Adventures with Clifford The Big Red Dog
68
Marketing
Marketing Objectives
Marketing Objective and Key Messages
Marketing Objective: Create and promote an exciting message about Adventures with Clifford
The Big Red Dog exhibit, where visitors can explore the diverse world of Clifford and his friends
brought to life on Birdwell Island. The exhibit is based on Scholastic’s #1 rated TV Show on PBS
Kids (Public Broadcast System) and from the books of award-winning author Norman Bridwell.
Creating excitement about Clifford and Birdwell Island will increase attendance and the desire of
visitors to explore life on Birdwell Island with Clifford and his friends. Clifford and his friends are
at home on charming bone-shaped Birdwell Island where playing, working together and
respecting others is all part of being a member of the community.
Key Marketing Messages: Adventures with Clifford The Big Red Dog transports children and
adults to the world of Clifford, Emily Elizabeth and all the residents of Birdwell Island. As visitors
explore Adventures with Clifford The Big Red Dog, they will encounter the people and places
that make-up Clifford's world. From boarding the Birdwell Island ferry—complete with seagull
sounds and clanking ship bells—to greeting the nine-foot tall Clifford The Big Red Dog in his
own backyard, visitors can playfully explore the exhibit’s more than12 themed areas and
discover Clifford's Big Ideas. These 10 simple, tangible, life lessons are designed to help young
children navigate their world: Share, Play Fair, Have Respect, Work Together, Be Responsible,
Be Truthful, Be Kind, Believe in Yourself, Be a Good Friend, and Help Others. Each television
episode introduces one or more big idea.
Exhibit Audience
Primary Audience:
 Adventures with Clifford The Big Red Dog is targeted to children 2 to 8 years of age,
their families, and pre-school and school groups with children ages 2 to 8 years.
Secondary Audiences:
 Families, pre-school and school groups with children 6 months to 10 years of age
 Tourists visiting the area
 Daycare/community/other local groups
 Grandparents and their grandchildren
 Adults who grew-up with Clifford
69
Adventures with Clifford The Big Red Dog
Marketing Strategies
Presenting museums may choose to use some or all of the strategies below to market the
exhibit. Budgets, timelines and staff resources will affect which strategies can be executed. All
print materials must be approved by Minnesota Children’s Museum and Scholastic. Instructions
are included in the “Creating Collateral for your Museum” section below.
Television Advertising
TV advertising is ideal for reaching the target audience of families. For television advertising
choose the station or stations that best match museum demographics. Minnesota Children’s
Museum can provide a :30 Adventures with Clifford The Big Red Dog exhibit television spot in
Beta format to requesting museums. The color graphics tag and/or audio on the spot will need
to be edited to include the presenting Museum’s logos, sponsors, telephone number, etc.
Please call Traveling Exhibits at 651-225-6053 to request a tape copy and allow three weeks for
delivery. Minnesota Children’s Museum typically runs a TV schedule that begins the week of the
exhibit opening and continues for two to three months following the opening, depending on
budget. Promotional airtime and other on-air promotions should be explored with the television
station(s) to maximize budgets. (:30 TV spot available upon request)
Radio Advertising
Choose a radio station or stations that match museum demographics. Depending upon budget,
schedules should include 40 to 60 spots run on station #1 (adult) beginning the week prior to the
exhibit opening. Approximately 40 to 50 spots on station #2 (adult) to run later in exhibit and if
possible 40 to 50 spots on station #3 (children) in the second and third months of the exhibit.
The radio ads should focus on describing Adventures with Clifford The Big Red Dog exhibit and
the great fun children will have exploring Birdwell Island with Clifford and his friends.
Promotional airtime and other on-air promotions should be explored with the radio station(s) to
maximize budgets.
Radio Spot Language :60
IT’S THE REDDEST EXHIBIT TO HIT MINNESOTA CHILDREN’S MUSEUM! IT’S
ADVENTURES WITH CLIFFORD THE BIG RED DOG! BOARD THE BIRDWELL ISLAND
FERRY AND JOURNEY TO THE WORLD OF CLIFFORD™. THE EXHIBIT OFFERS
IMMERSIVE “PAWS-ON” ADVENTURES THAT REINFORCE CLIFFORD’S TEN BIG IDEAS,”
LIKE BE A GOOD FRIEND, HELP OTHERS AND WORK TOGETHER. HELP FILL
CLIFFORD’S DOG BOWL. FIND “BONE”-IFIDE TREASURES AT T-BONE’S BEACH. PLAY A
VARIETY OF INSTRUMENTS AT THE MUSICAL MARINA, INCLUDING CLIFFORD’S
XYLBONE. BROWSE THE NORMAN BRIDWELL ART RETROSPECTIVE AND SEE 40
YEARS OF ARTWORK. JOIN MINNESOTA CHILDREN’S MUSEUM DOWNTOWN SAINT
PAUL FOR ADVENTURES WITH CLIFFORD THE BIG RED DOG, FEBRUARY 14 THROUGH
SEPTEMBER 26. VISIT US AT WWW.MCM.ORG. THIS IS GONNA BE BIG!
PROMOTIONAL SUPPORT PROVIDED BY KARE 11, STAR TRIBUNE, KS95 AND TPT KIDS.
70
Marketing
Print Advertising
Print advertising with daily newspaper(s) and family/child(ren) focused print media in the area is
also an option. Consider publications that reach tourists or grandparents in your area. Fourcolor ads will best represent the fun spirit of the exhibit. If possible, ads should begin running the
week prior to the exhibit opening and continue throughout the run. Review the approval process
included later in this section for requirements. Please keep copies (either print or electronic) of
all print advertising for later reports back to Minnesota Children’s Museum.
Direct Mail
A direct mail flyer or postcard sent two weeks prior to the exhibit opening will let your key
audience know about the exhibit’s arrival. The mailing list can be composed of museum
members, donors, past visitors and/or demographically targeted households. The creative
layout of the postcard front is included on the online graphics resource page. The presenting
museum can create the copy for the back, including a brief exhibit description, exhibit opening
information, telephone numbers, etc. A flyer/postcard including group visit information should go
to area teachers to alert them of the exhibit. In addition, remember to mention the exhibit on any
and all existing mailings, such as newsletters and fundraising mailings.
Publicity
Announce the arrival of Adventures with Clifford The Big Red Dog with a press release, fact
sheet and photos emailed to key contacts at local media three to four weeks before the exhibit
opening. Magazines and newsletters will need more time (about two months). Follow-up with
phone calls to encourage the media to cover the exhibit. A good tactic is to offer a “behind-thescenes” preview of Adventures with Clifford The Big Red Dog before the exhibit opens to the
public.
Send a photo advisory to television and print media one to two days prior to the opening event
so they have the opportunity to photograph the exhibit during its public debut. Be sure to have a
publicity staff person available at the opening to facilitate on-site media shots, answer questions
and coordinate interviews. Later in the exhibit run, another release should be sent to media that
repeats the basic information, includes the end date of the exhibit and, if desired, includes
additional photos of the exhibit. Press releases and photos are available in the “Creating
Collateral for your Museum” section below.
Promotions
Local businesses, non-profit organizations and corporations can be key investors in the exhibit.
Companies can be listed as promotional sponsors and cross market the exhibit to their
customers. The Museum may provide additional benefits or discounts to the company's
employees or customers. This is another way of tapping into additional resources to help
promote the exhibit and create unique promotional opportunities that benefit both organizations.
For assistance in attracting tourists, contact area Chambers of Commerce, Convention and
Visitor Associations, Tourism organizations, Transportation associations and rental car
companies.
71
Adventures with Clifford The Big Red Dog
Your museum may choose to create other promotional tools using Adventures with Clifford The
Big Red Dog graphics, depending upon your market and budget. Possibilities include Web site,
billboards, bus shelters, banners, posters, bookmarks, bounce-back coupons, bookplates and
more. Samples are provided in the “Creating Collateral for your Museum” section below.
