SO GIAO DUC - DAO TAO
TP HCM
Vietnam Innovation Day Application
2005
Project name: Education, collection and recycling carton packages at primary schools in
Ho Chi
Minh City.
Project Identification:
I. Project Title: Education, collection and recycling carton packages at primary
schools in Ho Chi Minh City
2. Location of Project: Ho Chi Minh City
3. Geo#rauhv: Pilot project at 21 schools located at Phu Nhuan District, Binh
Thanh, District 1, District 3 (list of schools is enclosed in appendix I)
4. ImDlementing a2enciesIindividuals: Tetra Pak Vietnam and Ho Chi Minh City
Department of Education, Primaty Education Division.
4.1 BackEround of Tetra Pak and Tetra Pak Vietnam:
Tetra Pak is a Swedish Company, leading in processing, filling and packaging
liquid
food industry in the world. Established in 1952, Tetra Pak now has presence in
more
than 170 countries and has more than 21,000 employees worldwide.
In Vietnam, Tetra Pak has presence more than 10 years, from 1994. Today, Tetra
Pak
Vietnam has 83 employees with two offices in Hanoi and Ho Chi Minh city. Our
customers base in Vietnam are including leading multi-international and local
companies in food manufacturing companies like: Vinamilk, Dutch Lady, Hanoi
Milk, Nutifood, Tan Viet Xuan, Unipresident. Our business is growing rapidly and
strongly in the last 10 years with average growth of 30% per annum.
Besides commercial activities, Tetra Pak Vietnam is very actively involve in noncommercial activities that benefit to community, especially helping Vietnamese
children. We are partner of Vietnam Nutritional Program that provides 2OOml
milk
and biscuits daily to 315,000 needed children in poor areas of Vietnam in the lat 3
years. This program is funded by USDA and managed by LOL. Tetra Pak Vietnam
contributes technology know-how, share cost in nutritional education and
environment as well as formulation development for this program. We also work
closely with Vietnam Red Cross in Nutritional Education and Feeding program in
4
provinces in center of Vietnam. This program is feeding 2OOml soya milk to
55,000
children daily. In environment field, Tetra Pak Vietnam together with our partner,
Ministry of Education, Division of Solid Waste Management organize collection
system and recycling paper mill for after used carton packages. In 2005, we sign a
collaboration agreement with Department of Education in Ho Chi Minh City in
strengthening environment awareness in all primary schools in HCMC with total of
more than 200 schools. Together with providing education in environment protection,
we also install dedicated garbage bins and put in place a collection system to bring to
recycle. It is a complete chain from educate, collect and recycle has been established
through Tetra Pak Vietnam effort and Ministry of Education support. (The
collaboration agreement is enclosed in apnendix 2)
Tetra Pak's budget for this program in 2005 is 40,000 USD. This amount of money is
spending in three areas:
- RecyclinE: identify and support paper mills in recycling technology. Increase
awareness in ability and benefits in recycling after used carton packages. Together
with VCCI we organized a conference for all paper mill in HCMC on October 2004.
Photo is enclosed
-PromotinE collection system in HCM City:
We are working with an individual who collect for us but it is only very temporary
solution. We are working with Department of Solid Waste Management to find a
more efficient and long-term solution for collection. We plan to organize together a
seminar for 100 collection companies on July. Our target for 2005 is to collect and
recycle 30 tones of after used cartons from 21 schools that we have placed garbage
bins and provided environmental education during April 2005.
By increasing collection system, we aim to create more jobs for needed people,
avoiding land filled and saving value from recycled waste.
THUNG 04/PIG RAe TM CH#
`#
VOHOPGIY
Ar
Message printed on garbage bins
-Provide enyironmental education for primary schools in Ho Chi Minh City:
Children are future of the country. We have acknowledged this message of
Vietnamese government in educating children including environmental education in
primary level, age from 6-Il. Together with Department of Education Ho Chi Minh
th
City, we launched Environmental Education program on 20 January 2005. More
than 200 schoolmasters have attended this launch. From the launch, we have selected
21 schools for pilot program.
Follow the launch, we, Tetra Pak Vietnam and Department of Education have worked
with 300 dedicated teachers from all primary school in Ho Chi Minh City to find the
most efficient way to raise awareness amongst children. A group work was held on
th
12 March. Teachers' representative gave presentation of how they will teach the
children.
Together with normal method of teaching like handouts, posters we also provide them
with visual documents of environment activities in Germany, Pakistan (they are
enclosing in the environment kit)
Another method of sending messages that we are using is puppets show "Story of a
empty pack". This puppets show is highly regarded by teachers and children.
4.2 Why Tetra Pak actively involvinE in environment activities?
- Tetra Pak's aim is to align its business goals with environmental considerations in
a way that balances costs and benefits, while continuing to develop in a
competitive way.
