Monroe Electronics Press Release

Digital Alert Systems Contact:
Bill Robertson
Vice President of Business
Tel: +1 585 765 1155
Agency Contact:
Joyce Cataldo
Wall Street Communications
Tel: +1 732 747 0646
Hardata Contact:
Gustavo Pesci
Tel: +1 305 423 7041
Photo Link:
Photo Caption: Hardata and Digital Alert Systems DASDEC link together to streamline EAS operations.
For Immediate Release
Digital Alert Systems and Hardata Partner to Reduce Cost
and Complexity of EAS Compliance
Integration of Company’s DASDEC™ EAS Platform With Hardata Video Server
Line Simplifies Playout of EAS Messages Over Multiple Channels
LYNDONVILLE, N.Y. — Dec. 3, 2014 — Digital Alert Systems today announced a technology
partnership with workflow solutions developer Hardata that enables direct Emergency Alert
System (EAS) playout over multiple channels. By integrating the Digital Alert Systems
DASDEC™ emergency messaging platform with Hardata video server products, the companies
have created a solution that reduces the cost and complexity of complying with EAS
requirements across multiple channels.
“Integrated solutions are more robust, less complex, and more cost-effective than a series of
discrete systems, and our technology partnership with Digital Alert Systems brings these
benefits to the growing number of broadcast stations that work with the DASDEC system and
our own video server products,” said Gustavo Pesci, chairman and founder of Hardata. “As
more and more countries establish EAS requirements, this joint solution offers television
broadcasters an attractive approach to establishing and maintaining EAS compliance.”
Founded in 1997, Hardata is a premier developer of workflow solutions that streamline audio,
video, and text asset management for radio stations, TV stations, and entertainment
enterprises. In the radio market alone, more than 3,000 stations rely on Hardata technology to
manage digital content distribution. The company’s innovative products for the television market
include an array of playout solutions engineered to match the applications and budgets of
broadcasters and corporate users worldwide.
Hardata manufactures a line of video server products capable of supplying multiple streams of
TV playout over multiple channels. Digital Alert Systems’ DASDEC offers comprehensive and
powerful features that are optimized for current requirements and easily upgradable for the
future through simple software upgrades. Packaged in a flexible, proven hardware design, the
DASDEC platform provides support for a wide range of interfaces and communication
standards. Together, using the Digital Alert Systems EAS-Net™ communications protocol to
integrate Hardata video servers with the DASDEC system, Hardata and Digital Alert Systems
have made it possible for users to play out EAS messaging directly from the video server
“Our technology partnership with Hardata extends the use of our EAS-Net communications suite
within the broadcast television realm, which in turn allows a greater number of stations and
groups to take advantage of our industry-leading DASDEC platform while enjoying the benefits
of Hardata’s robust server systems,” said Bill Robertson, V.P. of business development at
Digital Alert Systems.
Further information about the DASDEC emergency messaging platform from Digital Alert
Systems is available at, and more information about Hardata can
be found at
About Hardata
Founded in 1997, HARDATA is a premier developer of workflow solutions that streamline audio, video,
and text asset management for radio stations, TV stations, and entertainment enterprises. Our mantra is
“simple, elegant, and always reliable.”
HARDATA solutions are always designed to “play well with others,” and are highly compatible with
standard IT hardware used in broadcast and Pro/AV operations. Our company has formed strategic
alliances with many of the most recognized companies in the technology industry — including Microsoft,
Grass Valley, Leitch, Antex, AudioScience, Matrox, Mayah, Orban, 360 Systems, and other international
HARDATA’s commitment to total quality and management excellence is reflected in our ongoing
investment in R&D, which drives the company’s philosophy of continuous improvement in all areas.
HARDATA’s processes and quality management system are ISO 9001:2008 accredited.
Digital Alert Systems
Digital Alert Systems is a leading innovator of next-generation Common Alerting Protocol (CAP) and
Emergency Alert Systems (EAS). The company was formed in October 2003 to increase the
effectiveness of emergency communications and merged with Monroe Electronics in October 2009.
Based in Lyndonville, New York, Monroe Electronics provides R&D, manufacturing, sales, and customer
service for the Digital Alert Systems brand. The company continues to retain its hard-earned reputation
for quality, reliability, innovation, and service to valued customers around the world. More information is
available at
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