DONALD S. CASON
16691 Melville Circle, Huntington Beach, CA 92649
doncason@earthlink.net
714-307-0124
SUMMARY
A seasoned executive with a breadth of experience managing Sales/Busness Development
Organizations in both Semiconductors (15+ yrs) and Consumer Electronics (13+ yrs.) in the Audio, Video,
and Wireless Marketplaces.
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Business Development
Strategic Sales Planning
Market Development
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Product Launch
International Distribution
EMPLOYMENT CHRONOLOGY
REGIONAL SALES MANAGER
Diodes Inc.
Nov 2012 to Present
 Responsible for selected global accounts, northwestern U.S. and western Canada with 4 rep
firms.
 Global Account responsibilities include: Intel, NVIDIA, Maxim, Broadcom, Qualcomm/Atheros and
WD/HGST for all Diodes Inc. product lines.
 Responsible for Diodes Product Lines: MOSFETs, power management, Load switches, Diodes,
FETs, Logic, AC-DC.
 2014 Revenue responsibility is $55M.
 Increased Sales 35% in first 18 months.
 Design Wins include wireless charging, Ultrabooks, wifi modules, DSL modems, STB, automotive
lighting, bluetooth speaker systems,
VICE PRESIDENT OF SALES NORTH AMERICA
POWER ANALOG MICROELECTRONICS (acquired by Diodes Inc.)
Aug 2010 to Nov 2012
 Developed rep/distributor network for North and South America
 Improved sales by 500% over a 2 year span until company was acquired by Diodes Inc.
 Jointly developed 7 “new power management ICs” for leading wifi IC company.
 Secured 5 new power management IC design wins at wifi IC companies with a $10M yearly run
rate.
 Secured partner joint development opportunities for unique haptics technology.
 Customers include Apple, Palm, Plantronics, Logitech, Microsoft, Google, Broadcom, Qualcomm,
Intel, Atheros, Western Digital, Cisco, Dell, Altec Lansing.
SEMICONDUCTOR BUSINESS DEVELOPMENT AND SALES CHANNEL CONSULTANT Jul 2009 to Aug 2010
 Hired to identify buy/resale partners for a European USB fabless IC company with a product
supporting speakers, headsets, docking stations, and mics. Prepared market data, presentations,
negotiated and signed a Buy Resell Partner for the USB audio IC.
 Identified and established relationships with USB audio reference design partners for “another”
USB audio IC company.
 Customers include Apple, Palm, Plantronics, Logitech, Microsoft, Google, Broadcom, Qualcomm,
Marvell, Atheros, Western Digital, Cisco, Dell and Altec Lansing.
VICE PRESIDENT OF SALES FOR THE AMERICAS
Micronas Semiconductors
Jan 2005 to July 2009
 Developed Strategic Alliances which provided reference designs that resulted in over 30% of
sales with the following high volume companies (LSI, NXP, VIXS, Magnum, Zoran, Genesis,
Texas instruments, National Semiconductors).
 Developed and managed a three party sales team (Micronas design house, Micronas U.S. and
Taiwan ODM) resulting in a number of Tier 2 U.S. TV brand design wins.
 P&L responsibilities for Micronas Americas business unit.
 Design Wins with the following volume customers: Cisco, Motorola, LG, TIVO, Apple, Pelco,
Logitech, Echostar, Dell, HP, Hauppauge Computer Works, Microsoft, Plantronics, InFocus,
Mitsubishi, Vizio, Gradiente (Brazil), Philips.
 Design Wins include STB, PVR, Gaming Accessories, Express Cards, USB peripherals, TV,
sound systems, TV Tuner cards, video projectors, CC TV systems.
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Managed sales team coordinating with CMs and ODMs in Asia on 90% of design wins for mixed
signal video, audio and multimedia ICs.
Developed and coordinated U.S. and Asian distribution to accommodate ship and debit programs
for U.S. designs in Asia.
Responsible for P&L for both the automotive and consumer divisions for the Americas.
DIRECTOR OF SALES
Micronas Semiconductors
Oct 1998 to Jan 2005
 Created North American distribution (rep/distributor) for the automotive and consumer divisions
in first 6 months.
 Increased total Micronas sales in the Americas from $2M to $45M in 5 years.
