Campaign Launch Message – Retiree Letter
Sample Communications
Communicating is key to the success of any workplace campaign. As a campaign volunteer, i t’s your responsibility to make sure appropriate messages are being delivered to targeted audiences in a timely manner.
To help with message continuity and to assist with your communication strategies, a series of sample templates have been prepared. Feel free to adapt these templates for your workplace for maximum impact.
CEO (& Union) Endorsement
Campaign Launch Messages
Campaign Launch Message – With Leadership Ask
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Campaign Launch Message – Current/Target Leaders
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Campaign Reminder E-mails
Reminder E-mails – Standard Campaign Update Memo
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Reminder E-mails – Campaign Extension
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Campaign Wrap - Up
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Your organization’s logo here
Sample Campaign CEO
Endorsement Memo
(Can also be sent as an e-mail message)
To: The Employees of [ORGANIZATION NAME]
From: [CEO/Union President name(s)]
Date:
Re: 2014 United Way Campaign
Each year, our organization asks employees to support Brant United Way. We do this because of the confidence we have in United Way’s ability to make a real and lasting difference in our community. United Way’s research, expert staff and experienced volunteers ensure donor dollars are invested where they will have the greatest impact, improving lives and strengthening our community as a whole.
Change starts when we work together. The greater our collective action, the greater the impact we can make. Brant United Way partners with community agencies and initiatives that deliver vital social services to thousands of people throughout our community.
We at [ORGANIZATION NAME] are very proud of our United Way track record. Last year, we raised a total of [$ 2013 CAMPAIGN TOTAL] and we hope to exceed that amount in 2014. To do this, we need your support. When you receive your United Way pledge form and information brochure I urge you to review it carefully, complete it promptly and speak to your canvasser if you have any questions.
Thank you for your support.
[CEO name(s)]
[CEO titles(s)]
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Your organization’s and union’s logo here
Sample Campaign Endorsement Joint
Union/Management Campaign
(Can also be sent as an e-mail message)
To: The Employees of [ORGANIZATION NAME]
From: [CEO/Union President name(s)]
Date:
Re: 2014 United Way Campaign
Each year, our organization asks employees to support Brant United Way. We do this because of the confidence we have in United Way’s ability to make a real and lasting difference in our community. United Way’s research, professional staff and experienced volunteers ensure donor dollars are invested where they will have the greatest impact, improving lives and strengthening our community as a whole.
Change starts when we work together. As in previous years, we support a joint union/management approach to the campaign because we believe that the only effective way to find solutions to community problems is by working together. The greater our collective action, the greater the impact we can make. Brant United Way is the only organization that provides core operating support to agencies, partnerships and initiatives that deliver vital social services to thousands of people throughout our community.
We at [ORGANIZATION NAME] are very proud of our United Way track record. Last year, we raised a total of [$2013 CAMPAIGN TOTAL] and we hope to exceed that amount in 2014. To do this, we need your support. When you receive your United Way pledge form and information brochure I urge you to review it carefully, complete it promptly and speak to your canvasser if you have any questions.
Thank you for your support.
[CEO/Union President name(s)]
[CEO/Union President titles(s)]
[For unionized workplaces —you may wish to add logos of the unions involved in the workplace campaign to the letter as well.]
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Your organi zation’s logo here
Sample Leaders of the Way Campaign CEO
Endorsement
To: The Employees of [ORGANIZATION NAME]
From: [CEO/Union President name(s)]
Date:
Re: 2014 United Way Campaign
Dear [EMPLOYEE’S NAME]:
I am pleased to announce the beginning of our United Way Campaign.
[ORGANIZATION NAME] wholeheartedly supports the campaign each year as we believe the United Way provides us with the most effective way to invest in our community, reaching those who are most in need.
At [ORGANIZATION NAME], we care about the community where we live and work.
In addition to [ECC NAME] leading our overall campaign efforts this year, we will also be putting an emphasis on the United Way’s Leaders of the Way program. The Leadership program, through the dedication and generosity of employees, provides a strong foundation each year for the Brant United Way.
Contributions to United Way turn into major community building efforts that change lives.
These efforts help lift people out of poverty, build financial stability and independence, create safe neighbourhoods support children’s healthy development through to high school graduation.
Our Leaders of the Way campaign will be led by [LEADERSHIP COORDINATOR
NAME]. Please consider participating at the Leadership giving level with a donation of
$1,000 or more. If you are already a Leadership donor, please consider increasing your gift this year. With United Way, your support goes farther and wider than any other charitable investment a community member can make.
Please join me by supporting United Way as a Leadership donor. Change starts here and change starts with us. Thank you for your leadership.
