Jane Elizabeth Adams
Flat 11, 2 Portland Gardens, Edinburgh EH6 6NA
07841 584489, jane@jane-adams.com
Executive Summary
Recognised thought leadership communications professional with over 20 years experience in
technology marketing. Extensive knowledge and experience in marcomms, PR, social media,
research, consultancy, event management, copywriting and journalism. Worked in-house and
in consultancy.
Strong in logical thinking and analysis, creative thought, communication skills, business writing,
public speaking, event chairing, coaching and team development. Proficient in InDesign,
Wordpress, Expression Engine administration, Campaign Monitor, video production and editing.
Growth mindset and eager to learn.
EXPERIENCE
Currently freelance copwriter and journalist for clients including Banking Automation
Bulletin, Prompt PR, PaymentsCompliance.com and Dell SecureWorks. Judge, Emerging
Payments Awards 2014 and 2015.
March 2013 – May 2014
Head of Marketing, Consult Hyperion, secure transactions consultancy with global customer
base in banking, mobile, transit and government. Responsibilities and achievements included:
 Thought leadership management including social media and event management. I developed
and launched a new branded thought leadership blog site for the company –
http://tomorrowstransactions.com - building on the success of the original company blog,
which I developed for the company as a consultant. This grew the number of US readers to
support our expansion into the US.
 Marketing communications including development and writing of marketing collateral and
website administration. Materials I wrote or compiled included white papers, brochures,
case studies, thought leadership books and booklets, articles and blog posts.
 Management of and liaison with agency suppliers, media, industry bodies and conference
organisers. I organised and conducted a pitch process to replace the incumbent design
agency, which was underperforming, in preparation for updating the brand image. I liaised
on a daily basis with the PR agency, increasing the amount of thought leadership material
placed in the media, both in the US and UK.
 I developed a structured sponsorship package for the Tomorrow’s Transactions Forum,
leading to a 29% increase in sponsorship sales, turning a loss making event in 2013 into a
profit making one in 2014.
 Development and implementation of marketing strategy and tactics. This included
developing the case for updating the main corporate brand to more fully reflect the
professionalism of the company, its leading edge performance and other brand values.
 I managed launch marketing for the Consult Hyperion Mobile Money Practice, through
development of a microsite, placing articles and arranging conference presentations, leading
to significant contracts in US and Nigeria.
Flat 11, 2 Portland Gardens, Edinburgh EH6 6NA. Tel 07841 584489 Email jane@jane-adams.com.
Web http://www.jane-adams.com
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I streamlined Consult Hyperion email marketing, improving marketing list management and
reducing the number of their marketing emails caught in spam filters.
I carried out low cost consumer research on mobile wallets using Google Consumer
Surveys, leading to significant media coverage in US and UK.
2011 – 2012
Postgraduate studies
 MSc in Advanced Security and Digital Forensics at Edinburgh Napier University – I passed
with distinction. Dissertation specialisation – user approaches to combating phishing.
1995 – 2013
Freelance Journalist, Marketing Consultant, PR and Copywriter - clients included:
Copywriter/marketing consultant
 ACI Worldwide – writing thought leadership articles under my own byline for their
customer newsletters, writing internal technology discussion paper.
 BLM - copywriter
 CJS Consultancy – market research about contactless cards, consultancy associate working
for card manufacturer client on potential move into smart cards, organiser of Smart Card
’98, ’99, 2000 and 2001 conference programme.
 Dell SecureWorks – writing marketing materials about PCI-DSS, ISO 27001 compliance
and pragmatic security.
 Eurosmart – working with industry committees to create white papers about the future of
smart technology and about security.
 Sun Microsystems – writer of white papers about e-commerce and middleware.
PR/social media
 Art of Perfumery – print and online PR for launch of new perfume range.
 Consult Hyperion – social media consultancy and PR, including developing their original
blogs Digital Money and Digital Identity.
 Hypercom – PR consultant
 Visa Europe – social media consultancy, setting up training blogs for Visa Business School
and writing thought leadership articles for their marketing materials.
Journalism
 Banking Automation Bulletin – writing feature articles.
 Early Music Today – contributor.
 Elsevier Technology – report author - the 7th Edition of The Smart Card Report.
 European Card Review - freelance journalist, contributing articles for 10 years on payments
topics, and then editor.
 Faulkner & Gray Inc. - international editor of Card Technology magazine (to September
1996) and then freelance journalist.
 Innovation Focus Scotland – founder and editor of blog about technology innovators in
Scotland. Now archived at https://innovationfocusscotland.wordpress.com/.
 Smart Card Club of the UK – researcher for yearbook.
 The Marketing Society – editor of eNuggets member newsletter.
 World Card Technology magazine - editor (from second issue in February 1995 to March
1996 when the title was sold).
Flat 11, 2 Portland Gardens, Edinburgh EH6 6NA. Tel 07841 584489 Email jane@jane-adams.com.
Web http://www.jane-adams.com
1998 - 2001
Joint Managing Director, Advanced Card Awards Ltd, the UK’s leading smart card awards
programme.
 Development and launch of awards programme, with overall responsibility for selling
sponsorship, webmaster, public relations, marketing.
1994
Copywriter, Motorola, Cellular Subscriber Group, Illinois, USA.
1990-1991
Postgraduate Studies
 MSc Software Engineering – Newcastle Polytechnic – distinction.
1989-1990
Sales Office Manager, GEC Card Technology
 Achievements included: the development and implementation of a customer care and
response strategy to prevent the loss of key clients during manufacturing problems whilst
concurrently redeveloping sales literature and product documentation.
1987-1989
Group Conference Manager, PLF Communications, Peterborough.
 Achievements included: researching and launching the UK’s first and leading smart card
conference and organising interactive media, travel technology and IT security events.
1986-1987
Publishing Assistant, Broadway Publications, Peterborough.
OTHER QUALIFICATIONS *Certificate of the Chartered Institute of Marketing, *Diploma of
the Chartered Institute of Public Relations (Merit), *Diploma in Corporate and Executive Coaching
– Coaching Academy, *Certificate in Professional Coaching Practice, New-U, *B.A. Hons. in PPE,
University of Oxford.
SELECTED PUBLICATIONS *Editor of Tomorrow’s Transactions Reader 2013 and 2014,
*Author of the 7th Edition of The Smart Card Report, published by Elsevier, * 'Smart Cards –
Current Trends, Developments and Future Prospects in the Healthcare Industry', published by HBS
Consulting, *A Positive Choice - Choosing Long-Stay Care for a Person with Dementia (ISBN 0
948897 25 2), *Finextra blogger http://finextra.com/blogs/fullblog.aspx?blogid=9208.
CONFERENCES *Chairman – Mobile Wallet Summit 2013, *Speaker and stream chairman –
PayExpo 2013, *Stream chairman – Merchant Payments 2013, *Chairman – The Future of Cards
and Payments 2008, *Stream Chairman – Simposium 2007.
PERSONAL DETAILS & OTHER INFORMATION
Nationality
Languages.
Last package
British
Good French, basic German, basic Spanish
£40k basic + pension + healthcare + insurance + travel package
Flat 11, 2 Portland Gardens, Edinburgh EH6 6NA. Tel 07841 584489 Email jane@jane-adams.com.
Web http://www.jane-adams.com