Slide 1
HEALTH PROFESSIONS: The Core Two-Year Products
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Slide 2
Dental Hygiene
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Dental hygienists, are different from assistants, because they also examine patients’ teeth and gums, remove
stains and plaque from teeth, and take and develop dental x-rays among other responsibilities.
Employment of dental hygienists is expected to grow 30% through 2016.
Slide 3
Core Texts
Notes:
Elsevier publishes two core textbooks in dental hygiene. The core textbooks cover all the curriculum
requirements. And we also have a full publishing program to satisfy courses that require more depth of content
across the curriculum.
Of our two core textbooks, Darby/Walsh has a strong clinical emphasis and a more advanced approach. It is a
“practice-oriented” package.
Daniel is comprehensive but more straightforward in its approach. Designed for the classroom environment, this
package includes a CD-ROM and an Evolve website.
Be persistent in selling both Darby and Daniel in your programs; many courses will require 2 core textbooks
(some combination of Darby, Daniel, and our competitor, Wilkens), so make sure at least one of them is from
Elsevier!
Slide 4
Dental Hygiene Curriculum
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Slide 5
Veterinary Technology
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The veterinary technician assists in the care and handling of animals and in routine laboratory and clinical
procedures. We are the market leader and continue to publish new Veterinary Technology books to meet market
needs.
Slide 6
Core Texts
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We have two core textbooks in Veterinary Technology. Bassert: McCurnin’s Clinical Textbook for Veterinary
Technician’s is the market leader and the most comprehensive of our offerings. It covers the essentials and
includes more content on large animal and advanced procedures. Sirois is focused on essentials and built to be
easily approachable for students at all levels.
Slide 7
Anatomy and Physiology
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Anatomy and physiology are key components of the veterinary technology curriculum. Since the publication of the
first edition of Colville, it has filled a critical need in the vet tech curriculum because it is designed as a basic text
that focuses on essential content needed to understand the clinical relevance of anatomical and physiological
principles.
Colville is a comprehensive text covering all major species: dogs, cats, horses, cattle, and birds, it covers
essential anatomy and physiology principles needed by veterinary technicians, with practical application and is
written by nationally renowned veterinary technician educators specifically for technicians. It is also one of the
best-selling books on this list.
Slide 8
Imaging Science/Radiography
Notes:
Imaging Sciences includes the diagnostic modalities of radiography, sonography, nuclear medicine, magnetic
resonance imaging (MRI), computed tomography (CT), and the therapeutic modality of radiation therapy.
Radiography is the largest of the imaging sciences with over 600 programs and nearly 18,000 students.
Programs are generally 2 to 4 years in length, depending on the degree or certificate awarded.
We estimate that Elsevier owns approximately 80-90% market share in general radiography and the majority of
the market share in specialty areas. If you’re having a bad day, visit your Radiography program—this segment
brings in a lot of revenue.
Radiography also offers a wide variety of electronic solutions for our customers—from traditional texts, to online
courses to testing & remediation, you will have a large bookbag to sell from when you visit these programs.
Slide 9
Fundamentals
Notes:
Fundamentals of Radiologic Science and Patient Care is a curriculum requirement. We have three books in this
area.
Both Adler and Ehrlich offer an introduction to radiography and patient care in one text, making it the ideal book
for programs that combine their intro and patient care courses.
Gurley and Callaway, provides information needed by students taking an introduction to radiography course, but
offers only an overview of patient care.
Slide 10
Image Analysis
SLIDE CHANGES:
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Move Fauber: Radiographic Imaging & Exposure book image to the middle.
Notes:
Image Analysis is another curriculum requirement. Again, we have three possible texts in this area.
Bushong is widely used in education programs to teach the science of medical imaging. It is firmly established as
a core textbook for students in the various medical imaging programs.
Fauber: Radiographic Imaging & Exposure emphasizes the fundamentals that must be understood clearly and
applied to practice to reduce the number of repeated radiographs. Fauber’s concise, straightforward writing style
enhances student comprehension.
McQuillen Martensen: Radiographic Image Analysis, is the only text available devoted entirely to improving
radiographic positioning and technique.
Slide 11
Radiation Protection
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For Radiation Protection, Elsevier has two books: Bushong and Sherer. Bushong covers a large percentage of
the radiography curriculum, including radiation protection. Instructors like it because students can buy one book to
use in several courses. However, radiation protection is presented in less depth than in Sherer, which offers an
attractive alternative for programs that want more coverage of radiation protection.
Slide 12
Radiographic Pathology
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Let’s move on to Radiographic Pathology. We have two books in this area as well : Eisenberg and Kowalczyk
[Ka-wal-chik].
Kowalczyk is an “essentials” book that concisely presents the pathologic processes most likely to be diagnosed
using medical imaging.
Eisenberg covers core curriculum content for radiography students and provides the most complete reference
available on this topic.
