Cynthia De Arcos-Geier
(714) 833-2695, cgeier51@gmail.com, Huntington Beach, CA, www.linkedin.com/in/cyndyg
MARKETING, BRANDING & COMMUNICATIONS MANAGEMENT
Over 16 years experience directing consumer marketing strategies, corporate communications, and creative
teams, with a proven track record of delivering effective brand positioning, optimizing media online/offline
channel flow, managing multiple print/Internet projects, developing new business programs, and initiating
marketing plans and advertising materials that drives sales and revenue growth. Key Competencies include:
» Market Research & Analysis
» Tactical Marketing Programs
» Vendor/Client Relations
» Media/Project Management
» Corporate/Consumer Brand Strategy
» Retail Advertising Campaigns
» Strong Creative & Production Skills
» Strategic Business Planning
EDUCATION - Bachelors Degree, Art Center College of Design - Pasadena, CA
PROFESSIONAL EXPERIENCE
BOWTIE INCORPORATED - Irvine, CA
Business Development Manager
2012 - Present
B-to-B and B-to-C business development strategist for a 40-year old publishing manufacturer. Responsible
for driving new revenue opportunities, delivering high-impact proposals, and optimizing operational
efficiencies for new business growth. Contributor to marketing tactics for 80+ differentiated products,
including various print and online channels of distribution.
» In charge of developing/managing the company's first in-house advertising agency, including; business
plan, pricing, trend forecasting, staff training, new policies/procedures, production scheduling, and cross
selling sales strategies.
» Research industry data, write, implement and manage multiple weekly sales proposals, product business
plans, and new business acquisition tactics for 10+ sales representatives nationwide.
» Develop and administer annual products budgets by month and project, control products calendars,
keep monthly team status reports, and organize the creation, production and distribution of materials
for publications.
AQUATECH CORPORATION - Costa Mesa, CA
Managing Director of Marketing
2007 - 2012
Developed, implemented, and managed all corporate and consumer multi-channel marketing strategies,
brand identity, and the marketing and creative teams, for a 50yr-old buying group corporation with 3 diverse
internal business units, 2 national consumer brands, an annual corporate tradeshow, and a subsidiary
professional advertising agency. Initiatives included; identifying new markets, client acquisitions, PR/media
communications, program launches, sales negotiating, budgets, pricing, and developing long-term customer
and vendor relationships.
Cynthia De Arcos-Geier, (714) 833-2695, cgeier51@gmail.com
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» Oversaw two complete corporate re-brandings, including logos, copywriting, collateral, web site
development, and market positioning.
» Earned 1st page Google search ranking organically - using only ‘generic’ industry search words - for two
800+ page consumer information web site portals.
» Established a long-term revenue stream by planning, initiating and managing a new start-up professional
advertising agency subsidiary, resulting in a 16+% increase in corporate profits in less than a year.
» Managed 30+ marketing/advertising projects daily by developing a cross-functional project management
system in Microsoft CRM.
» Delivered over one million targeted advertising impressions to the buying market within 12-months,
resulting in an increase in monthly sales by 20%-40% for 100+ retail store locations nationwide.
» Established mutually beneficial alliances with 320+ industry vendors, and negotiated exclusive recurring
co-op deals for clients; saving them as much as 75% on their advertising costs.
TANGO CHARLIE ADVERTISING - Huntington Beach, CA
Marketing / Creative Director
1996 - 2007
Led the marketing and design teams to identify the specific marketing and advertising needs for medium to
large sized companies across diverse industries, and develop appropriate marketing strategies, sales
collateral, and promotional solutions to capitalize on market trends ahead of the curve, expand client base,
and develop a stronger brand recognition resulting in elevated profitability.
» Led marketing and creative teams in industry research, marketing plans, brand strategies, and
print/Internet cross-media advertising tactics including; electronic media, direct marketing campaigns,
sales support materials, and tradeshow collateral.
» Directed client relations, negotiating contracts/pricing with suppliers, print buying, press checks,
production schedules, and quality control. Managed project budgets, estimates, invoices, and closed
new accounts as key proposal writer and lead presenter of the business development team.
» Developed the brand image and marketing campaigns for world-renowned aviation organization,
stimulating larger donations and increasing their air show event attendance by 50% annually.
» Created policy/procedure manual, sales materials, and procurement outlines for 20yr-old 5-branch
staffing agency that enhanced operations, improved the quality of their candidates, and helped reps
increase sales by 35%.
» Awarded the coveted national ‘American Graphic Design Award’ presented by Graphic Design USA to
only 24 recipients from over 8,000 entries, for the 32-page $375k Saleen car sales brochure.
» Led multi-channel projects for such prominent clients as; Ford, Rolls Royce, Simple Green, Macy’s,
Singapore Tourism, Gallo Wineries, and the long-running “whale campaign” for Pacific Life Mutual.
Cynthia De Arcos-Geier, (714) 833-2695, cgeier51@gmail.com
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