need to ‘invest’ in personal growth and fulfilment;
- Demand for short break leisure travel, business,
event, recreation and conference travel will
increase particularly for Brisbane and SEQ more
generally, but travel will increasingly be for multiple
purposes (eg events and leisure, business and
recreation);
- SEQ will continue to be an attractive location for
serious recreation, leisure and sport events (eg
marathons, cycling events and triathlons); and
- Work patterns will become increasingly more
flexible, mid-week breaks will become increasingly
part of the offer and can be used to address weekly
peaks and troughs in demand.
QUOTE – “Taking into account behavioural trends and
characteristics, the region is well placed to offer recreation
and sports tourism”.
QUOTE – “The Council supports a strategic cooperative
approach to tourism development as part of a sustainable
local economy”.
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1. SRCC Regional Tourism
Strategy 2011 – 2016
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52
Scenic Rim Tourism
Advisory Committee
(SRTAC)
Terms of
Reference
SRMA – Initial Research and Analysis (cheat sheet)
Version 1
QUOTE - “Importance of establishing good communication
processes and collaborative relationships to foster
innovation, information awareness, industry capacity
building and shared vision for tourism”; and QUOTE “Encourage activities that lead the industry in an
innovative manner”.
in the region.
Re reference to triathlons – if
there was a clean/useable water
course, the facility could be used
for triathlons – swim in the jet
boat course, ride around the race
track, and run on the drag strip.
Support for the concept of the
SRMA facility.
SRMA’s approach to developing
effective and productive ongoing
relationships with the SRCC and
other stakeholders to ensure the
sustainability of the facility.
A – as above re collaborative
working relationship; and B
SRMA facility is an innovative
approach to boosting the tourist
industry and local economy in the
region.
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Document
Scenic Rim Tourism
Advisory Committee
(SRTAC)
Page #/s
Reference/quote
Meeting
Minutes
26/5/11
QUOTE - s.4.2 “In relation to achieving outcomes relevant
to this region, the TAC Operator (representatives) said
there was ‘a clear message to not be afraid to be
innovative or different’.
QUOTE - s.7.2 “The (TAC) meeting felt that further
support should be put towards promoting important drive
market events which included car touring clubs, etc. It was
also felt that further consideration should be given towards
capacity building and logistics support for road based
event markets”.
QUOTE – “Tourism development/outdoor sport and
recreation…outdoor sport and recreation activities are
expected to be a key industry for the new local government
area. Council has received feedback that additional scope is
sought to provide for the establishment of such development
beyond the limits imposed under the current Regional
Plan…In addition to tourist-related development, an increase
in flexibility is also sought to allow for outdoor sport and
recreation activities in excess of the scale provided for under
the Regional Plan that are required to locate within the
Regional Landscape and Rural Production Area. In certain
instances, Council also seeks to accommodate facilities that
serve a regional significance such as motorbikes and 4WD
parks, which is becoming of greater importance to the SEQ
region. It is noted that facilities such as motorbike and 4WD
parks, sports grounds and the like are recognised as Urban
Activities for the purpose of the Regional Plan… the amenity
impacts of such uses often require significant buffers to
adjacent sensitive development and subsequently, are more
appropriately located outside of Urban Footprints”.
Meeting
Minutes
14/7/11
Letter dated 5 Sept 2008
from Tony Magner SRCC to
the Qld Coordinator-General
re the Review of the SEQ
Regional Plan 2009 – 2031
Page 5
SRMA – Initial Research and Analysis (cheat sheet)
Version 1
Potential Use
As above.
While this may be aimed at
touring type activities, this
concept can be adapted to the
proposed range of activities at the
facility.
Demonstrates SRCC’s
acknowledgement of and support
for the need to provide outdoor
sport and recreation activities and
this type of facility.
Support SRMA’s application for
the development of this type of
facility.
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Document
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Page 13
Boonah District – Business
and Industry Gap Analysis
(2008) (quoted in 1 above)
SEQ country Destination
Management Plan 2007 –
2010 (quoted in 1 above);
and Qld Government’s SEQ
Regional Plan 2009 - 2031
SRCC Bromelton Outline –
Structure Plan (2008)
Rec 2
Provides a definition of “Outdoor Recreation” to include:
- associated facilities including meeting rooms/club
house, storage sheds, meal facilities, kiosk and other
ancillary and incidental facilities.
