What is a Case Study?

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EUROPEAN COMMISSION
DIRECTORATE-GENERAL
REGIONAL POLICY
Policy development
Evaluation
Brussels, November 2009
CASE STUDIES IN THE FRAMEWORK OF EX POST EVALUATION, 2000-2006:
EXPECTATIONS AND EXPERIENCES OF THE DG FOR REGIONAL POLICY
Veronica Gaffey
Head of Evaluation Unit
DG for Regional Policy
European Commission
BACKGROUND
Early in 2007 in the Directorate General for Regional Policy we started to think about
how we would approach the ex post evaluation of the 2000-2006 programming period of
Cohesion Policy. The evaluation presented particular challenges.
The Council Regulations governing Cohesion Policy give the European Commission
responsibility for the ex post evaluation. But how can we evaluate and draw conclusions
across 230 programmes in 25 Member States under Objectives 1 and 2 alone, with a
further 150 programmes under the Community Initiatives Urban and Interreg and over
1,000 projects in 17 countries supported by the Cohesion Fund? The programmes
demonstrate an enormous diversity in scale and content. For the last programming
period, evaluations had been based on national reports with synthesis at EU level. Our
analysis and that of the European Court of Auditors was that the approach was not
entirely successful. A new approach was needed:
 We decided to evaluate thematically rather than nationally; and
 We accepted that not everything would be evaluated, but that we would look more
deeply into selected issues and regions in order to understand and build up a picture of
the performance of the policy.
This created space for case studies as a method to deepen analysis. While we recognise
that it is difficult to generalise from a limited number of case studies to the EU as a
whole, these case studies generate more "real" evidence of how the policy operates on the
ground.
However, producing good case studies is challenging and this is a method that has not
been used regularly in Cohesion Policy evaluations. For this reason we produced some
guidance for our consultants on our expectations from case studies which forms the core
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of this paper. Following a presentation of our expectations, some reflections on the
experiences we have had conclude the paper.
THE POSITION OF CASE STUDIES WITHIN THE EVALUATION WORK PACKAGES
As we designed the terms of reference for the various evaluations, our general approach
was the following:
 To first establish the conceptual basis for the evaluation, drawing on the literature: it
is important to reflect on the theoretical foundations for support in a particular area,
including market failure and theories of change. This can lead to the generation of
hypotheses for testing in the empirical work of the evaluation.
 To review available administrative data – both financial and physical: although far
from perfect, there is an enormous amount of data which can help in the accountability
objective of the evaluations – to demonstrate what the Community resources have
been spent on. Analysis of this data can also provide insights on patterns of
expenditure across different sectors in different contexts and the outcomes achieved.
 To carry out mostly regional case studies, to deepen analysis.
 To carry out mini-case studies of good practice focused at the project level to
demonstrate what really happens on the ground with Cohesion Policy and highlight
practices which might be of interest to other regions.
 To draw conclusions on the performance of the policy in relation to the theme.
Across the ex post evaluation of Objectives 1 and 2, we have 74 case studies either
completed or nearly so, with a further 31 under Interreg and Urban. In addition we have
39 good practice mini-case studies.
In the ex post evaluation, usually the case studies take place after literature review and
analysis of physical and financial data. Their purpose is to deepen analysis and to
examine trends and hypotheses derived from earlier analysis in the study in the
context of a region or a programme or a member State. We cannot undertake deep
analysis of all programmes or regions, so a limited number of case studies across the
broad variety of contexts in the EU is usually proposed. Analysis across the case studies
should shed light on the trends and hypotheses generated in the literature review, in the
examination of macro data and in the review of administrative data on expenditure and
indicators and contribute to drawing conclusions and recommendations to be made at a
policy level. Often, the case studies may raise additional policy questions which can only
be explored in future evaluations.
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WHAT IS A CASE STUDY?
Evalsed gives the following definition of a case study.
In-depth study of data1 on a specific case (e.g. a project, beneficiary, town). The case study is a
detailed description of a case in its context. It is an appropriate tool for the inductive analysis of
impacts and particularly of innovative interventions for which there is no prior explanatory theory.
Case study results are usually presented in a narrative form. A series of case studies can be
carried out concurrently, in a comparative and potentially cumulative way. A series of case studies
may contribute to causal and explanatory analysis
What is particular in the DG REGIO case studies is that the focus is usually on a region.
They are also concerned with an analysis of impacts rather than with "innovative
interventions for which there is no prior explanatory theory". They focus on particular
issues or areas of policy intervention in a region rather than on overall developments as
such (though it may be necessary to consider overall developments in order to locate the
effect of particular types of intervention within these). Having generated theories or
hypotheses, based on existing literature and other information, the case studies should
test those theories or hypotheses in different contexts. The challenge is to identify the
appropriate level of detail and to present it in a way which preserves the "narrative form".
In other words, the case study should "tell the story" of the region in relation to the
policy theme of the evaluation, though it should do so in an analytical way to bring out
the interrelationships between the various aspects which need to be covered.
Fundamentally, we are interested in context dependent information in order to learn
about how policy is implemented and works in practice in the particular region being
examined.
Mini case studies in the context of the ex post evaluation focus on a project or a
particular approach and analyse its results in context, taking account of success factors
and lessons learned. The mini-case studies are added to the Regions for Economic
Change part of DG Regional Policy's website. They serve a "visibility" objective by
show-casing good practices across the EU. Cross case analysis of innovative projects
undertaken for the Commission demonstrates, however, that this approach is another
source of potential evidence on the performance of the policy.