- Our policy is to achieve environmental excellence in the three major areas of our
activities: product design and manufacturing, management processes and the
design of our equipment.
- A life-cycle analysis of all our packages is conducted so that we can fully
understand the environmental aspects of our products and optimizes the balance
between environmental impact and product performance.
- Tetra Pak participates in the recycling activities of local communities. Used
cartons can be reused in a number of paper products or made into chipboard for
furniture.
- Used Tetra Pak packages are well suited for energy recovery in waste
management programmes
- All Tetra Pak manufacturing facilities implement or will implement
environmental management systems to improve our corporate performance and
better integrate the environment with our operations.
- Tetra Pak takes an active part in the ongoing environmental debate between
industry, public authorities and other interested parties.
About 7S%-8S% of used cartons are virgin fiber, a valuable raw materials that all
paper mills are interested in to recycle. In Vietnam, our ambition is to make full
awareness of this factor amongst all paper mills in 2005 and have 50% of them
agreed to recycle our packages in 2006
Tetra Pak package contains 80%
fiber that came from
Scandinavia
*J'
7,
I-
0
0
0
From these packages, after recycling Vietnam will receive products like below
p
Globally our recycle rate is 15%. Tetra Pak aim to 18% in 2008. In Germany, the
recycling rate reached the highest rate in the world, 65%.
Vietnam is poor country but recycling rate for empty cartons almost zero. By
providing awareness on recycling, Tetra Pak Vietnam hopes to bring from learning to
practicing by placing dedicated garbage bins at schools. Each school on the program
is a collection point for recycling. These environmental activities are the first steps
of
the value chain that follow by success collection and successes recycle.
We have submitted this idea to Department of Solid waste of Ho Chi Minh City and
they promised to implement this concept widely in 2006.
Tetra Pak Vietnam organization chart and FE organization chart in appendix 5
Friends of Environment or volunteers are students, officers in different organization
including Tetra Pak employee, MPDF and others
Brief CV's of Nguyen Dung. Tetra Pak Environment executive.(Please find enclosed
appendix 4)
5. Contact information
Tetra Pak Vietnam
l4#" Floor, 235 Dong Khoi, District 1, Ho Chi Minh City
Phone +84 8 8257100; Fax + 84 8 8257101
Project supervisor: Nguyen Thu Thuy, Communication and Environment Director,
Tetra Pak Vietnam. Mobile 0903995572
Ho Chi Minh City Department of Education and Training
70-72 Le Thanh Ton, District I, Ho Chi Minh City
Telephone: +84 8296088
Fax: + 8488224618
6. Banking information
Beneficiary : TETRA PAK INDOCHINA
Account number : 01-7-405459-9 (USD)
Bank name
: Standard Chartered Bank
6 Battery Road
Singapore 049909
II. Project Description
"Collection and recycling program at 21 primary schools" during school year 20042005 was very much appreciated by teachers and students in Ho Chi Minh's City.
Department of Education of Ho Chi Minh City have requested us to continue and
expand this project during 2005-2006 school year.
The innovation idea we would like to present below is "Initiate awareness and
increase participation in collection and recycling amongst 200,000 primary pupils
via
schools' environment's team and expand 20 more collection points at schools in Ho
Chi Minh's City"
The target groups of this campaign are pupils, parents and teachers. Department of
Education of Ho Chi Minh City's will provide programs as follows:
1. Visit recycling factories for representatives of schools (pupils, parents, teachers)
2. Educational materials and presentations during parents-school meetings
3. Rewards for individuals that actively participate in paper collection campaign.
The program will be implemented in the format of training trainers:
Department of Education will select 10 actively participating (or highly willing to
participate) pupils in environment activities at each school (200 school x 10 pupils
each school = 2000 pupils) to build key environment team at each school. These
2000
pupils will be well trained to understand the cause and benefits of putting garbage
in
the bins and the importance of sorting waste for recycling. We will coordinate and
bring children to visit paper-recycling factory. After training, this team will be our
trainers to train others pupils at schools. Parents and teachers are also take
important
role on this program; they supervise and reinforce discipline amongst young pupils.
Department of Education will print and deliver lift lets to parents early September
during school-parents meeting.
Via schools and teachers system, Department of Education will select and reward
individuals, group that actively participate in this program. The reward and review
will be held in the end of Semester I, December 2005.
