ETHENIA NOVIANTY WINDANINGRUM
PLACE AND DATE OF BIRTH
: Yogyakarta, November 21st 1988
PLACES OF RESIDENCE
: Jakarta and Yogyakarta, Indonesia
CONTACT
 Email : ethenia@live.com
 Mobile : +628122953748
BLOG
: www.ethnovbia.posterous.com
ACADEMIC FORMATION
University of Indonesia, Faculty of Social and Political Science, undergraduate program,
communication studies with specialization of advertising, graduation expectation:
January 2012, cummulative GPA: 3.57
 Won two nationwide awards in advertising and public relations organized by
Communication Student Board in two consecutive years.
 Actively contribute in some student organizations and activities, including
international seminar as a coordinator of liaison officer for foreign presenters and
campaign team for the candidate of Communication Student Board President (finally
elected).
AWARDS
 Hall of fame listed as one of the digital gurus in Digital ZENSES championship, an
online digital knowledge competition organized by Microsoft Advertising Asia with
thousands contenders from both individuals and digital/advertising professionals,
2011
 Third winner, PR Vaganza, a nationwide Public Relations program competition with
“Social Media Disaster” as a theme, as part of “Communication Week”, University of
Indonesia, 2011
 Sponsored and selected by Cheil worldwide to be one of the Spikes Academy
Students (15 students selected from all around Asia Pacific region, as part of Spikes
Asia advertising festival 2010, with student pitch competition at the end of the
academy), single and first ever selected delegate from Indonesia
 Third winner (bronze) in Creadtive, national advertising competition at varsity level,
as part of “Communication Week” University of Indonesia 2010, with more than 100
teams competed
 Runner up essay writing contest with the theme of “Disability Center’s Role in
University” organized by Mitra Netra Foundation, ICEVI, and Nippon Foundation in
Jakarta region, 2010
 Runner up, blog writing contest organized by www.suplemenkesehatan.com 2010
 1st Place, High School English Debating Competition, organized by Faculty of
Pharmacy Gadjah Mada University 2005
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1st Place, High School English Debating Competition, organized by Sanata Dharma
University 2005
English essay contest finalist organized by Ministry of Education Daerah Istimewa
Yogyakarta 2005
PROFESSIONAL AND INTERNSHIP EXPERIENCES
Junior Planner
October 2011 – current
McCann Erickson Jakarta
 Work for Coke, Tango Waffle and L’Oreal campaign strategy
Marketing Communication Assistant (internship)
June-August 2011
Robert Bosch Indonesia, multinational company from Germany specialist of power tools,
security system, home appliances, thermo technology, and packaging equipment
 Developed Indonesian website for Robert Bosch security system along with its
translation from English
 Conducted market research and consumer database for Robert Bosch security
system potential customers around Indonesia
 Assisted proofreading for promotional brochure
 Organized transportation seminar with partners as one of B2B activities
Strategic Planner intern
2011
OneComm-Innovate, Jakarta (advertising agency reputable with below the line
campaign)
 Developed the name of “Rumah Keluarga Sehat” (Healthy Home Family) for Danone
Aqua gallon water campaign based on consumer research.
 Conducted a consumer research for “Ya!” coffee in order to initiate suitable and
effective campaign ideas for target market.
 Checked copy for KRAFT Cheese recipe book.
 Initiated the Facebook page name for Toblerone Indonesia (Toblerone Indonesia
Lover).
Copywriter intern
2010
The Drawing Squad, Jakarta (agency of the year in Bawana category at Pinasthika
advertising festival 2010)
 Designed headline copy for Fren mobile phone flyer promotion for mobile phone
bundling.
 Composed ideas for Fren mobile phone provider TVC suited with World Cup theme.
 Developed concept for Cadbury chocolate packaging “Valentine’s Day”.
 Created adlibs for Fren mobile phone provider radio commercial for bonus
promotion with KFC.
