Press release
COSMOPROF MAKES A NEW RECORD: 207,238 VISITORS (+ 7%)
FOREIGN VISITORS: 59,319 (+ 21%)
250,000 PRODUCTS EXHIBITED
The COSMOPROF platform has confirmed its status as the most important international
trade fair for the beauty world.
2450 exhibitors from 69 countries
24 national groups (with new entries Japan, Singapore, Malaysia, Indonesia, Thailand, Bulgaria and Peru).
1031 accredited journalists 620 of whom were from abroad (some of the most prestigious headlines were VOGUE,
ELLE ITALIA, ELLE CHINA, ELLE MEXICO, WWD USA, D-REPUBBLICA, HUFFINGTON POST, MARIE CLAIRE,
L’ESPRESSO, IO DONNA, CORRIERE DELLA SERA, LA REPUBBLICA, LA STAMPA, IL GIORNALE, QN and 79 trade
magazines including FORMES DE LUXE, EXPORT MAGAZINE, LOVE NAILS, COSMETIC TECHNOLOGY and ALLURE.
There were also a great many television channels present: RAI 1, RAI 2, RAI 3, TG 5, STUDIO APERTO, TGCOM
Mediaset, CLASS TV, Canale Italia, E’TV and radio stations: RADIO DEEJAY, Radio Italia, RTL and many regional
radios.
1,000,000: the site was visited by more than one million visitors in the days of the fair, 73,598 and 95,000 social network
followers
2000 meetings organised by Cosmoprof with more than 400 top buyers from Europe, Southeast Asia, South America,
USA, Canada, UAE, Iraq, Russia and South Africa.
66 meetings, workshops and international conferences
15 young winners of the Cosmoprof Vogue Beauty Talents Contest
156 shops in the centre of Bologna stayed open for the Cosmoprof Beauty in Vogue Night
800 guests invited to the Cosmoprof Vogue Beauty Talents Party at Palazzo Re Enzo
10 celebrities: Mario Balotelli, Oliviero Toscani, Franca Sozzani, Laura Chiatti, Pier Luigi Pizzi, Alberta Ferretti, Cristina
Chiabotto, Diego della Palma, Rossano Ferretti, Carolina di Domenico visited Cosmoprof 2014.
And L’Oréal paid tribute to Aldo Coppola at Cosmoprof too.
Anna Verhulst-Santos, International President of L'Oréal's Professionnel division, and Antonio Martinez Rumbo, Managing
Director of L'Oréal Professionnel Italia, visited Cosmoprof today on the occasion of the event devoted to the memory of Aldo
Coppola with his daughter Monica and the more than 500 guests present.
The 2014 Cosmoprof Worldwide Bologna event ended with a record result: 207,238 visitors (+ 7%) of whom 59,319 were from
134 countries (+ 21%). 2450 exhibitors from 69 different countries and 24 national groups. These are figures which confirm
Cosmoprof Worldwide Bologna's global vocation and its status, together with its Las Vegas and Hong Kong platforms, as the
most important trade fair in the beauty world.
"It was an even greater triumph than we expected with huge numbers", said Duccio Campagnoli, President of Bologna Fiera
and So.Ge.Cos - the company which organises Cosmoprof - "the 2014 edition of Cosmoprof had an extraordinary number of
visitors and a powerful media impact thanks to the prestigious involvement of Pier Luigi Pizzi, Oliviero Toscani and Franca
Sozzani and it also reaffirmed its international vocation, its specific B2B character which is ever more professional with 400 top
buyers and as many as 24 foreign groups present. Cosmopack was launched three days before Cosmoprof, the jewel in the
crown of the industry, third party production and packaging and increasingly an event in itself at the same time as being a
vehicle for Cosmoprof content, growing strongly with hospitality to the most important industries representing this mainly Italian
sphere of excellence. Cosmoprof brought together communities of professionals, artists and creative people in the beauty world.
Great international magazines such as Vogue, Elle and the American WWD returned to Cosmoprof and breathed life into
meetings in which research, analysis and forecasts on cosmetics the world over were presented. All this was positively reflected
in record attendance figures which gave us an opportunity to show how all-round and up-to-date our commercial and
information services are. Cosmoprof then spread its wings and moved out of the trade fair quarter into the city of Bologna with
the Cosmoprof Beauty in Vogue Night events which culminated in an all night event at Palazzo Re Enzo. And our work is
continuing tomorrow with the organisation of Cosmoprof Las Vegas in July and Hong Kong in November. A big thank you to all
the operators who made this great victory possible and to the city of Bologna and its government who constantly worked with us
to contribute to the success of this wonderful event".
