Project Information Sheet
GreenBottle
Programme area:
Main area, main key action
Coordinator:
Partners:
ANDREW BRENT
GreenBottle Ltd, UK
E-mail: andy@greenbottle.com
Tel: +44 (0) 1394 385842
RTS Flexible Systems Limited, UK
PCE Automation Limited, UK
Suffolk Meadow Limited, UK
Stork Foods and Dairy Systems, BV
Project Website:
Company Website:
http://cip.greenbottle.com/
www.greenbottle.com
Benefits
:
Environmentally superior packaging for liquid consumable products,
reduced plastic, increased recyclability, reduced carbon footprint.
Keywords:
Sector:
Type of solution
Recycling, Packaging, Green Business,
Product
Duration:
Budget:
Contract number:
21/08/2010 -20/08/2011
€1,590,290 (EU contribution: 50%)
256062
Summary
GreenBottle is environmentally superior packaging for liquid consumable products. GreenBottles are made from a
(recycled) paper outer shell, with a thin, detachable plastic liner inside. The paper outer is compostable or
recyclable, and the product has a much lower carbon footprint than equivalent plastic bottles.
This project covers the optimisation of the bottle design, development of technology to enable bottle production at
scale and cost equal to plastic bottles, and development of programmes to disseminate information about and to
market GreenBottle in its initial pilot market areas.
The project is based in the UK, in the town of Woodbridge, Suffolk where GreenBottle is based. Engineering work
is mainly located in Manchester, the premises of our partner RTS Flexible Systems Ltd.
Customers with whom we are working include Asda/Walmart in the milk category; leading multinational consumer
products companies for detergents and juice. Our product has potential application in all liquid consumable product
categories across the EU and since it is significantly superior from an environmental stand point to both plastic
bottles and laminated cartons could make an important positive contribution to the environmental impact of
packaging wastes across Europe and beyond.
Expected and/or achieved results
1. Development of liquids packaging with ⅓ the plastic and much lower carbon footprint than plastic bottles.
2. Significant move away from non-renewable packaging materials (plastic) to recycled paper: target to
recycle 5,520 tonnes in Year 1 of roll-out.
3. Packaging developed for all major liquids categories; milk, juice, liquid detergents, potentially wine, water,
food sauces/oils.
4. Raw material sourcing, production and disposal all established within EU markets.
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5. Sucessful test market now
completed with Asda/Walmart and agreement to roll out across all their UK stores from January 2012. This
will deliver volume of 10 million bottles annually.
The information sheet will be published in the Eco-Innovation website. The EACI reserves the right to edit
the information sheet for content and length
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