Dean Team Meeting
October 10, 2006
8:30 – 11:00 a.m.
Present:
John Backes*
Norma Goldstein*
Carla Hogan*
Kenny Lawson *
Guest:
Judy Yu
Susan Hoyne*
Jim James*
Gillian Lewis
Tom Moran*
Berta Lloyd*
Andrea Rye*
Yvonne Terrell-Powell*
(*) Members Present
MINUTES
The September 29, 2006 minutes were approved.
PIO, MARKETING
Judy Yu provided an agenda of items she wished to cover with the Deans.
A. Class Schedule Update. There will be a new ordering system in the class schedule. Ann
Garnsey-Harter should be able to monitor whether the new order is working better. If there are
additional classes Deans wish to promote in the schedule, they will let Judy know. Judy created
some space on the side of the class schedule webpage for billboards.
B. Faculty Engagement in the Retention Efforts. Send faculty who are offering new classes to
the PR Toolkit (button on DAAG) which will create content for PIO. Judy wants to create a
template for students to immediately recognize as information about classes. She requested to
introduce the PR Toolkit at division meetings. Judy said less than half of SCC faculty have a
website, but more and more students use the web as a resource. Judy wants to be able to link
faculty websites with the class schedule and eventually have division secretaries update sites
when office hours change, etc. John spoke about a simple software program that provides a video
clip as an effective way to introduce faculty online. If faculty want to do that, contact Tom
Moran and Larry Cheng. Judy also would like to have a photo session for faculty to put onto the
web.
The focus on messages this quarter is about retention. Staff should be wearing their name badges
which is helpful to students who want to ask a question. John has a message around faculty being
the best advisors they can be. Student Programs is putting on a “What it Takes to Succeed”
campaign before registration starts.
Andrea reported A & C wants to do an online orientation and asked for patience because it will
take time and focused effort. One of the Deans recommended that we register everyone, and
then get them in orientation. The problem is a vast majority of students who can’t self advise, or
think they can self advise, don’t get into the right classes. Problems occur with those who are not
seeing advisors. Other colleges that don’t seem to have this problem have Admissions
Counselors. Andrea pointed out her office does triage around problems that arise out of elements
where faculty or staff do not understand what process is available to serve these students. If we
are student centered, we have to find ways of solving these problems. We have to look
holistically at problems we create for students we say we serve.
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Judy has been trying to “supercharge” the student admissions website and has begun to see holes
and opportunities for change to get them focused in the right direction. Everyone needs to be
knowledgeable about Workforce, CEO, Worker Retraining, etc. and know what criteria we
should use for serving these students.
Deans talked about having Professional Development activities (perhaps on the January 5 inservice day) to get people aware of all the various services and programs available. Advising is
part of faculty’s job responsibility, but they need more tools. The more information people have,
the more they are willing to assist. An “admissions and advising training session” could occur as
an all-campus event where we get a broad overview, then have breakout sessions for more
detailed information.
TO DO:
John and Andrea will bring to PLT the Deans’ recommendation that
the January 5 in-service day for faculty and staff be focused on
retention.
The Faculty Senate and Federation will be consulted about focusing the In-Service Day around
retention. The message we want to take to faculty is be the best advisor you can be. We will give
them more tools; provide more information on the web.
Other retention efforts Judy is working on include additional video clips with faculty and students
for the web and ultimately on a CD that would include the college catalog. These video clips
should also include information about transfer students.
PIO is getting ready to launch a student email project to highlight reminders and alert students of
important dates and events.
TO DO:
Deans will discuss at a Friday meeting a process to follow and a
general set of guidelines to create faculty profiles for the web to put a
face on Shoreline.
C. One Year Certificates. Winter and Spring is the opportunity for us to market to adult learners
with short-term certificates in high demand and high wage jobs reflected in the market.
D. Leaders in the Classroom. Judy wants to work with a planning group to bring speakers onto
campus. PIO would provide logistical support. Deans recommended contacting the local
panelists who will be here for Odyssey Days as well as Mike Nelson, who has a lot of
connections.
NOEL-LEVITZ
The Noel-Levitz survey will be conducted this year via paper and pencil in the classroom the last
week in November. Jim James will provide a full sampling of classes in a couple weeks that will
be a defensible representation of age, gender and ethnic groups. The sampling will include 1,800
– 2,000 students that should result in a 70-75% response rate.
Jim will need a list of people to participate in proctoring the survey. The Student Success have
recommended some questions that would replace a few of the extra questions that were not
important. Results of the NL survey will be available in January. Jim will write a focused report
identifying issues, and we will have two years of history to look at. The employee survey
generated very little interest, and since the College Council indicated an interest in monitoring
“campus climate” he will work with them to identify a survey for employees.
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POLITICAL TRENDS
Deans reviewed the Political Trends that emerged from the environmental scanning project.
Deans selected the top two trends that would have the greatest implications for Shoreline.
Information and data that comes out of these discussions will be summarized and used as support
material for the Strategic Plan and for grants and contracts.
1. Projected demographic changes in the period 2005-2006 will require higher education to
compete for government resources requested for corrections, medical assistance, long-term care
and K-12 education. Implications for the college include the likelihood of getting funds from the
state. We will need more short-term emergency loans, different kinds of student services for
high-needs populations. This may be an opportunity for cooperation to have a better strategy for
all around less government resources by way of partnering. If we want to have the right kind of
enrollment, we will have to get very competitive and partner with people we have not
traditionally partnered with. Our goal should be to be a “regional” institution so we are not
restricted by our small district.
2. Increasing public awareness and urgency around environmental conservation and
stewardship will have an impact on government regulations, business decisions and consumer
choices, especially choices in energy, fuel and organic foods. We are working on this to be
recognized as a leader. Deans suggested communications, awareness, Extended Learning, Career
Pathways, transfer degrees, and sustainability in curriculum.
2005-2006 TO DO LIST
Postponed.
ODYSSEY DAYS
Carla requested more volunteers for Odyssey Days. She will send a list to the Deans and
requested it be shared with faculty to talk to students about different times they may want to sign
up.
PLANNING DOCS
Postponed.
OTHER
 The Community Breakfast for the Foundation is scheduled for November 9 at the
Shoreline Center.
 John proposed a short Dean Team meeting on Friday so Deans can attend the Odyssey
Day events.
 Deans will bring their top two equipment requests to Friday’s meeting. John intends to
allocate the remaining equipment funds (Instructional and Worker Retraining) so
equipment can be installed for Winter Quarter.
Meeting adjourned 11:07 p.m.
Minutes Recorded by Kerry Fondren
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