GATHERING DATA FOR A CASE STUDY
It is good practice to design a template for the gathering of information for a case study,
especially when the case studies will be carried out by experts in different Member
States. For most of DG Regional Policy's evaluations, there is a central core, or coordinating, team with local or national experts. Wherever elements of the template can
be completed by central co-ordinating teams from harmonised data available at the EU
level, they usually should be so as to ensure some consistency in the starting point of the
case study and to avoid potential problems later on when interpreting the results2. The
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Data should be understood to include qualitative information as well as quantitative statistics.
2
The data used should be comparable across case studies wherever possible, but national or regional data
will almost certainly need to be used to supplement and complement comparable EU-level data. In
these cases, the main aim should be to ensure that the data used are he most relevant and reliable
available and that they are consistent over time if changes between years are being examined.
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template should also specify the types and broad number of actors to be interviewed. It
might also include an interview guide.
Whether it does or not, it should emphasise the importance of the local expert seeking
explanations and making connections between facts and the views of interviewees about
these, as well as verifying that the opinions expressed by interviewees are in line with the
facts or can be supported by concrete examples. Most importantly, the local expert must
be made fully aware of the central purpose of the case study, of the hypotheses being
tested and of the issues which need to be explored as set out in the terms of reference.
REPORTING A CASE STUDY – TELLING THE STORY
Gathering information through the template is a key step towards completing the case
study, but it is by no means the end of the process. The information collected still needs
to be turned into a coherent, informative and analytical narrative which links the various
details together. This is a challenging task. To accomplish it relies to a large extent on
the local expert's knowledge of the region and of the policies followed. This is likely to
be important for him or her to be able to organise the information logically and in a way
which provides a coherent account of developments in the region and of the role of the
particular issues being examined in relation to these.
A case study, therefore, is not just a dump of information onto paper. Good case
studies should show how the information collected relates to the issues being examined
and why it provides evidence for or against a particular hypothesis, as well as drawing
attention to the questions which are left open. They should not only describe what
happens – or happened over the period in question – but should explain so far as possible
the reasons why they happen, or happened, in this way in the region concerned, indicating
as far as possible the various factors which contribute, or contributed, to this.
Case studies typically relate to complex situations where a wide range of factors and
processes interact with each other. Good case studies report both the quantitative and
qualitative data available on the situation in a way that makes it possible to understand
the situation and the role of the particular aspects being examined within it and,
accordingly, enables the expert’s interpretation of events to be meaningfully appraised.
The local expert's (often tacit) knowledge of the context, therefore, can be of critical
importance for cutting through the (seeming) complexity of the issues being examined
and for setting out the evidence coherently and logically so that it can be objectively
assessed.
Case studies should provide insights into how policy measures as articulated in
policy documents actually impact on the ground and how they interact with other
policies and developments. In reality, policies can sometimes have perverse effects
when put into practice or, alternatively, unexpected synergies when they interact with
other measures, both of which can be highlighted by case studies. Through such studies,
therefore, we can accumulate new knowledge about the effects of particular policies as
well as identifying new ways of achieving particular objectives.
Good case studies may also raise questions about the validity of hypotheses and
contradict opinions held before they were undertaken, and these ‘negative’ results are as
important as more ‘positive’ ones. All those involved in case studies should, therefore,
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maintain an open mind throughout the process and be prepared to take seriously findings
which appear to go against their prior views.
It is important to realise that local experts will not necessarily deliver a good case study
in the first instance – indeed, it is very unlikely that the initial draft will satisfy all the
various criteria mentioned above. It is, therefore, to be expected that there will need to be
an interchange between members of the core team who have – or should have – a clear
view of the objectives of the study and of what is required from it and the expert in order
to clarify particular points and to pose specific questions so as to try to ensure that the
study achieves its objectives as best it can.
It is also to be expected that the report will need to be edited into good English before it
is ready for circulation since few of the experts are likely to be native English speakers
and those that are may not necessarily be capable of writing clearly and well.
ANALYSING ACROSS CASES
Because we usually carry out case studies across a range of different regions (in terms of
Objectives, Member States, regional characteristics), comparative analysis of different
cases can indicate whether certain findings apply in different contexts or whether they
seem specific to particular circumstances. Cross case analysis can enable at least
tentative conclusions to be drawn on some of the hypotheses examined in the evaluation.
For some hypotheses, it may not be possible to conclude one way or the other and in
these cases, the main finding may be that there is a need for further evaluation in the
future.
For mini-case studies, cross case analysis tends to highlight common problems and
success factors across quite different contexts.
It should be recognised that it will rarely be possible to generalise across case
studies, especially given the relatively small number undertaken, but that this is not
the main objective. Discovering a variety of experiences and identifying a range of
factors which affect the outcome across case studies will enrich our knowledge about
how cohesion policy operates on the ground and is likely to point to ways in which it can
be made more effective.
SYNTHESIS OF EXPECTATIONS FROM A CASE STUDY
In synthesis, we expect from a case study:
 A coherent analysis in narrative form which explains a complex case:

