Table of Contents
Executive Summary
1. Introduction
1.1.
Background of Team Members
1.2.
Successes and Challenges of the Program
1.3.
Economic Development Achievements
2. Collection Events
2.1.
Cabell County/Barboursville Event
2.2.
Putnam County/Winfield Event
2.3.
Berkeley County/Martinsburg Event
2.4.
Raleigh County/Beckley Event
2.5.
Ritchie County/Ellenboro Event
2.6.
Wood County/Vienna Event
2.7.
Wood County/Davisville Event
2.8.
Putnam County/Hurricane Event
2.9.
Greenbrier County/Ronceverte Event
2.10.
Pounds Collected/Overall Costs
3. Exhibits
3.1
Exhibit 1: Map Showing Order of Recycling Events
3.2
Exhibit 2: Pounds per Capita Collected by Event
3.3
Exhibit 3: Cost per Pound by Event
4. Summary
4.1
Lessons Learned
4.2
Pounds Collected
4.3
Future Plans
Appendix A: Survey Results from Collection Events
Appendix B: Press Releases for Collection Events and Project
Appendix C: Compilation of Media Coverage
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Executive Summary
The National Center for Electronics Recycling (NCER) was the recipient of a 2007
Recycling Assistance Grant from the West Virginia Department of Environmental
Protection (DEP). This grant was officially awarded to the NCER by Governor Joe
Manchin and Rehabilitation Environmental Action Plan (REAP) Chief Danny Haught at
an awards ceremony at the State Capitol on November 27, 2006.
The purpose of the grant project was to establish and publicize a series of electronics
collection events and a limited duration ongoing program throughout the state of West
Virginia. In total, there were seven one-day collection events held in the following
counties: Cabell, Putnam (twice), Berkeley, Raleigh, Ritchie, and Wood, and two limited
duration programs held in Wood and Greenbrier Counties, respectively. Through these
collection events, WV residents and small businesses were given the opportunity to
responsibly recycle used electronics free of charge and thus prevent the lead, mercury,
and other materials contained in electronics from ending up in WV landfills. Through
NCER and partner efforts, a total of 275,981 pounds of electronic waste was diverted
from the state landfills in 2007. In addition to this, the NCER was able to create public
awareness of electronics recycling and develop partnerships with both private and public
entities, all with one goal in mind - to create a permanent infrastructure for electronics
recycling in WV.
The electronics recycling problem has received growing visibility during recent years. At
the time of development of this report, there are twelve states that have passed mandatory
electronics recycling legislation – West Virginia being the twelfth state. The NCER and
many local stakeholders gained valuable experience through the management of this
program that will help smooth the transition from sporadic, limited collection events in
selected areas of the state to a more sustainable and regular collection program
established by the legislation.
Introduction
The first milestone of our project was on April 28th at the electronics recycling event held
at Best Buy in Huntington. Over the course of the following ten months, NCER executed
an additional six day-long electronics collection events around the state and two multiday programs. Our second multi-day event as well as our final event of the year was held
in Greenbrier County over the course of two weeks. It was our longest event of the year
and our most successful event on a pounds per capita basis with 1.36 pounds per capita
being collected.
An integral part of the success of our electronics recycling events was the marketing and
advertising campaign we put together to promote the recycling opportunities and educate
the public (see attached sample). The theme of our print and radio campaign was
“Wanted Dead or Alive, Your Used Electronics” (see Appendix B for ad samples).
Through this campaign we were able to communicate acceptable types of electronics as
well as when and where the events were held. Through the surveys given on-site, we
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learned that our newspaper ads continued to be the top method through which
participants heard about our events. Our television ad was also very effective in
promoting the project and the importance of electronics recycling. We were given the
opportunity to use a professionally produced commercial given to us by the Maryland
Department of the Environment which we had tagged and recorded with our eventspecific information. This ad communicated how important it was not to “trash”
electronics as well as gave us another opportunity to advertise our upcoming collection
events.
As for our collection and processing procedures, our events were typically set up on the
site of a prominent retail location or recycling center. In addition to NCER staff being onsite to answer questions, administer surveys and conduct brand counting, Amandi
Services, now eco International, provided staff that collected the electronics, loaded them
onto pallets and placed them onto the trucks that would eventually haul them back to the
recycling facility in Davisville, WV. At the Davisville facility the electronics were then
“demanufactured”, which is the act of recycling end-of-life electronics by sorting and
separating their components for resale or reuse. All electronics received at the facility
were weighed and tracked through a computerized bar-coding system. Some materials
were then sorted in a “triage” area and separated into “resellable” commodities such as
cords, power supplies and hard drives. Larger electronic items such as televisions and
desktop computers were manually dismantled by workers stationed along a conveyor belt.
Typically separated materials included plastic housings, circuit boards, non-ferrous
metals and bare Cathode-Ray Tubes.
The NCER collection events were an incredible success in terms of total pounds collected.
As a result of the 2007 collection events, the NCER was able to collect and recycle
275,981 pounds of electronic waste - more than 38,000 pounds above last year’s total of
237,925 pounds, which had a larger grant budget (an overall 14% increase).
1.1.
Background of Team Members
The project team included the NCER, Amandi Services, and numerous representatives of
county Solid Waste Authorities.
