Name: Tracy Albright
E-Mail: pavilion@shorewoodheights.com
Phone: 206-230-0451
Company: Shorewoood Heights
Address: 3209 Shorewood Drive
City: Mercer Island
State: WA
Zip: 98040
Category: Retention
Theme: Third Thursday: Establish a consistent date each month for a resident retention event. A steady date will allow residents to reserve the date on their calendar because they know something will be happening for them every third Thursday of the month.
Now you've won half the battle of advertising by having an established date.
Visuals: Create a distinctive 3rd Thursday logo that goes on each piece of advertising to identify the program and make the monthly event instantly recognizable.
Media: Internal advertising through individual building posters, door-to-door flyers, community marquee and both printed and online newsletters.
Implementation: Shorewood Heights 3rd Thursday events showcase local merchants in our community by inviting residents to sample their products. For instance, our local
Starbucks joined us for a seminar and coffee tasting titled "How Well Do You Know
Your Beans?"
Cost: $300.00
Results: 3rd Thursdays are a win/win situation for both Shorewood Heights and the merchant. Attendance always exceeds the expected 10% and residents walk away happy with samples and door prizes and new friends they've met through the event. The merchants are more than willing to donate supplies in exchange for the opportunity to market to a community so the cost remains relatively low.