Fabia Alves
079 6490 1794
fabiacostaalves@gmail.com
http://www.linkedin.com/in/fabiaalves
Professional Profile
I have over 5 years experience in marketing and communications related roles and in the
last 2 years I have worked as a Social & Community Manager for busuu, a tech start-up. I
am looking for a new challenge as a Social & Community Manager and to work within a
team towards common goals.
Languages: Portuguese (native), English (fluent), Spanish and French (basic knowledge).
Key Competences
Social Media; Community Manager; Content Manager; Project Management; Digital
Marketing; Market Trends; Team Player; Flexible and Adaptable; Able to think on my own
feet.
Career Summary
2012 – August 2014 Community Manager at busuu – world’s largest online language
learning community
My time at busuu started as a Social Media & Marketing Coordinator in a temporary position,
which then developed into a permanent role as a Community Manager.
 Responsible for creating and managing the content calendar for the busuu Social
Channels (Facebook, Twitter, Google+) as well as defining content for the blog,
newsletters and additionally writing briefs for copywriters. Always making sure there
was a consistent tone of voice for the busuu brand across all channels.
 Implemented regular engagement projects such as photo competitions and quizzes
on busuu's Facebook page as well as promotional campaigns across all social
channels which were targeted in different languages so we could better reach our
worldwide audience. For larger campaigns I also made use of Facebook ads.
 Other responsibilities included project and team management (managing freelance
copywriters and coordinate asset sourcing and creation with the creative team).
2012
Digital Marketing Executive at MindStudio
My challenge at MindStudio, a photography studio, was to rebrand the company's image.
 So I consolidated all clients and contacts into a single functional and searchable
database in order to improve the CRM and overall Marketing strategy.
 Implemented a Digital Marketing strategy, which included the development of a
monthly newsletter and marketing campaigns. Managed our Social Media channels
(Facebook; YouTube; Meet-up Group & Pinterest).
 Other responsibilities included market analysis and market trends research and team
management (responsible to manage interns).
2009-2011 Marketing Assistant (freelancer)



Web content writer for several websites of Unysen Europe Ltd.
Responsible for web content translation (Portuguese/English and
English/Portuguese) of 18 websites worldwide for Sonae Sierra - a blue chip client in
ActualSales (a multinational company focused in web marketing campaigns)
Copywriting of all media materials for Airport Business Center in Lisbon
Page 1 of 2
2009
Marketing and PR Intern at Red Onion Dance & Yoga Studios
Following up my Leonardo Da Vinci Scholarship Grant I was offered an internship position at
Red Onion Dance & Yoga Studios.
 It was at Red Onion that I had my first contact with Digital Marketing and where I
learned some of the basics of what involved a digital strategy.
 I wrote content for "The first wedding dance" and "Kids" websites. Helped developing
competitive commercial opportunities, and organised kids parties and private
wedding dance classes.
2008
Client Services for C Venues at the Edinburgh Festival Fringe (voluntary work)
Being passionate about theatre I had the chance to work at C Venues, the home of theatre
and new work at the Edinburgh Festival Fringe.
 I was responsible for welcoming and registering guests. Liaise with the
Administration, Marketing and Production departments as well as supporting the box
office management.
 Additionally, I raised funds in order to offer all C Venues volunteers a big lunch as an
appreciation for their hard work.
2008
Events Co-ordinator Assistant at Media Trust, (work experience)
My first work experience in London was at Media Trust, the UK’s leading communications
charity.
 Besides liaising with speakers and event attendees I also had the opportunity to
organise free workshops where I was responsible to secure and book a suitable
venue, co-ordinate caterers and facilitate the smooth running of the workshops.
Education & Qualification
2006-2007
2000-2004
Course of Production and Marketing of Events
BA in Media Communications and Journalism at ULHT Lisbon
Awards
Granted with Leonardo Da Vinci Scholarship by the ULHT University of Lisbon – 2007
Additional Information


Experienced user of Mac software
Available to travel
Page 2 of 2