National Center for Electronics Recycling
Project management was provided by the NCER Executive Director and Project and
Communication Manager. The NCER is a 501(c)(3) non-profit organization formed in
2005 that is dedicated to the development and enhancement of a national infrastructure
for the recycling of used electronics in the U.S. through 1) the coordination of initiatives
targeting the recycling of used electronics in the United States, 2) participation in pilot
projects to advance and encourage electronics recycling, and 3) the development of
programs that reduce the burden of government through private management of
electronics recycling systems.
Amandi Services, Inc. (now Eco International)
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Amandi Services is based in Vestal, NY and is one of the largest world-wide companies
providing recycling and asset management services with innovative approaches for the
disposition of e-waste. Under this project, Amandi served as the collector and processor
of used electronics for each event in the state. Amandi has a long history in the
electronics recycling business. They were the first company in the world to provide
closed-loop recycling of post consumer Cathode Ray Tubes (1991), the first nationwide
collection program for television repair facilities within the industry (1996) and the first
nationwide residential return program of obsolete electronics for a major computer
manufacturer (2000).
County Solid Waste Authorities
For most events, a representative from the local county Solid Waste Authority was
involved. In several cases, NCER staff made presentations to Solid Waste Authority
Board members and were able to obtain financing to help execute events.
1.2.
Successes and Challenges of the Program
This electronics recycling program had several successes, including:
 Educating the public about the importance of electronics recycling through the
publication of 43 newspaper ads, radio ad campaigns during all but two events,
and television ad campaigns during all but four events.
 Beating last year’s collection total and keeping 275,981 of pounds out of state
landfills, with a smaller grant budget than in 2006
 Supporting the state’s economy through the purchase of ad space, signs and
demanufacturing services
 Completing a brand count at certain event to obtain valuable brand data. Several
states implementing electronics recycling laws have depended on the limited data
from around the country, including NCER data from WV collections.
 Assisting several school districts to responsibly recycle their outdated equipment,
thereby saving education budgets
 Creating a unique partnership of state, county and private businesses and
organizations with one goal in mind.
This electronics recycling program had several challenges, including:
 Not being unable to implement more than a ten day long-term collection site
 Being able to educate the public about electronics recycling, but only being able
to provide temporary relief for a growing problem
 Being close to executing a long-term drop-off at the local recycling center as well
as partial funding through the city of Parkersburg, but not being able to get final
approval from the mayor’s office
 Not being able to put together a reuse initiative through the grant project
1.3.
Economic Development Achievements
Directly:
 Helped support one full-time position at NCER and supported up to 17 workers at
Amandi’s Davisville site
 Purchased ad space, TV production services and signs from in-state companies
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Indirectly:
 Spurred interest in new industry. Received several calls from potential new instate companies and could see more in the future.
 Held events on-site at some retail establishments where sales of new
(replacement) electronics were documented after patrons dropped off their old
items at the e-cycling event
Collection Events
The grant team conducted and managed seven day-long collection events and two longterm drop-off events at various locations across the state. Each event had certain
common characteristics, such as:






Products Accepted: Answering machines, Camcorders, Compact disc players,
Copiers, Duplicators, Electric typewriters, Fax machines, Hard drives, Laptops,
Mobile phones, Modems, Pagers, Personal computers (CPU, monitors, keyboards,
mouse, and peripherals), Printers, Printed circuit boards, Radios, Remote controls,
Stereos, Tape players, Telephones and telephone equipment, Televisions, VCR’s,
Word Processors
Products Not Accepted: Microwaves, Smoke Detectors, Large Household
Appliances such as Refrigerators, Washing Machines, and Air Conditioners
Drive-Through Event: With the exception of the longer-term drop-off locations
in Wood and Greenbrier Counties, seven of the events were drive-through events.
At each location, traffic cones were placed to direct vehicles to a set of Gaylord
boxes on pallets. There, recycler employers or temporary workers would unload
each vehicle and place them into the boxes on pallets. Participants were
encouraged to remain in their vehicles to keep the traffic flow moving. Either
before or after dropping off their equipment, a survey was taken for each
participant (vehicle).
Held on Saturday for 5-6 Hours: In order to maximize participation by
individuals that work on weekdays, each event was held on a Saturday (except for
the two longer-term collection events held in Wood and Greenbrier Counties).
Unit Limit per Vehicle: Events restricted the participants to the drop-off of 5 to
10 items. This limit was put in place to prevent larger businesses from taking
advantage of the collection event and overwhelming the event with large
quantities of equipment. Many large businesses are required by law to properly
dispose of their electronic equipment, and have recycling options available that
households and small businesses do not.
Staffed by Recycler with Volunteers for Logistics/Surveys: Due to insurance
restrictions, all personnel involved with physically removing equipment and were
either Amandi employees or temporary labor hired by the recyclers. Other
volunteers, included staff from the NCER and County Solid Waste Authorities
performed duties such as taking surveys, directing traffic, and counting brands
received of desktop computers, laptop computers, TVs, and computer monitors.
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

Sponsorship from Seven Major Manufacturers: At the outset of the program,
support from the program was sought from several major manufacturers who have
worked with Amandi in the past. Five manufacturers had existing relationships
with the recycler that allowed Amandi to bill for the recycling costs of their
amount of branded products received at various collection events: JVC, Lexmark,
Panasonic, Sony, and Sharp. These sponsors received recognition throughout the
year in flyers, press releases, and on team member websites.
