Why Should I Pursue the CPM® Designation?
Challenge: You want to advance in your real estate management career by building skills,
bolstering your reputation, and securing higher compensation. To reach the height of your
profession, you must be able to:

Boost your desirability to owners, clients and employers.
Solution: Property owners and investors value the CPM® designation more than any
other real estate credential, according to independent research findings. The CPM®
designation provides third-party, independent confirmation of expertise – inspiring trust.
By earning your designation, you demonstrate your commitment to the industry and to
advanced professional development.

Manage real estate assets beyond property operations – having expertise in asset value,
net operating income, return on investment, internal rate of return, income capitalization,
cap rates, and cash flow management.
Solution: CPM® Members are trained to be the asset performance experts, with a focus
on asset management and financial operations. This distinguishes the CPM® designation
from other industry credentials.

Optimize your knowledge of local markets, analytical problem-solving skills, and
marketing expertise to achieve the highest potential of the assets you manage.
Solution: IREM’s professional development program is designed to teach CPM®
Members every skill necessary to succeed and grow. IREM® education provides the
most comprehensive array of up-to-date courses, resources, and tools for real estate
management professionals – with customizable learning options.

Utilize a network of like-minded professionals to gain new business, best practices,
creative solutions, and “been there, done that” lessons.
Solution: Locally, nationally, and internationally, CPM® Members have access to
18,000 members – within 80 U.S. Chapters and 14 International Chapters. IREM offers
an ever-expanding, highly diversified community of top-tier professionals – who can help
you solve problems, get new business, and achieve your highest potential.

Maximize the value of investment real estate based on an owner’s goals and objectives.
Solution: We instill CPM® Members with the confidence to achieve maximum results
for their clients. CPM® Members are trained to advance an owner’s goals and objectives
in order to maximize their investments.
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
Position yourself for a lasting and successful career.
Solution: The CPM® designation is a lifelong investment in your career. IREM’s
education and network of resources positions property managers to be great property
managers.

Stand above the competition.
Solution: The CPM® designation, known and trusted throughout the industry — like the
CPA in the accounting world — is the key to setting yourself apart from the pack,
generating and retaining business, and securing higher compensation. Investors and
employers want honesty and professional integrity, communication skills, reputation,
experience, knowledge of local markets, analytical problem solving, budgeting and
accounting, and marketing skills. The CPM® delivers.
CPM® Members are the asset performance experts. By the Numbers:
 Since 1936, CPM® members have stood at the height of the real estate management
profession. The foundation of education and ethics still stands today. IREM stakes its
global reputation on the performance and expertise of its CPM® Members.
 CPM® Members manage nearly $2 trillion in real estate property assets
 CPM® Members manage 11.4 million residential units and 10.4 billion square feet of
commercial space in the U.S.
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