HOTELS ROOMS1 BASIC INDICATORS OF TOURISM AND HOTELS, SELECTED YEARS 0991 0111 0110-0112 average 0112 Population (millions, end of year) 8.4 4.8 4.4 4.8 Tourists arrivals (millions) 3.1 4.8 3.1 4.4 Rooms in tourist hotels (thousands, end of year) 11 84 84 84 Room occupancy (%) 64 41 86 44 33.8 3..6 38.. 43.4 63 8. 44 84 Person-nights in tourist hotels total (millions) Thereof: tourist person-nights (as a percentage of all personnights) In 2004, there were 336 tourist hotels in Israel (i.e., hotels registered by the Ministry of Tourism). Those hotels had approximately 44,000 rooms (76% of all accommodation rooms). Since 1990, the number of rooms in tourist hotels has increased by over 50%. Other rooms were in non-tourist hotels (6%), rural tourism accommodations (14%), youth hostels (2%), Christian hostels (2%), and in field schools (1%). The average number of rooms in tourist hotels increased from 34 at the beginning of the 1960s, to 141 in 2008. In tourist hotels, the average number of beds per room is 2.5, compared to 3.7 in rural tourism accommodations, field schools, and youth hostels. More than one-third of all rooms in tourist hotels are in the Southern District (including Elat and the Dead Sea shore). The rest are evenly distributed between the Jerusalem District, the Haifa and Northern districts, and the Tel Aviv and Central districts. By comparison, nearly 80% of the rooms in rural tourism are in the Haifa and Northern districts. 1 Including rooms temporarily closed (approximately 7% of all rooms on average in 2000-2008). - XXX - 1. ROOMS IN TOURIST HOTELS, BY DISTRICT 1990, 2008 18 16 Thousands 14 12 10 8 6 4 2 0 Southern District Jerusalem District Northern District Tel Aviv District 1990 Haifa District Central District 2008 Until 1996, the largest number of hotel rooms was in Jerusalem. Since 1997, the largest number of rooms is in Elat. 2. ROOMS IN TOURIST HOTELS IN SELECTED LOCALITIES 1990, 2008 12 Thousands 10 8 6 4 2 0 Elat Jerusalem Tel AvivYafo Dead Sea shore 1990 - XXXI - Tiberias 2008 Haifa Netanya PERSON-NIGHTS In 2008, there were 21.6 million person-nights in tourist hotels. This was the highest number recorded since the establishment of the state – 5.5% higher than the previous peak (20.5 million) in 2007. Person-nights in tourist hotels comprise more than 80% of the total person-nights in all accommodation units. In 2008, there were 10.2 million tourist person-nights – a record number, and an increase of 21% compared with 2007. The previous record number was in 2000 – 9.7 million. Between 1990 and 2008, there were fluctuations in the number of tourist person-nights. The most significant fluctuation occurred in 2001-2003, when there was a sharp decline in tourist person-nights due to terror attacks. The number of Israeli person-nights rose steadily from 1990 to 2002 – from 5.6 million to 12 million, and remained stable until 2006 (12.5 million). Since then, the number of Israeli person-nights has declined, and reached 11.4 million in 2008. The fluctuations in the number of tourist person-nights were accompanied by fluctuations in the proportion of tourist personnights out of all person-nights. In the 1990s, tourist person-nights comprised more than 50% of all person-nights; in 2001-2004, the proportion declined to less than 25%. Afterwards, the proportion rose again to 36% in 2005-2006, 41% in 2007, and 47% in 2008. 3. PERSON-NIGHTS AT TOURIST HOTELS 1990-2008 25 15 10 5 Israelis Tourists - XXXII - total 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 0 1990 Millions 20 Millions 4. PERSON-NIGHTS AT TOURIST HOTELS, BY DISTRICT 2008 8 7 6 5 4 3 2 1 0 Southern District Northern District Jerusalem District Israelis Tel Aviv District Haifa District Central District Tourists Nearly half (49%) of all Israeli person-nights in 2008 were in Elat. About 60% of the tourist person-nights were in Jerusalem and Tel Aviv-Yafo (35% and 21%, respectively). 5. PERSON-NIGHTS AT TOURIST HOTELS IN SELECTED LOCALITIES 2008 6 Millions 5 4 3 2 1 0 Elat Dead Sea shore Tiberias Jerusalem Israelis Tel AvivYafo Haifa Netanya Tourists In rural tourism accommodations, which are mainly in the northern region, there was an overall decline in person-nights as a result of the Second Lebanon War. In 2007, there was a recovery (an increase of 7% in overall person-nights and 20% in tourist person-nights compared with 2006), which continued in 2008 (an additional increase of 3% in overall person-nights and 29% in tourist person-nights compared with 2007). - XXXIII - ROOM OCCUPANCY1 In 2008, room occupancy in hotels reached 66% - the highest rate since 1996. From 1997 to 2000, average annual room occupancy was 61%; from 2001 to 2003, average room occupancy reached an all-time low of 45%, and since then the rates have increased. 6. ROOM OCCUPANCY IN TOURIST HOTELS 1990-2008 80 70 Percentages 60 50 40 30 20 10 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 0 In 2008, room occupancy ranged from 58% in the Northern District to 74% in the Tel-Aviv District. In Haifa, Tiberias, Jerusalem, Netanya, the Dead Sea Shore, and Tel Aviv-Yafo, room occupancy was higher in 2008 than in 2000. In Elat, room occupancy was slightly lower. 