HOSPITAL
STRATEGIC MARKETING PLAN
(Rundown Event and Trainer Profile)
1ST DAY
08.00- 08.30
08.30- 10.00
10.00-10.15
10.15-12.00
12.00-13.00
13.00-15.30
15.30-15.45
15.45-17.00
17.00-19.00
19.00-21.00
2ND DAY
08.00- 10.00 :
10.00-10.15 :
10.15-12.15 :
12.15-13.00 :
13.00-15.30 :
15.30 – 16.00:
:
:
:
:
:
:
:
:
:
:
REGISTRATION
HOSPITAL SERVICE MARKETING OVERVIEW
COFFEE BREAK
SERVICE QUALITY AND CRM FOR HOSPITAL
LUNCH
MARKETING INTELLIGENCE
COFFEE BREAK
HOSPITAL MARKETING PLANNING
BREAK AND DINNER
MARKETING PLANNING PROCESS
HOSPITAL MARKETING PLANNING PROCESS
COFFEE BREAK
INDIVIDUAL MARKETING PLAN PRESENTATION
LUNCH
INDIVIDUAL MARKETING PLAN PRESENTATION
CLOSING AND WRAPPED UP
• Education
1990 : Environmental Biology, Gadjah Mada University,Yogyakarta
Ario Setiadi Profile
1998 : Magister Management, Sekolah Tinggi Manajemen Labora
2001 : Ph.D, Management,WIU, USA
2002 : CPM (Asia Pacific) by Asia Pacific Marketing Federation, Singapore
2005: DipM ACIM (Post Graduate Diploma on Marketing – Associate member of
Chartered Institute of Marketing from CIM UK)
2009 : U21 Univ S’pore – Quantum Leap Project Course
2011 : Cornell University USA (Executive Leadership in Healthcare certificate)
2012 : Stanford University & Hong Kong Univ – G2 Leadership Course
• Experience
1991 – 1992 : Marketing Manager – Matarindo & ASRAM Group
1992 – 1995
: Export Marketing Supervisor – PT Cheil Samsung Indonesia
1995 - 1997
: Senior Product Manager – PT Johnson & Johnson (Janssen Pharmaceutica)
1997 – 2003 : Head of Marketing, PT Parvico Bersaudara (Servier)
2003 – 2004 : Marketing & Bus Dev.Vice President, Medika Plaza Int’l Clinic
2004 – 2007 : Marketing Director, PT Meiji Pharmaceutical
1999 – 2007
: Senior Facilitator Mark Plus Institute of Management
2006 – Now
: Part Time Lecture Post Graduate Studies in MMR UGM – Jkt Class
►
Ario Setiadi Profile
Experience (cont.)
2004 – 2007 : Commissioner of PT Suprima Mitra Adihusada, Jakarta
2007 – now : President Commissioner of PT Sinergi Bisnis Pratama
2005 - Now
: Lecturer Coordinator for MM Strategic Marketing in Univ. Bina Nusantara Jakarta
2008 - now : President Director PT IDS Marketing Indonesia
2011 – now : General Manager PT IDS Medical Systems Indonesia
►
Award / Achievement
•5
times awarded Faculty Excellence Award from BiNus Business School
•ISA
(Indonesia Sales Award) competition Jury 2004-2005 (Warta Ekonomi & MarkPlus Inc)
•Teaching
Excellence Award winner 2009 – Allianz & BiNus Business School
•Indonesia
•Jury
•
Leadership / CEO Award winner – Indonesia Future Business Leader 2010. SWA-Dunamis-Synovate
for Marketing Dream Team and Young Marketing Champion 2010. IMA- MarkPlus – SWA
Best citizen 2011 in RT 05/RW 06, Kel Benda Baru, Kec Pamulang,Tangerang Selatan
Others
•
Best seller book Co Author “Being A Good Doctor” published by MarkPlus & Co
•
Case study writer “Co Branding Strategy” Bina Nusantara University 2012