Coordination and Sponsorship from Local Solid Waste Authority: For every
event, grant team members contacted the county Solid Waste Authority. For
some events, the SWA provided advice over the phone regarding locations and
promotion best practices. In others, SWA representatives were very involved in
setting, managing, and handled publicity for the event. In a few counties, SWA’s
helped fund events.
2.1 Cabell County/Huntington Event: April 28, 2007
On April 28, 2007, the NCER held their first electronics recycling event from 10am3pm at the Huntington Best Buy store in Barboursville. This event was co-sponsored by
Best Buy and the West Virginia Department of Environmental Protection. During this
event, 15,378 pounds of electronics were collected and 185 vehicles participated.
A photo from the event is shown below.
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2.2 Putnam County/Winfield Event: May 12, 2007
On May 12, 2007, the NCER held their second electronics recycling event from 9am3pm at the Putnam County Courthouse in Winfield. This event was co-sponsored by
the Putnam County Solid Waste Authority, Putnam County Commission, and the West
Virginia Department of Environmental Protection. During this event, 23,146 pounds of
electronics were collected and 165 vehicles participated.
A photo from the event is shown below.
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2.3 Berkeley County/Martinsburg Event: June 23, 2007
On June 23, 2007, the NCER held their third electronics recycling event from 9am-3pm
at the Grapevine Road Recycling Center, in Martinsburg This event was co-sponsored by
the Berkeley County Solid Waste Authority and the West Virginia Department of
Environmental Protection. During this event, 52,119 pounds of electronics were collected
and 558 vehicles participated. Response to this event was overwhelming as traffic lined
up at the entrance to the facility and stretched for nearly a mile out to the main road. For
the second year in a row, the Berkeley County collection event was the largest in terms of
both participants and pounds collected.
A photo from the event is shown below.
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2.4 Raleigh County/Beckley Event: August 4, 2007
On August 4, 2007, the NCER held their fourth electronics recycling event from 9am3pm at the Sam's Club Parking Lot in Beckley. This event was co-sponsored by
the Raleigh County Solid Waste Authority, Sam's Club, and the West Virginia
Department of Environmental Protection. During this event, 48,003 pounds of electronics
were collected and 427 vehicles participated. This event was the NCER’s most successful
one-day event on a pounds per capita basis.
A photo from the event is shown below.
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2.5 Ritchie County/Ellenboro Event: August 25, 2007
On August 25, 2007, the NCER held their fifth electronics recycling event from 9am3pm at the Ritchie County High School in Ellenboro. This event was co-sponsored by the
West Virginia Department of Environmental Protection. During this event 9,288 pounds
of electronics were collected and 70 vehicles participated.
A photo from the event is shown below.
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2.6 Wood County/Vienna Event: September 29, 2007
On September 29, 2007, the NCER held their sixth electronics recycling event from 9am3pm at the Grand Central Mall Parking Lot in Vienna. This event was co-sponsored by
the Wood County Solid Waste Authority, and the West Virginia Department of
Environmental. During this event, 50,503 pounds of electronics were collected and 585
vehicles participated.
A photo from the event is shown below.
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2.7 Wood County/Davisville Event: November 12-16, 2007
From November 12 - 16, 2007, the NCER held their seventh electronics recycling event
from 7:30am-2pm at the Polymer Technology Park, in Davisville. This event was cosponsored by the West Virginia Department of Environmental Protection. During this
event, 14,597 pounds of electronics were collected. This event was NCER’s least
expensive event on a price per pound basis due to the fact that it was a longer-term event
held on-site at the recycling facility, thus there were no staging or transportation costs.
No photo from this event is available.
2.8 Putnam County/Hurricane Event: November 10, 2007
On November 10, 2007, the NCER held their eighth electronics recycling event from
8am-12pm at the Putnam County Park in Hurricane. This event was co-sponsored by The
Putnam County Solid Waste Authority and the West Virginia Department of
Environmental Protection. During this event, 15,419 pounds of electronics were collected.
No photo from this event is available.
2.9 Greenbrier County/Ronceverte Event: January 7-19, 2007
The NCER held its ninth and final electronics recycling event and drop-off program from
January 7 through 19, 2007 (excluding January 12 and 13) at the Greenbrier Recycling
Center in Ronceverte. This event was co-sponsored by the Greenbrier County Solid
Waste Authority, and the West Virginia Department of Environmental Protection. During
this event, 47,528 pounds of electronics were collected. At 1.36 pounds collected per
capita, this was our most successful event on a pounds per capita basis.
A photo from the event is shown below.
