Miami, FL (September XX, 2006) – With 365 sugary white sand

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CHEERS! SANDALS RESORTS BRINGS THE WINE COUNTRY
EXPERIENCE TO THE CARIBBEAN
~Luxury Included® Caribbean Resort Company Partners with California’s
Legendary Beringer Vineyards~
Miami, FL – Sandals Resorts is proud to be the first Luxury Included® resort company to
partner with California’s legendary Beringer Vineyards to bring wine country to the tropics.
The evolving program is designed to enhance the guest experience through delicious wines,
wine-centered entertainment and superior wine service standards.
Guests can enjoy an expanded selection of four complimentary house wines, bottled
exclusively for Sandals Resorts and Beaches Resorts by Beringer Stone Cellars, including a
Merlot, Cabernet Sauvignon, Chardonnay and Pinot Grigio. Approachable and easy to
drink, these wines were selected for their ability to pair well with island cuisine. Additionally,
great new wines from Beringer’s portfolio-mates from California, Australia, Italy and New
Zealand, with additional offerings from France and Spain, are available through an enhanced
Manager’s Wine List at all signature Sandals Resorts and Beaches Resorts restaurants. The
Chairman’s Wine List of celebratory wines offer the crème de la crème, including wines from
some of Beringer’s most highly respected sister wine estates: Chateau St. Jean, Etude,
Penfolds, and Stags’ Leap Winery.
The exclusive partnership offers guests the opportunity to expand their knowledge of wine
through wine pairings courses, weekly wine and cheese receptions and wine trivia games. A
weekly, five-course “Vineyard Dinner pairing the chef’s creations with selections from the
Manager’s Wine List, will illustrate to guests how certain wines compliment specific foods.
Extensive Staff Training
Every server and bartender at every Sandals Resorts and Beaches Resort participate in an
extensive three-level wine training program appropriately named the Beringer Platinum Wine
Certification program, designed exclusively for Sandals Resorts and Beaches Resorts.
Measured through standardized quizzes and evaluation, completion of Level I of the
certification covers the basics of tableside service, glassware selection, wine list advice,
winemaking, growing and appreciation and is mandatory for all wine-serving staff. Once
complete, staff may continue to the more rigorous Level II at the Nightingale School in
Napa, Calif. and eventually, Level III that includes master sommelier Level I certification,
taught by top U.S. master sommelier instructors.
A Perfect Pairing
“Your friends say a lot about who you are, and so we’re thrilled to be working with
renowned partners such as Beringer to bring this opportunity to our guests,” says Sandals
Resorts International Chairman and Founder, Gordon “Butch” Stewart. “It’s a great pairing.
Our guests are drinking and enjoying more wine at home and we want to ensure that when
they come to a Sandals Resorts or Beaches Resort, that their wine experience – from
selection to service - exceeds expectations.”
-more-
BERINGER/SANDALS PARTNERSHIP – PAGE 2
As important, this partnership with Beringer Vineyards is yet another example of the resort
company’s ongoing efforts to reach out to like-minded companies - such as Sesame
Workshop for Sesame Street and wedding and expert crafter, Martha Stewart, to make the
Luxury Included® experience even better for guests.
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Sandals Resorts:
Sandals Resorts has earned a worldwide reputation for providing two people in love with the most
romantic vacation experience in the Caribbean. Currently, there are 14 Luxury Included Sandals
Resorts located in Jamaica, Antigua, Saint Lucia and The Bahamas. Each offers stunning beachfront
locations; a choice of à la carte restaurants, from white-glove dining to barefoot elegance; all
premium brand wine and spirits, including an exclusive partnership with California's legendary
Beringer Vineyards; luxurious accommodations in a range of categories; unrivaled watersports
including the Caribbean's largest PADI certification program; Butler Service for truly indulgent
pampering; Sandals Weddings by Martha StewartTM; and signature Red Lane® Spas, with services
and treatments inspired by the region.
Sandals Resorts has set the industry standard for the Luxury Included vacation and has been voted
the Caribbean’s Leading Hotel Brand at the World Travel Awards for 17 years in a row, and World's
Leading All-Inclusive Company for 15 years in a row. For more information, call your local travel
agent or 1-800-Sandals (1-800-726-3257) or visit www.sandals.com.
Treasury Wine Estates
Managed as four regional businesses in Australia and New Zealand, The Americas, Europe, Middle
East & Africa and Asia, Treasury Wine Estates is a unique international premium wine business with
a leading international portfolio of new world wines. From the establishment of Australia’s Penfolds
in the mid 1840s to the 1876 founding of Beringer Vineyards, a winemaking legacy has been created.
The Treasury Wine Estates portfolio includes iconic brands such as Beringer, Chateau St. Jean,
Lindemans, Wolf Blass, Penfolds, Rosemount, Wynns Coonawarrra Estate, Stags’ Leap Winery,
Matua Valley, Etude, Castello di Gabbiano, Australia’s Seppelt, Coldstream Hills, and Devil’s Lair.
With over 12,000 hectares of vineyards, sales totaling over 35 million cases of wine annually, and
revenues of over AU$2 billion Treasury Wine Estates employs over 4,000 winemakers, viticulturists,
sales, distribution and support staff across 12 countries. More information can be found at
www.treasurywineestates.com.
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Contacts: Cathy Decker
Lou Hammond & Assoc
212-891-0213
Cristina Calzadilla
Lou Hammond & Assoc.
212-891-0212
cathyd@lhammond.com cristinac@lhammond.com
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