11 of july 2007
The AVK Company has completed the first stage of
the Balanced Scorecard System integration
AVK has completed the first stage of the Balanced Scorecard system (BSS) integration aimed at the development
of key effectiveness meters in all company departments.
The BSS integration at AVK derived from the efforts of focusing on the priority businesses, chocolate and
chewing jelly segments in particular; as well as the geographic scattering of company branches, strengthening
competition in the national confectionary market and the company’s introduction in the new export markets.
Balanced Scorecard, in comparison to the traditional financial control systems already used within AVK, covers
among others non-financial results, which makes it an effective control tool in the process of the company’s
business strategy realization.
“The effectiveness of personnel in production, logistics, sales, marketing and overall can normally be pretty
accurately diagnosed”, says Andrey Dikunov, The “AVK” Company General Director. “At the same time, the
realization of the business strategy and the long-term success of the company depend no less on the effectiveness
of the staff in HR Development, IT, and many other “supporting” departments. The BSS will provide us with
complex measurement of the realization of our strategy, as well as the in-advance initiation of any necessary
corrections”.
“At the very early stage of the BSS integration, the “AVK” Company could already “link” the individual goals of
the personnel of particular departments with the strategic goals of the Company as a whole. At the next stages, the
personnel motivation system at AVK will be linked to the achievement of the combined results based on the
employee-department-company relation”.
The introduction of the BSS has made it possible to diagnose and control business effectives, which was
immeasurable before. For instance, net profit per empl²¨oyee, which is intended to grow by 20% in 2008. The
System’s integration will thus enable to decrease business costs, improve asset turnover, and increase the business
effectiveness and profitability.
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The AVK Company is one of the largest confectionery manufacturers in Ukraine. The company was established in 1991.
The AVK Company has started its activity in 1991 as a supplier of cacao products to the Ukrainian confectionery
factories. It has been needed only three years the first sweets – hollow chocolate figures, were produced.
Now AVK incorporates 4 factories based in Donetsk, Dnipropetrovsk, Luhansk and Mukacheve.
On the Ukrainian market AVK is the leader in chocolate confectionery.* ТOP AVK’s brands in chocolate confectionery
are: “Shedevr”, “Domior”, “Krem-sufle”, “Korolivskyj Sharm”, “Major”, “Frutta - smachna hvylyna”. AVK
Company is the first company which has started the jelly-chewing sweets production in Ukraine. And now the
company’s brand “Zhuviland” is the absolute leader of this category.The quality of the AVK products is proved by
international certificates.
Central office Kiev. Ukraine, 04080, Kiev, 82-a, Mezhyhirska Str., building B, www.avk.ua Informational
service 0 (800) 5000 12.