[CEO/Union President name(s)]
[CEO/Union President titles(s)]
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Your organization’s logo here
Campaign Launch Message –
With Leadership Ask
To: The Employees of [ORGANIZATION NAME]
From: [EMPLOYEE CAMPAIGN CHAIR]
Date:
Re: 2014 United Way Campaign
Dear [EMPLOYEE’S NAME]:
Beginning [FILL IN TIMING HERE: E.G., NEXT WEEK], we’ll be asking you to support an organization that touches the lives of hundreds of thousands of people in our community
– Brant United Way.
When you give to United Way, you make a significant difference in our community. Your support is targeted to those areas that are crucial for our community to thrive: supporting people as they transition from a life of poverty into one full of opportunity and possibility; helping to build stronger neighbourhoods where people can live healthy lives; and investing in our shared future by giving kids every opportunity to reach their full potential.
You and [ORGANIZATION NAME] are part of the same community. We’re all in this together, and when we tackle shared problems together we can make a bigger impact than we could on our own.
Please support United Way and be an important part of their work to build a better community for everyone who lives and works here. We will be launching our campaign on
[CAMPAIGN START DATE]. Last year, we raised a total of [2013 CAMPAIGN $ TOTAL] and we hope to exceed that amount in 2014 by reaching a goal of [2014 $ GOAL]. This goal shows our commitment to helping create opportunities for a better life for everyone in our community.
That is why your Leadership gift of $1,000 or more to United Way is so important to our community’s health and well being. With your help, we can continue to support an end to poverty and the complex social issues facing our changing city.
I hope you’ll join me this year in becoming part of a meaningful approach to change lives in our community. Change starts here.
Sincerely
[EMPLOYEE CAMPAIGN CHAIR]
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Your organization’s logo here
Campaign Launch Message –
Without Leadership Ask
To: The Employees of [ORGANIZATION NAME]
From: Employee Campaign Chair
Date:
Re: 2014 United Way Campaign
Dear [EMPLOYEE’S NAME]:
Beginning [FILL IN TIMING HERE: E.G., NEXT WEEK], we’ll be asking you to support an organization that touches the lives of hundreds of thousands of people in our community
– Brant United Way.
When you give to United Way, you make a significant difference in our community. Your support is targeted to those areas that are crucial for our community to thrive: supporting people as they transition from a life of poverty into one full of opportunity and possibility; helping to build stronger neighbourhoods where people can live healthy lives; and investing in our shared future by giving kids every opportunity to reach their full potential.
You and [ORGANIZATION NAME] are part of the same community. We’re all in this together, and when we tackle shared problems together we can make a bigger impact than we could on our own.
Please support United Way and be an important part of their work to build a better community for everyone who lives and works here. We will be launching our campaign on
[CAMPAIGN START DATE]. Last year, we raised a total of [2013 CAMPAIGN $ TOTAL] and we hope to exceed that amount in 2014 by reaching a goal of [2014 $ GOAL]. This goal shows our commitment to helping create opportunities for a better life for everyone in our community.
I hope you’ll join me this year in becoming part of a meaningful approach to change lives in our community. Change starts here.
Sincerely
[EMPLOYEE CAMPAIGN CHAIR]
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Your organization’s logo here
Campaign Launch Message
– Retiree Letter
To: The Retirees of [ORGANIZATION NAME]
From: [RETIREE CHAIR]
Date:
Re: 2014 United Way Campaign
Dear [RETIREE’S NAME]
All employees, both current and retired, should be proud of our organization’s tradition of supporting United Way. It has always been a great source of pride to me.
For more than 70 years, contributions to United Way have turned into major community building efforts that change lives. These efforts help lift people out of poverty, build financial stability and independence, create safe neighbourhoods and well being, and support children through their development years and high school graduation.
Many of you volunteer your time to the community because it’s important to you. I volunteered to head up this year's campaign for retired employees because I truly believe that supporting United Way is one way we can truly make a difference in other people's lives.
With United Way, your support goes farther and wider than any other charitable investment a community member can make. Please join me by supporting United Way and complete the enclosed pledge form and return it in the envelope provided.
If you have any questions, please call me at [PHONE NUMBER] or e-mail me at [E-
MAIL ADDRESS]. I would be delighted to answer any questions you may have. I hope you will give this request careful consideration. On behalf of the 2014 [ORGANIZATION
NAME]’s United Way Campaign Committee, I thank you.
Thank you for your help.
Sincerely
[RETIREE CHAIR NAME}
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Your organization’s logo here
Reminder E-mails – Standard
Campaign Update Memo
To: All Employees
From:
[EMPLOYEE CAMPAIGN CHAIR]
Date:
Re: 2014 United Way Campaign Results
We are pleased to announce that our 2014 Brant United Way campaign has successfully raised [DOLLARS TO DATE] to date or [PERCENTAGE OF
GOAL]% of our total goal of $[2014 GOAL]. We thank everyone who has generously donated so far. Your gift will help make a difference in the lives of many.
