Press Release N° 7 RIMINIWELLNESS ON THE BEACH: ENERGY TAKES SHAPE ON THE ROMAGNA RIVIERA Dozens of the huge show’s events are planned for outside the expo centre On Friday 14th May at Rimini’s Paradiso club, the huge RiminiWellness party open to the public Rimini 7th May 2010 – RIMINIWELLNESS, the top fitness, wellness and sports show, organized by Rimini Fiera with the patronage of the Presidency of the Council of Ministers - Ministry of Youth, Emilia Romagna Regional and Provincial Governments and Rimini Municipality, is also RIMINIWELLNESS ON THE BEACH, program of highly varied colourful events held outside the expo centre that will animate the Romagna riviera for the duration of the show. Music shows, sports appointments, thematic and cultural parties staged not only on the beach, but also in restaurants, pubs, art venues, clubs and amusement parks, will light up the local area, from Bellaria - Igea Marina to Cattolica, passing through the hinterland. Marco Borroni, member of Rimini Fiera's board responsible for relationship with the local area, says, “As well as Rimini Fiera, the entire Romagna coast has this event at heart, as it confirms the area’s undisputed vocation for combining tourism and health, sport and amusement. It is no coincidence that Emilia Romagna Regional Government, Rimini Provincial Government and Municipality are directly committed to ensuring the show’s success.” As is the custom, numerous Rimini bars will serve WELLNESS BREAKFASTS (wellness, business, sportsmen’s, etc.): tasty menus that are also balanced to get a day dedicated to wellness started on the right foot. Plus, on Friday 14th, at Rimini’s famous Paradiso club, the big RIMINIWELLNESS party, open to all expo visitors, to spend an evening under the banner of enjoyment and happiness. Once again this year, on Saturday 15th, the “RiminiWellness Party”, the great event, with personalities from the worlds of journalism and entertainment taking part, and at which an award will be given to a well-known athlete (at the last edition, it went to basketball player Gianmarco Pozzecco). It is also worth remembering that on Sunday 16th May it is possible to take part in the 27th edition of StraRimini, the popular footrace event for which over 900 athletes were at the starting blocks last year. And then, for all four days of the expo, cycling excursions, gourmet events, exhibitions, film projections, visits to museums and the “small Pompeii” in the heart of Rimini: the Surgeon’s Domus. RIMINIWELLNESS 2010 AT A GLANCE Organizers: Rimini Fiera SpA; with the sponsorship of: Presidency of the Council of Ministers – Ministry of Youth, Emilia-Romagna Regional Government, Rimini Provincial Government and Municipality; admittance: trade members and general publics; tickets: 25 euros (reduced rate 18 euros, online 15 euros) valid for all the event’s 4 days; free entrance for children under the age of 12 and adults over the age of 60); full-price 1-day ticket 18 euros; hours: from 9.30am to 7.00pm for every day of the expo; project manager: Andrea Ramberti; exhibitor info: riminiwellness@riminifiera.it; Web site: www.riminiwellness.com PRESS CONTACTS - communication and media relation services manager: Elisabetta Vitali; press office coordinator: Marco Forcellini; Italian/foreign press staff: Nicoletta Evangelisti Mancini and Alessandro Caprio - Italian and foreign press media consultants Ilaria Schelotto i.schelotto@barabino.it Jacopo Pedemonte j.pedemonte@barabino.it tel. +39 010 2725048 – mob. +39 347 0691764 - regional press media consultant - Cesare Trevisani trevisani@nuovacomunicazione.com mob. +39 335 7216314; Francesco Monti