Special Events
Hold a daylong Grand Opening Celebration for Adventures with Clifford The Big Red Dog that
includes island- and/or red-themed food, games, and activities. This is a great way to get your
members and visitors excited about the exhibit. For example, everyone wear red, wear dogears, wrap big red bows or ribbons around the museum, “paint” everything red (red window
painting, finger painting, toe painting, feather painting, etc.). Have story time (Clifford story
books, of course) at your museum with Clifford costumed character as a special guest. Invite
children to dress in red or bring their own “Clifford” for discounted admission. Work with your
media sponsor(s) to bring a local celebrity/news anchor or television personality for the exhibit
opening events. Invite a celebrity or VIP and a preschool group to cut the “Big Red Bow” to
open the exhibit.
Other special event ideas:
Dog Days of Summer: an ice cream social or picnic themed event. Post bones or Clifford icons
in the windows of your museum using window cling material. Invite the local humane society or
dog trainers to demonstrate dog obedience, dog obstacle courses or a local veterinarian to talk
about care of pets and identification tags for dogs. Have a local agency set-up a table where
parents can sign their child up for national identification system for children and have
fingerprints and photos.
Paint the Town Red: an event with activities in and outside of the museum with a red focus.
Have children draw on the windows using red window markers or red washable paint. Put 2-3
tablespoons of liquid soap in a gallon of tempera paint for easy clean up. Draw on the sidewalk
using red sidewalk chalk.
“Bone”ifide Big Red Art: drop-in red art activities. Using red paint, children can paint with
different art materials, such as feathers, kitchen utensils, fingers, toes and blow paint with
straws. Provide different red-colored art materials such as pompoms, foam pieces, fabric, felt,
markers, chalk and paper for children to make an individual red collage or work together on a
group project. Provide a big box (appliance size) and as a group have children paint and
decorate a big box using the different red art materials and red paint. Encourage them to create
a dog house for Clifford!
Get “Reddy” for a Waggin’ Good Time: a howlin’ event that includes a story time about Clifford,
a bone toss and more. Provide bone cut-outs on the floor and play “musical bones, ” having the
children move from bone-to-bone while the music is playing and stop on a bone when the music
stops.
It’s a Dog’s Life: an event inviting community organizations with dog “employees” such as,
Helping Paws service dogs for people with disabilities; canine dog police units; search and
rescue dogs; fire station dogs; and sled dogs.
Ask the dog trainer to talk about the dog’s training and work. Read the story Clifford The
Firehouse Dog™.
72
Marketing
Share a Holiday with Clifford: It’s no surprise—Clifford loves all holidays! Celebrate Halloween
with a Clifford theme, costumes, red activities and treats. Read the story Clifford’s First
Halloween™ or Clifford’s Halloween™. Valentine’s Day is obviously a big red day for Clifford.
Lovely treats may include valentine heart cookies, red fruit snacks, apples and more. Provide
“hearty” art materials to make valentines and invite children to sign a big red valentine that will
be delivered to a local children’s hospital. Then, have “Clifford” (the costumed character) deliver
the valentine. Invite the animal humane society to bring in lovable, huggable puppies and talk
about caring for pets.
Meet Clifford The Big Red Dog! Make every child’s dream come true by scheduling a volunteer
or staff member to make special appearances as “Clifford The Big Red Dog” (costumed
character). Schedule appearances in advance and invite media to take advantage of a BIG
photo opportunity. Ask parents to bring their own cameras to make photos easier for visitors
and staff.
Emily Elizabeth look-alike contest, or special Emily Elizabeth Day—Have a special Emily
Elizabeth day and invite look-alikes or same names—Emily is one of the most popular names
for girls in the US during the past eight to 10 years.
73
Adventures with Clifford The Big Red Dog
74
Marketing
Creating Marketing Collateral for your
Museum
Approval Process
Important Note for Marketing Staff & Graphic Designers:
All sponsorships, print materials, marketing collateral, news releases, advertisements and other
materials created for Adventures with Clifford The Big Red Dog must be submitted to Minnesota
Children’s Museum for approval prior to production. Minnesota Children’s Museum will forward
materials to Scholastic Entertainment, Inc. for review. An Approval Form (on next page) must be
completed and submitted with the materials for approval. Please allow a minimum of 15 working
days for approval of materials using existing templates and 20 working days for original
materials. The enclosed marketing cd will provide you with pdf templates of a variety of layouts
along with all of the elements you will need to recreate them.
All marketing materials must be submitted electronically for approval and must be saved as a
jpg or pdf under 512 KB. Please send your timeline and pre-approved materials to:
Amber Stevenson, Traveling Exhibits
astevenson@mcm.org
To ensure that we fully meet all of your needs, we require that all hosts submit an Adventures
with Clifford The Big Red Dog Marketing Timeline to MCM. The Marketing Timeline should
include each project name, project type (billboard, etc.), the date it will be submitted for approval
and the date in which it must be finalized (sent to press).
Scholastic approval form can be found at the end or this section.
75
Adventures with Clifford The Big Red Dog
APPROVAL FORM
LICENSEE NAME & ADDRESS:
MINNESOTA CHILDREN’S MUSEUM
10 West 7th Street, St. Paul, MN 55102
CONTACT NAME: Amber Stevenson
PHONE
651-225-6053
Email astevenson@mcm.org
***PRODUCT DESCRIPTION ~ Fill out the product description only:
Fill out the due date that you need to produce the material:
[ ] PRODUCT
[ ] PACKAGING
_______ FIRST PASS
[X] OTHER ***_____________________
______SECOND PASS
_______THIRD PASS
SCHOLASTIC COMMENTS
Next Steps
Product Development
Date
CC:
Direct any inquiries to Rita Vasquez, Administrative Coordinator, Product Development, Scholastic Entertainment, 578
Broadway, New York, NY 10012. Phone: 212.389.3931. Fax: 212.389.3879.
Email: rvasquez@scholastic.com
Courier address: Scholastic Consumer Products, 578 Broadway, FL 11, NYC 10012
76
Marketing
Visual Identity Standards
Adventures with Clifford The Big Red Dog Logo
Adventures with Clifford The Big Red Dog logo must always be used unaltered, in its entirety.
This includes the  in the logo.
Using the Exhibit Title in Text
When in text or where Adventures with Clifford The Big Red Dog logo is not used, the following
words should appear:
Adventures with Clifford The Big Red Dog
Capitalize all words except “with”
Be sure to capitalize “The”
Always italicize the title.
When referring to Clifford The Big Red Dog the television program or the books, not the
exhibit, use the ™ symbol in the first text reference. Subsequent text references do not require
a ™ symbol as long as it is in the same document. When referring to the characters CLIFFORD
THE BIG RED DOG, CLIFFORD, or EMILY ELIZABETH, in copy or text, use the ™
symbol in the first reference as well.
Credit Line
When promoting the exhibit in a graphic format or using the exhibit logo, the following credit line
must always be used in a minimum of 8-point type:
Adventures with Clifford The Big Red Dog was created by
Minnesota Children's Museum together with Scholastic Entertainment.
(c) 2010 Scholastic Entertainment Inc. SCHOLASTIC and logos are trademarks of
Scholastic Inc. CLIFFORD, CLIFFORD THE BIG RED DOG, BE BIG and logos are
trademarks of Norman Bridwell. All rights reserved.
When promoting the exhibit in text only (i.e. press releases, newsletters, etc.) the following
credit line must always be used in a minimum of 6-point type:
Adventures with Clifford The Big Red Dog was created by
Minnesota Children's Museum together with Scholastic Entertainment.
(c) 2010 Scholastic Entertainment Inc. SCHOLASTIC and logos are trademarks of
Scholastic Inc. CLIFFORD, CLIFFORD THE BIG RED DOG, BE BIG and logos are
trademarks of Norman Bridwell. All rights reserved.
When referring to the trademarked characters, CLIFFORD and/or EMILY ELIZABETH within the
copy, CLIFFORD and/or EMILY ELIZABETH should be added before "CLIFFORD THE BIG
RED DOG" in the credit line.
Adventures with Clifford The Big Red Dog was created by
Minnesota Children's Museum together with Scholastic Entertainment.
(c) 2010 Scholastic Entertainment Inc. SCHOLASTIC and logos are trademarks of
Scholastic Inc. CLIFFORD, EMILY ELIZABETH, CLIFFORD THE BIG RED DOG, BE
BIG and logos are trademarks of Norman Bridwell. All rights reserved.