Paper editor
2010
for Prof.Dr. M. Dimyati Hartono “Reformasi yang Pragmatis” (ex- Indonesia Ministry’s
Expert Staff on International Law and ex-Head of Indonesia Ministry of Justice
Polling interviewer
2010
Kompas daily newspaper, Jakarta (Indonesia’s biggest national daily newspaper)
 Assisted national and regional polling via telephone for various surveys.
Private tutor
2009-present
Chemie Privat, Depok
 Tutored elementary and middle school students English, history, and mathematics.
 Increased students final exam grade with motivation and smart learning method.
Bahasa Indonesia tutor
2009-2010
 Tutored Bahasa Indonesia for BIPA’s students (foreign students at Universitas
Indonesia)
 Assisted students with their homework and and understanding skills of Bahasa
Indonesia, including grammar, writing, listening, and speaking.
Polling interviewer
2009
Centre for Strategic and International Studies (CSIS), Jakarta
 Assisted national polling via telephone for National Presidential Election.
 Successfully achieved target at one day polling in many target cities in Indonesia.
English debate adjudicator
2009
University of Atma Jaya, Jakarta
 Pre-eliminary round adjudicator at National Environmental English Debate (NED)
with various topics concerned with environmental issues.
 Volunteered in environmental project which was the process of garbage separation
at Pantai Indah Kapuk.
COMMUNITY AND UNIVERSITY SERVICES
 Campaign team for Frisca Amelia, selected President for Communication Student
Affiliation of University of Indonesia, by encouraging University of Indonesia’s
communication students with various ways to participate in the election and select
Frisca as a new President, 2011
 Citra Pariwara 2010 volunteer, Liaison Officer for Mr.Jimmy Lam, ADFEST President
(ADFEST is a leading and biggest advertising festival in Asia Pacific, established in
1998 and taken place in Thailand)
 Asia Pacific Youth Network Millennium Development Goals Campaign Team
(youth-based network www.apyouth.net), 2010
 Asia Pacific Youth Network Bahasa Indonesia group Facebook administrator, 2010
 Borobudur Patrimonito World Heritage International Work Camp volunteer
organized by UNESCO, Indonesia International Work Camp, and CCIVS 2010
 Graphic Designer, English Debating Society University of Indonesia 2010
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Secretary division staff and liaison officer coordinator for foreign presenters,
Indonesia International Conference on Communication organized by Department of
Communication University of Indonesia 2010
Public Relations, Dynomite (Discofy Your soul in Commnite), communication
freshmen performances, talent show and charity night 2010
Internal Affair staff, Economic Business Summit 2008 Faculty of Economics
University of Indonesia (ASEAN students economic business summit in Faculty of
Economic Universitas Indonesia)
LANGUAGE ABILITY
 Bahasa Indonesia, native
 English, very well spoken and written
 Korean, basic
IT ABILITY
 Microsoft Office, Adobe Photoshop, Adobe Illustrator, Corel Draw (intermediate
level of photo retouching and graphic design), intermediate level of video editing
(Adobe Premiere Pro CS5, Ulead Video Studio), SPSS 15, and others.
ARTICLES WRITTEN AND PUBLISHED
 Kompas Kampus Argumentasi, “Passion” published in Kompas daily newspaper
(biggest newspaper in Indonesia) , January 25th, 2011
 “Perguruan Tinggi, Akankah Jadi Milik Penyandang Cacat?” published in
http://oase.kompas.com on July 30, 2010
INFORMAL EDUCATION
 Certified Workshop in Marketing Communication, organized by PPPI (Indonesian
Advertising Agency Association) and Dentsu Indonesia (8 weeks workshop & training
with weekly campaign brief assignments), 2010
 Spikes Academy (3 days academy or short-course with lecturers from top level
creative gurus in Asia advertising industry dedicated for handpicked students from
Asia Pacific, a part of Spikes Asia Advertising Festival), 2010