FOR IMMEDIATE RELEASE
Contact:
Stephanie Heckman
Stern + Associates
617/761-4611
stephanie@sternassociates.com
COOL COLLABORATOR COLLECTIONS:
Durkan’s Designer Trio Displays Fresh Flooring at HD Expo
LAS VEGAS, May 19, 2010 – Durkan – the hospitality brand of The Mohawk
Group – continues to discover new avenues to conventional carpet design through its
partnerships with featured designers: Todd Oldham, Virginia Langley and Tracy Lee
Stum. The latest collaborator carpet collections – Supernature, Myriad and So-dalicious
respectively – will take the floor at HD Expo (booth #3804).
Durkan explores the great outdoors with top American designer Todd Oldham.
An aptly named collection, Supernature projects the power and majesty of nature in
amplified form. From pressed flowers and topiaries, to leaves and clouds, the design takes
naturalistic elements and multiplies them on carpet for an extreme, yet realistic look. The
result is a vivid and sublime collection of 31 patterns that will exude a cool, atmospheric
beauty into any hospitality space.
Moving from the natural to the digital world, Durkan and frequent collaborator
Virginia Langley draw inspiration from technology to produce Myriad. The contemporary
collection is a departure from the duo’s more traditional introductions. Featuring myriad lines
embracing shapes and space, Myriad’s nine patterns create the appearance of movement
reminiscent of electronic pulses in a technological matrix. Myriad is available in print and
Computer Yarn Placement (CYP). Designers can create dense, luxurious textured carpets
that rival more expensive woven counterparts in appearance and performance by specifying
Myriad with CYP.
-more-
Durkan’s Designer Trio Displays Fresh Flooring at HD Expo / 2
Hospitality patrons will float away to a world of whimsy with So-dalicious, Durkan’s
new collection with artist/street painter Tracy Lee Stum. With its designs of floating flowers,
bubbling froth and swirling currents, the soda-inspired collection evokes the feeling of
floating on effervescent bubbles. It is available in 10 playful patterns that promise to bring a
crisp, refreshing aesthetic to any interior. Can’t get enough So-dalicious? In addition to the
Durkan booth, HD Expo show goers can get another taste of the collection at the IIDA
display in the lobby area where one of the featured patterns will showcased.
The design collaborator collections are among several featured forward-thinking
product introductions that Durkan will unveil at HD Expo 2010.
Durkan is the hospitality brand of The Mohawk Group, a leading commercial carpet
manufacturer and a pioneer in the design of sustainable carpeting. From the hotel lobby and
corridors to guest rooms and ballrooms, casinos, and areas of assisted living facilities,
Durkan is world-renowned as an industry leader in innovative design solutions and high
style, high-performance hospitality carpeting. With state-of-the-art spectronic printing,
Computer Yarn Placement (CYP) tufting technology and forward-thinking pattern and
texture technologies, Durkan’s comprehensive line of patterned and custom carpet products
provide the inspired design, advanced engineering and expressive style needed to set the
right tone for every installation. For additional information, look for Durkan at
www.durkan.com or www.themohawkgroup.com or call 800-241-4580. Connect with
The Mohawk Group on Facebook and Twitter.
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