77
Adventures with Clifford The Big Red Dog
Sponsorships
Sponsorships
Presenting Sponsorship
Adventures with Clifford The Big Red Dog was created by Minnesota Children's Museum
together with Scholastic Entertainment © 200_Scholastic Entertainment Inc.. Recognition of
these partners must be in compliance with the identity standards included in this kit. Renting
museums may pursue a local “Presenting Sponsor” for the exhibit. Potential sponsors can
include area business and financial institutions, retailers, entertainment venues, private
corporations or corporate partners. The amount of sponsorship should determine the value of
recognition awarded. The sponsorship dollars can be used for specific marketing efforts and/or
for general budget relief dependent on what is needed and what the budget already covers. It is
important to attach a value to each item given to the sponsor, and to give recognition based on
the amount of their support.
National Sponsorship
Major national sponsors of Adventures with Clifford The Big Red Dog must be included in all onsite and off-site advertising, marketing, press releases and collateral related to Adventures with
Clifford The Big Red Dog according to the logo usage guidelines outlined above. Currently there
are no national sponsors.
Local Sponsorship
Hosting museums may pursue local presenting sponsors. These sponsors must be approved in
advance in writing by Minnesota Children's Museum and Scholastic Entertainment Inc.
Minnesota Children's Museum will provide written approval once permission has been obtained
from all necessary parties. Local sponsors may not be in direct competition with the national
presenting sponsor. Minnesota Children's Museum requests a minimum of five working days
in order to approve a local presenting sponsor. To request a local sponsor, please e-mail Amber
Stevenson at astevenson@mcm.org with sponsor name and a short description of the sponsor.
Local sponsor identification or logos may be included in the marketing, collateral and written
materials. They may be recognized in one of the following manners:
 Sponsored locally by __________.
 Presented locally by ___________.
Media Sponsorship
Hosting museums may pursue media sponsors (newspaper, magazines, radio stations,
television stations, etc.) who will provide in-kind media support in exchange for recognition on
exhibit collateral. Media sponsors do not need to be approved by Minnesota Children's
Museum.
All hosting museums are encouraged to partner with the local Public Broadcasting Station
(PBS) in their market. PBS programming includes Clifford The Big Red Dog (premiered in
2000) as well as the all new TV series, Clifford’s Puppy Days (debuted in fall 2003).
Media sponsor identification or logos may be included in the marketing, collateral and written
materials. They may be recognized in one of the following manners:
78
Marketing


Media sponsors:
Media partners:
*Please note that the local and/or media sponsors’ logos included on the collateral samples are
for reference only and are not intended to be included in your local promotion.
Scholastic Entertainment Partnership
Adventures with Clifford The Big Red Dog was created by Minnesota Children's Museum
together with Scholastic Entertainment. The Museum & Scholastic credit must appears on all
printed materials and a graphic panel within the exhibit at the hosting museum. All graphics
must be approved by Minnesota Children’s Museum prior to production.
PBS Partnership
Adventures with Clifford The Big Red Dog is based on the characters of Clifford The Big Red
Dog #1 television show on PBS Kids and the award-winning books of Norman Bridwell.
All hosting museums are encouraged to actively seek a promotional partnership with the local
PBS affiliate. This is an important partnership, beneficially to all parties and will very likely
enhance the excitement and promotional value of the exhibit in your market.
Case in point, February 2003, Minnesota Children's Museum and Scholastic Entertainment
partnered with PBS affiliate in the Minneapolis/St. Paul area Twin Cities Public Television (TPT),
to announce the partnership and the creation of the exhibit. TPT ran promotional spots for the
Valentine 2003 event and Clifford appearance on Feb. 14, 2 p.m. at Minnesota Children's
Museum. Between 1 and 2 p.m., we had 1,000 visitors come through the doors looking for
Clifford.
Minnesota Children's Museum and TPT have worked together to produce local promotional
spots for Adventures with Clifford The Big Red Dog exhibit, cross promoted the exhibit and the
PBS show, provided a venue for TPT events, and TPT has provided added value to Clifford
events and literacy programs at the Museum, provided photos with Clifford, PBS Kids books,
Clifford give-aways, coupons and other promotional products.
79
Adventures with Clifford The Big Red Dog
Templates
Please see the enclosed disc for the most up to dates samples. All samples included in this
binder can be used for layout – however, please note that the Scholastic url has changed, and
the “Be Big” logo should be added whenever possible.
80
Marketing
81
Adventures with Clifford The Big Red Dog
82
Marketing
Styleguide Elements
Fonts
Fonts are included on the enclosed disc.
FrankfurterDMed
American Typewriter
83
Adventures with Clifford The Big Red Dog
Exhibit Logos
Scholastic URL:
Be Big Logo:
84
Marketing
Characters
85
Adventures with Clifford The Big Red Dog
86
Marketing
87
Adventures with Clifford The Big Red Dog
Exhibit Photos
Overview
Ferry
Lighthouse
Ferry
Ferry Map
88
Marketing
Samuel’s Fish and Chips Shack
Samuel’s Fish and Chips Shack
Musical Marina
T-Bone's Beach Fun
T-Bone's Beach Fun
89
Adventures with Clifford The Big Red Dog
Clifford
Clifford
Clifford’s Doghouse
Clifford’s Dog bowl
Clifford’s Doghouse
Emily Elizabeth’s Backyard Theater
90
Marketing
Emily Elizabeth’s Backyard Theater
The Howard's Home
Cleo's Backyard
Cleo's Backyard
Cleo's Backyard
Cleo's Backyard
91
Adventures with Clifford The Big Red Dog
Cleo's Backyard
Birdwell Island Post Office
Birdwell Island Post Office
Birdwell Island Post Office
92
Marketing
Birdwell Island Library and the Norman Bridwell Art Retrospective
Birdwell Island Library and the Norman Bridwell Art Retrospective
93
Adventures with Clifford The Big Red Dog
Press Releases
Adventures with Clifford The Big Red Dog™ Fun Facts
A Fetching Success Story
Norman Bridwell, creator of Clifford The Big Red Dog, turned his love of
drawing into a career. In 1962, Bridwell put together a portfolio of colorful
drawings and visited fifteen children’s book publishers, all of whom turned
him down. One editor told Bridwell his art alone was not good enough and
no one would ask him to illustrate a book; however, the editor suggested he
write a story about his sketch of a little girl and a horse-sized bloodhound.
A Star is Born
Bridwell made the bloodhound even bigger and more of an "all-around" dog, like the dog he
dreamed of riding and sharing adventures with as a little boy. He wanted to call the dog “Tiny,”
but his wife Norma thought “Tiny” was boring. Norma suggested “Clifford,” the name of her
childhood imaginary friend. He named the little girl after his daughter, Emily Elizabeth. Three
weeks after delivering his drawings and story to Scholastic, the phone rang—Scholastic wanted
to publish Clifford The Big Red Dog!
A Well Read Dog…Who’s Also Red!
Norman Bridwell created the first Clifford The Big Red Dog book in 1962. Today, the best-selling
book series consists of more than 160 Clifford titles and 100 million books in print.
A TV Star Everyone Looks Up To
Since its launch in 2000, Clifford The Big Red Dog has been a top-rated television show on PBS
KIDS. The show airs as often as 3,400 times per week!
Oh Where, Oh Where, Can My Little Pup Be…
The new television series, CLIFFORD’S PUPPY DAYS, premiered on PBS KIDS, Labor Day
2003. The show was the most successful PBS KIDS launch since Clifford The Big Red Dog
debuted in 2000.
New Adventures for Clifford
Adventures with Clifford The Big Red Dog, the first Clifford traveling children’s museum exhibit,
debuts at Minnesota Children’s Museum, February 14, 2004. It will then travel to ten other
children’s museums across the country, beginning with Chicago Children’s Museum in October
2004.
©2004 Scholastic Entertainment, Inc.
SCHOLASTIC and logos are trademarks of Scholastic Inc. CLIFFORD, CLIFFORD THE BIG RED DOG,
CLIFFORD’S PUPPY DAYS, EMILY ELIZABETH, and logos are trademarks of Norman Bridwell. The PBS
KIDS wordmark is a registered trademark of the Public Broadcasting Service ©2004. All rights reserved.
