7% off on 5 PRIME MasterMix and dNTPs! Optimize Your PCR! 5 PRIME MasterMix with self-adjusting Mg2+ buffer Improved formulation for higher sensitivity and specificity Automatic adjustment of Mg2+ concentration = optimal PCR conditions for high specificity and high yield + saving time and effort Deoxynucleotide Mix and Deoxynucleotide Set High quality, high purity: suited for all standard and sensitive PCR applications Ordering information Cat. No. 2200100 2200110 2201200 2201210 2201220 2201230 Product Name 5 PRIME MasterMix – 100 Rxn 5 PRIME MasterMix – 1000 Rxn Deoxynucleotide Mix 10 mM – 200 µl Deoxynucleotide Mix 10 mM – 1000 µl Deoxynucleotide Set 100 mM – 4 x 100 µl Deoxynucleotide Set 100 mM – 4 x 250 µl Quantity 100 Rxn 1000 Rxn dNTP Mix, 10 mM each 100 mM of each dNTP Offer valid April, 1st through June, 30th 2012. Please use offer code PCR120630 Robust PCR amplification with convenient setup 5 PRIME MasterMix contains an ultrapure, extremely thermostable recombinant DNA Polymerase which ensures utmost purity, reproducibility and processivity by furthermore providing a thermostability that meets the requirements of even the most specialized PCR applications. It is provided with a 10x self-adjusting Mg2+ buffer. The formulation adjusts the Mg2+ concentration automatically eliminating the need to optimize this critical component. The self-adjusting buffer acts by weakly chelating Mg2+ ions: excess Mg2+ is bound by the chelating agent and, if free Mg2+ decreases in the reaction, is released and available to the Taq Polymerase. The self-adjusting Mg2+ concentration is pre-optimized for any template-primer system, saving time and precious sample. The 5 PRIME MasterMix as ready-to-use PCR mix offers high reproducibility and highest convenience when processing large numbers of samples. Only primer and template need to be added to the concentrate, decreasing the number of time-consuming pipetting steps. This format not only reduces the likelihood of errors and the risk of contamination, but also increases precision and sample throughput. The 5 PRIME MasterMix does not need to be stored frozen, eliminating the time-consuming thawing process and the resulting reduction in performance. Self-adjusting Mg2+ buffer Technology Benefit twice – all 5 PRIME products now include 5 PRIMEstars! Join the 5 PRIME customer reward program – learn more at www.my5PRIME.com. www.5PRIME.com