demonstrating how policy is decided in the region,

how it is co-ordinated with other policies,

how it is implemented,

the effects of the policy, and

the reasons for those effects.
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 Clear presentation of quantitative data in tables, which combine information from
different sources (e.g., data from the regional OP and the sectoral OP presented in the
same table) in a synthetic way (all sources to be referenced).
 Where relevant, a clear map of the region, which marks the towns or sub-regions
which are referenced in the text.
 A synthesis and clear conclusions.
 A concise text which includes information only if it is relevant to the case.
For a mini-case study, we expect a similar approach, although this should be easier as the
focus is on one project or approach.
EXPERIENCES TO DATE
We have been surprised sometimes in the last fewyears how challenging consultants find
it to produce good quality case studies which really shed light on the performance of the
policy. In the workshop, two consultants will give insights into how they have
approached the task. But from our perspective what do we observe?
Firstly, we confirm that this is a valuable tool for Cohesion Policy evaluation. We have
gained real insights into the performance of the policy and how it functions in different
contexts. We will continue to use the method, especially where we are trying to evaluate
across the EU and the wide variety of contexts we have under different objectives and in
the EU10 and the EU12.
We believe that this is an interesting method also for the national and regional level,
although we are not aware of any examples of such evaluations in Cohesion Policy at this
level.
Perhaps we underestimated the time it takes to do a good case study. Even more so, we
note in tender documentation that many consultants certainly underestimate the time.
A further requirement to do a good case study seems to be in-depth knowledge of the
context. Case study authors in general seem to need to be of the nationality of case study
context. But we also observe that there is a real added value when the central coordinating team (or I and my colleagues in the Evaluation Unit) read draft case studies
and ask questions and challenge findings. Producing good case studies is an iterative
process and really benefits from different skills-sets and perspectives to fine-tune the
drafts.
Narrative is extremely important. Case studies should as the title of our workshop
indicates "tell the story". If we want evaluations to make policy makers change policies,
they have to be convincing. This requires a skill in presenting and analysing data,
identifying what is important and what is not, making links between different elements of
information and, crucially, a good drafting style – a skill which is much under-rated these
days in evaluation!
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Select Bibliography
European Commission (2008). Analysing ERDF Co-Financed Innovative Projects,
Technopolis Group
Flyvbjerg, B. (2006). Five Misunderstandings about Case Study Research. Sage
Publications
Ragin, C. C., & Becker, H. S. (Eds.). (1992). What is a case? Exploring the foundations
of social inquiry. Cambridge, UK: Cambridge University Press.
Stake, Robert E.(1995). The Art of Case Study Research, Thousand Oaks: Sage.
Yin, R. K. (1984). Case study research: Design and methods. Newbury Park, CA: Sage.
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