ECC40a
Essex County Council Impact
Assessment Form Section 2
Title of service being assessed
Directorate
Name and role of officer completing this assessment
Contact Telephone Number
Date Assessment Completed
Page 1 of 4
Cr. 01/08
Communications
Communications
Philip McCusker
01245 434010
27 June 2008
1. Which equality strands have you included in your data collection/ analysis and
consultations?
Race and Culture
Disability
Age
Gender
Sexual orientation
Religion and Belief
2. What are the key findings/ observations resulting from the data/ consultations? Please
include all findings that demonstrate inequality…You may wish to record inequality issues
for additional groups (for example rural isolation, financially disadvantaged etc) please do
this using box g.
a. Race and Culture
To be completed following completion of research and consultation analysis
b. Age
c. Sexual Orientation
d. Disability
e. Gender
f. Religion and Belief
g. Other
3.We have a duty to promote equal opportunities and promote good relations between
community groups as well as eliminate discrimination. Please list below any opportunities
to promote equal opportunities or good community relations within your review area.
Equality Group
Opportunity
To be completed following completion of research and consultation analysis
ECC40a
Essex County Council Impact
Assessment Form Section 2
Page 2 of 4
Cr. 01/08
4. Adverse impacts and/or inequalities in policy or service delivery that need to be resolved or
mitigated. It is likely that you will have more than one possible solution for each issue
To be completed following completion of research and consultation analysis
Completed section under ‘Race’ applies to all equality categories
a. Race
Adverse Impact and/or inequality
Research/audience led approach to replace
product/budget-led approach
Importance of brand explained when new
employees start at ECC
Understanding of demographics to inform
further actions
Understanding of survey data and
demographics to inform further actions
b. Age
Adverse Impact and/or inequality
c. Sexual Orientation
Adverse Impact and/or inequality
d. Disability
Adverse Impact and/or inequality
e. Gender
Adverse Impact and/or inequality
f. Religion
Adverse Impact and/or inequality
g. Other
Adverse Impact and/or inequality
Possible Solutions
Stronger governance and forward planning
Financial review of communications will
strengthen budget decision making
Establish clear standards and decision
making processes for all internal and
external communications
Understanding of photography and tone of
voice guidelines
Update induction programme
Create online toolkit
Publications – testing with sample of market
Public information gap analysis
Employee information gap analysis
Possible Solutions
Possible Solutions
Possible Solutions
Possible Solutions
Possible Solutions
Possible Solutions
ECC40a
Essex County Council
Impact Assessment Form Section 2
Page 3 of 4
Cr. 01/08
5. You now need to complete the action plan. You need to prioritise the work that needs to be done. If you have found any adverse
impact or discrimination that is illegal you must address these immediately and therefore they will be top priority in your action plans.
The notes for guidance will help you to prioritise your other actions. If there are areas which you feel need to be looked at in more
detail then the resulting action may be an additional EIA focussing on a specific area of concern.
IMPROVEMENT PLAN
Please list the actions that you need to take as a result of this assessment. Directors will need to decide how these actions will be prioritised.
Issue Identified
Issues taken from
question 4
Action Required –
agreed solution
1 Governance
and forward
planning
Research/audience led
approach to replace
product/budget-led
approach
2 Understanding
of photography
and tone of voice
guidelines
3 Publications –
testing with
sample of market
4 Public
information gap
analysis
Importance of brand
explained when new
employees start at ECC
Establish clear standards
and decision making
processes for all internal
and external
communications
Update induction
programme
Create online toolkit
5 Employee
information gap
analysis
Understanding of survey Update internal
data and demographics communications strategy
to inform further actions and refresh channels
Name of service
/unit/ individual’s
work plan where
action will be
included.
Communications
Officers
responsible –
Directorate
Lead and
Action Lead
Giles Roca/
Paul Burton
Details of Cost
– inc.
Resource &
financial
By when
None
October 08
Communications and
Human Resources
Giles Roca/
Paul Burton
To be
determined
October 08
Links to 1 above
Publication testing
framework created
Communications and
Services
Giles Roca/
Paul Burton
To be
determined
October 08
Understanding of
demographics to inform
further actions
Update media and
marketing strategy and
channel strategy
Communications and
Public Engagement
Giles Roca/
Paul Burton/
Duncan Wood
March 09
Communications and
Human Resources
Katie Hadgraft/
Gillian
Andrews
Savings linked
to financial
review of
communications
To be
determined
March 09
ECC40a
Essex County Council
Impact Assessment Form Section 2
Page 4 of 4
Cr. 01/08
Further EIAs Required
Subject
Planned Date
Lead Officer
Action Officer
EssexWorks magazine – editorial policy and distribution
processes
March 09
Giles Roca
Caroline Adlem
Events management – standard setting
March 09
Giles Roca
Sharon Collier
Communications Team internal processes – recruitment
processes
March 09
Katie Hagraft
Tina Weavers
This action plan needs to be agreed with your Director and Service Manager and actions included in the appropriate service or unity
plans.
Signature of Executive Director/
Director…………………………………………………………………………………………………………………………………………………
Signature of Service Manager……………………………………………………………………………………………………………………...
Please submit this form to the equalities team: equalities@essexcc.gov.uk