Adventures with Clifford The Big Red Dog was created by Minnesota Children’s Museum in partnership with
Scholastic Entertainment Inc.
Promotional support provided by KARE 11, Star Tribune, KS95 and Twin Cities Public Television (TPT).
94
Marketing
95
Adventures with Clifford The Big Red Dog
News Release
NEW! Adventures with Clifford The Big Red Dog
Debuts February 14 at Minnesota Children’s Museum
A Big Red Celebration on Valentine’s Day
ST. PAUL, MN—A big red opening takes place on Valentine’s Day, for a BIG RED DOG named
CLIFFORD! Board the Birdwell Island ferry and journey to the world of Clifford™, America’s
beloved big red dog with a heart to match. See Emily Elizabeth™ and many of the residents of
Birdwell Island. Inspired by Scholastic Entertainment’s top-rated TV show Clifford The Big Red
Dog on PBS KIDS, the exhibit offers numerous immersive “paws-on” adventures that
reinforce “Clifford’s Big Ideas”—ten simple tangible life lessons designed to help young children
navigate their world: Share, Play Fair, Have Respect, Work Together, Be Responsible, Be
Truthful, Be Kind, Believe in Yourself, Be a Good Friend and Help Others. Adventures with
Clifford The Big Red Dog opens at Minnesota Children's Museum Saturday, February 14, and
will be here through September 26, 2004. It will then travel to ten other children’s museums
across the country beginning with Chicago Children’s Museum in October 2004.
Kids can visit a colossal nine-foot high Clifford with a tail
to slide down, just like Emily Elizabeth does on the
television show. Children can help fill Clifford’s big dog
bowl with bones using a conveyor belt, and create sand
2004
CLIFFORD
THE BIG RED DOG
and logos are
of Norman
art and
find “bone”-ifide
treasures
attrademarks
T-Bone’s
Beach.
Bridwell. All rights reserved.
Browse the Norman Bridwell Art Retrospective and see
40 years (that’s 280 dog-years!) of artwork and stories
by the creator and award-winning author of Clifford The
Big Red Dog.
Exhibit
Entrance
96
Marketing
Exhibit Entrance
Welcome to Birdwell Island, the home of Clifford and his owner, Emily Elizabeth
Howard. Clifford was the runt of the litter when Emily Elizabeth adopted him. Much to
everyone’s surprise, Clifford outgrew all the other dogs because of Emily Elizabeth’s
limitless love. So, the Howards left the city and moved to Birdwell Island, where they
made new friends, including Cleo, T-Bone and Mac.
Visitors enter Adventures with Clifford The Big Red Dog by passing Birdwell Island’s
lighthouses and board the ferry. Children and adults can join “Victor” and “Pedro” in the
pilot house and try their hand at “steering” the ferry. Visitors hear the sounds of
seagulls and ocean waves roaring as they navigate their way to Birdwell Island with the
help of a three-dimensional map of the island. Children can move “tourists” around the
map and visit Samuel’s Restaurant, the Post Office, Cleo’s Backyard, and all of
Clifford’s favorite places on the Island.
Samuel’s Fish and Chips Shack
Say “hello!” to “Samuel” and his son “Charlie,” pull up a stool at Samuel’s
Fish and Chips Shack on the pier, and place your order (maybe Samuel’s
delicious fish and chips!). Children and adults can enter Samuel’s Shack and
role-play restaurant employees working together to restock the shelves, cook,
clean, and serve. Kids can grab an order pad, take their family and friends
orders and total their bill at the cash register.
T’Bone’s Beach
No island is complete without a beach! “T-Bone” welcomes children and
adults to a bone-shaped “beach” where kids can create sand art with beach
toys and hunt for buried treasures. Kids can follow Clifford’s Big Ideas and
“Play Fair” by taking turns hunting for seashells.
97
Adventures with Clifford The Big Red Dog
Clifford The Big Red Dog’s Doghouse
A nine-foot Clifford greets visitors in his backyard outside his doghouse. Children can take a
seat next to Emily Elizabeth on the giant paws of her big red best friend and slide down
Clifford’s tail.
Kids can “Be Responsible” by helping fill Clifford’s giant dog
bowl using a bone-shaped conveyor belt to keep the crimson
canine’s giant dog bowl full of bones.
Inside Clifford’s Doghouse, fans can create pictures, invitations, letters and more using paper,
crayons, pencils and other supplies. They can display their masterpieces in the doghouse, mail
them to an Island resident or take them home and bring a smile to a family member or friend.
Emily Elizabeth’s Backyard Theater and The Howard’s House
“Mac” invites visitors to take the stage with Clifford and his pals in Emily Elizabeth’s Backyard
Theater.
Dressed in Cleo, T-Bone, Mac or Clifford costumes, they can get “red”dy to be
the best in show. Kids can perform for family and friends sitting in the audience
on bone-shaped benches. Young children use their imagination to create their
own performance using maracas and drums.
Children and adults can visit The Howard’s house, complete with garage. In the front of the
house, kids can pick, sort and replant flowers in a flower box. Fans can “Be a Good Friend” to
Emily Elizabeth and Clifford by using lawn tools, watering cans and lawn mower to spiff-up the
backyard.
98
Marketing
Cleo’s Backyard
Adventures with Clifford The Big Red Dog’s youngest visitors will dig Cleo’s Backyard,
designed especially for tots with a soft floor and “stone” wall enclosure. “Cleo” encourages
toddlers to crawl through a tunnel, or play a shape-sorting activity at Cleo’s doghouse. At the
“stone” wall, kids can enjoy activities as they open the doors to T-Bone’s
doghouse, and are greeted by their reflection in a mirror; turn a crank to make
Clifford go in and out of his doghouse; and spin two tumblers to match Birdwell
Island characters to their home.
Birdwell Island Post Office
Children can join “Mr. Carson” at the Birdwell Island Post Office, and help sort and mail letters.
Then they can deliver mail and pictures to the Birdwell Island residents’ mailboxes.
Birdwell Island Library and Norman Bridwell Art Retrospective
Take a break from all the action and cozy-up for a reading adventure. “Ms. Lee” welcomes
visitors to the library, host to a collection of Clifford books. Children can practice believing in
themselves and building confidence (just like Clifford!) as they share Clifford stories and play
Clifford’s Learning Adventures, an interactive CD-ROM, on the computer.
At the Norman Bridwell Art Retrospective, “Jetta” invites visitors to view clips from an
interview with Norman Bridwell. Children and adults can also browse artwork and get an inside
look at Clifford’s character and story development during the past 40 years.
Watch Clifford on local PBS Twin Cities Public Television (TPT) channel 2, Monday through
Friday, 7:30 a.m. and 4 p.m.
Adventures with Clifford The Big Red Dog was created by Minnesota Children’s Museum in
partnership with Scholastic Entertainment, Inc. ©2004 Scholastic and logos are trademarks of
Scholastic Entertainment, Inc. CLIFFORD, EMILY ELIZABETH, CLIFFORD THE BIG RED
DOG and logos are trademarks of Norman Bridwell. All rights reserved.
99
Adventures with Clifford The Big Red Dog
Promotional support provided by KARE 11, Star Tribune, KS95 and Twin Cities Public
Television (TPT).
Scholastic Entertainment
Scholastic Entertainment (SE) is a leading producer of quality, family-oriented television
programming, feature films, videos, web sites and is a major licensor and marketer of children’s
properties worldwide. SE produces the award-winning, top-rated animated series Clifford The
Big Red Dog (PBS KIDS), the new spin-off to this hit series Clifford’s Puppy Days™, the
Emmy-award winning series I SPY (HBO Family), the Emmy-award winning series, Scholastic’s
The Magic School Bus starring Lily Tomlin (TLC); the award-winning Dear America series;
the popular kids’ adventure series Animorphs® and Goosebumps; and the recently announced
The Misadventures of Maya & Miguel™, set to debut on PBS KIDS in fall, 2004. SE’s critically
acclaimed feature films include The Baby-sitters Club, The Indian in the Cupboard, and The
Mighty. SE also recently announced its co-production with New Line Cinema of the awardwinning Philip Pullman trilogy, His Dark Materials. Scholastic Entertainment is the
entertainment and media division of Scholastic Inc., the world's largest publisher and distributor
of children's books. Scholastic Inc. creates quality educational and entertaining materials and
products for use in school and at home, including children's books, magazines, technology-based
products and teacher materials. For more information, visit Scholastic’s award-winning website
at www.scholastic.com.