"Cosmoprof Worldwide Bologna", commented Fabio Rossello, President of Cosmetics Italia, an association of Italian cosmetics
firms, "has once again showed, in its 47th year, that it is the lead event worldwide for the beauty sector and a platform of choice
for meetings, exchanges of opinion and discussions between professionals and skilled operators. The partnership between
Cosmetica Italia and BolognaFiere has once more strengthened the chain concept which represents the Italian cosmetics
industry in the world. A range of activities and themed discussions were organised to respond to the ever more differentiated
needs of the various elements in distribution in the various pavilions. On top of the positive numbers, the satisfaction of the
Cosmetica Italia companies is linked to the return of a number of Italian operators and meetings with buyer delegations".
A feature of the 2014 edition was great events and installations. The Service Centre, the trade fair complex welcome area, was
designed by Pier Luigi Pizzi, celebrated architect director whose work includes the unforgettable scenic work which recently
graced the rooms of the Palazzo Mocenigo in Venice's Perfume Museum. The prestigious Vogue Breauty Talents Lounge was
hosted inside with conversations and meetings with well-known professionals and emerging new talents in the world of beauty
selected by Primo Vogue Beauty Talents which, thanks to Cosmoprof, chose the 15 winners who were given their awards by
Duccio Campagnoli, Franca Sozzani, the mayor of Bologna Virginio Merola and by Alberta Ferretti.
Popular personalities such as Mario Balotelli, Laura Chiatti, Cristina Chiabotto, Anastasia Soare of Beverly Hills and Rossano
Ferretti visted a Cosmprof with a greater-than-ever media appeal.
The trends which Cosmoprof 2014 highlighted included a growth in natural and organic products and great attention to
environmental friendliness in most cosmetic production houses from raw materials and manufacturing processes to packaging.
Innovative design involving the absence of carpets, 'green' rest points for visitors, re-using litter in the fittings of the stands:
these were the strengths of the Green Pavillion which organised an exhibition by celebrated photographer Oliviero Toscani – for
the first time of flowers and plants - to draw attention to this important issue with images scattered over the whole trade fair area
inspired by Toscani's personal, unusual idea of beauty.
Cosmoprof Worldwide Bologna 2014 presented 66 meetings and forums to highlight the professional vocation of this B2B fair
where the focus was on professionals learning new information and upgrading their knowledge.
Three days before Cosmoprof, Cosmopack 2014 was launched, the fair focusing on the production chain with 14,000 square
metres of exhibition space sold, up 9% on last year with 400 exhibitors from 33 different countries. Its creative contents, the
products presented and its innovative formula made this 'show within a show' a unique event. Cosmopack encompasses the
whole cosmetics industry production chain from raw materials to machinery, the most innovative packaging and the highest
performance textures in a single great hub.
After the success of The Lipstick Factory, the special event which brought the whole lipstick production chain together last year,
this year a new installation was set up, a new journey through the international excellence of the sector: THE POWDER
FACTORY. A fascinating journey through the development and manufacturing of one of the first cosmetic products - face
powder - from production to packaging.
A further initiative was reserved for the Cosmpoack exhibitors who were given the opportunity to express their technology by
interpreting the Cosmoprof 2014 advertising image in their own ways with its woman emerging from a 'flower' in flowing textiles.
The exhibitors produced items which gave maximum freedom to their creativity and innovation, expressing the idea of the link
between their core businesses and the Cosmoprof image to perfection. There were 5 winners: Pink Frogs for “Skincare”, Toly
for the most innovative packaging, HTC for “Packaging Make up" and, joint winners, Ancorotti and Nastritex for makeup
innovation.
For the 2014 too, the International Buyer Programme was one of the most important projects at the service of visitors and
exhibitors. More than 400 top buyers from Southeast Asia, South America, USA, Canada, UAE, Iraq, Russia and South Africa
as well as Europe met with international exhibitors in more than 1700 meetings planned by Cosmoprof. With this special service
offered to its exhibitors, Cosmoprof reaffirmed its status as a complete and innovative business platform for the sector for all
distribution channels. It was an occasion for companies to increase their brand visibility, support new product launches and
discover new trends and fashions.
Cosmoprof 2014 was a great platform for hair sector professionals, too, and the latest hair fashions were displayed in the
spectacular On Hair show with professionals of world fame and Hair Forum workshops dedicated to hairstyling. The prestigious
names present included the L'Orèal “Color Explosion”, TONI&GUY, GHD, Hob Salon by Fama, Babyliss Pro-Rusk and Keune
and the L’Oréal tribute to the memory of Aldo Coppola.
The next COSMOPROF WORLDWIDE BOLOGNA appointment will be March 2015 in Bologna.