Script FINAL Embargoed Until 5:00 p.m. ET, Monday, January 31st, 2011 Slate 1 American College of Physicians Issues Advice For High-Value Health Care for Diagnostic Imaging for Low Back Pain Recommendations Are First in a Series of Papers to Help Physicians and Patients Identify Misused Medical Treatments and to Practice High-Value Health Care Video News Story from American College of Physicians American College of Physicians Video Press Kit For More Information Please Contact: American College of Physicians Steve Majewski 215.351.2514 SMajewski@acponline.org For Technical Information Contact: D S Simon Productions 212.736.2727 news@dssimon.com www.dssimon.com Slate 2 Courtesy the American College of Physicians, publisher of Annals of Internal Medicine. Slate 3 Table of Contents: Story Description Interview ID Suggested Lead Full Video Package :30 Video Package Additional Soundbites Additional B-Roll Funding Information Script FINAL Slate 4 Story Description: Physicians often order imaging tests for people with low back pain. But after reviewing the evidence, the American College of Physicians says that doctors should reconsider this common practice. ACP reviewed the clinical evidence and found that imaging tests such as X-rays, MRIs, and CT scans do not improve the clinical outcomes or functional status of patients with low back pain that is due to non-specific reasons such as a strain on muscles, bones, or ligaments. Some evidence even suggested there are increased risks for patients getting unnecessary imaging tests. ACP found imaging tests usually lead to further unnecessary tests, referrals, follow ups, and interventions that have no impact on outcomes of the patients. In fact, radiation exposure due to imaging can even increase patients risk for cancer over time. The recommendations are published in Annals of internal Medicine. It’s the start of a new initiative from ACP to help doctors and patients identify misused and wasteful medical treatments. Slate 5 Amir Qaseem, MD, Director of Clinical Policy American College of Physicians Slate 6 Suggested Lead-In: X-rays, CT scans, and MRIs are common imaging tests used to diagnose low back pain. Now the American College of Physicians has found they are not beneficial and may even be harmful. Slate 7 Script FINAL Full Package X-ray of spinal cord/MRI v1:20-:22/nm :53-56 ACP images exterior/ floor sign Doug’s exterior shot (1) Announcer: Physicians often order imaging tests for people with low back pain. But after reviewing the evidence, the American College of Physicians says doctors should reconsider this common practice. (2) Dr. Amir Qaseem: [08:36:02:00] ACP found that low back pain is usually non-specific, meaning the cause is either strain on muscles, bones, or ligaments. There is substantial improvement in patients in a few days to a month with exercise as well as medications. Imaging tests have no impact on the clinical outcomes of the patients or their functional status. ACP images/Qaseem Doug’s Shoot (3) Announcer: The nation’s secondlargest physician group has issued new treatment recommendations for doctors and patients. (4) Dr. Amir Qaseem: [08:38:06:00] ACP recommends that imaging tests such as X-rays, CT scans, and MRIs should be reserved for patients with serious symptoms or who are candidates for invasive interventions. MRI footage Nm :53 (5) Announcer: Some evidence even suggested there are increased risks for patients taking unnecessary imaging tests. (6) Dr. Amir Qaseem: [08:40:41:00] Imaging tests usually lead to further unnecessary tests, referrals, follow ups, and interventions that have no impact on outcomes of the patients. In fact radiation exposure due to imaging can increase patients risk for cancer over time. Script FINAL Qaseem reviewing data Doug shoot Pos nm 2:58-3:03 (7) Announcer: The recommendations are published in Annals of internal Medicine. It’s the start of a new initiative from ACP to help doctors and patients identify misused and wasteful medical treatments. (8) Dr. Amir Qaseem: [8:41:12;00] The goal of ACP’s best practice advice is to help physicians provide best available evidence-based care to their patients, and to reduce unnecessary healthcare costs. Physicians need to stop ordering tests that do not provide any benefit, and may even be harmful. It’s actually very important for physicians to talk to your patients because most patients do not want tests that do not provide any benefit and may potentially be harmful. Website shot (9) Announcer: For more information go to www.acponline.org. Slate 8 :30 version X-ray of spinal cord/MRI v1:20-:22/nm :53-56 ACP images exterior/ floor sign Doug’s exterior shot (1) Announcer: Physicians often order imaging tests for people with low back pain. But after reviewing the evidence, the American College of Physicians says doctors should reconsider this common practice. Dr. Amir Qaseem: [08:36:02:00] ACP found that low back pain is usually nonspecific, meaning the cause is either strain on muscles, bones, or ligaments. There is substantial improvement in patients in a few days to a month with exercise as well as medications. Imaging tests have no impact on the clinical outcomes of the patients or their functional status. Script FINAL Website shot (3) Announcer: For more information go to www.acponline.org Slate 9 Additional Soundbites Amir Qaseem, MD, Director of Clinical Policy American College of Physicians Dr. Amir Qaseem: [08 38:51:00] ACP reviewed the evidence, and what we found is that imaging tests such as X-rays, MRIs, and CT scans, do not improve the clinical outcomes or functional status of patients with low back pain that is due to non-specific reasons such as a strain on muscles, bones, or ligaments. Dr. Amir Qaseem: [08:47:19:00] Physicians need to provide best available evidencebased care to their patients to improve the quality of care. It is really important for physicians to stop ordering tests that do not provide any benefit but may even be harmful. It’s really important to talk to your patients because most patients do not want tests that do not provide any benefit, and can be potentially harmful. Slate 10 Additional B-Roll Footage of imaging tests American College of Physicians footage Slate 11 Courtesy the American College of Physicians, publisher of Annals of Internal Medicine.