Fundraising strategy worksheet

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FUNDRAISING STRATEGY WORKSHEET #1

NAME:

 Why did you join TNT?

EVENT: DATE:

 What are your goals with this program? (personal, physical, fundraising)

 Did you attend Kick-Off, receive your training schedule, fundraising guide and materials?

 Have you accessed and personalized your webpage yet?

Your webpage address:

Your username: Your password:

Fundraising Goal: $

Reach 25% = $

Reach 50% = $

Reach 75% = $

by

by

by

(date)

(date)

(date)

LETTER WRITING CAMPAIGN

The first part of a successful fundraising strategy is your letter writing campaign. You can find sample letters, tips, and ideas in your Fundraising Guide. Here is a formula that will help you anticipate how much you can raise with your letter writing campaign. Remember to turn in your 100 letters by the deadline!

EXAMPLE:

Number of letters mailed: 100

Goal date to mail: Enter date

Percent of response expected :

(30-40% is average)

Total Donations expected:

Average Contribution ($40):

Anticipated Funds Raised from Letter Campaign:

ONLINE FUNDRAISING CAMPAIGN: x 40%

= 40

40 x $40

= $1600

MY STRATEGY:

x ( )%

= ( )

( ) x $40

= ( )

When you registered, a webpage was created for you. Put your webpage address in your e-mail signature line and in your letters. Update your page frequently with your fundraising and training progress.

Challenge your donors to competitions. Talk about your honorees. Post photos and accomplishments. Be creative! If people are updated on your progress, they will be inspired to donate to your cause.

EXAMPLE:

Number of emails sent: 100

1 st e-mail to be sent by: Enter Date

Percent of response expected :

(30-40% is average)

Total Donations expected:

Average Contribution ($60): x 40%

= 40

40 x $60

MY STRATEGY:

x ( )%

= ( )%

( ) x $60

Anticipated Funds Raised from Online Campaign: = $2400

2 nd e-mail to be sent by: Enter Date

3 rd e-mail to be sent by: Enter Date

4 th e-mail to be sent by: Enter Date

5 th e-mail to be sent by: Enter Date

= ( )

OTHER FUNDRAISING IDEAS

Where do you work?

Does your company have a newsletter or weekly email?

Does your company have a matching gift or volunteer match program?

Does your company have a grant/donation program?

ORGANIZATIONS

What other groups are you a member of?

Do they have a newsletter, contact list, etc?

EVENTS

What ideas do you have for fundraisers?

Who is your audience?

What are your hobbies/interests?

CORPORATE SPONSORSHIPS

Who do you know who owns a business?

What small, local businesses might be interested in supporting your campaign?

Do any have a connection to our mission?

Keys to fundraising: Passion, Persistence and Perseverance

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