Table 1-6 Web Page Organizational Standards
ELEMENT
ORGANIZATIONAL STANDARD
Title
Use to clearly explain purpose of page
clearly
Headings
Use to separate main topics
Horizontal
rules
Paragraph
Use as a graphical element to separate
main topics
Use to help divide large amounts of
text
Utilize these elements to organize text,
when appropriate
Lists
Page Length
Use suitable amounts of information
on each Web page
REASON
Helps user understand
purpose of the page; identifies
the page in search engine
results
Makes a Web page easier to
read; clearly explains what
the page is about
Provides a graphic to break
up Web page content
Provides shorter, morereadable sections of text
Provides organized, easy-toread text that readers can scan
easily
Increases likelihood that users
view key information on a
page, without needing to
scroll