About Minnesota Children’s Museum
For more than 30 years, Minnesota Children’s Museum has combined early childhood research
and best practices to provide children and families with hands-on experiences that develop
healthy minds and bodies, build critical and creative thinking skills and prepare children for
success in school and in life. A non-profit community organization and leading cultural
institution, the Museum serves more than 450,000 children and adults each year through
immersive experiences and environments that encourage children’s active exploration and adult
engagement.
As the nation’s leading developer of traveling children’s museum exhibits, the Museum is a
trailblazer in creating immersive learning environments, reaching more than 10 million children
and adults in the United States, Canada and Mexico through the nation’s largest collection of
children’s traveling exhibits. The Museum is consistently rated as one of the top children’s
100
Marketing
museums in the country by national media outlets like Forbes and Parents and was recently
named as a finalist for an Institute of Museum and Library Services Medal of Service, the
nation’s highest honor conferred on museums and libraries.
MUSEUM HOURS
Tuesday, Wednesday, Thursday, Saturday, Sunday
9 a.m. - 5 p.m.
Friday
9 a.m. - 8 p.m.
Monday (Memorial Day through Labor Day and holidays) 9 a.m. - 5 p.m.
Closed Easter, Thanksgiving, Christmas Eve and Christmas Day
ADMISSION
Ages 1 – 101
Museum Members
$7.95
Free
Editor’s Note: Media parking is available in front of the Museum in the loading zone on
Seventh Street. Visit www.MCM.org/news for downloadable news releases, photos and more
information.
101
Adventures with Clifford The Big Red Dog
News Release
Crimson Canine Soon to Reign Supreme “Top Dog” at Minnesota Children’s
Museum’s NEW Exhibit Adventures with Clifford The Big Red Dog™
A Big RED Celebration on Valentine’s Day
ST. PAUL, MN—A big red opening takes place on Valentine’s Day, for a BIG RED DOG
named CLIFFORD™! Board the Birdwell Island ferry and journey to the world of
Clifford™, America’s beloved big red dog with a heart to match. See Emily Elizabeth™
and many of the residents of Birdwell Island. Inspired by Scholastic Entertainment’s
top-rated TV show Clifford The Big Red Dog™ on PBS KIDS, the exhibit offers
numerous immersive “paws-on” adventures that reinforce “Clifford’s Big Ideas”—ten
simple tangible life lessons designed to help young children navigate their world:
Share, Play Fair, Have Respect, Work Together, Be Responsible, Be Truthful, Be Kind,
Believe in Yourself, Be a Good Friend and Help Others. Adventures with Clifford The
Big Red Dog opens at Minnesota Children's Museum Saturday, February 14, and will be
here through September 26, 2004. It will then travel to ten other children’s museum
across the country beginning with Chicago Children’s Museum in October 2004.
Saturday, February 14 Activities:

10:30 a.m. and 2:30 p.m. – Story Time: Join us as we read some of your favorite BIG
RED “tails.”

11 a.m., 12 and 1 p.m. - Meet Clifford The Big Red Dog! Don’t forget to bring your
camera!

11:30 a.m. – BIG RED Fun! Shake out your sillies during the big red shape game and
more.

1 to 3 p.m. – Inventor’s Workshop: We have the RED supplies. You have the
BIG imagination. What will you invent? Presented by Seagate Technology.
102
Marketing
2004 CLIFFORD THE BIG RED DOG and logos are trademarks of Norman
Bridwell. All rights reserved.
DATE:
February 14, 2004
ATT:
News Assignment Editors, Photographers
CONTACT:
Media/Photo Opportunity
THE BIGGEST, REDDEST VALENTINE’S DAY EVER!
At Minnesota Children's Museum
Adventures with Clifford The Big Red Dog Exhibit Opens
WHAT:
Adventures with Clifford The Big Red Dog, the biggest, reddest Valentine
ever opens today. See Clifford and all the “bone”-ifide hands-on interactive
fun at Minnesota Children’s Museum’s newest exhibit. The exhibit brings
Birdwell Island—the home of Clifford and his pals—to life in 2,500 squarefeet of “paws-on” educational activities. It will be at the Museum through
September 26, 2004.
Adventures with Clifford The Big Red Dog is inspired by the top-rated TV
series Clifford The Big Red Dog™ on PBS KIDS® and is specifically
targeted to young children ages 2 to 5. The exhibit transports children to
Clifford’s world and creates unique opportunities to engage children in rich
educational content that reinforces “Clifford’s Big Ideas”—ten simple,
tangible life lessons designed to help young children navigate their world,
such as Share, Play Fair and Be Truthful.
Minnesota Children's Museum, in partnership with Scholastic
Entertainment (SE), designed and developed the 1,500 square-feet
exhibit. It will then travel to ten other children’s museum across the
country beginning with Edventure Children’s Museum in October 2004.
WHEN:
Opens today, Saturday, February 14, Museum hours 9 a.m. to 5 p.m.
Open Sunday, February 15, and Presidents’ Day, Monday, February
16, 9 a.m. to 5 p.m.
WHERE:
Minnesota Children’s Museum,
10 West Seventh Street, downtown St. Paul.
For 24-hour information on exhibits and programs, visit www.mcm.org or
call 651-225-6000.
-30-
103
Adventures with Clifford The Big Red Dog
DATE:
February 12, 2004
ATT:
News Assignment Editors, Photographers
CONTACT:
Media Sneak Preview/Photo Opportunity
Media: BIG Sneak Peek at the REDDEST Exhibit to Hit
Minnesota Children's Museum,
Adventures with Clifford The Big Red Dog
WHAT:
Media only preview of Adventures with Clifford The Big Red Dog. See Clifford
and all the “bone”-ifide fun before the exhibit opens to the public. The exhibit
brings Birdwell Island—the home of Clifford and his pals—to life in 2,500 squarefeet of “paws-on” educational activities. It will be at the Museum through
September 26, 2004.
Adventures with Clifford The Big Red Dog is inspired by the top-rated TV series
Clifford The Big Red Dog™ on PBS KIDS® and is specifically targeted to young
children ages 2 to 5. The exhibit transports children to Clifford’s world and
creates unique opportunities to engage children in rich educational content that
reinforces “Clifford’s Big Ideas”—ten simple, tangible life lessons designed to
help young children navigate their world, such as Share, Play Fair and Be
Truthful.
Minnesota Children's Museum, in partnership with Scholastic Entertainment (SE),
designed and developed the ,500 square-feet exhibit. It will then travel to ten
other children’s museum across the country beginning with Edventure Children’s
Museum in October 2004.
WHEN:
Friday, February 13, 1 to 3 p.m.
WHERE:
Minnesota Children’s Museum, 10 West Seventh Street, downtown St. Paul
MORE
INFO.
For 24-hour information on exhibits and programs, visit www.mcm.org or call
651-225-6000.