7. ROOM OCCUPANCY IN TOURIST HOTELS, BY DISTRICT SELECTED YEARS 80 70 Percentages 60 50 40 30 20 10 0 Tel Aviv District Southern District 2000 1 Jerusalem District Central District 2001-2003 (average) Haifa District Northern District 2008 The calculation of room occupancy does not include hotels that were temporarily closed. - XXXIV - 8. ROOM OCCUPANCY IN TOURIST HOTELS IN SELECTED LOCALITIES SELECTED YEARS 80 70 Percentages 60 50 40 30 20 10 0 Tel AvivYafo Dead Sea shore Elat 2000 Haifa Jerusalem 2001-2003 (average) - XXXV - Netanya 2008 Tiberias REVENUE1 AND EMPLOYMENT In 2008, the revenue of hotels reached a peak of NIS 7.8 billion – 5% higher than the revenue in 2007 (NIS 7.5 billion). Revenue from tourists reached a peak of NIS 3.4 billion in 2008, exceeding the previous record of NIS 3.2 billion in 2000. In 2008, revenue from Israelis2 was NIS 4.5 billion – similar to 2007, and higher than in previous years. 9. REVENUE OF TOURIST HOTELS (In 2008 prices, adjusted for the general Consumer Price Index) 2000-2008 8 NIS Billions 7 6 5 Israelis 4 Tourists 3 2 1 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 In 2008, the share of revenue from tourists amounted to 43% of the total revenue, close to the share of revenue from tourists in 2000 (45%). During the slump period in 2001-2004, the average share of revenue from tourists amounted to 26% of all revenue; in 2005-2006 it rose to 37%, and in 2007 it reached 40%. The average revenue per tourist person-night was 93 dollars, and average annual revenue per room was 47,000 dollars. Approximately 37% of the revenue of tourist hotels was obtained from hotels in Elat and the Dead Sea shore, and approximately 34% was obtained from hotels in Jerusalem and Tel Aviv-Yafo. 1 In 2008 prices, adjusted for the general CPI. 2 Revenue from Israelis also includes revenue from various activities at hotels, such as events and conferences. - XXXVI - 10. REVENUE OF TOURIST HOTELS IN SELECTED LOCALITIES 2008 Other localities 21% Jerusalem 18% Dead Sea Shore 11% Tiberias 6% Tel Aviv-Yafo 18% Elat 26% In 2008, revenue from rural tourism amounted to about NIS 444 million – a 12% increase compared with 2007 (NIS 398 million in 2008 prices). The average price per person-night in rural tourism accommodations was NIS 196 – NIS 181 in kibbutzim and collective moshavim, and NIS 218 in private rural accommodations. In 2008, about 26,500 people were employed in hotels, and additional 5,700 workers were hired by employment agencies. In recent years, the number of workers hired by employment agencies has increased – from 16% of all persons employed in hotels in 2006-2007, to 18% in 2008. The average wage per hotel employee was NIS 6,000, whereas the average wage per worker hired by an employment agency was NIS 4,800. - XXXVII - INCOME, EXPENDITURE AND PROFIT1 In 2008, the profit of tourist hotels (surplus of income over expenditure)2 reached NIS 1.6 billion – over 20% of their income. The income of tourist hotels derives from rental of rooms (about 50%), from food services for hotel guests and outside clients (about 40%), and from other sources such as operation of stores and clubs, and organization of events and conferences (about 10%). Expenditures consist of labour costs (40%-45%), purchase of food (12%-16%), and other components such as operating costs, administrative costs, taxes, rental, and publicity. Food purchases constitute approximately 35% of the income from food, with the rate ranging from about 30% in high-level hotels to about 50% in popular hotels. Expenditures for taxes, fees, and insurance comprise approximately 6% of the total expenditure (regardless of the level of the hotel); expenditures for publicity and sales promotion comprise approximately 3%; expenditures for culture and entertainment teams comprise approximately 1.5%; and expenditures for management comprise approximately 1.5% (ranging from 0.8% in popular hotels to 1.7% in high-level hotels). 11. EXPENDITURES OF TOURIST HOTELS AS A PERCENTAGE OF INCOME 2006 Management and taxes, rent and publicity 14% Labour costs 34% Profit 18% Food 12% Operating Expenditure 22% Between 1991 and 2000, there was a steady increase in the revenue of hotels, accompanied by a concomitant increase in expenditures. During that period, the profits of hotels ranged from 10% to 19% of their income. During periods of crisis in tourism, the income of hotels declines more rapidly than their expenditures. When a crisis begins, reservations are immediately cancelled. However, 1 The last survey was carried out for 2006. For 2007-2008, estimates were calculated. 2 In 2008 prices, adjusted for the general CPI. - XXXVIII - expenditures – particularly labour costs – do not decline as fast. In 2001, the income of hotels dropped by 25%, whereas expenditures dropped by only 18%. In 2002, income and expenditures dropped by 11% each. The share of profit out of the total income dropped from 12% in 2000 to approximately 4% in 2002. Between 2003 and 2008, income and expenditures increased, but the increase in income was more rapid. This phenomenon is indicative of recovery. 12. INCOME, EXPENDITURES AND PROFIT OF TOURIST HOTELS (At basic prices, 2008 prices) 1981-2008 8 7 5 4 3 2 1 Income Expenditures - XXXIX - Profit 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985 1984 1983 1982 0 1981 NIS Billions 6