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Innovative architects' collection from Armstrong
Lino Art: metallic, retro and vintage looks
Armstrong has created a fascinating and unique architects'
collection. What makes this addition to the market so completely
original is the combination of traditional DLW linoleum with real
metal granulate, which generates a range of light reflections that
give the flooring a shimmering elegance. Lino Art Bronce
interprets the timeless beauty of bronze and gives floors a
vintage look. Along with an additional visual effect produced by
subtly washed-out retro stripe designs and contrasting chip
flooring, the color world of the Lino Art collection includes 18
black, gray and brown tones in six color ranges. Armstrong
showed initial pattern samples to selected architects back at the
BAU 2009 exhibition and, based on their feedback, developed
them to market maturity with designers at the plant.
Linoleum meets real metal
Fine aluminum granulate gives Lino Art Alumino its
characteristically silky, lustrous sheen. Against a plain, light gray
or a darker, two-colored gray background, this generates
elegant shimmering effects that change when viewed from
different perspectives. Lino Art Firmament is reminiscent of a
clear and starry night. Larger genuine aluminum flakes reflect
the light in a way that is vibrant and more intensive than Art
Alumino, and create a jet black linoleum that evokes a star-filled
sky.
The vintage look of bronze
Lino Art Bronce interprets brass and bronze to produce a
fascinating visual transformation. The minute bronze-colored
pigments are spread across the three brown base tones like an
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Telefon +49 7142 71-655 · Fax +49 7142 71-373
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age-old, shimmering sheen and give the new DLW linoleum its
unique appearance, resembling flooring that has aged with
dignity.
Stripe effect and chip design
Lino Art Linea is characterized by its low-contrasting stripe
design in the retro look. All three versions have a subtly washedout look, with varying gray and brown shades, in warm and cool
color tones. The six colors of Lino Art Star are designed to
perfectly match these shades. This chip structure combines a
plain background with contrasting, irregularly-formed color
flakes.
A collection made to match
However, it is not just the six colors of Lino Art Linea and Lino
Art Star that are made to match. Together with the three tones
of Lino Art Bronce and the gray-black effects of Lino Art Alumino
and Firmament, this produces a color system with a total of 18
positions, nine of which are in the brown range, and nine of
which are in shades of gray. This means that the structures of
the Lino Art collection can be harmoniously combined with each
other. They perfectly match traditional DLW Linoleum Uni
Walton in gray and black, along with the brown tones of DLW
Nadelvlies Strong, to create comprehensive floor solutions for
buildings.
Uncompromisingly attractive, practical and sustainable
DLW linoleum is highly valued as a classic flooring thanks to its
timeless beauty, its practical performance characteristics – it is
durable and easy to clean – and because it is environmentally
friendly. DLW linoleum consists almost entirely of organic and
mineral raw materials (98 percent), and 80 percent of these are
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Armstrong · Marketing und Communication · 74321 Bietigheim Bissingen · Germany
Telefon +49 7142 71-655 · Fax +49 7142 71-373
Seifert PR (GPRA) · Postfach 100360 · 70747 LE-Leinfelden · Germany
Telefon +49 711 77918-0 · Fax +49 711 77918-77 · info@seifert-pr.de
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renewable. Thanks to these characteristics, DLW linoleum has
been awarded prestigious eco-labels, including the Blue Angel,
the Swan label and the Austrian Environmental Certificate. LPX
Finish, which Armstrong applies to the entire Lino Art collection,
guarantees easy cleaning and maintenance throughout the
entire lifecycle.
Additional information is available on the Internet at
www.armstrong.de or by e-mail at
service_germany@armstrong.com.
Photo captions:
Armstrong Lino Art_overview_white/black.jpg
The color world of the Lino Art collection includes 18 black, gray
and brown tones in six color ranges.
Armstrong Lino Art_Alumino.jpg
Fine aluminum granulate gives Lino
characteristically silky, lustrous sheen.
Art
Alumino
its
Armstrong Lino Art_Firmament.jpg
Lino Art Firmament is reminiscent of a clear and starry night.
Larger genuine aluminum flakes reflect the light and create a jet
black linoleum that evokes a star-filled sky.
Armstrong Lino Art_Bronce.jpg
Lino Art Bronce interprets the timeless beauty of bronze and
gives floors a vintage look.
Armstrong Lino Art_Linea.jpg
Lino Art Linea is characterized by its low-contrasting stripe
design in the retro look.
Armstrong Lino Art_Star.jpg
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Armstrong · Marketing und Communication · 74321 Bietigheim Bissingen · Germany
Telefon +49 7142 71-655 · Fax +49 7142 71-373
Seifert PR (GPRA) · Postfach 100360 · 70747 LE-Leinfelden · Germany
Telefon +49 711 77918-0 · Fax +49 711 77918-77 · info@seifert-pr.de
PRESS RELEASE
This chip structure of Lino Art Star combines a plain background
with contrasting, irregularly-formed color flakes.
Photos: Armstrong
Armstrong Lino Art_Emotion 1/2.jpg
The new DLW Linoleum Collection Lino Art interprets metallic,
retro and vintage looks.
Emotion-Photos: Armstrong/Werner Huthmacher
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Armstrong · Marketing und Communication · 74321 Bietigheim Bissingen · Germany
Telefon +49 7142 71-655 · Fax +49 7142 71-373
Seifert PR (GPRA) · Postfach 100360 · 70747 LE-Leinfelden · Germany
Telefon +49 711 77918-0 · Fax +49 711 77918-77 · info@seifert-pr.de