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Exhibits
3.1 Exhibit 1: Map Showing Order of Recycling Events
3.2 Exhibit 2: Pounds per Capita Collected by Event
County
Population
Pounds Collected
Pounds collected per capita
Cabell
93,904
15,378
0.16
Putnam
54,982
23,146
0.42
Berkeley
97,534
52,119
0.53
Raleigh
79,302
48,003
0.61
Ritchie
15,788
9,288
0.59
Wood #1
86,597
50,503
0.58
Putnam #2
54,982
15,419
0.28
Wood #2
86,597
14,597
0.17
Greenbrier
34,850
47,528
1.36
Total
341510
275981
0.81
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3.3 Exhibit 3: Cost per Pound by Event
County
Cabell
Putnam
Berkeley
Raleigh
Ritchie
Wood #1
Putnam
#2
Wood #2
Greenbrier
Total
Population
93,904
54,982
97,534
79,302
15,788
86,597
Pounds Collected
15,378
23,146
52,119
48,003
9,288
50,503
Total Recycling Cost
3748.94
4708.13
8338.89
8128.38
3070.39
6107.22
54,982
86,597
34,850
341510
15,419
14,597
47,528
275981
3786.88
1740.23
7765.55
$47,394.61
Cost per pound per
event
Summary
4.1 Lessons Learned
The project was a tremendous success in raising awareness about the need for electronics
recycling in the state. Since the 2002 pilot program, electronics collection events have
been sporadic in counties across the state. Some counties, particularly the rural ones, had
never hosted an electronics collection before NCER’s 2006 and 2007 programs. Some
overall lessons we learned from the program are:
Longer-term events net lower overall costs and are convenient for the public
Both of our longer-term collection events netted a lower overall cost as temporary labor
and the rental of extra trailers was not needed. This suggests that ongoing events where
local governments or third party entities host the collections may be a cost-effective
option for future programs. Also, having the drop-off location over a longer period of
time allowed residents who might not be able to attend a one-day event the option to
participate. In some areas of the country, communities have set up ongoing locations that
accept electronics at certain hours of the day. This may be particularly effective in larger
urban areas of the state where a pickup run from the recycler can be scheduled once a
certain volume of electronics has been collected.
Advertising and marketing count
Our pounds collected per capita increased dramatically in 2007 when comparing to our
2006 events. The average pounds per capita collected in 2006 was .36 versus .81 pounds
per capita in 2007. This was more than a 50% increase, which may be partially attributed
to better, more wide-spread advertising and marketing (as well as strong partnerships
with Solid Waste Authorities and the public’s familiarity with our program from the prior
year).
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$0.24
$0.20
$0.16
$0.17
$0.33
$0.12
$0.25
$0.12
$0.16
Plans for reusable equipment should be incorporated
For newer computer equipment, refurbishment and resale or donation is an option that
can benefit lower-income individuals and families. While residential events yield fewer
devices that can be reused, this is a possible element to focus on in future programs.
Hard drive erasure would need to be incorporated before any computer turned in at a
collection could be resold or donated. Also, trained staff would need to be on-hand to
determine if items being turned-in for reuse meet minimum requirements (ie. Pentium IV
hard drives).
Small county school systems should be considered for collection event participation
We have found that small and medium-sized county school systems lack options and
resources to recycle their outdated equipment. We continue to receive calls from these
school systems as they search for cost-effective or free ways to dispose of their dated
computer systems, copiers and printers. These smaller county schools should be allowed
to participate in collection events in the future if they provide adequate advance notice
and an estimate of the quantity of their material.
4.2 Pounds Collected
The project diverted nearly 138 tons (275,981 pounds) of electronic waste from West
Virginia landfills during a series of nine electronics recycling events. This equates to
roughly 1,480 cubic yards of landfill space saved, or 13 tractor trailer loads. Materials
saved from the landfills include steel, copper, aluminum, glass, plastic, circuit boards and
power supplies. The NCER used $54,600.68 of the $56,200.00 in grant monies awarded,
and recycled 138 tons of electronic waste, which equates to an overall cost of $395.66 per
ton recycled.
4.3 Future Plans
The NCER is currently looking at other grant opportunities to continue our collection
efforts. If these grant opportunities should not come to fruition, we will explore the
option of a fee-based program. This would mean that businesses and consumers would
pay a per item recycling fee to cover the costs of the program including staging,
transportation and demanufacturing, which is a model that has been used in many other
states. However the NCER efforts turn out in 2008, the future of electronics recycling in
WV is looking bright. This is partly due to the visibility and success of the NCER
collections. A private recycling firm in Morgantown began holding collection events in
2007 and will likely continue their efforts in 2008. Additionally, several Solid Waste
Authorities who worked with the NCER on this collection program have expressed an
interest in establishing ongoing drop-off locations in their respective counties. Consumer
demand from past participants in the NCER collection events is also an important factor.
Many citizens are calling their local and state authorities to ask about the availability of
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electronics recycling programs. Finally, the WV legislature has passed a bill in the 2008
regular session that implements a manufacturer fee or takeback program requirement
similar to the one established in Maryland. The Governor signed this bill into law on
Tuesday, April 1, 2008. The NCER believes this will lead to a significant increase in
electronics recycling efforts in the state in 2009.
Acknowledgment
The NCER would like to thank the many individuals who assisted in making the 2007
program a success, including: Jim Hill and Danny Haught of the West Virginia
Department of Environmental Protection; Tricia Conroy and Beth Parady E4 Partners;
Brenda Mathison of Best Buy; Shirley Garrison and Greg Sayre of the Putnam County
Solid Waste Authority; Bill Patton, Sherrie Hunter and Ed Roe of the Raleigh County
Solid Waste Authority; Jeremiah Johnson of Sam’s Club; Susan McCloud, Rick Modesitt
and the Board of the Wood County Solid Waste Authority; Clint Hogbin of the Berkeley
County Solid Waste Authority; Bob Bennett of the Greenbrier County Solid Waste
Authority; Hilary Miller of the Maryland Department of the Environment; David
Albaugh, Terri Linger and Jeff Tucker of IMTS; Carol Throckmorton and Phil Mann of
the Solid Waste Management Board; and Larry Pfost of WV Radio Corp.