- The term includes but is not limited to race track,
motorbike and 4WD parks, outdoors courts and sports
grounds and the like.
Recommendation 2 supports the development of outdoor
recreation and adventure tourism.
Proposed initiatives include adventure tourism.
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SRMA – Initial Research and Analysis (cheat sheet)
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Reference/quote
s.10.1 – Distinct Sense of Place: Bromelton will contain a
range of open space including a Regional Sports Park to
cater for motorcycle sports (Wyralong Dam).
Design Principles for Bromelton Regional Sports Park:
- Land suitable for the intended purpose which may
vary with the activity;
- Sufficient area for club facilities above the Q100
level;
- Facility area must comply with CPTED principles;
- Suitable buffers are to be incorporated into the
design of the park to minimise the negative impacts
of noise and dust on adjacent uses;
- Suitable road access is to be provided to
accommodate traffic flowers during major events.
Potential Use
SRMA’s facility falls within the
definition proposed by the SRCC.
Demonstrates Boonah district’s
recognition of the need for this
type of facility.
Supports the development of the
type of tourist activity/facility the
SRMA is proposing.
Sets the benchmark for Council
development of similar facility in
terms of activities and purpose.
As above – sets specific
benchmarks for the SRMA/SRCC
facility development.
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Document
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Reference/quote
Potential Use
SRCC Bromelton Outline –
Structure Plan (2008)
124
Re environmental, social and
economic sustainability principles
for the facility.
Boonah Business Retention
and Expansion Survey 2008
8
CONICS – Boonah (district,
including Beaudesert)
Industry Gap Analysis
18
The commitment to sustainability will enhance the capacity
for Bromelton to accommodate ecologically sustainable
industrial development. Key sustainability principles, inter
alia, water cycle management, sensitive urban design
principles, targeted environmental rehabilitation, maximise
integrated transport infrastructure, encourage green
building techniques, and energy efficiency and water
conservation measures.
QUOTE – “Businesses in the Boonah township rely
significantly on the tourism industry with nearly 60%
reporting selling some of their products or services to the
tourism industry”.
Between 2001 and 2006 the number of jobs in
accommodation, cafes and restaurants increased 107%
and accounted for the largest increase for any industry.
SR LGA Demographic
Profile
12
The Scenic Rim LGA is relatively more disadvantaged
than the majority of other LGAs across Australia.
24
The SR region has a higher number of technical/trades
people and community personal service sector workers
than elsewhere in Queensland.
SRMA – Initial Research and Analysis (cheat sheet)
Version 1
Supports the argument that the
facility will contribute to the local
economy and therefore long term
sustainability of the region.
Positive impact SRMA facility
could have in terms of increasing
expenditure in the region through
direct purchasing by customers,
and indirect procurement by the
facility and its suppliers.
SRMA facility can contribute to
improving the economic situation
of the SC LGA, particularly the
retail, accommodation and food
sectors.
Capacity exists to use local
specialist knowledge and skills for
the construction of the SRMA
facility, also boosting employment
and the local economy across the
region.
6
Document
Business and Development
Strategy and Profile
document
SRCC Design and
Construction Manual
Letter dated 30 March 2009
from Tony Magner, SRCC to
Minister for Infrastructure
and Planning re SRCC’s
submission on the Draft SEQ
Regional Plan 2009 – 2031.
SRCC Beaudesert Town
Outline Structure Plan
(2008)
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Potential Use
3
Integrated tourist destinations.
4
Bromelton is expected to be a destination for speciality
industry operators and large multinational companies.
All
Reviewed.
Opportunities for collaboration
with other businesses/service
providers to develop packages.
Provides the SRMA facility with
unique marketing opportunities,
and also the opportunity to on-sell
other tourist products and
services across the Region (see
also above re developing
package deals).
N/A
All
Reviewed.
N/A
All
Reviewed.
N/A
SRMA – Initial Research and Analysis (cheat sheet)
Version 1
Reference/quote
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