Slide 13
Radiographic Procedures
SLIDE CHANGES:
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Flip flop order of book images.
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Finally, Radiographic Procedures. Two of our biggest books on the imaging sciences list include Frank: Merrill’s
Atlas of Radiographic Positioning & Procedures and Bontrager: Textbook of Radiographic Positioning and
Related Anatomy. Instructors tend to be loyal to their core textbook. The choice of one of these titles is really a
personal preference for instructors – both books cover the same material with Merrill’s being more comprehensive
and packaged in 3 volumes.
Slide 14
Mosby's Radiography Online
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For Radiography, we offer an entire curriculum of online courses to accompany the texts. Many of the courses are
textbook neutral, meaning they were built to accompany any textbook on the particular subject. From Anatomy &
Positioning, to Patient Care, to Radiation Protection and more, our MROs were built for use across the many
subject areas in the curriculum. We also have MRO courses that were developed specifically for Bontrager,
Frank: Merrill’s Atlas and Johnston. These are the only three MRO offerings that are specific to a textbook.
Slide 15
Respiratory Care
Notes:
Respiratory Care programs teach students to evaluate, treat, and manage patients of all ages with respiratory
illnesses and other cardiopulmonary disorders.
These are usually 2- or 4-year programs, primarily in colleges and universities, but growing in the career and
community college segment.
Elsevier is the market leader in this area, and instructors tend to be very loyal.
Slide 16
Core Text
Notes:
Our core textbook in this area is Kacmarek: Egan’s Fundamentals of Respiratory Care. It is the most established
book in the market – the most comprehensive and is by far the market leader. We also have Mosby’s Respiratory
Care Online that you can add to the program, providing a full interactive online experience to complement the
core textbook. Lung & Heart Sounds Online is a case-based approach resource that features animations, videos,
and audio of heart and lung sounds to teach students how to accurately assess and interpret cardiopulmonary
auscultation. This course is on Evolve and can be used in other disciplines including nursing, EMT/Paramedic and
medical.
We have a full list of titles to meet all the curriculum needs in this area. Assessment, respiratory care equipment,
mechanical ventilation, and certification exam review are all areas that will be taught in these programs—you will
get multiple titles adopted in this program across the curriculum.
Slide 17
Clinical Lab Science
Notes:
Clinical Lab Science (CLS) includes eight different subgroups that make up this discipline. These eight areas
include:
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Clinical Assistant
•
Clinical Laboratory Scientist (or Medical Technologist)
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Clinical Laboratory Technician (or Medical Laboratory Technologist)
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Cytogenetic Technologist
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Diagnostic Molecular Scientist
•
Histologic technician (or Histotechnologist)
•
Pathologist Assistant, and
•
Phlebotomist
Within CLS there are 2 year programs and 4 year programs for a lot of areas. Elsevier is unique because we
often offer comprehensive texts for the longer programs and a simplified version for the shorter programs. It is
important that we leverage our unique advantage to stay ahead of the competition.
Slide 18
Hematology
Notes:
For Hematology the core title to focus on is Rodak: Hematology. This is not the market leader, but a strong
competitor.
Slide 19
Microbiology
Notes:
We are the market leader for microbiology and the text to focus on for that curriculum is Forbes: Bailey & Scott’s
Diagnostic Microbiology. The other microbiology book on our list is written by Mahon. Mahon is one of the only
texts in the market written exclusively for students in both two and four year programs. Although Mahon is lowerlevel than Bailey & Scott’s, it is a higher-level than some of our competitors’ books which only focus on 2 year
programs.
Slide 20
Roles & Responsibility
Notes:
For programs covering Roles & Responsibility of the MLT/Roles & Responsibility of the MLT Lab, your textbook is
Turgeon: Linne & Ringsrud’s Clinical Laboratory Science 6e, which is the market leader.
Slide 21
Clinical Chemistry
Notes:
In Clinical Chemistry we have two main titles to focus on, Kaplan: Clinical Chemistry and the comprehensive,
Burtis: Tietz Textbook of Clinical Chemistry and Molecular Diagnostics. Tietz is the biggest name in Clinical Lab
Science and is very respected amongst students and faculty.
Slide 22
Phlebotomy
Notes:
For phlebotomy programs, Warekois (Wear-Coy) Phlebotomy is the core text. Based on Warekois (Wear-Coy),
Phlebotomy Exam Review by Primrose is an excellent way for students to prepare for the certification exams.
McCall is our primary target, having been on the market first. Their book is tied to McCall Phlebotomy. For
programs using Warekois, our book is the best alternative for phlebotomy review.
Slide 23
Immunology
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Immunology, another area in CLS, mainly uses the Turgeon: Immunology & Serology in Laboratory Medicine
which is the market leader.
Slide 24
Clinical Lab Science Curriculum
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Slide 25
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Slide 26
Congratulations!
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