In addition, the NCER greatly acknowledges the support provided by the Department of
Energy – National Energy Technology Laboratory (NETL), West Virginia University,
and the Consumer Electronics Association.
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Appendix A: Sample Press Releases
FOR IMMEDIATE RELEASE
June 11, 2007
Contact: Clint Hogbin
Phone: 304-267-9370
Email: crhogbin@wildblue.net
Contact: Heather Smith
Phone: 304-699-1007
Email: hsmith@electronicsrecycling.org
Electronics recycling event to be held at the Grapevine Road
Recycling Center in Berkeley County on June 23
DAVISVILLE, W.Va. – June 11, 2007 – The National Center for Electronics Recycling
(NCER) has scheduled its third electronics recycling event of the year for Berkeley
County, West Virginia. The event will be held from 9 a.m. to 3 p.m. on June 23 at the
Grapevine Road Recycling Center, 870 Grapevine Road, Martinsburg, WV 25402. The
Berkeley County Solid Waste Authority has partnered with the NCER to sponsor this free
opportunity for residents to properly dispose of their unwanted electronics. This event is
one of several state-wide events that the NCER is coordinating along with electronics
recycler Amandi Services, Davisville, W. Va.
All West Virginia residents, non-profits, and small businesses are welcome to drop off up
to five pieces of equipment at this event. Large businesses and institutions must call
(304) 699-1007 to make special arrangements.
PRODUCTS ACCEPTED: Answering machines, camcorders, compact disc players,
copiers, duplicators, electric typewriters, fax machines, hard drives, laptops, mobile
phones, modems, pagers, personal computers (CPU, monitors, keyboards, mouse, and
peripherals), printers, printed circuit boards, radios, remote controls, stereos, tape players,
telephones and telephone equipment, televisions, VCRs, word processors.
PRODUCTS NOT ACCEPTED: Microwaves, smoke detectors, and large household
appliances containing freon.
FEES: The event is free, though there is a five-unit limit per vehicle (keyboards, mice,
and mobile phones do not count toward the five-unit limit).
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This event is a collaborative effort among the NCER, the Berkeley County Solid Waste
Authority, Amandi Services, the West Virginia Department of Environmental Protection
(WVDEP), and the West Virginia Solid Waste Management Board (WVSWMB). The
NCER’s e-cycling program represents a unique partnering of industry, non-profit groups,
and government. Seven electronic product manufacturers are sponsoring this event by
paying for the recycling costs of their branded products collected: JVC, Lexmark,
Panasonic, Philips, Sharp, Sony, and Toshiba. The non-profit NCER is serving as a third
party administrator arranging this and other state-wide electronics recycling activities.
Amandi Services, an electronics recycler, has been contracted for the “demanufacturing”
or recycling, of the collected devices.
This collection event is made possible in part due to a grant received by the NCER and
Amandi Services through the Statewide Recycling Program of the WVDEP’s
Rehabilitation Environmental Action Plan (REAP). The REAP Program is funded by a
$1 assessment fee on each ton of solid waste disposed in state landfills. Funding is
available to any in-state government or private entity focused on implementing a
recycling program or related public education program.
In 2006, under a grant from the West Virginia High Technology Consortium Foundation,
the NCER and its partners collected and recycled more than 235,000 pounds of electronic
waste from West Virginia citizens. The Berkeley County event marks the third of several
2007 electronics recycling events being scheduled throughout the spring and summer
months. For more information on this event call the NCER at (304) 699-1007 or the
Berkeley County Solid Waste Authority at (304) 267-9370. For details on other
upcoming NCER electronics recycling events, go to
http://www.electronicsrecycling.org/NCER/WVcollection.
**30**
FOR IMMEDIATE RELEASE
July 9, 2007
Contact: Heather Smith
Phone: 304-699-1007
Email: hsmith@electronicsrecycling.org
Record-Setting Electronics Recycling Event Held in Berkeley County 26 Tons of Electronics Collected from Households and Small Businesses
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DAVISVILLE, W.Va. – July 9, 2007 – The National Center for Electronics Recycling
(NCER) held their most successful electronics collection event to date in Berkeley
County, W. Va. on June 23 at the Grapevine Road Recycling Center. 26 tons (52,119 lbs)
of electronic waste was collected and diverted from West Virginia landfills, making it the
most successful event since the inception of NCER’s e-cycling program in February of
2006. This free opportunity for residents to properly dispose of their unwanted
electronics was co-sponsored by the Berkeley County Solid Waste Authority and the
West Virginia Department of Environmental Protection.
“The success of this event is definitely indicative of the need for a long-term solution for
recycling electronics in the state,” said Heather Smith, Project and Communications
Manager for the NCER. “What makes these results even more impressive is the fact that
we limited participation to residents, small businesses and non-profits who were only
allowed to drop-off up to five items. Only one other event has ever collected more in the
state, and it allowed larger quantities from businesses. The NCER hopes to build on the
success of this and future events to continue this program on a larger scale in 2008 by
seeking out other funding sources and sponsors.”
The collected equipment helped to save approximately 400 cubic feet of landfill space, an
amount that Clint Hogbin, Chairman of the Berkeley County Solid Waste Authority
knows wouldn’t have been possible without the community’s willingness to participate.