If you have yet to make your donation, we kindly ask that you consider the impact your generosity would have on the people who depend on United Way programs and services across our community. Thank you for your support.
Change starts with us.
Thank you.
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Your organization’s logo here
Reminder E-mails
– Early Bird Draw
To: The Employees of [organization name ]
From: Employee Campaign Chair/Leadership Coordinator
Date:
Re: 2014 United Way Campaign
Dear <--firstName-->,
[ORGANIZATION NAME]’s 2014 United Way campaign is off to a great start, and I hope you are having fun participating in our campaign activities. Stay up-to-date by checking
[INSTRUCTIONS OR CALENDAR OF EVENTS INSTRUCTIONS ] daily for our calendar of events.
Today, I wanted to remind you about our Early Bird Draw. If you haven't made your pledge yet, I encourage you to make your decision to give. The deadline to enter is [EARLY BIRD
DEADLINE].
You could win:
[**FILL IN PRIZE DETAILS HERE**]
[**FILL IN PRIZE DETAILS HERE**]
[**FILL IN PRIZE DETAILS HERE**]
If you donate now, you’ll be entered to win. But more importantly, your generosity will support United Way and over 60 vital programs and services in this community.
Giving to United Way is easy and will take you less than two minutes. Please make your decision to give by [“filling out your pledge form” <OR IF USING UNITEDWAY@WORK
“click your personalized donation link”] before time runs out.
Good luck in the Early Bird Draw!
Thank you,
[**FILL IN SENDER’S NAME HERE**]
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Your organization’s logo here
Reminder E-mails
– Deadline
To: The Employees of [organization name ]
From: Employee Campaign Chair/Leadership Coordinator
Date:
Re: 2014 United Way Campaign
Dear <--firstName-->,
[ORGANIZATION NAME]’s 2014 United Way campaign is off to a great start! Already,
[CURRENT PARTICIPATION RATE]% of our colleagues have participated, and together we've [REACHED {GOAL PERCENTAGE}% OF OUR INITIAL GOAL -OR- RAISED
${DOLLARS PLEDGED} FOR OUR COMMUNITY]!
Thank you to everyone who has already participated. Our collective efforts will help United
Way continue their work of helping to strengthen not only individuals and families, but whole communities.
If you haven't made your pledge yet, I hope you will consider joining your
[ORGANIZATION NAME] colleagues in making a gift to United Way by making your personal donation. We’re only [$ REMAINING TO GOAL] away from our goal of
[$TOTAL GOAL], and we can achieve our goal if we all do our part. This goal shows our commitment to helping create opportunities for a better life for everyone in our community.
Our campaign ends on [CAMPAIGN END DATE]; please don’t miss the deadline to give!
Change starts with us.
Thank you,
[SENDER’S NAME]
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Your organization’s logo here
Reminder E-mails – Campaign
Extension
To: The Employees of [organization name ]
From: Employee Campaign Chair/Leadership Coordinator
Date:
Re: 2014 United Way Campaign
Dear [First Name],
We’ve been getting questions about whether there is still time left to participate in
[ORGANIZATION NAME]’s 2014 United Way campaign.
I’m happy to tell you that YES, you can still donate today.
We’re about [% REMAINING TO GOAL] of the way to achieving our goal of $ GOAL
HERE**]. This goal shows our commitment to helping create opportunities for a better life for everyone in our community, and we need your support to go all the way.
Our United Way campaign has been extended to [NEW CAMPAIGN END DATE]. In the days that remain, I encourage you to visit www.brantunitedway.org
to learn more about
United Way and the important work they are doing throughout our community.
If you haven't made your pledge yet, I hope you will consider joining your
[ORGANIZATION NAME] colleagues in making a gift to United Way.
When you invest in your community through United Way, donations and support go farther and wider than any other charitable investment a community member can make.
Change starts with us.
Thank you,
[SENDER’S NAME]
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Sample Campaign Wrap-up CEO
To: The Employees of [ORGANIZATION NAME]
From: [CEO/Union President name(s)]
Date:
Re: 2014 United Way Campaign
At the close of this year’s campaign I want to express my personal thanks to all of those who responded so generously to the campaign through their volunteer efforts and financial gifts.
Thanks to your commitment and dedication, our organization has once again implemented a successful campaign, raising [$AMOUNT] to date. These gifts go a long way toward meeting social needs in our region, supporting the work of United Way.
Your generosity is building a brighter future.
Change started here and it started with us.
Thank you,
[SENDER’S NAME]
[SENDER’S TITLE]
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