Book
Format
Template for Textbooks
C. S. Wyatt & Susan Schnelbach
Acknowledgments
{Goes Here}
Trademarks and
Rights
{Goes Here...}Throughout this book, we refer to products and
designs which are not our property. These references are meant
only to be informational. We do not represent the companies
mentioned and were not paid promotional fees. However, if these
companies would like to send us evaluation copies of future
products, we would be thrilled. References to products are not
endorsements, but reflect our opinions in some cases.
Computer software products mentioned are the property of their
respective publishers. Instead of attempting to list every software
publishers and brand, or including trademark symbols throughout
this book, we assume that you know these product and brand
names are protected under U.S. and international laws. Fonts and
designs are the intellectual property of the design artists. Although
U.S. copyright laws do not protect font designs, we consider them
the property of the designers and licensing agencies.
The Authors
{Goes Here}
Organization
{Introduction to the Book’s Organization}
Section 1
Section One Title
What is in section one?
Section 2
Section Two Title
What is in section two?
Section 3
Section Three Title
What is in section three?
Section 4
Section Four Title
What is in section four?
Section 5
Section Five Title
What is in section five?
Contents
INTRODUCTION
SUB-HEADING LEVEL 2
. . .HEADING LEVEL 3
SUMMARY
1
1
1
1
SECTION 1: FOUNDATIONS OF DESIGN
3
BEFORE DIVING IN...
5
GLOSSARY
7
INDEX
9
1
Introduction
Introduction.
Sub-Heading Level 2
. . .Heading Level 3
Tips and trivia appear in
boxes throughout this book.
We set them apart just to
attract your attention!
Design is a passion of ours, of course, so we hope to
intrigue you enough to encourage further exploration.
Throughout this book we’ve placed little marginalia (tips
and trivia) about publishing and design. The history of
printing is fascinating. While it is nice to look at a painting
in a museum, the works of these artists are viewed daily by
millions of people.
Summary

This book is for in-house designers with other
responsibilites.

Other books and magazines focus upon technical
aspects of design.

In-house design is not necessarily less expensive than
sending work to professionals.
3
Section 1:
Foundations of
Design
5
Before Diving In...
6
7
Glossary
–A–
A: Example entry in the
Glassary.
Another: Yet another
example.
–B–
–C–
–D–
–E–
–F–
–G–
–H–
–I–
–J–
–K–
–L–
–M–
–N–
–O–
–P–
–Q–
–R–
–S–
–T–
–U–
–V–
–W–
–X–
–Y–
–Z–
9
Index
11
—A—
Agate, 131
artwork, 17
Ascender, 131
ascender line, 34
ascenders, 32
drop cap, 15
dummies, 63
Dummy, 131
—E—
—B—
Banner, 131
baseline, 33, 131
Bastard, 131
body copy, 15, 131
Bold, 131, 132
Boldface, 131
Border, 131
bowls, 33
bracket, 32
Broadsheet, 131
Bullet, 131
byline, 15, 131
em, 22
Em Space, 132
en, 22
En Space, 132
eyes, 33
—F—
face, 25, 132
families, 30
Family, 132
Flag, 131, 132
Folio, 132
font, 25, 129, 132, 133
Dingbat, 30
Symbol, 30
weight, 30
frames, 64
—C—
cap height, 33
caption, 16, 131
Cicero, 131
Clip Art, 131
Column, 131
Column Balancing, 131
Column Inch, 131
Columns
balance, 131
Columns, balance, 131
copy, 15, 131
counters, 33
Coutout, 131
Crop, 131
Cropping, 23
cross line, 34
cross stroke, 32
crossbar, 32
—D—
deck, 15, 131
Decorative, 29
Descender, 131
descender line, 34
descenders, 32
design, 23
Dingbat, 131
Dingbats, 30
Distorting, 36
Double Truck, 131
Downstyle, 131
DPI, 131
—G—
gap, 34
Graf, 132
Grid, 132
Gutter, 132
—H—
Hammer, 14
Hanging Indent, 132
Headings, 14. See Headlines
Headline, 131, 132
Display, 131
Headlines, 14
banner, 131
Hammer, 14
Kicker, 14
Subheads, 14
hints, 26
—I—
Identity Tags, 13
inch, 22
infographics, 17
initial cap, 15, 132
Inset, 132
Italic, 31, 132
—J—
joint, 32
Justification, 132, 133
12
—K—
Kerning, 35, 132
Kicker, 14, 132
Reverse, 133
Roman, 31, 133
Rule, 133
rules, 10, 17, 50
—S—
—L—
Layout, 23, 132
Headings, 14
Headlines, 14
Identity Tags, 13
Logos, 13
Nameplate, 13
leading, 34, 132
Liftout, 132
line spacing, 35
Logo, 105, 132
Logos, 13
—M—
Margin, 132
Masthead, 132
Modular, 132
Sans serif, 29, 133
Scale, 133
scaling, 23
Script, 29
Serif, 133
Serifs, 28, 32
set width, 36
shoulder, 34
shoulders, 33
Sidebar, 133
sidebars, 16
Sig, 133
Silhouette, 133
stroke, 32
Styling, 133
Subhead, 133
Subheads, 14
swash, 31
—N—
—T—
Nameplate, 13, 132
—O—
oblique, 31, 132
Orphan, 132
—P—
pagination, 24
paste-up, 23, 133
Physiognomy, 32
pica, 21, 131, 133
point, 21, 133
proof, 64, 133
pull quote, 15, 133
—Q—
Tabloid, 133
Teaser, 133
teasers, 16
terminal, 33
tracking, 35, 133
True Type, 27
Type 1, 26
Typeface, 133
—U—
Upstyle, 133
—V—
Velox, 133
Vertical Justification, 133
—W—
Quote, 133
—R—
Weight, 30, 133
—X—
rasterizer, 26
Register, 133
x-height, 33