“I would like to express my appreciation to the 558 customers who participated in this six
hour event and to the many residents who participated in our electronics recycling
survey,” stated Hogbin. “Support of the community is vital to the future of these ecycling events in both Berkeley County and West Virginia as a whole.”
The Berkeley County event marked the third of several 2007 electronics recycling events
being scheduled by the NCER. In addition to funding provided by the Berkeley County
Solid Waste Authority, it was made possible in part due to a grant received by the NCER
from the Statewide Recycling Program of the WVDEP’s Rehabilitation Environmental
Action Plan (REAP). The REAP Program is funded by a $1 assessment fee on each ton
of solid waste disposed in state landfills. Funding is available to any in-state government
or private entity focused on implementing a recycling program or related public
education program. Seven electronic product manufacturers also sponsored this event by
paying for the recycling costs of their branded products collected: JVC, Lexmark,
Panasonic, Philips, Sharp, Sony, and Toshiba.
Amandi Services is the contracted recycler of the electronics collected at the NCER e-cycling
events. After the materials are transported to Amandi’s Davisville, W. Va. facility, Amandi’s
trained staff manually dismantles or “demanufactures” the electronics into recyclable raw
materials. These raw materials might consist of items such as steel, copper, aluminum, glass,
plastic, circuit boards and power supplies. The materials are collected in triple walled
Gaylord boxes and potential markets are then investigated for final disposition. “We want the
raw materials recovered to be used in the most environmentally sound way possible,” said
Joe Nardone, Amandi’s Sr. Vice President of Environmental Health and Safety.
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A fourth e-cycling event is planned for August 4 from 9 a.m. to 3 p.m. in the Sam's Club
Parking Lot, 1220 North Eisenhower Drive, Beckley, W. Va. 25801. This event is cosponsored by the Raleigh County Solid Waste Authority, Sam's Club, and the West
Virginia Department of Environmental Protection. A 10 item limit per vehicle applies.
For more information call the NCER at (304) 699-1007 or the Raleigh County Solid
Waste Authority at (304) 255-9335. For details on other upcoming NCER electronics
recycling events, go to http://www.electronicsrecycling.org/NCER/WVcollection.
**30**
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Appendix B: Advertising/Marketing

Sandwich Board Event Sign

Banner
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
Sample Print Ads
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
Fliers
 Radio Ad
Click Here to listen!

TV Ad
Click Here to watch!
*Must have current version of QuickTime
- 23 -

E-cycling Brochure
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
E-cycling Resources Document (Prepared for download from website)
1 of 8 pages - Full document available by request or can be downloaded from website at
http://www.electronicsrecycling.org/NCER/UserDocuments/Electronics%20Recycling%20Resources%20f
or%20WV%20consumers.pdf
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Appendix C: Sample Media Coverage
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April 18, 2007
http://www.huntingtonnews.net/local/070418-staff-recycle.html
Electronics, Computer Recycling Events Slated in Cabell, Putnam, Kanawha
Counties
By HNN Staff
Charleston, WV (HNN) -- Those old computer monitors and outdated electronics
gathering dust in West Virginia garages and basements can be recycled at upcoming
events in Kanawha, Putnam and Cabell counties.
The events are sponsored in part through Governor Manchin’s REAP -- The Next
Generation program within the Department of Environmental Protection.
Lexmark, a leading developer, manufacturer and supplier of printing and imaging
solutions, is holding a free consumer electronics take-back event on Saturday, April 21,
2007 from 9 a.m. to 2 p.m. at the Wal-Mart Supercenter in South Charleston.
At the Lexmark event, consumers may drop off up to 10 unwanted household electronic
items to be recycled at no charge. Acceptable household electronics include monitors,
CRTs, televisions under 27 inches, printers, fax machines, copiers, typewriters, CPUs,
keyboards, modems, terminals, cables, VCR and DVD players, radios, telephones,
cameras, stereo equipment and hand-held video games.
Items not accepted include home appliances (microwaves, stoves, etc.), items with
refrigerants (refrigerators, air conditioners), televisions larger than 27 inches or with
wood consoles, chemicals of any kind or equipment that has been in contact with
chemicals or liquids.
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Two additional electronics recycling events are also scheduled in the next few weeks.
The National Center for Electronics Recycling along with electronics recycler, Amandi
Services, will hold a collection event from 10 a.m. to 3 p.m. on April 28, 2007 at the
Huntington-area Best Buy store in Barboursville. Best Buy will give away $5 gift cards
to the first 100 vehicles that drop off equipment at the event.
The NCER and Amandi Services will also accept electronics from 9 a.m. to 3 p.m. on
May 12, 2007 at the Putnam County Courthouse in Winfield. The Putnam County Solid
Waste Authority has partnered with the NCER to sponsor the opportunity for residents to
properly dispose of unwanted electronics. Both events are free, although there is a fiveunit limit per vehicle (keyboards, mice and mobile phones do not count toward the fiveunit limit).
The NCER events in Barboursville and Winfield are open to West Virginia residents,
non-profits and small businesses. Large businesses and institutions must call (304) 6991007 to make special arrangements.
Acceptable products include answering machines, camcorders, compact disc players,
copiers, duplicators, electric typewriters, fax machines, hard drives, laptops, mobile
phones, modems, pagers, personal computers (CPU, monitors, keyboards, mouse, and
peripherals), printers, printed circuit boards, radios, remote controls, stereos, tape players,
telephones and telephone equipment, televisions, VCRs, and word processors.