-30-
104
Marketing
Merchandise
Licensee List
2008
APPAREL & ACCESSORIES
Baby Togs
460 West 34th Street
New York, NY 10120
Contact: David Sitt
Phone: (212) 947-2039 Fax: (212) 947-2039
dsitt@babytogs.com
PRODUCTS
Children’s Apparel
ES Originals
100 West 34th Street
New York, NY 10001
Contact: Pam Glazer
Phone: (212) 994-0110 Fax: (212) 736-8366
pglazer@esoriginals.com
Footwear, Slippers,
Bags & Stationary
Fruit of the Loom
1 Fruit of the Loom Drive
Bowling Green, KY 42102
Contact: Mandy McManus Emedi
Phone: (270) 781-6400 Fax: (270) 438-1588
memedi@fruit.com
Children’s Packaged
Underwear
Mighty Fine
2010 East 15th St.
Los Angeles, CA 90021
Contact: Lorne Bloch
Phone: (213) 627-2498 Fax: (213) 226-8794
lorne@mightyfineinc.com
Adult and Children’s
T-Shirts
Planet Sox
20 West 33rd St, 4th Floor
New York, NY 10001
Contact: Elie Levy
Phone: (646) 616-3101 Fax: (212) 842-3232
Children’s Socks
105
Adventures with Clifford The Big Red Dog
Elevy@planetsox.com
Pure and Simple
26789 Woodward Ave, Suite 104
Huntington Woods, MI 48070
Contact: Timothy Downey
Phone: (248) 398-4600 Fax: (248) 336-0115
timdowney@italiangoldcharms.com
DOMESTIC & HOME FURNISHINGS
Cranston Consumer Products
469 Seventh Avenue
New York, NY 10018
Contact: Andy Sylvia
Phone: (212) 244-0794 Fax: (212) 244-0731
asylvia@cpw.com
Shoe-Doodles™ Shoe
charms
Fabric by the Yard
Rand International
51 Executive Blvd.
Farmingdale, NY 11735
Contact: Steven Goldmeier
Phone: (631) 249-6000 x252 Fax: (631) 249-6015
sgoldmeier@randinternational.com
Growing Towel
Senario
1725 Kilkenny Court
Woodstock, IL 60098
Contact: Mike Nakamura
Phone: (815) 337-0889 Fax: (815) 425-0028
mike@senario.com
Plush book
FOOD & BEVERAGES
Bakery Crafts
9300 Allen Road
West Chester, OH 45069
Contact: Bob Cavalier
Phone: (888) 548-7410 Fax: (513) 942-3835
rcavellier@bkrycft.com
General Mills Marketing
Cake Toppers
Organic Cereal
106
Marketing
Cascadian Farms Division
Number One General Mills Blvd.
Minneapolis, MN 55426
Contact: Baidah Abdul-Rasool
Phone: (763) 293-3819 Fax: (763) 293-3819
baidah.abdul-rasool@genmills.com
Hansen’s Beverage Company
1010 Railroad Street
Corona, CA 92882
Contact: Jaime Phan
Phone: (951) 739-6422 Fax: (951) 739-6210
jaime.phan@hansens.com
Juice, and Water Boxes
In Zone
7775 The Bluffs, Suite H
Atlanta, GA 30168
Contact: Mendy Smith
Phone: (678) 718-2006 Fax: (678) 718-2031
msmith@in-zone.com
Juice Bottles, Sippy Cups
and Sports Bottles
HEALTH AND BEAUTY
Arquest, Inc.
101 Interchange Plaza
Cranbury, NJ 08512
Contact: Matthew J. Rinaldi
Phone: (609) 395-1722 Fax: (609) 395-9778
mrinaldi@arquest.com
Diapers & Training Pants
Dr. Fresh
6645 Caballero Blvd.
Mouthwash, Hand
Buena Park, CA 90620
Contact: Dee Aiyar
Phone: (714) 690-1572 Fax: (714) 690-1572
dee@drfresh.com
Toothbrush, Toothpaste,
Royal Paper Converting Inc.
1990 Westwood Blvd, Suite 260
Los Angeles, CA 90025
Contact: Sep Dardashti
Phone: (800) 258-9007 Fax: (310) 481-9180
Disposable Baby Wipes
107
Sanitizing Liquid
Adventures with Clifford The Big Red Dog
sep@royalpaperconverting.com
PET
Kelly Foods/BilJac
3457 Medina Road
Medina, OH 44256
Contact: Robert W. Kelly
Phone: (330) 722-7888 Fax: (330) 722-7999
hq@biljac.com
Dog Snacks
Pet Goods Manufacturing & Imports
122 Ethan Allen Drive
Dahlonega, GA 30533
Contact: Floyd E. Seal
Phone: (706) 864-0808 Fax: (706) 864-0844
floyd@petgoodsmfg.com
Pet Toys, Beds,
Leashes, Collars,
Bowls, ID Tags
U.S. Nonwovens Corporation
100 Emjay Boulevard
Brentwood, NY 11717
Contact: Rody Mehdizadeh
Phone: (631) 952-0100 x 13 Fax: (631) 952-0200
rmehdizadeh@usnonwovens.com
Disposable Pet Wipes
PUBLISHING
Publications International
105 Madison Avenue, Suite 3A
New York, NY 10174
Contact: Jack Alexander
Phone: (212) 481-1111 Fax: (212) 481-9499
jalexander24@compuserve.com
Sound Books
Scholastic Publishing
557 Broadway
New York, NY 10012
Contact: Lynn Smith
Phone: (212) 343-4602 Fax: (212) 343-4831
Lsmith@scholastic.com
Children’s Books
Walter Foster
23062 La Cadena Drive
Learn to Draw Books
108
Marketing
Laguna Hills, CA 92653
Contact: Sydney Sprague
Phone: (949) 380-7510 Fax: (949) 380-7575
Sydney@walterfoster.com
PROMOTIONAL PARTNERS AND LIVE ENTERTAINMENT
Big Events
Parade Balloon
Charles Trimble
1801 Diamond Street
San Marcos, CA 92069
Phone: (760) 761-0909 Fax: (760) 761-4290
Ctrim92020@aol.com
Minnesota Children’s Museum
10 West Seventh Street
St. Paul, MN 55102
Contact: Jill Measells
Phone: (651) 225-6018 Fax: (651)-225-6006
jmeasells@mcm.org
Museum Exhibit
Shutterfly
2800 Bridge Parkway
Redwood City, CA 94065
Contact: Doug Galen
Phone: (650) 610-3554
dgalen@shutterfly.com
Personalized Photobooks,
Personalized Photographic
Greeting Cards,
Personalized Photographic
Calendars
Fax: (760) 761-4290
Turnstile Entertainment
250 West 57th Street, Suite 1915
New York, NY 10019
Contact: Matt Mazer
Phone: (646) 452-0555 Fax: (212) 404-7961
mattmazer@aol.com
Scholastic Audio
Scholastic Audio
Name: Jennifer Feldman
Address: 568 Broadway
New York, NY 10012
Phone: (212) 389-3863 Fax: (212) 389-3896
jfeldman@scholastic.com
109
Dramatic/Musical
Live Stage Entertainment
Read-Along Books
Adventures with Clifford The Big Red Dog
STATIONERY & PAPER GOODS
All Wrapped Up
110 Minue Street
Carteret, NJ 07008
Contact: Steven Shamah
Phone: (732) 969-0422 Fax: (732) 969-2529
steve@allwrappedup.com
Wrapping Paper, Gift Bags
Gift Cards, Tissue Paper,
Ribbons, Packaging
Demco, Inc.
4810 Forest Run Road
Madison, WI 53704
Contact: Caroline Oldershaw
Phone: (608) 241-8546 Fax: (608) 241-1799
caroline@demco.com
Cardboard Standees, Soft
Wall Hangings, Carpet,
Throw Rugs
Smilemakers
425 Sha Lane
Spartanburg, SC 29304
Contact: Rhonda Neal
Phone: (864) 583-2405 Fax: (864) 583-3958
rneal@smilmakers.com
Medical & Dental Office
Bags, Stickers, Vinyl
Clings & Reminder Cards
TOYS & GIFTS
American Plastics
799 Ladd Road, P.O. BOX 100
Walled Lake, MI 48390
Contact: John Gessert
Phone: (248) 624-4881 Fax: (248) 624-4918
jgessert@aptoys.net
Plastic Ride On, Wagon
Table & Chairs Set, Pail &
Shovel Set & Beach Set
Applepie Toy Distribution
134 Ravenhill Rd
Orinda, CA 94563
Rick Tomasco
Phone: (925) 254-8697 Fax: (925) 254-8694
rick@applepietoys.com
Wooden pull-a-long toy
Center Enterprises, Inc.
