Press Release N° 1
RIMINIWELLNESS 2014: AN INCREASINGLY INTERNATIONAL WORLD OF ENERGY
A new time slot for an expo that has made new content its trademark. Major new feature for 2014: Food
Well, a section dedicated to informative meetings on correct healthy nutrition. Up until 1st April, a 40%
discount on tickets purchased online on riminiwellness.com, the Web site active as of day and
completely renewed
Rimini, 18th December 2013 - RIMINIWELLNESS is back stronger than ever, at Rimini Fiera and on the
Romagna Riviera, from 30th May to 2nd June. So, a new time slot for an expo that, now at its ninth edition, has
made new content its trademark.
RIMINIWELLNESS has also completely renewed its Web site, to meet companies’ and visitors’ requirements.
A site entirely changed as far as both graphics and layout are concerned. The contents and countless events
are now easily navigable via thematic indexes, subcategories and a clear uncluttered display. The site is fully
responsive, pages automatically adapt their layout to ensure excellent viewing according to where they are
viewed, reducing the need for re-dimensioning and scrolling to a minimum. Very easy interaction with all the
key social networks: from Facebook to Twitter via Show-On.
More and more new features – here is the biggest for 2014: Food Well, a section dedicated to informative
meetings on correct healthy nutrition. On exhibiting companies’ stands, visitors will be able to taste products
and learn the basic techniques with top chefs.
In the Wpro area (for trade members) the Riabilitec section is back. In the Wfun area (for the general public),
all the newest products ready to be tested. A few figures give the idea of the vastness of the huge show: 48
stages (5 pilates, 5 water, 4 dance, 4 indoor cycling, 16 fitness, 6 walking, 4 rowling, 4 yoga), the largest
indoor water area ever: 350 square metres of pools, with a total of 1,200 cubic metres of water. Over 400
Presenters from all over the world. More than 1,500 hours of lessons. 70 conferences and study meetings, 20
kilometres of coastline “on the move” involved. Over 100 night events: parties, aperitifs and nights on the
beach and in the Riviera’s trendiest venues.
The show will highlight its unique format to welcome the planets of fitness, wellness and physical energy: four
busy days for an unbeatable experience that takes everybody’s breath away.
In fact, there is eager expectation for this appointment, which has been able to exceed itself year after year, as
far as figures and hard facts are concerned: Business Unit manager Patrizia Cecchi reminds, “In 2013 we
reached 244,532 visitors (a 7% increase on 2012) with great attendance by trade members, professionals,
buyers and presenters. Numerous foreign visitors from 60 nations, with massive participation from Russia,
Eastern Europe, the Mediterranean area and Turkey.”
And the international profile will be increasingly high: it must be remembered that, thanks to the results
achieved from abroad, from the last edition RIMINIWELLNESS obtained “International Fair” classification .
Important projects addressing precisely international markets are announced, including, as well as the wellproven online business meeting platform, the new feature of the area for “speed dates” between supply and
demand and the RiminiWellness Neo project dedicated to new entrepreneurs.
The new image also shows the success of a constantly growing expo: continuity with the previous editions’
contents is given an all-new slant, thanks to the work of the Hoop Communication agency. Energy plays an
even more important role, is unleashed and conquers the world, offering an increasingly international image,
where wellness becomes the core of great shared emotion.
To speed up access and make the RIMINIWELLNESS experience even more user-friendly, online tickets will
be given a boost. In fact the four-day expo season ticket will be able to be purchased on the Web site
www.riminiwellness.com (online from today, completely renewed and even more functional) for just €22.50,
with a discount of 40% on the cost of full-price tickets purchased at the expo, if bought within 1 st April 2014,
and for €26 if bought after April 1st. As at the previous edition, the expo will run from 9.30 am to 7.00 pm with
admittance via the SOUTH, WEST and EAST entrances. Rimini Fiera’s on-site railway station will also be
open, making reaching the expo centre even easier.
RIMINIWELLNESS 2014 AT A GLANCE
Organizers: Rimini Fiera Spa; with the patronage of: Emilia-Romagna Region, Rimini Province and Municipality Rimini; admission:
trade members and general publics; tickets: 38 euros [reduced rate 30 euros, electronic (online) 22.50 euros if bought up to and
including 1st April 2014, 26 euros if bought between 2nd April and 29th May) valid all four days of the expo, free admission for over65s, under-12s and visitors with a handicap (with an accompanying person); full-price 1-day ticket 25 euros; hours: from 9.30 am to
7.00 pm for every day of the expo; Business Unit Manager: Patricia Cecchi, project manager: Andrea Ramberti; exhibitor info:
riminiwellness@riminifiera.it; Web site: www.riminiwellness.com
PRESS CONTACTS
Rimini Fiera Spa communication and media relations service. manager: Elisabetta Vitali; press office coordinator: Marco Forcellini;
Italian/foreign press staff: Nicoletta Evangelisti Mancini and Alessandro Caprio. press@riminifiera.it
BARABINO & PARTNER - Italian & foreign press media consultant - tel +39 010 272.50.48 Barbara Demicheli
b.demicheli@barabino.it – mob. +39 347.4162986, Andrea Scaliti a.scaliti@barabino.it – mob. +39 349 5341293, Manuela Signorelli
m.signorelli@barabino.it - mob. +39 349 1253833
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