Products not accepted include microwaves, smoke detectors, and large household
appliances such as refrigerators, washing machines and air conditioners.
The NCER collection events are made possible due to a grant received by the NCER and
Amandi Services through the Statewide Recycling Program within REAP. The REAP
recycling program is funded by a $1 assessment fee on each ton of solid waste disposed
in state landfills. Funding is available to any in-state government or private entity focused
on implementing a recycling program or related public education program.
The Huntington and Putnam County events mark the first of several 2007 electronics
recycling events being scheduled throughout the spring and summer months. For up-todate information on the NCER’s electronics recycling events, go to
http://www.electronicsrecycling.org/NCER/WVcollection, or call (304) 699-1007.
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August 4, 2007
http://www.register-herald.com/local/local_story_216233126.html
Electronics recycling event draws big turnout
By Amelia A. Pridemore
Register-Herald Reporter
Eight-track players. The old black-and-white TV in the attic with a pound of dust on it.
The computer that crashed when the Internet was only a dream in science-fiction movies.
Saturday, a procession filled the Beckley Sam’s Club parking lot to bring 60,000 pounds
of old electronic items to a proper resting place. However, these relics of electronics past
will not be buried in a landfill. They will live again as parts of new, recycled material.
During the morning and afternoon, 427 vehicles filed into Sam’s for an electronics
recycling event where electronics were taken away free of charge. Heather Smith,
projects and communications manager for the National Center for Electronics Recycling
in Davisville, said the event was sponsored by several public, private and nonprofit
entities so the public would have the opportunity to dispose of old items without having
them take up landfill space.
“We wanted to provide people with an option that was environmentally sound,” she said.
“Some of these items include hazardous materials like lead, and this needs kept out of
landfills.”
The items will be taken to a center in the Parkersburg area where they will all be broken
into pieces, Smith said. Pieces such as plastic and circuit boards will be recycled and used
again. The only material she believed would be sent to landfills would be wood, often on
the sides of TV sets, because wood is a low-grade material.
Saturday’s event brought in an estimated 60,000 pounds of material, Smith said, and the
last event of this kind — in 2002 — brought in 58,000 pounds. It would take at least three
tractor-trailers to haul away the materials.
Materials brought in ran the gamut.
“You name it — we have seen it,” Smith said. “We have seen TVs from the 1950s to new,
big-screen ones. We have seen computers, turntables, Polaroid cameras, handheld
cameras, eight-tracks.
“Some of these people had been holding onto stuff from the ’50s, ’60s and ’70s. But they
wanted to do the right thing.”
Such recycling events not only clear trash from people’s attics and basements, Smith
noted, they also keep the landscape clean.
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“It keeps litter off the side of the road, and it also keeps electronics from being thrown
over a hillside,” she said. “People are giving these things a final resting place that is an
environmentally sound option.”
Event sponsors and organizers heralded the number of partners that came together and
made the event possible. The NCER, the Raleigh County Solid Waste Authority, Sam’s
Club and the West Virginia Department of Environmental Protection’s Rehabilitation
Environmental Action Plan were among sponsors. Smith said such partnerships are ones
that greatly benefit communities at-large.
“We are so pleased to be working with willing partners,” she said. “Having Sam’s Club
on board gave us a wonderful site. We had Raleigh County backing us. We worked
together to have a successful event, and we would be unable to do this on our own. All of
these entities coming together — public, private and nonprofit — will better the
community.”
Sherrie Hunter, education and marketing director for the Raleigh County Solid Waste
Authority, noted Amandi Services in Davisville was also working to disassemble
everything.
“It takes a village — literally — to make the whole puzzle fit,” she said.
--Jason Linnell, executive director of NCER, said some people treated themselves after
dropping off old TVs by buying new, high-definition TVs at Sam’s because they wanted
to upgrade, anyway.
“They were able to clean out their closets, help save the environment and get a new TV,”
he said.
Linnell said NCER will likely have another electronics recycling event in Beckley by
next year, but he would like to have one sooner.
He noted seven electronics manufacturers are also helping with the cost of recycling
products: Panasonic, Sony, Sharp, JVC, Toshiba, Phillips and Lexmark.
— E-mail: apridemore@register-herald.com
September 27, 2007
http://www.recyclingtoday.com/news/news.asp?ID=11966
NCER Will Hold E-Scrap Recycling Event in WV
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The National Center for Electronics Recycling will be holding an electronics recycling
collection event in West Virginia event Sept. 29. It will be the sixth collection program
conducted by NCER in West Virginia this year.
The event will be held in Wood County 29 from 9 a.m. to 3 p.m. in the Grand Central
Mall parking lot, 100 Grand Central Ave., Vienna. Close to 50,000 pounds of electronic
scrap was collected.
Most electronic equipment will be accepted. White goods, smoke detectors, air conditions
and appliances will not be accepted.
The event is free, though there is a five-unit limit per vehicle.
This event is a collaborative effort among the NCER, Amandi Services, the West
Virginia Department of Environmental Protection, the Wood County Solid Waste
Authority and the West Virginia Solid Waste Management Board. The NCER’s e-cycling
program represents a unique partnering of industry, non-profit groups, and government.
