”Fresh Salmon, come and buy!”
The shout is echoing across the cold market in a small Swedish village. The marketwomen is frozen, tired and has
not made enough money. She is brushing off the snow on her cardigan, tightens her headscarf and tries to forget
the hungry children back home for a minute. On the other side of Europe, in Paris Montmartre district, there is a
starving dancer in beautiful silk clothes that is hoping for a meal before the pub is closing. The air is thick of
smoke, and the gentlemen starts to get disorderly…
The meeting between the hard working marketwomen and the faded dancer is the soul in the
Autumn/Winter collection 2010 from Ewa i Walla. Thick linen, knitted cardigans and patched
checked cotton meets exclusive seductive silk in underwear, skirts and blouses, rich with details.
The influences draws from 1600th century to 2010. Exciting parallels between city and countryside,
maids an nobility. We will find the maid in her rough shoes, wool, stained cotton, thick linen with
laces and beautiful embroidery. The craftsman in stonewashed crispy cotton, soft patched garments
and worn aprons in leather and vests. The marketwomen stands for knitted wool, thick cord and
rough linen to keep warm during long cold days at the market. We also find the frozen, hard
practicing ballet dancer from Montemartre district in Paris around year 1800. She will be found in
smoky pubs dressed in the most exclusive she owns, light organdy and silk in several layers.
This collection is a strong statement of Ewa i Walla. The details is beautiful embroideries, printed
stamps and colourful borders. The contrast between the thick, rough and the light, airy gives a unique
entirety to the bearer with more tight upper garments, and wide womanly on the lower part. The
colours is inspired by French roast, light old fashioned pink, smoky petrol, dirty soil and shimmering
champagne.
This year the collection also containes underwear, something that is new for Ewa i Walla. As usual
you will find a lot of different accessories, heavy boots and the growing children collection! Childrens
wear is a cute mini-version of the grown-up garments and has been a success last year!
About the company
Ewa i Walla herself, designer and owner, is inspired by Swedish farming, 1800 th century and Haute
Couture. She is creating unique collections where the bearers sensuality and personal expression is the
center. Several layers, combinations of unexpected materials, original prints and embroided details
has become her signum. Recurring materials is amongst others, linen, cotton, silk, jersey and canvas.
Ewa Iwalla as a person is a very charismatic and colourful women. She is inspired by history, future
and other cultures. She has also been an artist and a potter.
The brand has got a lot of attention all over Europe and will be found at around 300 retailers world
wide. Every year more and more people has discovered this strong, personal designbrand.
Press agency; EKPR in Stockholm, phone +46 8-667 22 06. www.ekpr.com
For further information regarding Ewa i Walla, please contact;
Kristin Swensson
kristin@ewaiwalla.se
+46 270-28 70 00
Ewa i Walla art design AB ● Björnängsvägen 2 ● 826 40 Söderhamn ● Sweden
Phone: +46 (0)270 28 70 00 ● Fax: +46 (0)270 28 70 00
office@ewaiwalla.se ● www.ewaiwalla.se