E-Scrap Collection
OUTREACH
SCSWA Las Cruces / Doña Ana County
November 2009
■ Utility Bill INSERTS mailed out in 60,000 utility bills - first week in October
■ ENGLISH/SPANISH E-Scrap inserts emailed for email blast and hand-distributed to
SCRaP Members, Waste-in-Place members, LC Sustainability Officer, DA County PIO
■ PRINT
Story and AD in the Grassroots Press
Community Connection – English/Spanish insert and Recycling Article
AD in the Las Cruces Bulletin Nov 6 AND Nov 13th
Las Cruces Sun-News: one preview article, and a second article reporting the
success of the electronic recyclable collection
■ RADIO 101 Gold
Live Remote at E-Scrap Collection 9am-Noon on Saturday, November 14th
Live radio interview show Friday, November 13th
Week of :30 spots running 5 times daily PRIOR to event
Week of :30 spots running 5 times daily AFTER the event
Bullet points for on-air talent to talk it up one week PRIOR to event
KBNA and KAMA Spanish language radio :60 ad
■ November 2009: in 6 hours
we collected 75 TONS of
electronics – 36% of all the
recyclables collected in the
entire state of New Mexico
during the entire month