NEW PRODUCT PROPOSAL
MANUSCRIPT TITLE:
(working title)
Author/Editor:
Title:
Affiliation:
Address:
Tel. #:
Fax #:
E-mail:
Pub.
Type:
Please specify: encyclopedia, handbook, edited, authored
Est. pp:
Please provide an estimate manuscript page count
Tables:
Manuscript will contain:
 List of tables
 References (at end of book)
 Foreword
 Introduction
 Author index
 Subject index
Est. completion date:
BACKGROUND AND OVERVIEW
Why write and publish a book on this particular subject right now?
Please provide some background information on why this topic is of particular importance at this
time, and how and why – specifically – your book addresses these issues in a way that other
books already on the market have not.
TABLE OF CONTENTS
Attach (or include here) a full table of contents that details each chapter as well as who the
authors are (if this is an edited book).
AUTHOR BIO
Please supply a brief paragraph that can be used in promotional and other marketing materials
for this book.
TARGETED MARKET SEGMENTS
Primary audience: Who do you foresee needing the information in this book? Please provide
specific fields/disciplines and titles.
Secondary audience: If others – outside or beyond the primary market – need the information
in this book, please specify who they are. Again, please provide detailed information on the
fields/disciplines as well as titles.
Which associations would you like to see targeted in marketing campaigns?
At which exhibits would you like to see this book displayed?
Can this book be used as a text? If the answer is “yes,” a simple “yes” will not suffice here! If
the proposed book can be used as a text, you must supply sample course titles; level(s) of
student; professors/ universities at which course is taught. For example:
 University of Arizona - Advanced Social Psychology: Personality and Social Behavior, PSY 460, Prof.
Matthias Mehl
 City University of New York – Personality Assessment, Prof. Georgiana Shick Tryon
 Rider University – Assessment of IQ, Prof. Stefan Dombrowski
Please indicate if the book is likely to be adopted as a primary or secondary text. And also note
if the courses targeted are required for advanced degree.
RELATED SPRINGER TITLES
These titles will be supplied by the sponsoring editor, but you should feel free to highlight titles
you feel are related to the book you are proposing.
COMPETITVE TITLES
Please provide a list of the books already on the market that are most closely related to your
proposed book. “No competition” is not acceptable, regardless of how marginally related the
other products may be—they must be listed!
UNIQUE SELLING POINTS
Please provide 5 to 7 reasons why this book is likely to appeal to and be purchased by the core
audience—that is, what differentiates this book from the current literature?
REMINDER: PLEASE ATTACH A COMPLETE TABLE OF CONTENTS AND DETAILED
INFORMATION ON CHAPTER AUTHORS IF THIS IS AN EDITED BOOK AS WELL AS
YOUR CV.