The amount we apply for funding is 10,000 USD. The amount contributes from
Tetra
Pak and Department of Education is 36,000 (not including salary for staff and
traveling expenses)
Action
Number
Amount
I .Factory visit. 200 trips 2000 pupis+2OOO parents 5,000 USD
and teachers
2.Rasing awareness
on 200 schools
Environment team
arents-teachers meetin
3. Awards for pupils that 2000 rewards, each value 5000 USD
actively involve in this of 2,5 USD
Total
46,000 USD
Children are Vietnam's future. Invest in building up children awareness and create a
good
habit now is crucial for Vietnam#s environment in the next 10-15 years. We chose
primary
age as during these years, children are able to read and write freely and also are very
early
age to learn new good habits.
III. Project outline:
Project timing is first semester school year 2005-2006 from 15th September 2005 to
15th
November 2005
IV. Beneficiaries and participants
V.1 Project steerinR committee:
- Environment sector of Ho Chi Minh's City Department of Education and Training
- Tetra Pak Vietnam, Ho Chi Minh City office
V.2 School beneficiaries:
Two hundred schools in Ho Chi Minh City
V.3 Activities that currently runnins#r: Children are already collecting and separating
recycle
waste at those 21 schools. There are dedicated garbage bins for that here. However, we
believe with these new initiatives we will able to bring in the support from parents and
community as well as open 20 more collection points at new schools.
We believe this launch together with environment education will create a habit of
sorting
paper for recycling. This program also will create a good base for sorting and
collection
waste that Department of Environment and Resource will implement early 2006.
V.4 List of project implementers:
1. Mr. Nguyen Van Dua, Environment officer of Ho Chi Minh city Department of
Education
2. Madam Nguyen Hoa Mai, Head of Primary Education
3. Ms. Nguyen Thu Thuy, Director of Communication and Environment, Tetra Pak
Vietnam
4. Ms. Nguyen Dung, Environment Executive, Tetra Pak Vietnam
S.Team of teachers responsibIes at schools
6. Mr. Amid Deep Singh, Environment Technical Support, Tetra Pak Thailand
7. Friends of Environment team
V.5 Seminar evaluation of project will be held on December 2005.
We will report to you
- Total and name of schools participate
- Comments of teachers, parents and students
- List of 41 collection points
All above information will be sent in writing to World Bank. We also will send you
monthly
report to World Bank
V.
Project budget
Total budget is 46,000 USD
Contribution from Innovation Day Fund: 10,000 USD
Contribution from Tetra Pak and Department of Education is 36,000 USD as in
attached
appendix 6
With kind regards,
Nguyen Thu Thuy
Communication and Environment Director
Tetra Pak Vietnam
Appendix 6 TOTAL COST OF ENVIRONMENT BUDGET IN 2005
No. Items
Unit
Quantity Cost (VND)
I Materials for kick-off seminar
_________
_________
49,775,000
2 Banner, stickers, posters (vol 2)
_________
2,083,400
3 Story (vol 2)
_________ _________
4,950,000
4 TV Coverage-Seminar 20/1
_________
3,400,000
5 Organizing cost for seminar 20/1
_________ _________
18,000,000
6 Brochure (vol 2)
2,800
2,000
5,600,000
7 Folder (vol 2)
1,833
10,000
18,330,000
8 Leaflet 1 (vol 2)
566 10,000
5,660,000
9 Leaflet 2 (vol 2)
566 10,000
5,660,000
10 Poster (vol 2)
7,100
700
4,970,000
11 School kit (vol 2)
87,000
200
17,400,000
12 Polo-shirt for F.E team
33,000
100
3,300,000
13 Cap for F.E team
_________
_________
1,500,000
14 CD sticker
_________
_________
15 Story (vol 2)
770 10,000
7,700.000
16 Set-up puppet program
12,000,000
_________
12,000,000
17 Puppet show in 21 schools
1,700,000
21
35,700,000
18 Recycling bin
670,000
5
3,350,000
19 Voice over service on video clip
_________
2,000,000
20 P vera eSemi2ar 1213
1,000,000
________
1,000,000
21 Copy VCD and CD cover
2,760,000
2,760,000
22 Or anizin cost for seminar 12/3
20,000,000
_________
20,000,000
23 Refreshment for seminars
1,750,000
_________
1,750,000
24 Recycling bin for schools
522,500
40
20,900,000
25 Stickers for bins
_________
_________
1,980,000
26 TV Coverage-kickoff day in school
_________
_________
1,000,000
27 ###P'sac
2,277,320
28 Entertainment
_________
_________
2,708,800
29 DecalA4
_________
_________
25,000
30 Milk, #uice for 21 schools
___ Total cost (up to 412005)
_________
7,392,000
_________
_________ 264,421,520
31 Monitoring cost of education program for DET _________
100,000,000
32 Contest among schools in the Environment Day
33 Kick-off seminar with scavengers
_________
34 Support collectors (transportation cost) and recyclers (trials)
TOTAL
________
________
______________________________________ ________
36,000 USD
100,000,000
50,000,000
50,000,000
564,421,520
________