Seven electronic product manufacturers are sponsoring this event by paying for the
recycling costs of their branded products collected: JVC, Lexmark, Panasonic, Philips,
Sharp, Sony, and Toshiba. The non-profit NCER is serving as a third party administrator
arranging this and other state- wide electronics recycling activities. Amandi Services, an
electronics recycler located in Davisville, W. Va., has been contracted for the
"demanufacturing" or recycling, of the collected devices.
This collection event is made possible in part due to a grant received by the NCER and
Amandi Services through the Statewide Recycling Program of the WVDEP’s
Rehabilitation Environmental Action Plan. For details on other upcoming NCER
electronics recycling events, go to
http://www.electronicsrecycling.org/NCER/WVcollection.
Sept. 19, 2007
http://www.bluefieldnews.net/events/070919-staff-eventselectronicsrecycling.html
Electronics Recycling Event Slated for Grand Central Mall in Vienna on Sept. 29
By HNN Staff
Davisville, WV (HNN) – Returning to the site of their most successful electronics
recycling event of 2006, the National Center for Electronics Recycling (NCER) is happy
to announce its sixth West Virginia event of 2007.
The event will be held in Wood County on September 29 from 9 a.m. to 3 p.m. in the
Grand Central Mall parking lot (J.C. Penney side), 100 Grand Central Ave., Vienna, WV
26105. The 2006 event was widely attended – a steady line of traffic (approximately 450
- 31 -
vehicles) dropped off almost 50,000 pounds of electronic waste.
These electronics were then transported to a local recycling facility where they were
broken down into reusable components, a process which not only saved space in our local
landfills but ensured that potentially harmful elements such as lead and mercury, which
are housed in some electronics, were kept out of our local landfills.
All West Virginia residents, non-profits, and small businesses are welcome to drop off up
to five pieces of equipment at the September 29 event. Large businesses and institutions
must call (304) 699-1007 to make special arrangements.
PRODUCTS ACCEPTED: Answering machines, camcorders, compact disc players,
copiers, duplicators, electric typewriters, fax machines, hard drives, laptops, mobile
phones, modems, pagers, personal computers (CPU, monitors, keyboards, mouse, and
peripherals), printers, printed circuit boards, radios, remote controls, stereos, tape players,
telephones and telephone equipment, televisions, VCRs, word processors.
PRODUCTS NOT ACCEPTED: Microwaves, smoke detectors, and large household
appliances such as refrigerators, washing machines, and air conditioners
FEES: The event is free, though there is a five-unit limit per vehicle (keyboards, mice,
and mobile phones do not count toward the ten-unit limit).
This event is a collaborative effort among the NCER, Amandi Services, the West
Virginia Department of Environmental Protection (WVDEP), the Wood County Solid
Waste Authority and the West Virginia Solid Waste Management Board (WVSWMB).
The NCER’s e-cycling program represents a unique partnering of industry, non-profit
groups, and government.
Seven electronic product manufacturers are sponsoring this event by paying for the
recycling costs of their branded products collected: JVC, Lexmark, Panasonic, Philips,
Sharp, Sony, and Toshiba. The non-profit NCER is serving as a third party administrator
arranging this and other state-wide electronics recycling activities. Amandi Services, an
electronics recycler located in Davisville, W. Va., has been contracted for the
“demanufacturing” or recycling, of the collected devices.
This collection event is made possible in part due to a grant received by the NCER and
Amandi Services through the Statewide Recycling Program of the WVDEP’s
Rehabilitation Environmental Action Plan (REAP). The REAP Program is funded by a
$1 assessment fee on each ton of solid waste disposed in state landfills. Funding is
available to any in-state government or private entity focused on implementing a
recycling program or related public education program.
In 2006, under a grant from the West Virginia High Technology Consortium Foundation,
the NCER and its partners collected and recycled more than 235,000 pounds of electronic
waste from West Virginia citizens. The Wood County event marks the sixth of several
- 32 -
2007 electronics recycling events being scheduled by the NCER. For more information
on this or past events call the NCER at (304) 699-1007. For details on other upcoming
NCER electronics recycling events, go to
http://wwwelectronicsrecycling.org/NCER/WVcollection.
December 22, 2007
http://mountainmessenger.com/NewsArchive/news122207.asp
Electronic recycling drop-off upcoming
By Marti Marshall
Bob Bennett of the Greenbrier Recycling Center announced that the center will hold an
Electronics Recycling Drop-Off the first two weeks in January, Monday through Friday,
8:30 a.m. to 5 p.m., and Saturday, Jan. 19 from 9 a.m. to 3 p.m.
All West Virginia residents, nonprofits and small businesses are welcome to drop off up
to ten pieces of equipment per vehicle (keyboards, mice, and mobile phones do not count
toward the ten-unit limit).
The following products will be accepted: Answering machines, camcorders, compact disc
players, copiers, duplicators, electric typewriters, fax machines, hard drives, lap-tops,
mobile phones, modems, pagers, personal computers (CPU, monitors, keyboards, mouse
and peripherals), printers, printed circuit boards, radios, remote controls, stereos, tape
players, telephones and telephone equipment, televisions, VCRs, word processors.
Microwaves, smoke detectors and large household appliances such as refrigerators,
washing machines and air conditioners will not be accepted.
Contact Bob Bennett at 645-4232 for more information. The recycling center is located at
812 Monroe Avenue in Ronceverte.
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