PRESS RELEASE Date: 13.07.15 For immediate use CIS identifies genetic potential with new ‘GenoCIS’ service The Cattle Information Service (CIS) has launched a new innovative technological service for customers; ‘GenoCIS’. Genomic testing allows farmers to make better informed decisions about herd performance. With GenoCIS, genomic testing for herds is offered from a DNA sample for females of any age and any breed. Genomics helps identify the animals with the greatest potential in the herd and can verify the parentage of the animal. The technology enables dairy cows to be bred to their potential and develop strong traits such as longevity, fertility and disease resistance. What the new service includes… The new service launched at Livestock 2015 runs extracted DNA on the ICBF IDBV2 SNP chip and will include genomic indexes of Holsteins, parentage of the cow and genetic traits, including blad, dumps, coat colour, polled and fertility haplotypes. If the sire is genotyped, GenoCIS will include sire verification, and parentage validation if both sire and dam are genotyped. Sire and dam genotyping may be either using SNPs or micro satellites. Options at an additional cost include beta casein A2, CVM and brachyspina - and extended parentage check using micro satellites. This advanced genetic solution can be tailored to a specific Holstein herd to provide accurate genetic predictions that will help make informed decisions - and ultimately increase economic return on breeding programmes. Suzanne Harding, CIS Project Services Executive, commented; “Genomic evaluations have the ability to rapidly increase the rate of Holstein genetic improvement in many traits. By selecting to work with CIS and in doing a genomic test, farmers have the capability to identify the animals with the greatest potential in the herd, verify the parentage of that specific animal and breed animals according to their potential. ” A free information pack is available from CIS by calling 01923 695319. ENDS Notes to editors The CIS (Cattle Information Service) is farmer-owned and farmer-controlled. Involving all the leading PRESS RELEASE cattle organisations, the objective is to improve standards of service, accuracy and value throughout all dairy herd management information practices. Historically milk recording was seen as a way to get official milk production records, and this is still important especially when marketing cows, but The Cattle Information Service (CIS) provides so much more. Fertility, health, conformation and ancestry of cows are all important factors that determine if a cow is an asset to the herd or a liability. The development of the web based 'Your Herd' management program, has enhanced the power of milk-recording systems, with tools that encourage the farmer and advisors to view the complete picture of the herd and investigate individual cows, allowing essential management decisions to be made without the need to spend valuable time wading through information from several different sources. www.thecis.co.uk For more press information contact Suzanne Harding, suzanne@thecis.co.uk or call 01923 695319 PDF flyer attached Photo attached