P.O. Box 331361,
Elmwood, CT 06133
Foam, Wood and
self inking rubber stamps
110
Marketing
Contact: Joe Murphy
Phone: (860) 953-4423 Fax: (860) 953-2948
ce.inc@comcast.net
Fisher-Price
636 Girard Avenue
East Aurora, NY 14052
Contact: Nancy Hibsch
Phone: (716) 687-5137 Fax: (716) 687-3885
hibschna@fisher-price.com
Easy Link System &
Cool School, Viewmaster
Galison / MuddyPuppy
28 West 44th St., Suite 1411
New York, NY 10036
Contact: Lorena Siminovich
Phone: (212) 354 8840 x 204 Fax: (212) 391-4037
lorena@galison.com
Puzzles
Jakks Pacific, Inc./ Play Along
800 Fairway Drive, Suite 295
Deerfield Beach, FL 33441
Contact: Susan Evans
Phone: (954) 596-2210 Fax: (954) 596-8710
sevans@playalongtoys.com
Toys Figures, Playsets,
Electronic Learning Aids,
Crafts & Activities,
Puzzles, Play Tents
Mattel
333 Continental Blvd.
El Segundo, CA 90245
Contact: Melissa Pearce
Phone: (210) 252-6443 Fax: (310) 252-6096
Melissa.Pearce@Mattel.com
UNO Card Game,
Puzzles
Nancy’s Sales Company (NANCO)
22 Willow Street
Chelsea, MA 02150
Contact: Stephen Lipkin
Phone: (617) 884-1700 Fax: (617) 884-1701
nanco@nancobos.com
Amusement Park Prizes
Planet Toys
200 5th Avenue
New York, NY 10010
Contact: Heidi Schwartz
Toy Vehicles
111
Adventures with Clifford The Big Red Dog
Phone: (212) 352-8699 Fax: (212) 352-0350
heidi@planettoysltd.com
Rubie’s Costume Company
999 Gould Street
New Hyde Park, NY 11040
Contact: Felicia Palumbo
Phone: (516) 326-1500 Fax: (516) 326-1713
fpalumbo@rubies.com
Halloween Costumes
The Stephens Group Inc. Compact Disks Titles for
1123 Brookstone Blvd
Children
Mt. Juliet, TN 37122
Contact: Steve Elkins
Phone: (615) 758-9955 Fax: (615) 758-9951
cselkins@comcast.net
Tek Nek Toys International
612 East Dallas Road, Suite 300
Grapevine, TX 76095
Contact: Rachel Ryan
Phone: (817) 329-6655 x226 Fax: (817) 329-6699
rryan@teknektoys.com
Foot-to-Floor Ride-Ons,
Plush Rockers, Spring
Ride-Ons
Yottoy
35 West 35 St
New York, NY 10001
Contact: Kate Clark
Phone: (212) 594-2202 Fax: (212) 594-1433
Kate@yottoy.com
Plush, Puzzles, Art Kits
& Play Sets
TV SERIES UNDERWRITER
Chuck E. Cheese’s Entertainment
4441 West Airport Freeway
Irving, TX 75062
Contact: Dottie Alexander
Phone: (972) 258-5482 Fax: (972) 258-5619
dalexander@cecentertainment.com
VIDEO AND INTERACTIVE PRODUCTS
Lions Gate Home Entertainment
2700 Colorado Avenue, 2nd Floor
Santa Monica, CA 90404
Contact: Michael Rathhauser
Phone: (310) 255-3723 Fax: (310) 255-3710
112
Home Videos & DVDs
Marketing
mrathauser@lgf.com
Scholastic Interactive Products
568 Broadway, 11th Floor
New York, NY 10012
Contact: Amabel Fulgencio
Phone: (212) 343-7169 Fax: (212) 389-3896
afulgencio@scholastic.com
113
Videogames
Adventures with Clifford The Big Red Dog
Adventures with Clifford The Big Red Dog
Tee Shirt Order Form
Your museum may order Adventures with Clifford
The Big Red Dog™ exhibition Tee Shirts
personalized with your museum logo.
Tee shirts come in blue or pink and include:
* Clifford character
* Exhibit Logo
* Museum Logo (in black)
Requirements:
A minimum order of 72 tee shirts is required to run a screen print with your museum logo. You can
mix and match blue and pink tee shirts and sizes within either the youth/toddler or adult size category.
If you choose to purchase both youth/toddler and adult size tee shirts, you must purchase a minimum
of 72 shirts in each size category. Four weeks lead time is required. Please allow an additional 5-7
business days for UPS shipping.
Prices:
The tee shirt prices are as follows: Youth XS-L ($9.00), Toddler 2T-4T ($9.75), Adult S-XL ($9.25),
Adult XXL ($10.25), plus shipping. Orders may be placed by faxing this completed form to Minnesota
Children's Museum, Attn: Traveling Exhibits, 651.225.6053. An invoice will be sent to your museum.
Museum: ____________________________
____________________________
Contact Name:
Phone:
____________________________
____________________________
E-mail:
Minimum72
per
youth/toddler
order
Please indicate the number of Tee shirts that you would like to order next to each size and color.
# of Blue
# of Pink
Youth XS
Youth S
Youth M
114
Price
Total
$9.00
$9.00
$9.00
$
$
$
Minimum 72
per adult
order
Marketing
Youth L
Toddler 2T
Toddler 3T
Toddler 4T
Adult S
Adult M
Adult L
Adult XL
Adult XXL
$9.00
$9.75
$9.75
$9.75
$9.25
$9.25
$9.25
$9.25
$10.25
TOTAL
$
$
$
$
$
$
$
$
$
$
115
Adventures with Clifford The Big Red Dog
116
Marketing
Costume Character and Inflatable
Costume Character
Clifford Costumed Character Guidelines/Use on Premises
Clifford The Big Red Dog costumed character is a lot of fun, and a highlight for many, many
children. Please follow these guidelines and suggestions for having successful Clifford
costumed character appearances. Plan and promote Clifford appearances to maximize
enjoyment and minimize distracting from the exhibit’s objectives, key messages and the
museum experience.
Balance staff availability with anticipated crowds and audience demand in your market. It is
possible to schedule too many or too few appearances and impossible to avoid the risk of
frustrating visitors who missed an opportunity to “meet and greet.” Plan and word your
promotional text cautiously and err on the side of under-promising just to be safe. Be sure the
“average” visitor has a realistic sense of what to expect based on your promotional copy.
It takes three (3) people to do a Clifford “meet and greet” – one person to be Clifford, one to
handle or guide Clifford, and an additional one to manage the crowd. Realistically, 15-20 minute
appearances are the maximum time a person can wear the costume without a break.
Consider using the costumed character for random appearances that give visitors an
“unexpected and added benefit” to their visit.
RULE #1
Clifford the costumed character CANNOT appear in Adventures with Clifford The Big Red Dog
exhibit. There is already a BIG RED DOG in the exhibit. Nine-feet tall to be exact and located in
Clifford’s backyard. There is no mistake as to whose exhibit this is—and there isn’t room for two
red dogs in the exhibit.
The costumed character may appear in your lobby, auditorium, entrance, common area, atrium,
party room, classroom, other areas of your museum, but NOT in the Clifford Exhibit.
Please handle the costume with care. The Hosting Museum is responsible for costs related to
any damage or repairs. Care and cleaning instructions will be included in the packing crate with
the Clifford costume. Please adhere to these instructions.
Rule #2
Clifford The Big Red Dog costumed character that accompanies the exhibit is limited to onpremise appearances only. Any off premise appearances must meet additional guidelines and
must be approved in advance. (*see approval form for off-site appearances.)
117
Adventures with Clifford The Big Red Dog
Clifford Costumed Character Guidelines











Costume wearers should be between 5”10 and 6 ft.
For the best appearance, costume wearers should have some natural bulk; a skinny
costume wearer = a skinny Clifford.
Someone MUST accompany costume wearers at all times to help guide the wearer from
place to place and to help manage and respond to interactions with the public. Be sure
Clifford and the handler have a “signal or code” when Clifford needs to take a break.
Costume wearers should get a water/bathroom break at least every 15-20 minutes; more
often if they are outside or in hot temperatures.
Clifford does NOT speak.
Clifford should NEVER take his costume head off in public.
Clifford is NOT allowed to endorse anything or to appear to endorse anything.
Clifford is: friendly, loyal, curious, protective, irresistible, lovable, heroic, eager, fun loving,
big-hearted and enthusiastic. He’s innocent, adorable and very focused on others - it’s not
about him, it’s about his family and his friends.
