Tim Florer, age 58, began a serious endeavor into fine art black & white photography in 2000. For the past 36 years, Tim has sold life insurance & annuities in rural Iowa, and in these travels he has witnessed the decline of rural structures, i.e. barns, homesteads, and small towns as the agrarian culture has changed.
He felt the need to capture images of these structures before they became extinct on the rural landscape, and the black & white format brings out powerful emotions.
This mission evolved in 2002 into
Tim's first book "RURAL IOWA
RUINS".
Using the same format, Tim's second book "AGAINST THE CURRENT" was published in 2003, which is a photographic study of the Upper
Mississippi Valley. In 2008, Tim completed his third book, "REFLECTIONS ALONG THE WHITE POLE ROAD"
In 2004, Tim became the co-founder and director of the 4-H Camera Corps. This organization combines photography, interviews, and service projects that allow the 4-H participants to hone their skills. With a generous donation from NATIONWIDE
AGRIBUSINESS, Camera Corps had 80 participants in 2007, covering Iowa, Missouri,
Kansas, and Wyoming.
Tim has had solo shows in Oregon and Iowa, been the featured photographer in the
IOWAN MAGAZINE 2005 calendar, and has been commissioned by major corporations for limited edition prints.
He and his wife Joanie reside in rural Iowa, are the parents of 3 sons and 1 daughter, and 1 grand-daughter.