 Secured and managed U.S. distributors resulting in a 200% increase in Tier 2 and Tier 3
accounts within first 24 months.
 Managed a 150% in first 9 months and 500% increase over first 24 months without new products.
 Established Latin American rep/distribution structure for automotive and consumer divisions
within 9 months.
 Secured 50% Micronas audio stereo decoder market share in Brazil within 18 months resulting in
$8M in sales.
VICE PRESIDENT DISTRIBUTION AND BUSINESS DEVELOPMENT
WavePhore/WaveTop
July 97 to Oct 1998
 Initiated and managed relationships with top tier PCOEMs (Compaq, Gateway, Micron, HP) for
WaveTop implementation.
 Completed joint technology agreements with 6 chip manufacturers (Samsung, S3, Philips, Harris,
Conexant, ITT)
 Completed bundling agreements with 15 board manufacturers (ATI, Matrox, Diamond, Creative,
Hercules, STB….) over a 12 month period.
 Completed bundling agreements with every manufacturer of TV tuners sold in the U.S. such as
Hauppauge, ADS, Avermedia, IXMicro, Antec, AITech, Tekram, Prolink, Zoltrix..
 Developed and implemented rebate programs for the retail computer channel for video capture
boards for Best Buy, CompUSA, Circuit City and Future Shop.
 Established distribution through board and chip manufacturers for a wireless internet broadcast
technology.
BUSINESS DEVELOPMENT CONSULTANT
Goldman Associates
Nov 1995 to July 1997
 Developed distribution for the product launch of Airmedia’s wireless internet receiver.
 Negotiated and developed distribution agreements with content providers for AirMedia.
 Developed international consumer electronics distribution network in Latin America, Australia and
New Zealand.
 Implemented International strategies resulting in an increase of 25% in the first 6 months through
5 new distributors for output devices in high growth third world countries.
DIRECTOR OF INTERNATIONAL SALES AND DISTRIBUTION
DirecTV International
Mar 1994 to Nov 1995
 Formulated and implemented collaborative distribution and marketing plans with joint venture in
country partners for DirecTV launch in Mexico, Brazil and Venezuela.
 Developed collaborative marketing plan for product launch with Japanese joint venture partner.
DIRECTOR OF SALES AND DISTRIBUTION
PacTel Teletrac
Feb 1990 to Mar 1994
 Developed and implemented strategy for rollout of the first consumer/commercial vehicle location
service in the U.S. through consumer electronics channel.
 Initiated 3 way OEM agreements between PacTel Teletrac, licensees (Mitsubishi, Matsushita,
Samsung, Tadiran) and OEM customers.
 Developed and managed relationships with automobile manufacturers: Nissan, Toyota, Ford and
GM for PacTel Teletrac.
 Implemented, developed and managed licensing strategy to: Mitsubishi, Matsushita, Samsung,
Kenwood, Tadiran.
VICE PRESIDENT OF SALES AND MARKETING
Carillon Technology
Jan 1986 to Feb 1990
 Managed, implemented and consolidated 3 brand (BSR, dbx and ADC) strategies for consumer
electronics brands marketing speakers, CD players, equalizers and amplifiers worldwide.
 Product development, distribution and marketing were for 2 channels: mass merchant and
boutique high end audio.
 Launched 2 major products (bookshelf speakers and CD/receiver) including all aspects from
product development, advertising, P.R. to new product rep commissions.
 BSR, dbx and ADC. Managed 4 domestic regionals , 18 rep firms in the U.S. and 1 international
regional manager and 5 international distributors.
WESTERN AUDIO SALES MANAGER
North American Philips
Jan 1982 to Jan 1986
 Increased business from 1.5M to 20M within 24 months.
 Evaluated sales channel options and hired and managed 4 rep firms in the western U.S.
 Launched the Philips brand name in U.S.
 Launched the first CD players from Philps and Magnavox in the U.S.
 Penetrated the following major customers: Macy’s, Broadway, Leo’s, University Stereo, Pacific
Stereo.
 Opened and managed Circuit City and Silo as major national accounts.
EDUCATION
B.S. in Business Administration with Major in Marketing San Diego State University
Completed 24 post graduate units toward MBA at Long Beach State University