He should NOT do anything objectionable like lift his leg or push a child. Always assume a
young child is nearby watching.
He can wave, point in the direction he wants people to go, hug people, pat the tops of their
heads, hold hands, shake hands, rub his tummy, and put his arm on people’s shoulders.
The key is that Clifford is really a little kid at heart so he would NEVER think of doing
anything that a bigger kid would do. His target audience is 3 - 7 year old children.
Costume Tips:
You may want to bring along the following items to make your experience more pleasant:
- A Towel to dry off perspiration
- A headband to absorb perspiration
- A couple of t-shirts.... it can get really hot in the costume
- A water bottle to quench you thirst
Remember when you wear a character you are representing a company or organization.
If you are wearing a costume, HAVE FUN! Exaggerate your movements somewhat; i.e. blow
kisses, walk with a bounce, open arms wide to hug, big waves, mingle, be fun loving and
friendly, but PROFESSIONAL. ENJOY yourself. Let children come to you, so as not to scare
any small child.
Try not to wear the costume out in the rain if possible. If the costume does get wet, please DO
NOT put it in the bag, hang it to dry. If conditions outdoors are extreme, do not wear character
shoes, but rather your own boots.
Whenever a character is in public, the performer should have on the ENTIRE costume. If they
need a break, they can remove any part of the costume, but only in private!
Characters do not speak. Their silence IS an important part of the magic.
Characters DO NOT smoke. If performers require a cigarette, the entire costume must be
removed.
118
Marketing
Please ensure all parts of a costume are re-placed in the storage bag before the courier arrives
to retrieve the costume.
Characters are cleaned on a regular basis, but occasionally need to be "freshened up",
particularly during events where they are being used for two days or more.
Quick Tricks:
Freshen Up:
In a spray bottle mix the following: 1-part Listerine & 1-part water
Mist the inside of the head and the inside of the costume with this mixture to disinfect. Hang to
dry.
Spot Cleaning:
Mix a 1-part liquid laundry detergent with 1-part water, rub gently with a cloth or soft brush and
rinse with damp cloth. Head/feet must be spot cleaned only - No machine
washing.
Machine Washing:
Body, shirt, & gloves can be washed in machine gentle cycle, COLD water, tumble cold air dried
for a few minutes, then hanged to dry. If necessary, brush fur with wire pet brush when dry.
The inner liner of the shoes can be removed and washed in the machine with warm water and
tumble dried.
Shipping bag must be washed in the warm cycle also, but when drying - tumble dry (COLD AIR)
only.
You are responsible for paying for inbound and outbound shipping of the costume to LISA
CONLEY at THE MINNESOTA CHILDREN’S MUSEUM ADDRESS 10 WEST 7 TH STREET ST.
PAUL,MN 55102 AND for cleaning as well as the $150 cleaning fee. On the day after your
venue closes please send the costume (2-day shipping or for arrival at MCM on the Wednesday
after your closing) to:
Attn: Lisa Conley
Minnesota Children’s Museum
10 West 7th Street
St. Paul, MN 55102
ABSOLUTELY NO DRY-CLEANING
Any questions, contact Amber Stevenson, Traveling Exhibits
Minnesota Children's Museum, 651-225-6053 or astevenson@mcm.org
119
Adventures with Clifford The Big Red Dog
Clifford Costumed Character Off-Site Guidelines
Clifford may be used off-site for appearances by special pre-approved permission to appear at
public events that are in keeping with the content and image associated with Clifford The Big
Red Dog. All off-site appearances of Clifford The Big Red Dog must adhere to the same
guidelines as Use on Premise Guidelines. The events should benefit non-profit charity or
events, promote literacy, and cross-promote the Museum’s exhibit.
The costumed character may not be used at “fee-for-entry” events, events for adults, or any
activity or event not in keeping with the content and image associated with Clifford The Big Red
Dog.
The costume may not be “loaned” or borrowed. Only Museum staff or trained Museum
volunteers may wear the costume at on/off site appearance.
Pre-approval form is attached.
120
Marketing
Clifford Costumed Character Off-Site Appearance Request Form
(Submit form to Minnesota Children's Museum Amber Stevenson, Traveling Exhibits,
astevenson@mcm.org or fax 651-225-6006)
Hosting Museum_______________________________________
Contact Person________________________________________
Title_____________________
e-mail ____________________
Phone__________________
Fax______________________
Date request submitted___________________
Date of proposed Clifford appearance______________________
Location of proposed Clifford appearance___________________
Describe the proposed event, its purpose and the purpose of the Clifford appearance.
Does the event meet the goals and guidelines for Clifford appearances?
_____yes
____no
Explain:
Is the event charitable? _____yes ____no
Does the event have a literacy component or element? ____yes ____no
Is it a “fee-for-entry” event? ____yes ____no
How many children/visitors are expected at the event? ____
Please allow 10 days for approval.
121
Adventures with Clifford The Big Red Dog
122
Marketing
Final Report
REPORT BACK: All hosting museums are required to report back to Minnesota
Children's Museum and Scholastic Entertainment Inc. at the end of Adventures with
Clifford The Big Red Dog exhibit. The report should include the following:
 Attendance numbers during the exhibit with a comparison to the previous year’s
numbers for that same period
 A wrap report of sponsorships, opening events or special events in conjunction with
the exhibit, and other statistics or notable events
 Two copies of all print materials, marketing collateral, news releases,
advertisements, photos, PSA’s invitations, brochures, newsletters etc.
Adventures with Clifford The Big Red Dog
Final Report
PLEASE NOTE: This report must be completed and returned to the address below within 30
days of closing of exhibit. Reporting is a requirement for all museums participating in the
Adventures with Clifford The Big Red Dog exhibit tour. Your participation is greatly appreciated.
1. MUSEUM NAME:___________________________________________________________
2. DATES OF EXHIBITION:_____________________________________________________
3. EXHIBITION ATTENDANCE
Total museum visitors during the exhibit period:
___________
Total number of free or reduced admissions during the exhibit period:
___________
Total group attendance during the exhibit period:
___________
Total museum attendance last year during the same time period:
___________
Average annual attendance at your museum:
___________
Source of statistics:____________________________________________________________
4. PUBLIC PROGRAMS
Please summarize your programming efforts related to Adventures with Clifford The Big Red
Dog in a few sentences (further explanation can include attached descriptions), characterizing
your audience and the scope of programming:
123
Adventures with Clifford The Big Red Dog
Total number of programs related to Adventures with Clifford The Big Red Dog _________
Total number of participants in programs________
6. SCHOOLS AND PROGRAMS
1. Total number of schools _______ classrooms ______ and students ________ visiting the
exhibition.
7. FUNDING
Presenting sponsor __________________________amount of sponsorship_______
Media sponsorships__________________________amount of sponsorship_______inkind________
List other sources of actual and in-kind amounts of support for any exhibition-related programs,
invitations, printing, events, etc.
8. OUTREACH PLAN
Please describe your plans to ensure your venue of Adventures with Clifford The Big Red Dog
reached your community and built understanding of Clifford Big Ideas. What were your
strategies to determine if your plan achieved its goals? What groups served as partners in your
outreach plan? Did the plan achieve its goals? Why or why not?
9. MARKETING
Please provide two copies of all print materials, marketing collateral, news releases,
advertisements, photos, PSA’s invitations, brochures, newsletters, etc. Include copies of any
PR such as newspaper and magazine articles. Below or on an attachment, please describe any
special events and promotions relating to Adventures with Clifford The Big Red Dog.
10. COMMENTS ABOUT THE EXHIBITION AT YOUR MUSEUM
Please identify source of comments, e.g., staff, visitor, program participant, presenter or partner
organization.
Anything else you would like to add?
124
Marketing
*********************************************************************
Report submitted by: __________________________________________
Date:_________________________
Phone: _______________________________________________
E-mail:_______________________
Return this form and attachments within 30 days of the close of the exhibit to:
Amber Stevenson, Traveling Exhibits
Minnesota Children’s Museum
10 West 7th Street
Saint Paul, MN 55102
Fax: 651-225-6006
E-mail: travelingexhibits@mcm.org
Phone: 651-225-6053
Thank you!
125