Dear Colleague,
We are pleased to announce The International Reputation Management Conference, to be
held at Kadir Has University hosted jointly with Reputation Management Institute of Turkey
on October 17 - October 19, 2012.
The Organizing Committee cordially invites you to submit papers and posters. Below is a
copy of the Call for Papers and information regarding the conference. More details on the
conference, including keynote speakers, will be posted as arrangements are finalized.
On behalf of the conference organizing committee, we look forward to your participation in
this conference.
Conference Name: The International Reputation Management Conference - “Corporate
Reputation Management and Social Media”
Venue: Kadir Has University, Istanbul, TURKEY
Date: October 17 - October 19, 2012.
Language of Papers: English.
Call for Papers:
There is a growing acknowledgement that the reputation has paramount importance for
corporations from almost every sector. In contemporary global and local markets, it is crucial
to build and retain positive reputation.
The role of social media, in this process, has established itself firmly in the last five years.
Effective response to both positive and negative developments on social media platforms is an
integral part of reputation management for corporations. By knowing how to use social media
to their advantage, corporations could survive from even the worst crises.
This conference aims to bring the academic and the corporate professionals together to
explore reputation within a multidisciplinary framework drawing insights from a number of
research fields including politics, public administration, international relations, business
management, human resources, communication, new media, public relations, marketing,
corporate social responsibility, and sustainability. We hope that this conference will ignite
much needed fresh thinking on reputation management among various disciplines.
Possible topics for papers include but not limited to:










Reputation: conceptual issues
Reputation management and corporate communications
Reputation management and human resources
Reputation Management and Corporate Social Responsibility
Reputation Management and Business Ethics
Reputation and webpolitics
Reputation management and marketing
Reputation management and crisis communication
Reputation Research
New Media’s role in reputation







Online Reputation Management
Social Media Optimization
Managing Consumer Generated Media
SERP Management
Impact Media
Personal Branding
Guest Blogging
Submit a 300 word maximum proposal or paper to:
Aysun Senkal
Faculty of Communications, Kadir Has University, Istanbul-TURKEY
aysun.senkal@khas.edu.tr
Proposals should be submitted in the following order:
Name of the author(s)
Telephone, fax, and e-mail address
Affiliation
Title of proposal
Body of proposal
You will be notified by July 6th, 2012 regarding the status of your proposal.
DEADLINE FOR SUBMISSION: June 11th, 2012
For further information about the conference, contact:
Prof. Dr. Banu Baybars-Hawks (banubhawks@khas.edu.tr), or
Orhan Samast (orhan.samast@iye.org.tr)
Web site: www.reputationconference.org